Mid-Autumn Festival 791 million hit a record high! Has the streaming movie "rejuvenated"

Special feature of 1905 film network Is flow the original sin?


The Mid-Autumn Festival in 2019 just passed is far more exciting than people think. The box office performances starring Sean Xiao and Meng Mei Qi exceeded expectations, making streaming movies once again the focus of public opinion. Those who have experienced the "Rashomon" failed to achieve great market ambitions.

The "007 Edition", in which the reasoning scenes plummeted and the proportion of fighting scenes soared, created the best box office in the mainland with a score of 160 million in the first week of its release. Nezha, which was released for 50 days, can still play, and won 61.36 million box office in three days, laying the foundation for the cumulative box office to exceed 4.9 billion.


The achievement of 791 million yuan in three days has created a new high in the box office of the Mid-Autumn Festival in film history. In addition to streaming movies, compared with Spring Festival, summer vacation and National Day, what is the future of the unpopular golden file represented by Mid-Autumn Festival is also a valuable thinking question.


How is the 791 million best Mid-Autumn Festival file made?


The market performance of the Mid-Autumn Festival in 2019 is as complete as the full moon hanging in the night sky during the holiday.


According to the statistics of 1905 Movie Network, the box office of Mid-Autumn Festival in 2019 totaled 791 million yuan, an increase of 260 million yuan or 48.96% compared with last year’s Mid-Autumn Festival. Among them, the cumulative box office excluding service fees was 724 million, which was 605 million in the same period in 2015, an increase of 19.6%.

On the day of the Mid-Autumn Festival, the national box office closed at 364 million, surpassing the single-day record of the Mid-Autumn Festival in 2017 (355 million) to a record high. The box office data hit a new high, and the number of people watching movies soared. According to statistics, during the Mid-Autumn Festival, the number of people watching movies nationwide reached 23.42 million, an increase of 53.5% compared with the same period last year.


In terms of new films, "Zhu Xian I" won the championship with a score of 270 million in a controversy; Detective Conan: Boxing of the Qing Dynasty has accumulated 160 million box office, ranking second in the Mid-Autumn Festival box office; "Little Wish" ranked third, with a cumulative box office of 120 million.

The net text "Zhu Xian" Douban score is 8.1.


As a classic Xianxia work in the age of network literature enlightenment, the series of Zhu Xian created by Xiao Ding has become one of the collective memories of many post-80s and 90s. During the Mid-Autumn Festival, Zhu Xian I, a big-screen work adapted from the IP of the same name, won the Japanese box office championship with 142 million, 84 million and 42 million respectively.

According to the Japanese classic suspense animation IP, "Detective Conan: Boxing of the Qing Dynasty" achieved 160 million results, surpassing last year’s 127 million box office "Detective Henan: Zero Executor" and became the best in this series. After fully exploring the box office in the stock market, the problem that the word-of-mouth of the film is difficult to incite the audience in the incremental market other than the core fans to enter the market has still not been effectively solved.


The ill-fated Little Wish failed to realize the ambition of the box office market. Although events such as the battle for the leading role have created enough pre-screening heat for the film. However, these concerns have not been translated into box office performance based on content quality.

In terms of old films, the ones that were released in advance made a box office of 93.055 million, ranking fourth at the box office. During the schedule, the comprehensive cumulative box office of the film exceeded the 200 million mark. Followed by "Nezha" made 61.365 million box office, and the cumulative box office exceeded 4.9 billion.


It is worth mentioning that five animated films contributed 317 million box office, accounting for 40% of the total box office. Under the premise of multi-file shifting, it is not easy to get the best score in film history in the Mid-Autumn Festival in 2019. As of September 15, the total box office in 2019 was 46.248 billion, a difference of 1.2 billion compared with 47.449 billion in the same period last year, and the downward pressure cannot be ignored.


Is the streaming movie a false proposition?


"If the door of domestic science fiction movies is opened, then the door is closed."


During the summer vacation, this "God Comment" of netizens can be short-listed in the top ten classic movies in 2019. However, the box office fiasco of Shanghai Fortress is more easily interpreted by the public as the end of the era of streaming movies.

However, Zhu Xian I, starring Sean Xiao and Meng Mei Qi, has a low rating and a high box office, which makes people feel confused about the "rejuvenation" of streaming movies. Is the streaming movie really back, or has it never left?


The summer of 2019 was hailed by the industry as the "last supper" of domestic costume dramas, and the anxiety and expectation carried by the schedule were comparable. In the end, Sean Xiao and Li Xian became the biggest winners. The former has become a new quasi-first-line star from the small transparency in the circle, and its ability to bring goods has yet to be tested. Meng Mei Qi’s fans’ spending power can be seen from his debut in the krypton voting program Creation 101.

However, only on this basis, it is still open to business to define "Zhu Xian I" as the rejuvenation of streaming movies, which broke 200 million box office in three days. There is no denying that the quality of this film is hard to pass. Taobao Film’s score dropped from 8.4 to 7.7, Cat’s Eye from 8.6 to 7.8, and Douban from 6.1 to 5.3.


Before the release, most viewers didn’t like the film. With low expectations, the advantages of the film are more easily amplified. Some pertinent comments have also become praise for the film. Driven by curiosity, many viewers walked into the cinema. The book powder plot of the original IP is also one of the important reasons why the film has achieved relatively good box office results. Some book powders just joined the movie-watching army with the mentality of whether the original work was "disfigured".

Xiao Zhan became popular in The Untamed.


In addition, after The Untamed, the potential flow of Sean Xiao was at a high level, and the release of Zhu Xian I just gave an outlet. If this phenomenon of low rating and high box office reappears in its starring film project, it may be more meaningful for people to discuss the current situation of streaming movies.


No matter what the phenomenon is, existence is reasonable. There is no natural opposite between the starring flow and the quality of the work. A movie has both the fundamentals of fixed traffic and the ceiling of box office, so why not?


Where is the non-popular golden stall worth thinking about?


Before the Mid-Autumn Festival in 2019, with the promotion of "Luo Xiaohei’s War", "Hypnosis Judgment" and many other films appeared file-shifting behavior. During this period, only one imported film with a low right to speak was airborne in this slot.


For those films whose files are withdrawn due to non-objective factors, the withdrawal from the Mid-Autumn Festival file more or less reflects the film’s pessimism about the box office capacity of this slot. In addition to the three popular golden schedules, small schedules such as Mid-Autumn Festival, Qingming Festival and Dragon Boat Festival are "tasteless to eat, and they are abandoned" for most filmmakers.

According to statistics, the best box office performance of non-popular prime time in a year is 1.518 billion in May 1st, 2019. This is in stark contrast to the box office results of the Spring Festival, summer vacation and National Day. Of course, the disadvantage of the number of days in the schedule is one of the reasons that cannot be ignored, but it is not the decisive factor.


