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Cctv news(News Network): In combination with local characteristics, Longyan, Fujian Province has increased the cultivation of new formats such as online consumption and platform economy, raised the consumption level, and stimulated the new vitality of the old district economy.

At present, the live broadcast rooms of various agricultural products in Longyan are very lively. Peanuts, dried sweet potatoes and passion fruits have become the protagonists promoted by fruit farmers. Here, mobile phones have become "new farm tools" and live broadcasts have become new farm work.

Li Qiusong, the inheritor of Fujian time-honored Longyan’s "Shan Erzai" skillWe have many good products and time-honored brands in Longyan, which used to be known only by local people. Now, through e-commerce, we do live broadcast and bring goods, and promote these good things to the whole country. The sales volume has gone up at once, and sometimes it even exceeds the supply.

Longyan is rich in high-quality agricultural products with good quality and low price, but in the past, the channels were single and the sales were not smooth. In recent years, Longyan has adapted to local conditions, guided farmers and enterprises to change the traditional sales model, popularized speed-up network broadband, and trained e-commerce skilled personnel. In 2015, rural e-commerce in Longyan developed rapidly, covering all counties, townships and villages in the city. Today, Longyan has built 12 e-commerce industrial parks, with more than 36,000 e-commerce enterprises and nearly 40,000 direct employees. In the first half of this year, Longyan’s online retail sales reached 7.36 billion yuan, an increase of 71.7%.

Geely Automobile announced on May 7th that the company submitted a non-binding quotation letter to Krypton, proposing to privatize Krypton and acquire all issued and outstanding Krypton shares and American Depositary Shares (except the beneficial owners of the Group).

The suggested purchase price is $2.57 per krypton share or $25.66 per American depositary share. This price is about 13.6% higher than the closing price of NYSE on the last trading day, and 20.0% higher than the weighted average price of NYSE volume during the last 30 trading days up to the last trading day.

At present, the Group holds approximately 65.7% of the total issued and outstanding share capital. If the privatization proposal is implemented and completed, Krypton will become a wholly-owned subsidiary of Geely Automobile and delist from the NYSE.

　　Recently, the weather has been hot and cold, and the flu virus has become more and more persistent, leading to more and more big friends and children being recruited.

　　Autumn and winter are the high-risk seasons of influenza, and high-risk groups such as pregnant women, infants, the elderly and patients with chronic basic diseases have a higher risk of serious illness and death after suffering from influenza. In particular, the epidemic situation in COVID-19 is still going on, and the risk of overlapping epidemic of COVID-19 and influenza and other respiratory infectious diseases still exists this winter and next spring. Influenza vaccination is the most effective means to prevent influenza, which can reduce the harm caused by influenza-related diseases and the occupation of medical resources.

　　01

　　What’s the difference between flu and common cold?

　　The common cold is often a respiratory disease caused by catching cold or rhinovirus, coronavirus, bacteria and other pathogens, which is not contagious and has mild symptoms and is self-limited.

　　Influenza is a respiratory infectious disease caused by influenza virus, which is harmful to human health. The antigenicity of influenza virus is changeable and spreads rapidly, and it can be contagious in places where people gather in schools, kindergartens and nursing homes. The main symptoms are fever, headache, myalgia and general malaise, and the body temperature can reach 39 ~ 40℃. Most of them are accompanied by systemic symptoms such as sore muscles and joints, fatigue, loss of appetite, and there are often digestive tract symptoms such as sore throat, dry cough, runny nose, chest discomfort, nausea, vomiting and diarrhea.

　　02

　　What kinds of influenza vaccines are there in China at present?

　　The influenza vaccines that have been approved for marketing in China are trivalent inactivated influenza vaccine (IIV3) and IV.

　　Valent inactivated influenza vaccine (Iv4) and trivalent attenuated live influenza vaccine (LAIV3), trivalent inactivated influenza vaccine (IIV3) includes split vaccine and subunit vaccine, tetravalent inactivated influenza vaccine (Iv4) is split vaccine, and trivalent attenuated live influenza vaccine (LAIV3) is attenuated vaccine. Influenza vaccine belongs to non-immunization program vaccine in China, and residents voluntarily vaccinate it.

　　03

　　Who needs the flu vaccine?

　　Generally speaking, it is suggested that all people over 6 months old who are willing to get flu vaccine and have no contraindications should get it every year. Especially for the following people, vaccination is recommended first:

　　First, medical personnel, including clinical rescue personnel, public health personnel, health and quarantine personnel, etc.; Second, participants and security personnel in large-scale activities; Third, vulnerable people and employees in old-age care institutions, long-term care institutions, welfare homes and other crowd gathering places; Fourth, people in key places, such as kindergartens, teachers and students in primary and secondary schools, detainees and staff in prison institutions; Fifth, other people with high risk of influenza, including elderly people aged 60 and above, children aged 6 months to 5 years, chronically ill people, family members and caregivers of infants under 6 months, and pregnant women.

　　04

　　How many doses of flu vaccine do I need?

　　The instructions for different influenza vaccines in China are slightly different, so you can follow the immunization procedures in the instructions or follow the recommended procedures in the Technical Guide for Influenza Vaccine Vaccination in China.

　　1. Inactivated influenza vaccine (IIV)

　　Children from 6 months to 8 years old who are vaccinated with influenza for the first time should be vaccinated twice, with an interval of ≥4 weeks; Children who have received one or more doses of influenza vaccine in 2021-2022 or before need to receive one dose; Children and adults aged 9 and over only need to be vaccinated once.

　　2. Attenuated live influenza vaccine (LAIV)

　　No matter whether you have been vaccinated with influenza vaccine or not, only one dose is given.

　　05

　　When should I get the flu vaccine every year?

　　Usually, after 2-4 weeks of influenza vaccination, antibodies with protective level can be produced, and the antibody titer begins to decline after 6-8 months. China Center for Disease Control and Prevention’s Technical Guide for Vaccine Vaccination (2020-2021) suggests that it is best to complete vaccination before the end of October. For those who have not been vaccinated before the end of October, immunization services can be provided throughout the epidemic season.

　　06

　　Where can I get the flu vaccine?

　　You can go to the nearest community health service center or health center for vaccination clinic to get the flu vaccine.

　　Transferred from Shijiazhuang City for Disease Control and Prevention.

Editor’s Note: The new iPhone will be officially released tomorrow. The Verge has lifted the detailed evaluation of iPhone XS and iPhone XS Max. Let’s take a look at how the two most expensive iPhones in history perform.

The annual Science and Technology Spring Festival Evening passed, and the new iPhone arrived as scheduled in 2018. As a model with the name "S" updated, we didn’t expect the iPhone XS to change much in appearance, but the largest iPhone XS Max was the most concerned one in this new machine camp. So, as one of the most anticipated models in the world market this year, what is the specific performance of iPhone XS/XS Max?

