Strive to enhance the leading, spreading and influence of international public opinion.

Strive to enhance the leading, spreading and influence of international public opinion.

Party Group and Editorial Meeting of Central Radio and Television General Station

Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has attached great importance to international communication, put forward a series of new ideas, new viewpoints and new theories, vigorously promoted the integrity and innovation of international communication, led China to achieve extraordinary achievements in international communication capacity building, and significantly improved its international discourse power and influence. General Secretary of Supreme Leader is very concerned about the development of CCTV (hereinafter referred to as "the general station"), and has high hopes. He has sent many congratulatory letters and made a series of important instructions on the 60th anniversary of the establishment of CCTV and the birth of the new China TV industry, the official launch of CCTV’s agricultural and rural channel, the launch of CCTV’s Olympic channel and its digital platform, the 80th anniversary of the founding of China People’s Broadcasting for Foreign Countries, and the opening of the first global media innovation forum. Clearly put forward the goal of "building a world-class new mainstream media with strong leading power, communication power and influence", and asked the General Desk to strengthen the construction of international communication capacity, actively tell the story of China and spread the voice of China, and make new and greater contributions to realizing the Chinese dream of the great rejuvenation of the Chinese nation and promoting the construction of a community of human destiny.

As the ideological center of the Party and the national radio and television station, the General Station thoroughly studied and implemented the important exposition of the Supreme Leader General Secretary on strengthening and improving international communication work in the new era and a series of important instructions on the work of the General Station, persisted in finding ideas, topics and answers from it, persisted in being upright and innovative, taking the offensive as the defense, and taking the effectiveness of communication as the test, continuously strengthened the construction of international communication capacity, strived to enhance the international community’s understanding and support for China’s development, and played a role in promoting the building of a community of human destiny and promoting the common values of all mankind. In recent years, the international communication power of the reception desk has soared, and its overseas delivery capacity has greatly increased, initially forming a good trend of "blowing open the petals of ten thousand pear trees" and "like a pouring of large and small pearls into a plate of jade".

Grasp the law of international communication, publicize and introduce Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, and constantly enhance the world influence of China’s ideas, China’s wisdom and China’s plan.

In the face of the profound evolution of the "two overall situations", the Supreme Leader General Secretary creatively put forward a series of new ideas, ideas and initiatives with China characteristics, reflecting the spirit of the times and leading the trend of human development and progress, and profoundly answered the question of the times "What happened to the world and what should we do?". General Secretary of the Supreme Leader stressed that to widely publicize China’s ideas, China’s wisdom and China’s plan, China is increasingly approaching the center of the world stage, and has the ability and responsibility to play a greater role in global affairs and make greater contributions to solving the problems of all mankind together with other countries. The reception desk thoroughly studied and understood the important exposition of the General Secretary, strived to grasp the law of international communication, told the stories of the Communist Party of China (CPC), the people of China and the Chinese nation well, presented the unique charm of "the rule of China" with great colors, and made efforts to make the credible, lovely and respectable image of China more deeply rooted in the hearts of the people.

China Wisdom in Classics —— Ping "Language" Approaching People (International Edition) (the first season) focuses on the themes of green development, ecological civilization, innovation, opening to the outside world, anti-epidemic, anti-corruption, poverty alleviation through education, struggle and determination, and selects the original sound and quotations of the important speech of the Supreme Leader General Secretary to explain China culture, China allusions and China wisdom under related topics from the perspective of overseas audiences. The picture shows a screenshot of the program video. Photo courtesy of Central Radio and Television Headquarters

Focus on gathering strength to create the "headline project" of the general station, and publicize and explain Socialism with Chinese characteristics Thought of the Supreme Leader in the new era to the world.The reception desk always insists on introducing the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era to the outside world as the primary political task, explaining it with concepts that can be understood and accepted by overseas audiences, expressing it with vivid words that integrate Chinese and foreign, telling the story of the General Secretary well and spreading the General Secretary’s thoughts well. In the publicity reports of the Beijing Winter Olympics and Paralympic Winter Games, the important activities of the Supreme Leader General Secretary were presented brilliantly and perfectly, and relevant current affairs products, micro-videos, comments and so on were continuously introduced, which vividly showed the charm of great country leaders to the world with perfect angle, the best pictures, the fastest timeliness and the best effect. The news materials and multilingual manuscripts related to the current affairs of the General Secretary released by the General Station International Video News Agency have been quoted and broadcast 12,000 times by 1,188 mainstream TV stations and new media platforms in 88 countries and regions, among which the number of TV stations of the Group of Twenty (g20) accounts for 81%. Elaborately create a multilingual version of "Ping" Language Approaching People-Allusions Favored by the Supreme Leader ",which has reached 4.798 billion overseas visitors. China International Television (hereinafter referred to as "cgtn") planned and produced "China Wisdom in Classics-Ping Yu" Approaching People (International Edition) ",which reached more than 600 million people worldwide. The number of cross-media reports celebrating the centenary of the founding of the Party has reached more than 12.2 billion, and the live broadcast signals and news materials have been reprinted and broadcast by more than 1,000 mainstream media around the world, setting a number of historical highs, such as the longest time for major celebrations in China to spread abroad and the widest overseas coverage.