"Domestic filmmakers don’t know enough about the schedule, and they are overly superstitious about the big schedule, which leads to overheating of the hot file and cooling of the cold file. We must improve our understanding of the schedule, the role of the schedule is over-mythical, movies sell content, and good content can be sold in any file. " A senior filmmaker with more than ten years of experience told Xiao Dianjun.


"For example, for a blockbuster, the competition is great in the big schedule, and it gets 20% of the films, and it is the only one in the cold schedule, and it gets 40% of the films. More than 90% of the domestic films choose the former. This is a cognitive mistake." In his view, breaking the excessive "superstition" about the schedule has become the primary key factor to solve the problem. Under the premise that the film quality determines the box office capacity of the schedule, it has become a new trend to keep the film file.


In addition, the formation of the schedule is not only the length of the holiday, but also the maintenance of the file. The New Year’s Eve file, which is now separated from the Spring Festival file, is cultivated by Feng’s comedy.

"Reunion 4" dominates the May 1 ST file


"The market competitiveness of the non-popular golden schedule is limited, which is caused by the long-term weakness of domestic films. Because there have been no blockbusters in the schedule, the blockbusters of my own family are not placed in this file, but everyone sees that" Reunion 4 "still makes the May 1 ST file invincible. However, if there are several companies willing to pile all the blockbusters in the May 1 ST file, they will definitely reach new heights. " A middle-level manager of an Internet film and television company said so. At the same time, he also said that because of limited production capacity, it would be good for a company to have an S-level project a year, and it will definitely be put in the big schedule.


From the survey feedback, the initiative to save non-popular prime files lies in the upstream of the film and television industry chain, not in the hands of downstream audiences. How to cultivate more 1 billion+golden files besides Spring Festival files, summer files and National Day files has become a more valuable thinking question for the domestic film market.


Low box office, scolded by the whole network, shortlisted for Cannes’ "Burning Winter". Why didn’t the audience buy it?

Burning Winter was badly scolded. As early as when the film was selected as "a kind of attention unit" in Cannes Film Festival, the lineup of Zhou Dongyu, Haoran Liu and Qu Chuxiao was announced, which aroused public concern and heated discussion. Last year, after their love affair was exposed, Zhou Dongyu and Haoran Liu became the target of public criticism, and the cooperative film Burning Winter also attracted people’s imagination (the movie title is the same as the two names), so netizens began to feel sorry for Qu Chuxiao, "The burning of Haoran Liu, the winter of Zhou Dongyu, and the bending of Qu Chuxiao are silent".

After "Burning Winter" was officially released, as expected, there were many criticisms of the film. Up to now, the box office of Burning Winter is only 20 million, and the douban score is only 6.2 points. Some netizens described Burning Winter as just like drinking Beijing bean juice. It is purely curious to see it, and it is the same as drinking bean juice.

Anthony Chen, the director of Burning Winter, has a lot of connections. He won many awards such as Cannes Golden Camera Award and Golden Horse Best New Director for "My Parents Are Away", and later won many awards for "Tropical Rain". Although Burning Winter was shortlisted in Cannes, it was not bought by the audience and suffered "Waterloo".

Why "Burning Winter" overturned? First of all, it deceived the audience. Let’s see how the film promotes Burning Winter. It was chosen to be shown in Chinese Valentine’s Day, emphasizing the nature of this romantic film. In the official preview, it was called "Three-person Healing Journey", which attracted the public to see it under the banner of "Healing" and "Love". Only after the audience finished watching it did they realize that this was not the case. In addition, the declaration and return of Burning Winter is contradictory. First it was "love", then it was "friendship" in a blink of an eye. Playing both "love card" and "friendship card", the announcement of Burning Winter will gain traffic.

The dislocation of the announcement made the audience feel cheated, so it was entirely their own fault to be scolded and scored low. Previous films such as "The Last Night of the Earth" and "The Summer Future" were also misplaced and attracted condemnation, so don’t try to deceive the audience. "The audience’s eyes are discerning."

Burning Winter is not about love, so what is it? Let’s sort out the story line. Three youths, Nana (Zhou Dongyu), Haofeng (Haoran Liu) and Han Xiao (Qu Chuxiao) meet in Yanji in winter. Nana was originally a national flower skater. She left the national team because of injury and became a tour guide in Yanji. Haofeng is engaged in finance in Shanghai and is also a mentally ill person. He came to Yanji to attend the wedding. Han Xiao dropped out of school very early, followed his family to Yanji to open a restaurant and became close to Nana. They all met in Yanji with their own knots and puzzles. When they parted, they began to put aside the past and go back to face real life. In short, their relationship is not love, no past and no future.

How does the film present this process? It’s very simple. First, open your own scars, and then heal them. How is the scar exposed? The film uses a very gimmicky way, which is "passionate play". When Haofeng had sex with Nana, Haofeng discovered Nana’s scar, which made Nana begin to face the past and start to heal. Obviously, there are many ways to deal with it, but the director has used a way that is unacceptable to the audience. The scenes of the latter two in the bathroom were also treated in this way, which caused the audience to question "Is this really a literary film?" . But what is even more unacceptable is that the film defines the relationship as "love" with this relationship between the two people. Is it too superficial to see love?

Another defect of Burning Winter is the lack of image expression. There are many images in the film, but how to express images to highlight the theme of the film needs to be considered. For example, the image of "ice cubes" makes many viewers wonder. Why do you cry when you chew ice cubes? Why let the ice drop on your face, and then start crying? What do you mean by the last three people passing ice? In fact, if you dig deeper, you may understand that what Haofeng wanted to express at first was that the pain of mental illness was digested by himself, and then it was dissolved and melted by dripping on his face, and finally it was passed on to Nana and Han Xiao to share the pain and get comfort. However, this kind of treatment is very artificial, which makes the audience feel uncomfortable and makes the role appear vulgar. The audience’s evaluation is quoted as "three smelly and dirty tramps".

Finally, let’s talk about the actors’ acting skills. Among the three, Qu Chuxiao’s acting performance is the best and most natural. And Zhou Dongyu gives people the impression that everything she plays has the shadow of her previous role, which makes people jump easily. The worst acting skill is Haoran Liu. First of all, this role is not suitable for him. The financial man with a beard has nothing to do with him, and his acting skills are very dull, which makes this role look like a nerd.

Cultivate the pillars of "chewing the roots of vegetables and doing great things"

Make a little progress every day.


    -Ge Jun


    Small file:


Ge Jun, Ph.D., master tutor, President high school affiliated to nanjing normal university, adjunct professor of Nanjing Normal University, editorial board member of Journal of Mathematics Education and Bulletin of Mathematics, vice chairman of Jiangsu Middle School Mathematics Teaching Professional Committee, vice chairman of China High School Education Professional Committee, deputy editor-in-chief of high school mathematics textbook (Jiangsu Education Edition) and core member of writing group.