In terms of appearance, in fact, we can completely ignore the iPhone XS. After all, it is almost exactly the same as the iPhone X, so let’s focus on the iPhone XS Max.

Apple’s first taste of the big screen dates back to the iPhone 6 Plus era a few years ago, and that generation of mobile phones also set a sales miracle in the history of the iPhone. After several generations of updates, it seems that Apple wants to do the same thing to the successor of iPhone X. Of course, it is reasonable for consumers to buy the big screen. After all, with the blessing of comprehensive screen design, the body size of iPhone XS Max with 6.5-inch screen is only 157.5*77.4*7.7mm, which is almost exactly the same as the Plus series with 5.5-inch screen (158.4*78.1*7.5mm).

Under such a screen size, watching videos or playing games with iPhone XS Max naturally has nothing to say. In addition, the OLED screen with wide color gamut display (P3), 625cd/m2 brightness and 458ppi makes the visual impact of iPhone XS Max higher than that of iPhone X by several gears. Of course, if you want to operate with one hand, it may be a little difficult. Even for users with large hands, it is almost impossible to hold the menu at the top of the operation with one hand.

As for the quality of this OLED screen, I think that after the self-certification of iPhone X in the past year, everyone has already had sufficient trust in it. At least in terms of screen burning, it has performed better than other OLED screen phones in the same period. However, there were many problems about the wear of iPhone X last year, and this year, Apple improved the material of the front and rear glass to make it more wear-resistant. According to foreign media inspectors, after streaking for more than a week, there were no obvious scratches before and after the mobile phone. As for the durability for a long time, it needs longer verification to get a conclusion.

In fact, from the current usage situation, Apple has hardly made too many software optimizations for this smartphone with a larger screen. No matter the application or UI, all we can see is just "bigger than bigger". In landscape mode, some native applications such as Safari have evolved, for example, the tab bar has become more accessible, which is largely due to the optimization of iOS12.

At the top of this screen, we still see the familiar "little bangs". As far as the unlocking efficiency of Face ID is concerned, iPhone XS Max has not changed much compared with iPhone X, and the improvement in unlocking speed in milliseconds is not obvious, and it still doesn’t recognize me who just woke up. Of course, the horizontal or upside-down unlocking previously guessed has not been realized in iPhone XS Max. Also affecting the unlocking are sunglasses that block infrared rays. It is said that Apple is cooperating with some sunglasses manufacturers to launch sunglasses that support Face ID in the future. It’s really "apple" not to adjust technology to solve the adaptation problem, but to ask others to cooperate with them to make changes.

The biggest change brought by Face ID is to expand the facial information to two people, that is, an iPhone XS Max can be unlocked by two pairs of faces entered in advance. Considering that Face ID adapts to the changes of users’ facial eyes, beards and other elements very quickly, there is no need to set a second set of facial information for backup. It seems that Apple just wants to provide users with an emergency unlocking solution, but it also gives your girlfriend more reasons and ways to unlock your mobile phone.

The lens quality of iPhone has always been obvious to all, and no matter which generation of iPhone, its shooting effect is among the top products in the same period. Although we often say that the iPhone is not as good as other products in targeted optimization, at least in terms of film quality, the iPhone is still worthy of pride. So how does it perform in iPhone XS Max?

At the press conference, Apple said that the shooting effect of iPhone XS/XS Max is still leading in the current smart phone market. iPhone XS Max still adopts the configuration of rear dual camera, but it has been upgraded for the previous 12-megapixel wide-angle lens with f/1.8 aperture, and the unit pixel area has been increased from 1.22um to 1.4um, which makes iPhone XS series phones more sensitive to light. Combined with A12′ s image information processing system and neural engine, a film with more ideal tolerance and color can be obtained by taking multiple photos and synthesizing them.

With the blessing of SmartHDR, the filming effect of iPhone XS series phones is really satisfactory. At least compared with the previous generation iPhone X, iPhone XS is obviously superior in exposure control, dynamic range and dark light performance. However, SmartHDR also makes the sharpness of photos lose, which leads to the improper handling of details.

This pot should be buckled in the so-called intelligent HDR. This function has done a lot of excesses in the details during actual shooting, which is why after enlarging the photo, you can clearly see the skin texture of the portrait chin and the texture of the eyebrows, which are all smeared out by the iPhone XS.

As can be seen in the photo below, the portraits taken by iPhone XS are as original as ever, while the photos taken by Pixel have better saturation. This is a contradiction between "truth" and "pleasing", especially for users who can’t take selfies and send friends without beauty. iPhone XS is undoubtedly "fatal" for them.

In portrait mode, iPhone XS has added a virtual aperture system. Through simulation algorithm, the blur effect of the background can be adjusted from f/1.4 to f/16 at will. All users need to do is turn on portrait mode, aim at the target theme and take the next photo. Because iPhone XS can distinguish and record the theme, foreground and background, the virtual depth of field effect can be adjusted in the later stage.

As for the blur effect, it can only be said that it is difficult for most smartphones to perfectly simulate the texture brought by the camera lens, and the iPhone XS is not much better in the end, but it is better than nothing.

In short, the camera performance of iPhone XS has made remarkable progress compared with last year’s iPhone X, but it can’t be said that it is easy to use. Its imaging effect can only be equal to several top Android flagships in the first half of this year. It’s not outstanding, but there are no obvious shortcomings. This is the consistent lens training style of iPhone.

In terms of processing chips, Apple has always been ahead of all its competitors. In this year’s A12, they also used the 7nm process first. Apple official said that this generation of chips has improved performance by 15% compared with last year’s A11, while GPU has improved by as much as 50%.

As for the performance improvement of 15%, it is actually difficult to experience it in daily use. After all, apart from the occasional system ventilation, the iPhone has not been associated with the word "Caton" for a long time. In short, whether it is a large game or a daily use, the iPhone XS is very smooth to use.

However, the more intuitive experience improvement brought by the 7nm process lies in the better power consumption performance. In the case of simple daily use such as sending emails, watching videos, taking photos, browsing social networking sites, etc., the iPhone XS Max can even be firm for 12 hours. As for the iPhone XS Max, the official claim is that the battery life is 30 minutes longer than that of the iPhone X, and this is because the battery capacity of the iPhone XS(2658mAh) is higher than that of the iPhone X(2716mAh).

We can see that the performance improvement of 15% is actually not obvious, which means that Apple has put more energy into controlling power consumption and heat generation. We should know that last year’s A11 has strong performance, but its performance in iPhone X is not ideal. To a large extent, it is a pot that triggers frequency reduction after high heat, and the A12 processing chip carried by iPhone XS can provide a stronger and lasting experience.

In short, A12 will be a chip full of more possibilities, and its excellent and stable performance will enable it to cope with various high-intensity applications in the coming year. For ordinary users, the battery life it brings can also improve the iPhone experience.

Whenever a new mobile phone is launched, people who eat melons will question whether it is worth buying. In fact, as a "make-up version" with the name "S", this is indeed a problem that needs to be considered. After all, the iPhone released this time is the most expensive iPhone in history, and the domestic version has even sold for more than 10,000 yuan, so it is reasonable to make some considerations.