Carry out media activities around the diplomatic innovation of big countries, serve the overall situation of the party and the country’s foreign work, and show the vigorous vitality of China in the new era.Following closely the diplomatic pace of the Head of State, the General Desk took the visit of the Supreme Leader General Secretary to Argentina, Italy, Russia, Brazil and other countries as an opportunity to establish a stable cooperative relationship with the mainstream media with important influence in the visiting countries by signing cooperation agreements, co-producing programs and co-organizing media activities. On the eve of the opening of the Beijing Winter Olympics, the Headquarters held the first Global Media Innovation Forum, and the General Secretary of the Supreme Leader sent a congratulatory letter. The heads of 145 international organizations and media organizations, including the International Olympic Committee, All-Russian National Television Broadcasting Corporation, Associated Press and Reuters, participated in it one after another, leading the global media to jointly play a harmonious movement of "more unity". On the occasion of the 20th anniversary of the signing of the Sino-Russian Treaty of Good-Neighborliness, Friendship and Cooperation in July 2021, the main responsible comrades of the General Desk, as the Chinese chairman of the Media Council of the China-Russia Friendship, Peace and Development Committee, jointly published an initiative entitled "Strengthening Media Cooperation and Building Good-Neighborliness and Friendship" with the Russian president. In December, 2021, shortly after the resumption of diplomatic relations between China and Nepal, the Managua reporter station was unveiled. The General Station and the Nicaraguan Communication and Civil Affairs Committee signed the first cooperation agreement in the media field since the resumption of diplomatic relations between China and Nepal. Around the 50th anniversary of the establishment of diplomatic relations between China and Argentina and Mauritius, and the 50th anniversary of the establishment of diplomatic relations at ambassadorial level between China and Britain, the reception desk meticulously created the documentary "Leaping Over" and held overseas media activities such as "Leaping Over 50 Years, Being in Full bloom" and "50 Years of New Sailing: Looking for Icebreakers in a New Era", which generated enthusiastic response.

Give full play to the important role of the main force, main position and ballast stone of international communication, and strive to enhance its position, weight and share in the global media structure.

General Secretary of the Supreme Leader pointed out that it is necessary to strengthen the top-level design and research layout, build a strategic communication system with distinctive China characteristics, and strive to improve the influence of international communication, the appeal of Chinese culture, the image affinity of China, the persuasiveness of China’s words and the guidance of international public opinion. In the new era, China is increasingly approaching the center of the world stage and promoting the formation of an international discourse right that matches China’s comprehensive national strength and international status. The national mainstream media is duty-bound. The reception desk insists on changing the situation, vigorously innovates the concept and mechanism of international communication work, and gives full play to the advantages of foreign integration communication such as 44 languages, cgtn media platform, multilingual online celebrity studio, international video news agency, overseas terminal, etc., so as to achieve a leap forward and exclusive leadership, effectively reverse the passive situation of acting as a "setter" in the international public opinion field in the past, and continuously enhance its authority and influence in the international public opinion field.

Grab the starting point, dare to shine a sword, strive for exclusivity, and speed up the improvement of international communication and delivery capabilities. The report of the reception desk has repeatedly become the only source in the world, and the world has heard the voice of the China media.The Headquarters has established a rapid response mechanism for international emergencies, striving for the "first definition right" in the reporting of major global emergencies. In a series of major international news reports, such as the China-US high-level strategic dialogue, the Afghan situation, the riots on Capitol Hill in the United States, the situation in Guinea, the disaster in Tonga, Meng Wanzhou’s return to China, and the situation in Ukraine, a large number of exclusive news reports have repeatedly become the only source in the world, and have been widely forwarded by CNN, BBC, Associated Press, Reuters and AFP. In the report on the situation in Afghanistan, the cgtn microphone at the main station became the only media microphone at the first press conference of the Taliban after the withdrawal of US troops, and related reports reached an audience of over 7.3 billion people. In the report of Meng Wanzhou’s return to China, all the 17 exclusive newsletters of the main station were launched in the world, and 14 exclusive videos became the only source in the world, with related reports reaching 3.419 billion person-times, and the new media platform praised more than 400 million person-times. In the report on the situation in Ukraine, the reporter in front of the main station went deep into the scene many times for the first time, realizing the world premiere of many major news and the coverage of many exclusive sources overseas.