I met Ge Jun, the headmaster, on an afternoon in March. At that time, affected by the epidemic, high school affiliated to nanjing normal university, Jiangsu Province (hereinafter referred to as "the Middle School Attached to South Normal University") had not yet started school, but the bright sunshine and warm air made the campus of this century-old school still full of business. Before the students arrived at school, Ge Jun was still busy, and complicated administrative affairs split his time into a pile of pieces, but he had long been used to it.


Delaying the start of school due to the epidemic has made the "senior three parties" who are struggling to prepare for the college entrance examination feel nervous, and Ge Jun is inevitably anxious. However, everything is all right. The excellent team of teachers and students in the middle school attached to South Normal University gave him the confidence to handle this sudden crisis. After working in this school for 8 years, Ge Jun continued to write about the glories created by the former principals, and also responded to the challenges brought by the new era and new environment, including the epidemic. For everything, he is as confident, firm and full of hope as ever.


    He is a "math emperor" and a famous headmaster.


Compared with many high school principals, Ge Jun’s career is a bit special. In 1985, he was admitted to the School of Mathematical Sciences of Nanjing Normal University. After graduation, I stayed in school and became a math teacher. In the early 1990s, Ge Jun began to pay attention to the mathematics test questions in every Jiangsu college entrance examination, and made a great effort to study mathematics education by linking universities and middle schools. In 2003, he was appointed as the principal of the experimental school affiliated to Nanjing Normal University, a private middle school, and later served as the vice president of the College of Teacher Education of Nanjing Normal University. In 2004, 2007, 2008 and 2010, he participated in the proposition work of the mathematics paper of Jiangsu college entrance examination for four times. Because of the college entrance examination, Ge Jun unconsciously became "online celebrity", and netizens called him "the Emperor of Mathematics", while candidates nicknamed him "Uncle Ge". In 2012, Ge Jun ushered in a turning point in his career and became the head of the middle school attached to South Normal University.


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Ge Jun provoked the not easy burden of the middle school attached to South Normal University. His experience as a principal in a private middle school enabled him to face all kinds of difficulties and challenges encountered by the school with ease. It is worth mentioning that many principals will inevitably alienate themselves from the teaching business after becoming the "number one", but they have a special liking for middle school mathematics, which makes Ge Jun a maverick. He is not only the core member of the senior high school mathematics textbook (Su Jiao Edition) compilation group, the deputy editor of the new curriculum standard senior high school textbook (Su Jiao Edition), but also the editorial board of the core periodical Journal of Mathematics Education and Mathematics Bulletin in the field of mathematics education. To this day, he still goes deep into the front line of teaching and serves as the training coach of the Olympic Mathematics in the school, and his students have achieved remarkable results. Eight years later, it was found that the university scholars who had been engaged in research in the ivory tower had long been comfortable in the post of high school principal; And the "Mathematics Emperor" who has a strong passion for mathematics teaching is still working hard in his favorite field.


Chew the vegetable root and do great things.


Some people say that "a good principal is a good school". Ge Jun has reservations about this statement. "The extent to which a school can develop depends more on the teacher team and the external environment of the school than the actions of the principal." Ge Jun told reporters that the Middle School Attached to Nanshi Normal University has a long campus culture and an excellent team of teachers and students. What the principal has to do is to make the school run better on the original track and cultivate more talents for the country and society.


What is "talent"? The answer given by the middle school attached to Nanshi Normal University is "chewing the roots of vegetables and doing great things". This motto, put forward by Li Ruiqing, a modern educator and principal of Liangjiang Normal School, has been talked about for more than a hundred years. Ge Jun also has his own interpretation of this-"Chewing the roots of vegetables not only means being able to endure hardships, but also means having the spirit of exploration and the quality of humility and low-key; Doing great things means having leadership, creativity and being down-to-earth in the world. "


Children in the middle school attached to South Normal University never lack opportunities to suffer hardships, such as "Pedestrian Action". This is a characteristic activity that the school has been insisting on for 19 years, and it is also one of the activities of the school’s will training course-senior one students need to walk around Nanjing for 31 kilometers. Children in the middle school attached to South Normal University have never lacked a stage to cultivate leadership and creativity. Each semester, there are more than 80 elective courses, more than 60 student associations, and special international discipline competitions, scientific and technological innovation competitions, and leadership talent training competitions. Diversified courses provide opportunities for the development of every student.


In July 2019, more than 700 freshmen who just entered school received a special "science box", which contained experimental manuals, flashlights, protractors, car models, cardboard, sandpaper, microscopes and other strange things. Everyone is different. Students need to complete a difficult experiment and write an investigation report according to the instructions in the experiment manual. More than 700 science boxes cost the school hundreds of thousands of yuan, but Ge Jun is very cheerful, because it is a beneficial activity to cultivate children’s spirit of research and exploration, and will be carried out every year in the future.


After staying in the middle school attached to South Normal University for a long time, Ge Jun paid more and more attention to the cultivation of students’ virtue and character. In May 2019, at the China Recruitment Consultation Meeting, in the face of many junior high school students and parents who came to consult, he put forward the "Ten Cautions" for enrolling students in the middle school attached to Nanshi Normal University, including "Those who don’t do housework, be cautious; Parents who instigate their children to disobey school rules should be careful; Parents who cooperate with their children are dishonest, be cautious; Don’t like readers, don’t be a pen reporter, be cautious "; Wait a minute. This shows his viewpoint of educating people. He hopes that every student in the middle school attached to South Normal University can know how to respect others, understand others and learn to put themselves in other’s shoes. As the saying goes, only those who know how to respect others can learn to care and be grateful, have a sense of responsibility and truly "do great things".


To be "slow" and "diffuse", you have to be "slow" and "man"


Teachers in the middle school attached to South Normal University once joked that when listening to the work assigned by President Ge, you must concentrate on keeping your brain running at a high speed, otherwise you will not be able to keep up with his rhythm. However, Ge Jun, the headmaster who is used to being quick and efficient, knows the truth that education needs to be slow: respecting students’ nature needs to be slow, inspiring students to think slowly, and making students truly become pillars of "chewing vegetables and doing great things", and even more so.


In teaching, Ge Jun, who has been a math teacher for many years, likes to "build a ladder" for students, which has gradually become his requirement for school teachers, that is, "question serious". In his view, students need guidance and teachers need to take step-by-step questions to help students climb the peak of exploration step by step. And each student’s learning situation is different, which requires teachers to build ladders with different progress for each individual, some need to be faster, while others need to be slower. "This is an ideal state. In reality, teachers can’t be perfect, but I will expect them to keep working in this direction."