Then if you already have an iPhone X, it is not necessary to upgrade to the iPhone XS at least. It is really easy to use, but the iPhone X is not a model that has been abandoned by the times. Even if it is put in the second half of this year, it is still the top flagship smartphone.

So how about buying an iPhone XS Max? If you want to experience a bigger screen, there is nothing to hesitate. After all, the experience brought by 6.5-inch and 5.5-inch is just like a world of difference. It can be said that iPhone XS Max is a mobile phone that will make people feel that there are no shortcomings. Everyone still needs to understand that even if it is the most expensive iPhone in history, it can afford such a price. After all, it is not its fault that it is expensive.

If you are holding an older model than iPhone X, then our suggestion is to change it if you can. It’s been 8102 years, and you haven’t got a full screen yet, so you are embarrassed to go out.

Cctv news(Reporter Sai Xinyan, Li Shanshan) "What you see is the special agricultural product of Zhangchangfeng Village: three red flags and four jars of sauce, no pesticides and no fertilizers. Flour is rich in micro-nutrients, and the taste is absolutely good. "The weight of a single peach is 0.5-0.8, and the sugar content is 15%-20%."

Zhang Weiting, deputy researcher of the Supervision Office of the State Bureau for Letters and Calls, and the "first secretary" of Zhang Changfeng Village, Haixing County, Cangzhou City, Hebei Province, impressed the introduction of agricultural products as well as the tour guide’s words.

Now Zhang Weiting is full of confidence, saying that "the name Changfeng represents the hope of the villagers, and I want to lead everyone to achieve a bumper harvest". In 2018, when I first came to Zhangchangfeng Village to help the poor, Zhang Yuting was not so chic. There are 438 households in the village and 125 poor households with established cards; The village is all saline-alkali land, and the yield of wheat per mu is low, so it depends on the weather to eat. But even so, Secretary Zhang led the villagers out of a "Changfeng" road.

"Tukela" becomes "golden pimple"

Zhang Weiting never helped the poor. Before coming to Zhang Changfeng village, she imagined that this small coastal village was a "paradise" facing the sea and blooming in spring. However, after coming here, I learned that the collective industry in the village is almost zero, and "the electricity bill can’t be paid soon." Without industry, the villagers can only go out to work and live a tight life. Once they are sick and hospitalized, they can’t get out 10,000 yuan or 20,000 yuan of life-saving money … …

In the eyes of the villagers, it is strange that Zhang Changfeng is not poor: "After hard work for half a year, an acre of wheat received 300 kilograms, and they all sold for more than 300 yuan. If you want to be rich, unless ‘ Tukela ’ Become ‘ Golden pimple ’ ！”

Zhang Weiting is trying to challenge this "impossible". The first thing she did when she came here was to transform the old primary school site that had been idle for many years at the entrance of the village into a village cultural and sports center. She believes that "finding a way to seek development in the village and letting the labor force return to work in the village" is the direction for the villagers to get rich, so that everyone should "form industrial ideas and believe that we can do business ourselves and have ambition".

However, where is the way?

On a visit to the villagers, Zhang Weiting took a bite of the steamed bread stuffed by the villagers. "Take a bite, it smells good! I found the taste of childhood in an instant. "When I asked, I knew that the dry land wheat" Dahongwang ",which is widely planted in the village, grew in saline-alkali land without pesticides, fertilizers and watering. Although the yield was low, it tasted good. Zhang Weiting seems to have discovered the "New World". She gave this steamed bread with "childhood flavor" to friends in Beijing to taste, and also found relevant laboratories to test it. Soon, experts came to the conclusion that "the growth cycle of hard wheat is long, and the content of potassium and plant protein is higher". Zhang Weiting was ecstatic, and the gluten of steamed bread is scientific.　

　Zhang Weiting (right) works as a farmer in a villager’s home.

"This is a good thing in a big city." After a family visit and a family talk, Zhang Weiting also found that there are still many "treasures" in the village: Chili sauce made by Dai Shufeng is loved by relatives and neighbors; The noodles pressed by Ma Yujuan are very strong without salt; Zhang Changfeng’s pasta is famous in the local area, and every family will make delicious noodles and steamed buns … … If you sell these to the city people, are you still worried that the villagers will not be rich?

Therefore, Zhang Weiting led the villagers to study and improve varieties in many places, and invited experts from Beijing to give lectures, leading the villagers to do deep processing, and produced special agricultural products such as stone mill wheat flour and rye flour. Unexpectedly, the villagers don’t think so. In the eyes of the villagers, these are just the most common things at home. They don’t cooperate with the establishment of a unified sales channel and don’t trust this new "temporary secretary".

In the end, Zhang Weiting had to take risks to acquire at a price higher than the market price, and then look for sales channels from her side: she recommended it to colleagues and classmates in the WeChat group; I bought it myself and sent it to a friend far away; Boarded the stage of "Open the Door" and Chongqing Satellite TV with "Zhang Changfeng" products.

　"Cultivate ambitious and wise villagers"

Zhang Weiting devoted herself to the work in the village. After the market was opened, Zhang Weiting found that the villagers had no uniform standard for the processing and quality control process of characteristic agricultural products. Once packed hundreds of boxes of carrots, the villagers’ packing quality was uneven. Most of them felt "indifferent", but Zhang Weiting felt that this was not a small problem. "You can’t smash your signboard because of small details." She and a few villagers re-examined and loaded hundreds of boxes of carrots, and told the villagers with actions, "Be wise and learn how to walk every step." Later, Zhang Weiting described that day as "really tired and falling apart".

　Zhang Weiting (right)

"Don’t look at being a lesbian, you don’t want to work hard." Liu Yusheng, former deputy director of Haixing County Bureau of Commerce, said jokingly.

In order to make the rural characteristic products of Zhangchangfeng Village into brands, Zhang Weiting put forward the slogan that "China is good in Haixing, and Haixing is good in Changfeng", applied for registration of the trademark of "Zhangchangfeng", opened a shop on the platform of Wechat business, and set up a column of "Secretary Mall" in the village WeChat WeChat official account to plug in the wings of the Internet for characteristic agricultural products.

Open the "Secretary Mall" column of "Resident Poverty Alleviation Cadres" WeChat in WeChat official account, and the sales of pasta in Zhangchangfeng Village firmly occupy the top three, followed by the Chili sauce on "Open the Door". In recent months, Dai Shufeng, who makes Chili sauce, has sold hundreds of bottles of Chili sauce, earning nearly ten thousand yuan.

In addition, Zhang Weiting is also committed to the development of orchard construction. "Before, the information in the village was relatively blocked, and there was no investment and no labor, so there was no development. Now I am here!" In 2019, the total investment was 2.4 million, and the peach project covering an area of more than 100 mu was successfully "uphill". On September 21st, when Peaches entered the supermarket in Cangzhou, Zhang Weiting happily sent several friends in succession.