Innovative "thought+art+technology" integrated communication, the Beijing Winter Olympics report of the main station was recorded in the Olympic history, which was highly praised by international public opinion and global audiences.The team of the Headquarters directly participated in the key links of the opening and closing ceremonies of the Beijing Winter Olympics, such as literary writing, art design, broadcast control technology and live broadcast, and extensively used the immersion technology of "5g+4k/8k+ai" to better show the world a confident and calm China. Successfully completed the 8k international public signal production for the opening and closing ceremonies of the first Olympic Games, realized the entire 4k broadcast of the first Olympic Games, built the world’s first 5g ultra-high-definition mobile live studio for high-speed trains, and launched the online Olympic channel and its digital platform. The Beijing Winter Olympics became the most watched Winter Olympics. The relevant news materials and multilingual manuscripts released by the international video news agency have been quoted and broadcast by 2,172 TV channels and their new media platforms in 116 countries and regions for 108,000 times, of which the number of TV stations of the Group of Twenty (g20) accounts for 79%. Mr. Bach, President of the International Olympic Committee, accepted three exclusive interviews with the Headquarters and spoke highly of the coverage and dissemination of the Winter Olympics at the Headquarters. In recognition of the achievements made by the Headquarters and the long-term cooperative partnership with the International Olympic Committee, Bach presented the IOC President Award to the main responsible comrades of the Headquarters.

Make friends overseas, realize "blooming on all sides", actively promote exchanges and mutual learning among civilizations, and contribute to the construction of a community of human destiny in China.

"The trip to the avenue is also the world’s public." In the practice of international communication in recent years, the important ideas of the Supreme Leader General Secretary, such as "the community of human destiny", "people-centered" and "Lucid waters and lush mountains are invaluable assets", have stood the test of the times and won wide attention and strong resonance from the international community. The reception desk takes advantage of the situation and climbs high, giving full play to the advantages of the national mainstream media, carrying out innovative foreign exchanges and cooperation, continuously deepening the "goodwill communication", making friends in five continents, and constantly expanding the circle of international public opinion friends who know China and have friends with China.

The 4k documentary "National Park: Wildlife Kingdom" produced by China Central Radio and Television Station in 2021 presents a panoramic view of China National Park from a natural perspective, oriental aesthetics and international language, and has been distributed to more than 100 countries and regions around the world. The picture shows the poster. Photo courtesy of Central Radio and Television Headquarters

Innovate and carry out international exchanges and cooperation. There are more and more good partners, larger circle of friends and stronger influence at the reception desk.Around the centenary of the founding of the Party, epidemic prevention and control, Sino-US relations, Hong Kong-related issues, Xinjiang-related issues, the General Desk continued to strengthen in-depth exchanges with the heads of international mainstream media and the ambassadors of major western countries in China. Since 2020, we have exchanged more than 1,100 letters with international friends, initiated the establishment of regional cooperation mechanisms such as "hand in hand" in Latin America, "mutual trust and win-win" in Europe, "cooperative development" in ASEAN, and "mutual help" in Africa, and created exchange and sharing mechanisms such as "China-Shanghai Media News Exchange Platform" and "Media Customization Service Platform". Give full play to the frontier communication advantages of eight overseas terminals around the world, and launch a series of brand media activities and special programs such as "China-Africa Environmental Protection Media Action" and "Global Action Initiative 2021-Climate Change". On the eve of being invited to attend the opening ceremony of the Beijing Winter Olympics, Russian President Vladimir Putin accepted an exclusive interview with the main responsible comrades of the General Desk. This second interview after a lapse of more than three years has aroused widespread concern in overseas media, and the multilingual related reports of the reception desk have been forwarded by more than 900 mainstream media and websites in more than 70 countries and regions.