In recent years, under the leadership of Ge Jun, the Middle School Attached to South Normal University advocated "general reading" for all students, and made great efforts for it. "General reading" means expanding reading for each subject. Ge Jun believes that this can enhance the height, depth and breadth of students’ research on problems, promote the integration of various disciplines and enhance students’ comprehensive thinking ability. "For example, a peach blossom, you can study ancient poetry from the perspective of literature, its growth characteristics from the perspective of biology, and it can also be studied from the perspective of history and geography, so that your mind can be completely opened. This is’ Man’."


In order to make the implementation of general reading "full of confidence", since 2018, the annual fund for purchasing books in the library attached to Nanshi Normal University has increased from 400,000 yuan to 600,000 yuan. Librarians also set up mobile bookcases between the first floor of the laboratory and the teaching building, and each class set up a book corner. All books are uniformly equipped, managed and regularly updated by the library. General reading course is also listed as the first of the three school-based compulsory courses, and students must complete certain reading tasks and obtain corresponding grades.


If "slowness" and "slowness" belong to the ways and means of education, then "tendancy" and "manness" are the growth states that Ge Jun hopes students will show in their high school and even in their future learning environment. "’vine’ means full of hope, high growth, perseverance and flourishing; And’ man’ means enriching because of learning and appreciating the beauty of life. " For Ge Jun, this is his biggest dream in education for many years, that is, to promote students’ lifelong development.

China Education News, April 22, 2020, 6th edition 

Kim Jong-un inspected the frontline troops for the first time and gave weapons to order artillery shooting at the scene.

According to a report by Korean Central News Agency on the 25th, Kim Jong-un, the top leader of North Korea, recently inspected the defense forces stationed in Changlin Island, the front line in the west of North Korea, and stressed that the army should be prepared for battle, enhance its combat effectiveness, conduct scientific training, and ensure the combat readiness of personnel and weapons. According to the report, Changlin Island is the "forefront of the motherland" of North Korea, and the late North Korean leader Kim Jong Il visited the island.

 

The report said that Kim Jong-un learned about the logistics supply and preparations for the troops stationed on the island, and ordered the coastal artillery units on duty to conduct shooting training. Kim Jong-un instructed the troops to carry out scientific, practical and high-intensity training close to actual combat, so as to ensure that soldiers are prepared politically, ideologically and physically to successfully complete any combat mission. Kim Jong-un also asked all levels of the People’s Army to do a good job in the overhaul and maintenance of technical equipment and weapons and equipment to ensure that any unit can carry out combat tasks at any time. He also presented binoculars, automatic rifles and machine guns to the defense forces, and took photos with all the defense forces soldiers and their families as a souvenir. General Park Jung-tien, Chief of Staff of the Korean People’s Army, and the Central Cadres of the Workers’ Party of Korea accompanied the inspection.

 

According to reports, Kim Jong-un also inspected the female soldier company of the 5492nd Army of the Korean People’s Army stationed in the southwest front line, and expressed "great satisfaction" with the company’s soldiers being highly vigilant in carrying out frontline defense tasks. According to the report, Kim Jong-un paid tribute to the monument of Kim Jong Il’s on-site guidance, inspected the company’s facilities for study, life and training, and specifically learned about the military life of female soldiers. Kim Jong-un instructed all the soldiers of the company to remember the honor, follow the revolutionary policy, and set off a training upsurge in the company, thus continuously strengthening the company into a company of god gunners.

This inspection was Kim Jong-un’s third public military-related activity in November. The first two were to observe the combat flight technology competition at Gema Airport in Yuanshan, and to guide the landing training of the Korean People’s Army aviation and air defence forces sniper divisions.

South Korean Defense Ministry spokesman Choe Hyun-soo expressed regret on the 25th that North Korea’s top leader Kim Jong-un directed coastal gun shooting in the buffer zone in the western waters. Cui Xianzhu said that North Korea’s military action violated the September 19 Military Agreement between the ROK and the DPRK, and we urge North Korea to stop all military actions in this region, which may aggravate military tension in the border areas between the ROK and the DPRK and violate the September 19 Military Agreement between the ROK and the DPRK.

South Korean Ministry of National Defense spokesperson Cui Xianyu (video screenshot)

South Korean Ministry of National Defense spokesperson Cui Xianyu (video screenshot)

Regarding whether there are plans to protest to North Korea, the South Korean Ministry of National Defense said it would make further observation. Lee Sang-min, spokesman of the South Korean Unification Ministry, said that according to the news released by Korean Central News Agency, this is the first time that Kim Jong-un has inspected the Changlin Island Defence Force since he took office, but it is not the first time that Kim Jong-un has inspected the border guards.

It’s sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

  December 31st every year.

  Shencheng two department stores

  First Yaohan and New World City

  Will extend business hours.

  Fill up the festive atmosphere with fancy promotions

  Ignite the enthusiasm of Shanghai’s commercial New Year consumption.

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

  Yesterday was the last day of 2024.

  These two main battlefields of Shanghai’s New Year’s Eve promotion

  As usual, ushered in a steady stream of passengers.

  Multiple concessions superimposed on government subsidies

  Attract customers to be generous.

  Consumption enthusiasm is high.

  Constantly refresh sales records

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

  Three floors inside the gold counter and three floors outside.

  Someone spent 1.5 million yuan to purchase goods.

  At ten o’clock yesterday morning.

  First, Yaohan’s popularity is high

  Gold jewelry counter

  Be surrounded by three floors inside and three floors outside.

  Traditional big promotion full coupon

  A large part of the coupons sent went here.

  On-site customers are exaggerating!

  More customers throw more than 100 thousand yuan to buy gold.

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

  Customer:

  It’s quite exaggerated. I didn’t expect to buy gold and rob it.

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

  Customer:

  Buy up and don’t buy down.

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

  customer

  I bought clothes, bought more than 100 thousand, gave more than 60 thousand coupons, all turned into gold, bought bracelets and the like, and bought more than 77 grams.

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

  Centralized cash register

  Frequent large orders appear

  Great promotion even attracted

  Many merchants come to Shanghai to purchase goods.

  The shot is 1.5 million!

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

  customer

  Bought more than 200 thousand, bought clothes, and bought all the sizes here.

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

  customer

  We are from Nantong, and we do both online and offline. Today, we came to purchase goods, and about 1.5 million yuan was earned, and we bought bedding and the like.

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

  Yesterday was 2024.

  The last day of the government’s trade-in subsidy

  Catch up with the full coupon

  There are long queues at cashier points specially opened by merchants.

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

  Customer:

  The preferential strength is three arrows, and Shanghai’s market supplements, enterprises and businesses.

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

  Annual work summary

  I bought a massage chair. The original price was 33,800 yuan. After taking part in the subsidy, I lost 2,000 yuan and gave more than 8,000 coupons.

  Busy sporting goods counter

  Pile up the stock

  Sales records have also been constantly refreshed.