Zhang Weiting said: "It is my goal to push these things to the whole country. “

　"No, it feels like I’m going to be red."

The "first secretary" will not only develop industry, but also play well in Internet marketing. Zhang Weiting said with a smile, "It’s because many customers have given me advice. Recently, they suggested that I make a short video".

Zhang Weiting has a WeChat group to share the special products in the village. People inside value the unique quality of Zhangchangfeng village specialty and often contribute sales. "People say this is called community operation".

Zhang Yuting said that now 123 poor households in Zhangchangfeng Village have successfully lifted out of poverty, and the other two households have not lifted out of poverty due to mental retardation and other reasons. After consultation by the "two committees" of the village, the bottom-line policy will be implemented for these two special families.

Today, the flour in Zhangchangfeng Village is still the same flour, but its value has risen from 2 yuan to 12 yuan per kilogram. The income of more than 40 poor households doubled that year. Members of the cooperative work in the processing workshop, and they get 60 yuan’s salary every day, with dividends at the end of the year. "I didn’t expect the ‘ Tukela ’ Really became ‘ Golden pimple ’ ！” This seaside village is also quietly moving towards the carefree village of "spring blossoms" in Secretary Zhang’s heart.

According to the relevant requirements of the county government for epidemic prevention and control, during the epidemic prevention and control period, in order to facilitate the access management of people in our county community and family hospitals, and to facilitate the statistics and screening of data, from now on, our county will promote the use of "every village enjoys" scanning code registration in county communities and family hospitals.

The following small series will share with you the registration and use process of scanning codes for people in the community and their families.

In the first step, each community and family courtyard has its own two-dimensional code, and community residents use WeChat to scan the code when entering and leaving the community and family courtyard.

Step 2: After scanning the code, you can see that there are two options under the visitor registration. If you are going out of the community and your family’s hospital, please choose: Go out (daily going out, going out for work), if you are going into the community and your family’s hospital, please choose: Enter (daily entering, returning from abroad).

Step 3: Fill in the relevant information. When you fill in the information for the first time, you must fill in the relevant information carefully. As shown in the above figure, the information such as mobile phone number, ID number, name and residence number must be accurately filled in. When scanning the code for registration for the second time, just fill in the mobile phone number, and the ID number and name will be automatically displayed.

If it is a daily trip, such as going to work or shopping, choose other travel modes as shown in the above figure, and fill in the destination as work or shopping; If it is a daily entry, such as going out for shopping after work, where to fill in the off-duty or shopping, just choose another way to return.

What needs to be emphasized here is that when filling in the information, the temporary or returning personnel must fill in the relevant information truthfully. If they are migrant workers returning to school, the travel mode, destination, work unit or school must be clearly filled in; If it is a foreign returnee, the place of origin, the way of returning home and the current place of residence must be clearly filled in.

Finally, after the prevention and control personnel of the community and their families’ hospitals measure the temperature of the people entering and leaving, they can be released only after they have carefully filled in and submitted the information truthfully.

Tips: It is the key to win our county’s fight against the epidemic by guarding the gate of the residential area and the family members’ hospital. Please ask the residents of the residential area and the family members’ hospital to carefully cooperate with the prevention and control personnel to do a good job of scanning the code and fill in the relevant registration information truthfully. If you don’t understand the relevant operation, you can also ask the prevention and control personnel to assist in the registration. You can also register the paper entry and exit registration form because you don’t have your mobile phone, your mobile phone is dead, and you are not a smart phone. The prevention and control personnel in the community and their families’ hospitals must do a good job of on-site supervision. No matter how good the technical means are, they need to be implemented and controlled, especially the access control of non-staff members. They also need to check the pass information on site and strictly control the access times of the community and their families’ hospitals with access cards, so that all of us can do our best to prevent and control the epidemic, build a solid security barrier for the residents in the community and their families’ hospitals, and resolutely win this war without smoke.

Editor: Yang Liufeng

Original title: "Important Tips! Community and family members’ hospital personnel in and out of the scanning code registration process "

Author: She Yunfeng

Source: Mobile Payment Network

Not long ago, Zhou Xiaochuan, vice chairman of Boao Forum for Asia, expressed several views on the development of digital RMB at the 2023 China Digital Finance Forum, two of which were very constructive and forward-looking.

Digital RMB is mainly based on account type.

Zhou Xiaochuan believes that the development of digital RMB is mainly based on account-based digital currency. In other words, token-based digital currency is a path that may have room for development, but the mainstream is account-based digital currency.

How to understand it? In fact, this is in great agreement with the current supervision on the path of promoting digital RMB.

The mobile payment network once published an article discussing the choice of digital RMB in the wallet path "Upgrade from value mode to account mode, and dual offline of digital RMB is not mainstream". We think that with the pilot implementation of digital RMB, account mode and quasi-account mode will become the mainstream in the future, and the value mode is only a supplement.

As we all know, digital RMB is compatible with three ways: account-based, quasi-account-based and value-based, and adopts variable denomination design to realize value transfer in the form of encrypted currency strings. Judging from the manifestations of digital RMB hard wallet, the quasi-account model is the mainstream at present, and the account model has also taken shape. Although the value model has technical conditions, there are still some problems in its real implementation.

Zhou Xiaochuan said that the choice of account type and token type is also closely related to the choice of centralized route. In the management mode, digital RMB needs to adhere to the two-tier operation system and centralized management concept.

Why should we adhere to the centralized management concept? Yi Gang, the former governor of the central bank, once said that because the digital currency of the central bank is the debt of the central bank to the public, it is necessary to ensure and strengthen the macro-prudential and monetary policy regulation functions of the central bank and maintain the original transmission mode of monetary policy.

In the two-tier operation structure, the first layer is centralized management, which is similar to that the central bank must know how much circulating cash it has issued and how much digital currency it has issued. The transfer and transaction activities between customers are on the second floor, and a large amount of customer information is stored on the second floor, that is, industry, agriculture, China, construction, communication or WeChat Alipay. They are obliged to be responsible for privacy protection, anti-money laundering and anti-terrorism financing, and only report the necessary information to the People’s Bank of China.

From this perspective, account-based centralized management is a necessary condition, and the central bank must have the right to manage the digital RMB as a whole. However, if a large number of token-based digital RMB with value model are adopted, the central bank will have a blank window for its management, which has certain security risks. Therefore, before the official launch, such security issues must be controlled to a minimum, and the value model digital RMB that is not under the management of the central bank after the official launch needs to be controlled within a certain range.

Therefore, quasi-account and account-mode wallets are all manifestations of account-based digital RMB, which will be the main development direction of digital RMB in the future. As a token-based development path, value mode still needs to be explored as a supplementary form.