Continue to deepen the "goodwill communication", and focus on showing the true, three-dimensional and comprehensive China with the guidance of communication effect.The documentary "National Park: Wild Animal Kingdom" produced by Headquarters focuses on the unique ecological landscape and rare wild animals and plants in China National Park, which truly restores the beauty of nature, reproduces the diversity of all kinds of animals and plants, presents the ecological culture of harmonious coexistence between man and nature, and shows the production level of top international nature documentaries. It has been purchased by mainstream western media and distributed to more than 100 countries and regions around the world. The story of the migration of more than 10 Asian elephants in Yunnan Province was tracked and reported by the main station for five months, which formed overseas phenomenal communication, and the naive "China Elephant" became an "international elephant". In 2021, the "United Nations Chinese Day 2021 and the First Overseas Video Festival of Headquarters" was held for the first time with UNESCO and other relevant institutions, and the global communication covered more than 160 countries and regions. In 2022, the second overseas video festival focused on the beauty of Chinese studies, the charm of the trend and the progress of the times, and collected nearly 950 Chinese video works from 45 countries and regions around the world. The platforms at home and abroad reached more than 900 million people. During the live broadcast of CCTV Spring Festival Evening in 2022, the total cross-media audience at home and abroad was nearly 1.3 billion, and the total number of direct-on-demand new media reached more than 7.1 billion. More than 650 media in more than 170 countries and regions around the world broadcast live and reported, and a number of communication data reached a new high. The CCTV Spring Festival Evening has become an important carrier for spreading Chinese culture.

Vigorously and effectively carry out the international public opinion struggle, continue to enhance the ability of overseas delivery, strive to break the hegemony of Western discourse, and strive to build a fair, objective, positive and healthy global public opinion ecology.

Recently, General Secretary of the Supreme Leader pointed out at a seminar for leading cadres at the provincial and ministerial levels on "Learning the spirit of the important speech of General Secretary of the Supreme Leader and Meeting the 20th Party Congress" that in the face of the drastic changes in the international situation, we have safeguarded national dignity and core interests in the struggle and firmly grasped the initiative of China’s development and security. In the work of international communication, the reception desk effectively conducts international public opinion guidance and public opinion struggle, pays attention to the strategy and art of public opinion struggle, constantly improves the ability to speak out on major issues, continuously enhances the ability to deliver overseas, strives to seize the right to speak in international public opinion, and strives to create a good external public opinion environment for China’s reform, development and stability.

Dare to struggle, be good at making sound, and break through the long-term monopoly of American and Western media by attacking. 连续策划推出《连少年儿童都保护不了，美国政客有何资格谈“民主”“人权”？》、《看美政客怎么解释他们给新疆编织的这个弥天大谎！》等一大批报道、评论，多角度揭批美国人权虚伪面目，有力有效反制美国恶意诋毁。

近年来，中央广播电视总台多语种网红主播频频亮相海外主流媒体，通过以小见大、可亲可感的方式，对外讲好中国故事。图为部分多语种网红主播。中央广播电视总台供图

针锋相对、以正视听，坚决破除美西方媒体长期形成的话语霸权和有色眼镜。总台持续擦亮《央视快评》、《国际锐评》、《玉渊谭天》、《大湾区之声热评》、《总台海峡时评》、《主播说联播》和cgtn多语种评论等评论言论品牌，以有风骨、敢亮剑、接地气的新语态持续引领国内外舆论场，坚决不被反华势力“牵着鼻子走”，绝不让政治私利、霸权主义、种族歧视、意识形态偏见误导全球民众。在对外交往中坚决捍卫国家利益，既“和风细雨”推动合作，也旗帜鲜明批评一些国家媒体在疫情和涉华报道上造谣生事的恶劣行径。在国际会议多边舞台上，积极带动国际舆论场共同发出正义之声，为全球治理提供正能量。

In the exchanges, contacts and confrontations with international media, we deeply realize that the all-round and pioneering achievements in China’s international communication work since the 18th CPC National Congress are fundamentally due to the leadership of the Supreme Leader General Secretary, the strong leadership of the CPC Central Committee with the Supreme Leader Comrade as the core and the scientific guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era. In the new journey of forging ahead, we will unite more closely around the CPC Central Committee with the supreme leader as the core, deeply understand the decisive significance of "two establishment", further strengthen "four consciousnesses", strengthen "four self-confidences" and achieve "two maintenance", keep in mind the entrustment, blaze new trails, continuously strengthen the construction of international communication ability, and strive to build a new world-class mainstream media with strong leading power, communication power and influence, and take practical actions.

Editor-in-Chief: Gu Wanquan, Zhang Wu

Text Editor: Yang Rong

Author: Qiushi. com