  According to a salesperson, the sales on that day are equivalent to the usual quota of two or three months. "The sales on December 31 last year were 2.9 million yuan, and this year it is expected to be 4 million yuan."

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

  Another salesperson told reporters that the sales on that day had reached the highest single-store sales in the country. "Today, our sales are about 3 million yuan."

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

  Zhang Chenghong, deputy general manager of Shanghai First Yaohan, said.

  Open for 3 hours on the same day, passenger flow and sales

  Both have exceeded the level of the same period last year.

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

  Shanghai No.1 Yaohan

  Deputy General Manager: Zhang Chenghong

  We expect that the passenger flow of this activity should have a double-digit growth compared with the same period of last year, and the sales should also be close to double-digit growth, which will bring a satisfactory end to the annual sales of our mall.

  Do not close for New Year’s Eve.

  Open for 4 hours, sales exceeded 20 million.

  Last night in New World City on Nanjing Road.

  It is also very lively.

  The consumption enthusiasm of citizen tourists remains high.

  Many people took advantage of the last hour to place an order with passion.

  Stimulated by delayed closing and coupons

  Everyone bought it happily.

  It’s also for the self after a hard year.

  The best new year gift.

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

  The reporter saw at the scene.

  Cosmetics, clothing, gold jewelry, etc.

  Fully participate in discount promotion.

  Even the watch counter participated in the discount this time.

  Attract a steady stream of passengers.

  The cashier has been waiting in line since it opened in the morning.

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

  Customer:

  Last month, it also had activities, about 79% to 20% off, and today it’s 77% off, and then I sent a sample.

  Customer:

  I bought a women’s watch two days ago, and my husband came to buy another one today because there is a discount.

  A salesperson at the watch counter revealed that many guests took the year-end bonus to spend. "We basically sold more than 3 million watches in these two or three days and sold 50 watches."

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

  Nanjing Road will be launched last night.

  "Don’t close for the New Year"

  Business hours of 31 merchants such as New World City

  Will be extended to 0: 30 the next day.

  The deputy general manager of New World shares told reporters.

  Open for 4 hours that day.

  Sales have exceeded 20 million yuan.

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

  Shanghai New World Company Limited

  Li Wei, Deputy General Manager

  The climax is after 19: 00, because all the commodity discounts are superimposed again, and the coupon discount of 1000 for group purchase of 500 groups in the pedestrian street the day before is very strong. It is estimated that sales today will increase by about 15% to 20% compared with the same period last year.

  New clothes in major business districts

  Young people’s new year’s eve

  In order to welcome the new year

  Major business districts have put on festive new clothes.

  In Xujiahui Huijin department store

  Commercial landmarks such as Mira City.

  Have designed a beautiful moral

  Interior and exterior layout, interactive devices, etc.

  Become a citizen to take pictures as a souvenir.

  A good place to feel the atmosphere of the new year

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

  Step into Huijin department store

  The first thing you see is

  "Spirit snake auspicious splendid New Year" beauty-aging device

  This work comes from intangible cultural heritage.

  —— Representative of Suzhou Paper-cut Provincial Projects

  The hand of the inheritor Wu Yonglin

  The snake body is designed in the shape of an "8"

  It symbolizes wealth and good luck.

  And the paper-cut pattern on the snake

  Such as copper coins and peonies

  It represents wealth and prosperity.

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

  Not far from the city of Mero.

  Also surrounded by a strong New Year atmosphere.

  "Go to the new Forbidden City" and "Snakes turn to Qian Kun"

  New year’s limited flash shop

  There are also interesting chapter-knocking games.

  Waiting for everyone’s participation

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

  There are shopping malls.

  Before the New Year’s Eve promotion

  Launch a number of theme pop-up shop.

  And immersive experience theater.

  Many customers said

  This new year’s eve approach is very novel

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

  Customer:

  It’s a way to welcome the new year’s eve. It’s newly opened here.

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

  Customer:

  I like this IP very much. I have been following it for more than ten years, so I came as soon as it was opened. It is also quite good to celebrate the New Year in this way.

It's sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.

  Did Fang friends buy it in buy buy last night?

  What gift do you give yourself and your family?

  Welcome to the comment area to share your message ~

 

  Reporter: He Xiao, Gong Haiyun, Gao Yuan, Li Dexiang, Cao Xiangyu, Chen Wenqing

[Editor in charge:

]

I finally cured my "obsessive-compulsive disorder" by spending 2K yuan more for high brushing.

A significant difference between the series models that are currently selling well and the 13 Pro series models is that the two models of the iPhone 13 Pro series have ProMotion technology based on dynamic screen refresh rate. With this technology, the screen refresh frequency of the iPhone 13 Pro series models can be adjusted freely between 10 times and 120 times per second, which is the function of dynamic high refresh rate.

I finally cured my "obsessive-compulsive disorder" by spending 2K yuan more for high brushing.iPhone 13 Pro Max

Because the official calibration price of the iPhone 13 Pro 128GB version is 7999 yuan, and the official calibration price of the iPhone 13 128GB version is 5999 yuan, that is to say, if users want to experience the iPhone 13 with dynamic high refresh rate, they need to spend more than 2000 yuan to buy the iPhone 13 Pro with ProMotion. If you are a user who has the ultimate pursuit of high refresh rate screen display effect, then this 2000 yuan can be said to have to be spent. So what is the experience of the ProMotion technology that can realize the dynamic high refresh rate function in actual use, and what are the differences compared with the traditional 60Hz standard refresh rate? Let’s take you to analyze it.

First of all, according to the official data released by Apple, the iPhone 13 Pro supports 12 refresh rate gears from 10Hz to 120Hz, of which the lowest gear is 10Hz, and the gears above 60Hz are 80Hz and 120Hz. Considering that few digital contents are presented in 80 frames, the 80Hz gear can be regarded as a transitional gear for system animation, while 120Hz is the refresh rate gear for iPhone 13 Pro system animation and high frame rate content display.

I finally cured my "obsessive-compulsive disorder" by spending 2K yuan more for high brushing.Introduction to ProMotion technology

This design enables the system animation and UI animation of iPhone 13 Pro to be displayed at a high screen refresh rate of 120Hz in most cases, which is very attractive to many users who are extremely fond of the smooth visual experience brought by the high screen refresh rate. However, some system animations of iPhone 13 Pro will also be displayed at 80Hz, which also makes some users feel dissatisfied.

In the actual measurement, by sliding the UI interface of the system, we can find that the display effect of the iPhone 13 Pro is very smooth in most cases, but the fluency will decrease when the interface with lower refresh rate is used in the display system settings. In addition, the iPhone 13 Pro is very smooth whether it is reduced from high refresh rate to low refresh rate or upgraded from low refresh rate to high refresh rate.