The price system needs to be set under the two-tier operation

Zhou Xiaochuan believes that under the two-tier operation system, policy-making should make the digital payment system survive independently, and a price system should be set up so that the digital payment system can charge for services. In fact, the rate can be very low and the impact on customers is quite small. If there is no charging mechanism, it will lead to cross-subsidies and cross-sales, and payment system service providers will focus on other aspects that should not be paid attention to.

Digital RMB adopts a two-tier operation system, one of the important reasons is to mobilize the enthusiasm of market institutions such as commercial banks to the greatest extent. The central bank issues digital RMB, but not directly to residents and corporate customers. Instead, it issues digital RMB to operating institutions, which serve customers directly as operators.

Yi Gang once wrote that the two-tier operation is conducive to making full use of the existing resources, talents, technology and other advantages of commercial organizations, and promoting innovation and competition through market-driven. In terms of business resources, commercial banks and technology companies have mature IT facilities and huge user base. In terms of human resources, commercial banks and technology companies also have sufficient talent reserves. The central bank mainly carries out top-level design, as well as legal norms and regulatory standards. After the top-level structure, legal norms and regulatory requirements are designed, services are handed over to the market to play a decisive role in the allocation of resources by the market. Two-tier operation helps to spread risks. The central bank does not presuppose the technical path and remains open. Different institutions can explore different technical paths and realize system optimization through competition.

However, in the pilot stage, the design of such optimal allocation of resources seems to have a big gap with the market development, and the most important reason is the "incentive mechanism" problem.

At present, the core of the two-tier operation system is the operation organization, which has the largest investment in personnel and property and the highest cost, but has no direct income. The operation of digital RMB has become a way for operating institutions to obtain customers, which is not conducive to the promotion and development in the later period.

The characteristic of digital RMB payment is settlement, which is indeed conducive to the efficient realization of the payment process, but it also reduces the participation of the payment process and even cuts off the interest rate acquisition space.

As a large number of participants in the 2.5-tier, it has a high degree of overlap with the 2-tier institutions in the non-operational work of digital RMB. At present, the 10 operating institutions are commercial banks themselves, and they have a certain competitive relationship with the 2.5-tier commercial banks in terms of business and customer base. The 2-tier institutions have squeezed the 2.5-tier business space by virtue of their roles as wallet brands and operating institutions, which seems to affect the enthusiasm of small and medium-sized banks in the pilot process.

At present, there are more and more institutions participating in the pilot project of digital RMB. The 2.5-tier institutions lack clear and standardized roles, division of responsibilities and information protection, and there is no profit point. The participation enthusiasm of the 2.5-tier institutions in most pilot areas is very limited.

Therefore, in the view of mobile payment network, under the two-tier operation system, the sustainable development of digital RMB in the future can not be separated from the perfect "business model", on the one hand, it lies in the cooperation between various institutions at different levels, on the other hand, it lies in the respective functions of different institutions and the income points under their participation.

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As for whether "charging" will affect the "zero handling fee" feature of digital RMB, in fact, users can rest assured that the exchange and redemption of digital RMB will be "zero handling fee" for both users and merchants now and in the future. However, after the future business model is perfected, it is unclear whether the rate income of institutions will be passed on to users and merchants under the price system!

A blank house usually refers to the state that only the basic building structure construction is completed when the house is delivered, and the walls and floors are only preliminarily treated. For some people, due to various reasons, they will choose to live directly in a rough house. So how to adapt to this living condition, and what living methods and precautions are there?

In adapting to the living conditions of rough houses, we must first build basic living facilities. Because the rough house is not decorated, the water and electricity lines may only be reserved. To ensure the safety of electricity use, we can buy qualified patch panels and plan the use of electrical appliances reasonably to avoid tripping caused by using multiple high-power electrical appliances at the same time. In terms of water use, if the water pipes in the bathroom and kitchen have been connected, it is necessary to check whether there is water leakage, and at the same time, some simple storage containers can be prepared to store washing water.

Living in a rough house, keeping warm and insulating is also a problem that needs attention. The walls and roofs of rough houses are not insulated, which will be cold in winter and hot in summer. You can stick a thermal insulation film on the window, lay a thick carpet on the ground and hang some thick curtains on the wall to keep warm and insulate.

In terms of living methods, space utilization should be reasonable. The blank room is empty, so you can use simple furniture such as shelves and wardrobes to divide the space and separate the sleeping area, storage area and activity area. At the same time, attention should be paid to maintaining indoor ventilation, because the air circulation of rough houses may be poor, and long-term lack of ventilation will lead to indoor odor. You can always open the window and let the air convection.

Regarding matters needing attention, safety is the top priority. The floor of the rough house may be uneven, and there is a lot of construction waste, so it should be cleaned up in time to avoid tripping and injury. In addition, due to the lack of door and window locks, we should pay attention to the safety of property and lock the doors and windows as much as possible when going out. In terms of hygiene, because there is no decoration, dust is easy to accumulate, so it should be cleaned regularly to keep the room clean.

The following is a table about the comparison between rough housing and decorated housing:

In short, living in a blank room needs to be well prepared in all aspects, from the construction of living facilities to safety and hygiene, so as to have a relatively comfortable living experience in the blank room.

[Disclaimer] This article only represents the author’s own views and has nothing to do with Hexun. Hexun.com is neutral about the statements and opinions in this article, and does not provide any express or implied guarantee for the accuracy, reliability or completeness of the contents. Readers are requested for reference only, and please take full responsibility. Email: news_center@staff.hexun.com.

A few days ago, the State Council issued the "Action Plan for Promoting Large-scale Equipment Renewal and Consumer Goods Trade-in"; On April 12th, the Ministry of Commerce and other 14 departments jointly issued the Action Plan for Promoting Trade-in of Consumer Goods. At present, the "trade-in" of household appliances is in full swing, and various household appliance chain enterprises have launched corresponding activities. How to trade in the old for the new? How much can old household appliances pay? How to deal with the old household appliances after recycling?

Status quo: The deduction of old household appliances is all "one price"

On Wenchang Middle Road in Yangzhou City, Huiyin Electric Appliances and JD.COM Electric Appliances are close together, which is a good place for local residents to buy electrical appliances. "Trade-in the old, save money and worry", "double subsidies from government and enterprises, change to a new stop" … During the interview, the reporter found that in the two major home appliance markets,not a fewMerchants have posted leaflets related to trade-in.

"A few years ago, I wanted to throw away the broken washing machine at home, and I had to call the master who collected the waste to carry it away. Not only was the broken washing machine worthless, I had to give them 100 yuan." In Gree Store of JD.COM Electric Appliances, the reporter met Zhu Yi, a citizen of Yangzhou who planned to change the air conditioner. He told the reporter that the air conditioner at home has been used for many years, and there will be a "click-click" sound when the blades rotate, so I recently wanted to change the air conditioner before summer. Unexpectedly, when I visited the shopping mall, I found that not only the merchants would tow away the old appliances when they came to install new appliances, but the old air conditioner could also be discounted for money. "The old air conditioner can reach 300 yuan, and it feels convenient and affordable, which is very good."

Gree store clerk said,1 horseOld air conditioners can be deducted from 300 yuan, 1.5 can arrive in 400 yuan, and 2 can be deducted from 500 yuan … In addition, you can enjoy 100 yuan’s "trade-in" voucher when you buy a new air conditioner and 200 yuan’s "trade-in" voucher. After conversion, you can at least save 400 yuan by participating in the "trade-in".

The same is "trade-in", but the experience of Nanjing citizen Meng Jia is somewhat different. "Recently, my home has been renovated, and I want to take this opportunity to replace all home appliances with intelligent ones that can be controlled by remote mobile phones." Meng Jia said, but after consulting the clerk, he found that no matter how good or bad the household appliances are, and how long they are used, they are all "a price" when they are traded in. "Air conditioner 300, refrigerator 200, washing machine 50 … The old household appliances at home have basically only been used for about 5 years, and they are still good, which is a price that others have broken down. I don’t understand why this is calculated."

During the visit, the reporter also found that although the conversion methods of old-for-new home appliances in different cities, different appliance stores and different brands are different, they are basically "one price".

In Nantong Wenfeng World (Nandajie Store), all kinds of household appliances, such as air conditioners, refrigerators and washing machines, are labeled with "trade-in". The sales staff of Midea Air Conditioning told reporters that the "trade-in" activity has just been launched. No matter whether the machine is good or bad or the brand of the machine, one old air conditioner can be deducted from 200 yuan and 1.5 old air conditioners can be delivered to 300 yuan.

On April 11th, the reporter went to Suning.cn (Xinjiekou Store), where the slogan of "trade-in" was everywhere, and the atmosphere of "trade-in" was full.The staff of Skyworth Store said that basically all home appliance brands in Suning Appliance participate in the "trade-in" activity, and consumers can enjoy a 10% discount on the transaction price if they have old home appliances, with the upper limit of 1000 yuan. "For example, a new TV set costs 8,000 yuan, and the old machine can deduct 800 yuan; If you buy 12,000 yuan of new home appliances, you can only reduce 1000 yuan at most with old home appliances. "

When asked why they are all "one price", a shop assistant who has been engaged in electrical appliance sales for more than ten years bluntly said, "Trade-in is just a way of" letting the price go ",and the old machines are actually worthless. After recycling, the old machine can’t be taken to the factory for renovation, so it can only be dismantled as waste, so no matter how many years it has been used, it is the same price. Air conditioners contain metals such as copper, iron and aluminum, and the recycling price is relatively high, while household appliances with less metal content such as refrigerators, televisions and washing machines are worthless. "

Blocking point: it is difficult to recycle old household appliances.

Trade-in of old equipment is not only related to consumption upgrading, but also to establishing a virtuous circle system. It is equally important to deal with "old equipment" and stimulate "new demand".

"The key to recycling household appliances lies in dismantling. At present, there are 8 enterprises with dismantling qualifications in the province. The proportion of waste household appliances that are dismantled and recycled through formal channels is not high, and many of them have entered informal dismantling points, which invisibly increases supervision and environmental protection costs." Wang Sheng, general manager of Kaiyan Electronics Co., Ltd. told the reporter that according to the qualification recognized by the environmental protection department, the enterprise can dismantle 1.93 million used household appliances a year, but last year, the business volume of dismantling enterprises was less than 870,000, and it was the main problem that "second-hand goods" could not be obtained.

While Wang Sheng was worried about "not receiving" old household appliances, the second-hand platform was caught in the dilemma of "not receiving" valuable old household appliances and "no one collecting" old household appliances. "Most old household appliances have no value in circulation to the second-hand market. It is estimated that 80% of old household appliances enter the dismantling process, and only about 20% enter the second-hand market, mainly in the fields of air conditioners and washing machines." A person in charge of the second-hand platform revealed that in addition, in the process of resale of old household appliances on the second-hand platform, it is often difficult to reach an agreement because of the different bids of buyers and sellers and who is responsible for the freight, which leads to the low turnover of second-hand household appliances. There are still many blocking points and sticking points to be cleared on the road to turning the "old" into treasure.

How to solve the problem of single recycling channel of old household appliances and establish an efficient and smooth recycling system of old household appliances?

Liu Buchen, an analyst in the household appliance industry, believes that in the follow-up policy implementation process, we should avoid focusing only on market stimulus and neglecting product recycling, and form a complete policy closed loop from stimulating the market to product withdrawal to recycling. We should provide a formal channel for recycling old household appliances, establish a modern large-scale household appliance recycling system, encourage the fine dismantling of old household appliances, and make the best use of the value of old household appliances.

Zhang Chunlong, director of the Institute of Social Policy of Jiangsu Academy of Social Sciences, suggested that the first is to improve the recycling system and establish a sound recycling system for used household appliances, including setting up professional recycling points and carrying out door-to-door recycling services. The second is to establish a standardized treatment process to standardize the management of the dismantling, classification and treatment of used household appliances to avoid secondary pollution to the environment. The third is to strengthen supervision and law enforcement, introduce relevant policies and standards, strictly implement the disposal standards of used household appliances, and severely crack down on illegal dismantling and disposal. Fourth, encourage all parties involved to share benefits, encourage consumers to participate in recycling by setting up a reasonable recycling incentive mechanism and benefit sharing mechanism, and also encourage recycling enterprises to increase technical input and improve the recycling rate of household appliances resources.

"Promoting large-scale equipment renewal and trade-in of consumer goods is a systematic project, which requires a good combination of policies. It is necessary to strengthen publicity and guidance to raise public awareness of equipment renewal and trade-in of consumer goods. At the same time, it is necessary to introduce relevant policies, such as financial subsidies and tax incentives, to encourage enterprises to renew equipment and trade-in consumer goods, and to improve recycling channels and improve recycling efficiency. In addition, it is necessary to strengthen the formulation and upgrading of standards to provide a better market environment for equipment renewal and trade-in of consumer goods. " Liang Zhenpeng, a senior industrial economic observer, said.

In the recycling system of old household appliances, enterprises are the main body of innovation and development. "Haier has built 5,000 recycling networks across the country, covering 2,482 districts and counties, ensuring the production capacity of the dismantling end. In 2023, 6.73 million old household appliances were dismantled." The relevant person in charge of Haier’s recycling industry said that at present, Haier has built the industry’s first circular closed-loop system of "recycling, dismantling, recycling and reuse" around the consumer demand for health and greening. At the recycling end, the enterprise will co-ordinate the old machine resources to ensure the production capacity of the dismantling end; At the dismantling end, the enterprise will optimize the dismantling process and enhance the value of the dismantled products; At the recycling end, Haier will improve the quality of recycled products through technological innovation; On the reuse side, Haier has realized the high-value utilization of renewable resources.