I finally cured my "obsessive-compulsive disorder" by spending 2K yuan more for high brushing.
High refresh rate screen UI sliding effect display

Under the common 60Hz gear, Apple provides a wealth of refresh rate gears, which are 48Hz, 40Hz, 30Hz, 24Hz, 20Hz, 16Hz, 15Hz, 12Hz and 10Hz respectively. It can be seen that compared with the domestic Android flagship that emphasizes the high refresh rate experience, the iPhone 13 Pro pays more attention to the role of dynamic screen refresh rate technology in reducing the power consumption of mobile phones, and provides quite a few refresh rate gear options for this purpose, which also makes the battery life of the iPhone 13 Pro Max reach a quite excellent level among similar models.

With the help of ProMotion technology, iPhone 13 Pro can intelligently adjust the screen refresh rate according to the currently displayed content. In the actual test, we can find that when play online has 30 frames of online video, the rendering frame rate of iPhone 13 Pro is 30 frames. It can be considered that the video frame rate can be accurately identified and displayed at the corresponding screen refresh rate of 30Hz, thus achieving the purpose of reducing power consumption.

I finally cured my "obsessive-compulsive disorder" by spending 2K yuan more for high brushing.30-frame video picture setting

I finally cured my "obsessive-compulsive disorder" by spending 2K yuan more for high brushing.You can achieve a rendering frame rate of 30 frames when watching videos.

Similarly, when running a 120-frame game, the rendering frame rate of iPhone 13 Pro is 120 frames, which also accurately identifies the frame rate and displays it at the corresponding screen refresh rate of 120Hz, thus bringing users a smooth play experience.

I finally cured my "obsessive-compulsive disorder" by spending 2K yuan more for high brushing.120 frames game screen settings

I finally cured my "obsessive-compulsive disorder" by spending 2K yuan more for high brushing.Realize the rendering frame rate of 120 frames when running 120-frame games.

For users who want to get the ultimate visual fluency and have a unique preference for high frame rate content, it is necessary to choose the more expensive iPhone 13 Pro series models with ProMotion technology. For ordinary users, especially those who are not sensitive to the frame rate of digital content and have no professional needs, the iPhone 13 with 60Hz refresh rate screen is a cost-effective purchase choice.


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A significant difference between the popular Apple iPhone 13 series models and the iPhone 13 Pro series models is that the two models of the iPhone 13 Pro series have the ProMotion technology based on the dynamic screen refresh rate. With this technology, the screen refresh frequency of the iPhone 13 Pro series models can be adjusted freely between 10 and 120 times per second, which is often referred to as dynamic high refresh rate. …

Ingenuity reveals the secret! Ne Zha released the concept map of the scene


1905 movie network news  Since the release of domestic animated films, the box office has exceeded 100 million in a single day for a week in a row, and accumulated 1.5 billion before the deadline, ranking Top2 in the history of animated films. Recently, the film released the concept map of the scene, revealing nine scene design concepts such as Chentangguan, Loi Wo Temple Exterior, Chentangguan City Gate, Downtown, Dragon Palace Hall, Fishing Village, Nezha Iceberg, Mountain River Palace and Mountain River Country Map, revealing the grand and fantastic world view of the film, which is spectacular.


"Nezha" is based on the original "Romance of the Gods", and many settings of the film are based on the traditional culture of China, which is well documented. For example, the pattern of the figure costume combines the description of Shang Chao’s costume and the Romance of the Gods, and the image of the enchanted beast refers to the bronze statue of Sanxingdui. The map of mountains and rivers is inspired by China’s ancient novels and bonsai art, and each lotus leaf is a small world.


A lotus leaf embeds a world, and a teenager holds up a world. Behind a shocking art about "Nezha" is the ingenuity of making perfection and the consideration and revision of the design for thousands of times! The film inherits the hard-core quality of Chinese culture, is not afraid to break through the shackles of innovative expression, and has three heads and six arms to show its power, in order to get this great reputation!

In 2023, the global box office TOP30 movie was released. How many movies have you seen?

Third, the types are diverse, and there is always a poke in your heart!

This year’s film market can be described as various and everything. Whether you like the excitement of action movies, the brains of science fiction movies are wide open, or cartoons are full of childlike interest, you can find your heart in this list. This diversified trend not only makes the film market more active, but also gives the audience more choices. There is always a movie that can poke your heart and make you want to stop!

Fourth, the quality of domestic films has a double harvest, and there are countless circles!

This year’s domestic films not only achieved good results at the box office, but also won the recognition of the audience in terms of quality and word of mouth. These films are excelsior in production, gripping in story and excellent in actors’ performance. They proved the rise of domestic films with their strength, and also successfully circled countless audiences. It seems that domestic movies are really getting more and more interesting!

5. Domestic movies can be expected in the future, and we look forward to more excellent works together!

Looking at this list, Xiao Bian can’t help feeling a lot. The rise of domestic films not only shows us the vigorous development of China film industry, but also shows us the powerful charm of China culture. From this list, we can see that domestic films have made remarkable progress in genre, quality and word of mouth. With the continuous development of China’s film industry, we have reason to believe that future domestic films will achieve more excellent results in the international market.

Speaking of this, Xiao Bian has to mention the action blockbuster "Fast Hunting 4". That scene is simply! Racing, gun battles, hand-to-hand combat, all of them are quite a few, making people excited, as if they had rushed to the screen with the protagonist! There is also "Transformers: The Rise of the Super Warriors". The special effects of the robot war are simply bursting and dazzling, as if you are in a future world.

Of course, domestic films are not to be outdone. Wandering Earth 2, as a masterpiece of China’s sci-fi movies, once again shows the courage and wisdom of human beings in the face of disasters. The shocking special effects and the deeply rooted storyline make people feel proud of the rise of China’s film industry. There is also "Man Jiang Hong", a film full of feelings of home and country, which makes people feel a deep sense of patriotism.

In addition, Speed and Passion 10 is also an exciting masterpiece. The racing scene was absolutely explosive, and people were dumbfounded. Spider-Man: The Universe shows the other side of the superhero, which makes people shine. These films have not only achieved high box office in China, but also won word of mouth and recognition in the world.

On the other hand, there are many treasure movies hidden in this list! No matter what kind of movie you like, you can find your favorite movie. So, don’t hesitate, act quickly and go to the cinema to support these excellent works! Let them continue to explode your eyes and heart!

Finally, Xiao Bian wants to say that movies are not only a way of entertainment, but also a cultural heritage and artistic expression. Every movie is the result of the creators’ painstaking efforts, and they convey our feelings, thoughts and values with pictures and stories. So, let’s cherish these masterpieces and feel the shock and emotion they bring!

(Note: The above contents are all fictitious, and the actual list and movie content may be different. But in any case, movies are an art form worthy of our attention and expectation. )

(At the end of the article, there is no summary or continuous discourse, which directly stimulates the reader’s emotions and has a strong resonance. )

On the other hand, movies, this magical art, can always let us experience endless emotions and shocks in a short time. It is not only a visual feast, but also a spiritual touch. Every movie is a new world. Let’s travel freely in it and feel the ups and downs of life.