According to the relevant person in charge of Gree Electric, since 2010, the company has established six renewable resource bases, carried out recycling of discarded electrical and electronic products, discarded automobiles, and deep processing and recycling of discarded circuit boards and discarded plastics. The amount of green and harmless treatment of discarded household appliances has been in the forefront of the industry for many years, with revenue of about 1.7 billion yuan in 2022 and over 3 billion yuan in 2023, with a year-on-year increase of 76.5%. By the end of 2023, Gree’s renewable resources had collected and dismantled 56 million sets of waste electronic and electrical products, and recycled 850,000 tons of main metals such as copper, iron and aluminum. According to the calculation, through the resource regeneration of Gree, the carbon emission has been reduced by 2.8 million tons.

At present, it is imperative to get through the possible difficulties of "trade-in". At present, the action plan of trade-in has been released one after another. The reporter learned that the relevant policies of trade-in in Jiangsu are still in the pipeline.

Peng Tao, general manager of Nanjing Environmental Resources Recycling Technology Co., Ltd. expects that Jiangsu’s "trade-in" policy will pay more attention to recycling and dismantling, strengthen the supervision of recycling and dismantling channels, prevent unqualified enterprises from dismantling waste household appliances privately, and avoid leaving "environmental problems" behind by the "green rejuvenation" policy.

It is reported that qualified dismantling enterprises will make the best use of waste household appliances according to the process requirements of the environmental protection department, and turn the old ones into gold: the waste parts are sold to steel mills, circuit boards to hazardous waste recycling enterprises, foam insulation layers, etc. They are sold to qualified raw material users, and harmful metals are sent to qualified enterprises for harmless treatment.

"At present, enterprises carry out the" trade-in "activity, and most of the recycled waste household appliances have nowhere to accept except air conditioners, and they are piled up in the open air, causing environmental pollution." Qian Zhengming, secretary of the Party branch of the Provincial Household Electrical Appliances Association, found in the investigation that some of the recovered household appliances flowed to the second-hand market, and many of them flowed into illegal dismantling channels. Even those who entered the formal dismantling enterprises went through many links, with high costs, and the enterprises were operating at a loss and lacked enthusiasm. She suggested that the government can give appropriate subsidies to this link and set up a special warehouse for used household appliances.

Prospects: The replacement scale of household appliances in Jiangsu this year is expected to be 15 million units.

Compared with the past, the new round of "trade-in" launched this year is significantly different in government-led, implementation areas and subsidy standards, and pays more attention to guiding consumers to "update" in the direction of greening, intelligence and informationization. Qian Zhengming believes that this round of "trade-in" policy is just the right time. On the one hand, with the technological innovation, there are a large number of new products with high technical content, strong personalization and good energy-saving effect on the market; On the other hand, with the continuous development of the market, China’s home appliance market has entered an era of paying equal attention to both increment and stock from the "incremental era", and some consumers urgently need to eliminate the old home appliances that have been "out of service" to reduce potential safety hazards; There are also some consumers who are experiencing the concept upgrade from "having to being excellent" and need to meet their needs with "new consumption".

In order to promote consumers to eliminate old appliances with high energy consumption and replace them with green smart appliances, more than 30 head brands, including JD.COM, Hand in Hand Midea, Haier, Gree, Hisense, Samsung, etc., have offered 15% subsidy for the old ones. "Consumers can participate in activities in self-operated stores under the national line of JD.COM MALL, JD.COM and JD.COM Wuxing Electric, and enjoy the’ one-stop free delivery of new and old’ service, without having to worry about the handling of old household appliances." Tang Hui, the brand department of JD.COM Wuxing Electric Appliances, said that since March, the trade-in business volume of JD.COM Jiangsu stores has increased by more than 200% month-on-month. Through investigation, it is found that this round of consumers’ demand for replacement is more focused on green smart home appliances, and the demand for large-capacity refrigerators, washing machines, fresh air conditioners and household appliances is very large, which is a rejuvenation of lifestyle.

Xu Zhibo, sales general manager and user experience officer of Haier Zhijia in China, said that in terms of product replacement, Haier locked in more than 400 trade-in models in 14 categories, including refrigerators, washing machines, dryers and air conditioners, and invested 1 billion yuan in special replacement subsidy funds to provide users with three subsidies: old machine residual value coupons, replacement subsidy coupons and green carbon points. The highest subsidy for single product replacement is 1000 yuan, which can also be superimposed with local government replacement consumption subsidies up to 15%.～20%； In the scene renewal, Haier provides users with local renovation and scene renewal services for balconies, kitchens and other family spaces, from changing a home appliance to changing a complete set of home appliances to changing a smart home scene scheme, and provides 20% ~ 40% subsidies for local renovation.

Trade in the old for the new to incite the big market. The reporter learned that in 2023, the sales brought by the trade-in of Haier China District will account for about 30% of the total sales. Since the second half of last year, Sanying Bird has focused on the renovation of old residential areas and second-hand houses, and the transaction volume of smart scene schemes has exceeded 5.3 billion yuan.

Promote high-quality durable consumer goods to enter residents’ lives, and a new round of "trade-in" action will open up a huge domestic demand market. How big is the space? According to the forecast data of AVC, in 2024, the channel scale of the national household appliances market will be about 483.86 million online, 127.02 million offline and 610.88 million omni-channel.

"This year, there should be about 30 million’ elimination’ units in Jiangsu that have only been in service for an extended period. Considering the situation that some consumers are frugal, the whole replacement scale should be around 15 million units, of which the replacement scale of empty ice washing and kitchen appliances should be around 7.5 million units." Qian Zhengming said that this large-scale equipment renewal and the trade-in of consumer goods showed the adjustment of the policy thinking of "tapping the increment from the stock", which not only helped to expand the effective demand and supply-side structural reform as a whole, but also consolidated the economic recovery and accelerated the green transformation of economic development.

Li Xin, director of the Electrical Testing Center of the Provincial Quality Inspection Institute, said that according to the Safe Service Life of Household Appliances, the safe service life of household refrigerators and room air conditioners is 10 years; The safe service life of household electric washing machines, clothes dryers, household gas stoves, range hoods, storage water heaters, household water purifiers, tableware disinfection cabinets and smart toilets is 8 years.

"It should be noted that the safe service life of air conditioners starts from the production date, and the rest products start from the sales date. Exceeding the above time is’ overdue service’. " Li Xin said that the use environment of many household appliances is complex. When they are used beyond the service life, the performance of the products will obviously decline, and the energy consumption of water, electricity and gas will also increase significantly. More importantly, the longer they are used beyond the service life, the higher the probability of safety accidents. Generally speaking, consumers are advised to replace household appliances in time in the following situations: household appliances that have exceeded the safe service life, household appliances with outdated technology, household appliances with outdated standards, household appliances with constant glitches, and household appliances with significantly increased energy consumption.

How to stimulate the demand for home appliance trade-in? The reporter learned that not only the market has acted quickly, but governments at all levels have intensively "thrown out" subsidies to promote the "replacement" market to heat up.