The racing scene of "Speed and Passion 10" seems to bring us into an extremely fast dream. The collision between speed and passion makes people excited. Spider-Man: The Universe shows the other side of superheroes. They are no longer distant mythical figures, but have their own troubles and puzzles like us. These films let us see the true face of the hero, and also let us look forward to life and the future.

Of course, domestic movies can’t be underestimated. Wandering Earth 2 once again proves the rise of China’s sci-fi movies. We are moved by the courage and wisdom in the face of disasters. And "Man Jiang Hong" makes us feel the deep and heavy feelings of home and country, and the kind of sacrifice and struggle for the country and the nation makes people feel surging.

Movies are the epitome of life and emotional sustenance. It allows us to find a moment of peace in our busy life, and also allows us to find companionship in lonely moments. Every movie is a new story, in which we can find our own shadow and feel the true meaning of life.

So, let’s cherish every opportunity to walk into the cinema and feel the stories and emotions on the screen with our heart. Let movies continue to ignite our passion and dreams, and make our lives more colorful because of movies!

(Disclaimer) The process and pictures described in the article are all from the Internet. This article aims to advocate positive energy in society without vulgar and other bad guidance.

How will the trilogy of gods be filmed? The screenwriter gave us an exclusive. It was terrible.


Special feature of 1905 film network Our interview with screenwriter Jia-nan Ran was about the second day after the film was released. At that time, there were a lot of comments on the Internet, and the box office results were even more straightforward.

 

"I have been watching the box office last night and brushed it to 12 o’clock. My school sister (Li Huiyan, another screenwriter of the movie "Red Fox Scholar") is also brushing watercress comments and telling me that the more I watch, the more I can’t sleep. " There was some helplessness and disappointment in her tone, and finally she confided, "Just do what you can."

This sentence seems to be her comfort to herself, and it also seems to have laid a certain conclusion for our interview that day.

 

Jia-nan Ran is the first screenwriter of the film "The Scholar of the Red Fox", and took over this project in 2015, before Jiang Zhiqiang, the owner of Anle Film.

 


After the manuscript was finished, there was no following for this project. As a result, it came to Boss Jiang in 2018. At that time, the two were engaged in the creation of the project "Hulu Brothers", so the other party asked the screenwriter Yang Weiwei to retouch this script many years ago in order to make her concentrate more on it.

 


"The general things haven’t changed, just some minor changes. The main thing is to change the setting of the black fox. Originally, I wrote about a river god, and the final battle was in the river, with a lot of ice, snow and water. I think it may have been changed because of the cost of special effects. "

 

Anyway, after the film "The Scholar of the Red Fox" was made, it was a thing of the past for the screenwriter.


At present, she also needs to face a film in the post-production stage, a live-action film "Hulu Brothers" in preparation, and at the same time, she is incubating a fantasy-themed online drama.

 


From the beginning to the present, Jia-nan Ran has been tied to fantasy movies.

 

However, often after the release of such films, it is easy to be spit out, "the script is thin and the network is large." At the same time, some people will jump out and ask why China’s screenwriters can’t make their own "Lord of the Rings" and "Game of Thrones".

 

All the spit and questions, we talked about in detail in the chat with Jia-nan Ran, and even about whether the universe of "Feng Shen" can meet the expectations of netizens, the answers are solved here.

 

"Five years ago, the setting was very new. I was afraid to write about love."


Some people say that movies are made for people in the future. The current creation is to cater to the audience when the film is released. If it is not entertaining enough, it will be difficult for the audience to pay the bill.

 

So is the movie The Scholar of the Red Fox.


Throughout the conversation, Jia-nan Ran talked about it countless times. "Many things in the movie are now, which is really too old."

 


In 2015, there were many fantasy movies, series,, and so on. In these works, in the end, most men and women set out with a mission and finally felt the world with love.

 

And the "Red Fox Scholar" is a double male-dominated model, and the fox in it is still male. At that time, such a setting should be eye-catching. "And there is no love in it, and the type is a road film."



But nowadays, with the increasing number of film and television works of the two male masters, all kinds of online texts of the same type have swept through various forums, which has already made some viewers less interested in the setting.

 

As a screenwriter, what Jia-nan Ran can accomplish is the creation at that time. When she got The Red Fox Scholar, what she thought most was how to convince the audience that people and demons can coexist in this world.

 

She chose the point of "examination" to solve the problem. "This point will resonate with the audience in China, because China itself is a big country in examination."



"How did these monsters come from? Monsters in China are not like vampires in the west, they can take a bite, or werewolves are prolific. Our monsters are cultivated by themselves. In a sense, cultivation is also an examination system. " Therefore, grasping this point, Jia-nan Ran extended the fox demon in the original work, which simply returned to earth to repay his kindness, to a new setting.

 

In addition, she also made some clever thoughts on the setting of villains.

 

In the original version, the villain is a river god. He was enslaved by the fox spirits and wanted to get rid of them, so he always wanted to steal Bai Dan from the fox family. "This kind of relationship is like between Bai Shisan and toad essence, and the other party is under his command." At present, these settings have been slightly modified in terms of production cost.



Of course, we can still spy out the relationship between the original characters through the relationship between black fox and lotus essence, and between Bai Shisan and toad essence.

 

She didn’t go back to the past details of The Red Fox Scholar. Looking at the comments on the Internet, she seemed to understand everything, especially the love drama between Wang Zijin and Lotus Essence. "I also agree that the emotions of the characters here are turning too fast."

 


"A person who suddenly gives unconditionally to his other half can make the other person moved and fall in love with him. This emotional transformation is indeed a bit unacceptable to the current audience. " Jia-nan Ran even admitted that he was afraid to write love plays, especially when people of different times had different attitudes towards love, so there would be a generation gap.

 

After the film "Red Fox Scholar" was released, she and the original author were scolded by many people in private letters, but she was fearless. "It’s good, I told her that if someone scolded them, it would prove that they saw it, and the biggest fear was that no one cared."

 

Indeed, in this industry, black and red are also red. If you create with such a mentality, you may not be bound by the negative of the past.

 

"Feng Shen" is not the first story about father-son relationship in China’s "Quan You".


Among Jia-nan Ran’s future works, Feng Shen is definitely the most anticipated one by the audience.

 

Three films have been written for four years. In her words, the whole process is "vomiting blood production". Compared with "Red Fox Scholar" for addition, "Fengshen" for subtraction.

 


Like The Journey to the West, The Romance of the Gods is a classical mythological novel known to most audiences, but unlike the latter, the film and television works of The Romance of the Gods in recent years mostly focus on da ji, Nezha and Jiang Ziya.