On April 9th, Jiangsu Provincial Department of Commerce held a deployment meeting on financial assistance to promote consumption mobilization. Focus on the fields of automobile, home (household appliances, furniture) and refined oil consumption, integrate resources of all parties through the way of "government setting up a platform, association guidance, enterprise participation and market operation", and select multiple property communities for pilot by the way of "pilot first and then promote". Then the relevant government departments issued special working documents for further replication and promotion.

On April 10th, Taizhou Municipal Bureau of Commerce released the plan of "Tai Xiang Consumption Rejuvenates New Life" to promote household appliances trade-in in 2024, which is scheduled for April 15th, 2024.～During the period of May 15th, we invested 2 million yuan, and adopted the method of "government subsidy+merchants making profits". The maximum subsidy for rejuvenation exceeded 15%, and vigorously carried out the "trade-in" activity of household appliances, bringing tangible benefits to consumers.

Xinhua Daily Meeting Point reporter Hong Ye Wang Mengran made a wish

With the attack of "double 11", major supermarkets and e-commerce companies have seized the opportunity to offer preferential meals to Harbin citizens. Under the background that the Ministry of Commerce has designated this year as "Consumption Boosting Year", how can online and offline businesses use the "double 11" to expand domestic demand and promote consumption? What new characteristics does the ice city consumer market present? In the past few days, the reporter visited various business districts in the main city to understand the situation.

"Same price online and offline", even cheaper offline.

"It’s a pity that a brand of women’s wear that double 11 wants to buy has been sold out on the online platform. Unexpectedly, I found the same paragraph in the Haxi Wanda brand store, and the price is similar to that of the online flagship store after discount, so I won it decisively! " On the 9 th, Ms. Li told reporters.

This year’s "double 11" offline discount has become a highlight to attract consumers.

In the Central Mall, gold ornaments were reduced to 80 yuan, among which China’s gold brand was reduced to 50 yuan, and there was an activity of 8.8% discount on work expenses. Shanshan Outlets launched "double 11" online and offline activities with the same price, and NIKE reduced the 200 yuan for every 688 yuan of shoes, clothing and accessories.

"All shopping malls in Harbin are offering discounts, such as 30% discount for Yuanda women’s wear, and other beauty brand discounts are counted as shopping mall points, and the price is very affordable." Consumer Wan Xia said that compared with online, offline experience is better, especially the quality of beauty products sold offline is guaranteed.

During the period of "double 11", supermarkets also launched discount activities. In Biyoute, rice, milk, nuts, fresh food and other commodities were all discounted. During the visit, the reporter saw that there are also catering brands that launch online activities such as 1.1 yuan spike, buy one get one free and so on.

It should be noted that in addition to the activities launched by shopping malls, brand merchants also launch promotional activities. For example, Haxi Wanda, members of Hailan House will be sent to 100 yuan from 500 yuan, and they can also participate in the lucky draw.

Some consumers said that the superposition of brand discounts and shopping mall discounts will make some goods cheaper than some flagship stores online.

Enhance the richness of activities, and the "atmosphere" of major shopping malls is full.

"’double 11′ is a traffic competition. In order to compete for passengers, in addition to the price war, enhancing the shopping experience is also a trick for shopping malls to’ suck powder’." Jin Geng, director of the management and planning department of Harbin Central Mall, said that this year, the "double 11" Central Mall set up a lucky draw for China gold to take home. After a single purchase of 529 yuan, the lottery ticket was placed in the prize box on the first floor according to the relevant guidelines, so that consumers would have the opportunity to win a 2-gram gold bar.

"The lucky draw is divided into four draws. In order to make the effect more enthusiastic, we will set up a live broadcast of the whole draw in front of the mall on November 11th, so that more people can feel the atmosphere boosted by consumption." Jin Geng introduced.

Under the background of "Consumption Boosting Year", Harbin has vigorously carried out various forms of consumption promotion activities, and "atmosphere economy" is becoming popular, and various rich activities have kept consumers’ footsteps.

During the "double 11" in Xicheng Red Square, a Sino-French Environmental Month Cultural Exhibition and a Yuan Music Festival were set up, and a new product release show in winter was launched on November 12th to meet the diversified, personalized and socialized consumer demand of citizens.

"November 11th is the weekend. The shopping mall must be very lively. I have made an appointment with my friends to buy and play in the shopping mall!" Chen Ye has targeted Haxi Wanda’s Double Eleven Party, and participated in the two-dimensional parade at close range, highlighting a "fun".

In order to bring a richer consumer experience to the public, some shopping malls in Bingcheng have launched exclusive bank gift activities, such as Yuanda Nangang Store. Debit card customers of Shanghai Pudong Development Bank have bound WeChat payment in the department store or cosmetics area, and when they spend 999 yuan, they will be randomly reduced by 19.9 yuan to 200 yuan. The rotten wool has attracted many consumers to buy in the shopping malls, and the shopping experience is instantly full.

According to industry insiders, as the online traffic dividend peaks, offline entities should learn to seize the gap in traffic in their own way. All the shopping malls in Ice City are trying to enhance consumers’ shopping desire in the form of "social plus" by improving their shopping experience.

"Spend money on the cutting edge", rational shopping has gradually become the mainstream.

Every year, various promotional activities of "double 11" emerge in an endless stream. This year, both online and offline are fighting for "low price" and novelty. However, consumers seem to be becoming more rational.

Liu Yuanyuan, a consumer, said, "The goods bought to make up the bill are easy to accumulate dust at home in the end. This year, I only bought two winter down jackets online, and the others are daily necessities, which are worth buying after repeated research. In recent years, my family has paid more attention to spending money on the cutting edge. "

"This year’s double 11, shopping malls are really busy, and some discounts are very attractive. I have visited several places and so far I have only bought a necessary commuter bag for work. " After "95", Yu Lan said that in the past, every year in double 11, she would go shopping with her friends, because there would be discounts on milk tea and catering, eat some delicious food, and then touch some cute toys in several trendy small commodity stores, so that she could go home beautifully.

Participating in the e-commerce "double 11" every year makes the consumer Liu Shuang very tired. She believes that some merchants raise prices first and then lower prices, and finally let the merchants take advantage of it. "So now shopping is more rational and pragmatic, and it pays more attention to cost performance."

In this regard, some insiders believe that the preferential activities launched by the e-commerce platform this year are more direct than in previous years, which is a benign signal and a timely adjustment made by e-commerce in response to bad feedback from consumers.

According to the "2023 double 11 Annual Survey Report" released by global consulting firm Ai Ruibo, consumers expect to increase higher-end categories such as daily necessities, clothing, beauty and personal care products, and the purchase intention of luxury goods has the largest decline. When consumers choose products, authenticity and credibility, functionality and durability, materials and quality, safety and traceability are the main considerations, and rational consumption gradually replaces perceptual and impulsive shopping.

Harbin Daily reporter Chen Yue Wen/photo/video shooting and production