 

So, how to adapt it without "offending" the audience?

 

In the original world view, it has two sects, but they are integrated into the living environment of human beings, and at the same time, they are based on human beings. Human beings drive the gods to sacrifice to the emperor through power, and at the same time they are subordinate to the imperial power.


"It’s not like the fantasy stories in the west, with fairy tribes, dwarves and so on, because from the perspective of European history, they used to be divided. However, Chinese dynasties have lived together, and people from any nation-state can live together. Therefore, on this basis, it also determines the uniqueness of China’s fantasy story. "

 

This uniqueness makes the trilogy of deities not a "right tour" of China, but a fantastic masterpiece that can better reflect China culture.

 


Re-creating a world view suitable for film and television is one of the most difficult parts of this work. "Fantasy movies must let the audience understand your world view in the first 15 minutes, and no new settings can be made at the end of the movie."

 

Besides, hundreds of characters are involved in The Romance of the Gods. How to make it easier for the audience to understand the characters in a concise world view has become the most tormenting place for Jia-nan Ran and her partner.

 


"We did some simple mergers and deletions from the beginning, and then wrote a basic manuscript for them to do market research. As a result, the survey gave us feedback. Many post-90 s people couldn’t stand it and asked why there were so many people and what they were doing. "


The results of this survey have made the whole screenwriter team awake a lot. It turns out that many people don’t know the Romance of the Gods, but only know a few key figures.

 

"We have spent the effort and workload of completely rewriting a story and adapting it in details and events. We want to re-refine the familiarity of the audience and embed it in the film" Feng Shen "." Jia-nan Ran told us that after getting the feedback from the survey, they drastically cut the original work.

 


The trilogy of deities will be three films with independent cores and interlocking links. "But it’s definitely not about power. Now the audience doesn’t like watching such movies. Director Wu Ershan has a strong appeal. He wants to be a mythical heroic epic of China and tell a story about the theme of good and evil in China that no one has ever told. "


According to her, the first part of "Feng Shen" will be the story of two men, "their emotional entanglement with their father."

 

She just finished watching a version in Wu Ershan’s studio a while ago, and this is the second version she has seen. "Now the time is still a little long, and we all think we can delete it again. The director understands, but he may still be a little entangled." She also told us that compared with the previous edition, many wonderful plays have been cut off this time. "But there is no way, and finally we have to consider the film arrangement for the market."

 

"Hulu Brothers is hard to refuse."


In director Wu Ershan’s current work, in addition to the trilogy of deities, Under One Man has also entered the preparatory stage.

 

"I refused." Jia-nan Ran said to us, "There happened to be something at home, so I recommended two school sisters to him."

 

Although she refused the adaptation of the fantasy IP "Under One Man", she still watched all the animated series of "Under One Man". "It’s too difficult, and it has many characters, but unlike the Romance of the Gods, many people don’t understand it. Every character in it has its own fans, and the audience of this IP is highly coincident with the current consumer groups of movies, so many characters can’t move. "

 

Jia-nan Ran sighed with emotion at Wu Ershan’s courage, because the creation of the live-action movie Hulu Brothers made her understand how difficult this "pit" was.


This is also a work that needs to be added, but its addition is different from the Red Fox Scholar.



"This animation is familiar to everyone, but it doesn’t have enough worldview to support him to become a movie. For example, why won’t grandpa be afraid of the seven dolls coming out of the gourd? How did the gourd baby come from? " At present, the screenwriter immediately analyzed the vacancy of film and television for us very professionally.

 


In fact, she also thought about rejecting Jiang Zhiqiang, but never expected that Boss Jiang took out a thick stack of research reports. "This is the thickest research report I have ever seen. He found several people to write different versions of Hulu Brothers, including comedy version, blackened version and normal version … …”

 

Seeing such a result, the "impossible" in Jia-nan Ran’s heart was slowly blotted out.


Although it is a fantasy movie, every time she writes it, she still has to find the corresponding age and geographical location for the whole story, so that the story itself can be more grounded. "I checked a lot of books, and I also saw everyone’s brain holes in Hulu Brothers on the Internet, and finally set the story in Yunnan-Guizhou area."

 


In the adaptation, she absorbed many netizens’ interpretations of the original story and put all the characters into reality as much as possible, so that the audience can better understand the emotional motives inside.

 

Of course, when will this project be officially started? "I don’t know. The other day, Boss Jiang said that he wanted to talk to me. I hope he can tell me that this film is going to be organized."

 

The market has been changing, and fantasy movies have poured out from the past, and now they have entered a cooling-off period.


Themes range from the colorful The Journey to the West in the past to the colorful "Feng Shen" today. As for what the next theme will be, it is difficult for us to predict.


In Jia-nan Ran’s view, those mature IP works or folk stories on the Internet will become the "treasures" excavated by film companies. "Otherwise, many things will be difficult to solve".

 

After the interview, she talked to us about the trailer of The Monkey King that she saw in the cinema, and planned to take a look at it sometime. "After we finished" Monkey King Thrice Defeats the Skeleton Demon "with director Zheng Baorui, he also planned to do this project, but we all felt that it was difficult to do it. I want to see how the movies here are broken. "


How does China’s cultural soft power affect the world in 2016?

  [Introduction] American scholar Joseph Nye put forward the concept of "soft power", and the attraction of culture is an important part of it. Let’s take stock of 2016 and see how the "soft power" of China’s culture is constantly affecting the world.

  The Supreme Leader’s Talk on Governing the Country is popular all over the world.

  During the G20 Hangzhou Summit in 2016, what foreign journalists are most concerned about in the news center is whether they can get the book "The Supreme Leader’s Talks on Governing the Country". Shortly after the official opening of the news center on September 1, the "Supreme Leader’s Talk on Governing the Country" prepared by the organizer was taken into the airspace. China’s wisdom conveyed in the book deeply attracted Chinese and foreign journalists who came to interview.

  Since its publication, The Supreme Leader’s Talk on Governing the Country has received sustained attention from the international community and aroused enthusiastic response. By the end of October, 2016, the book had been distributed over 6.2 million copies, including over 600,000 overseas copies, which achieved the highest overseas circulation record of Chinese political books in recent years, and also created the sales record of China’s book list varieties on Amazon.com in the United States.

  Cao Wenxuan won the International Andersen Award, and China literature made the world sit up and take notice.

  In April 2016, Cao Wenxuan won the "International Andersen Award", the highest honor in the field of international children’s literature, and achieved a zero breakthrough for China writers in this award. After winning the prize, Cao Wenxuan has always stressed on different occasions: "I am not a genius, but the overall level of China literature is constantly rising, providing a good platform for the world to see me."

  Since the Nobel Prize in Literature was awarded to Mo Yan, a China writer for the first time in 2012, international literary awards have paid more and more attention to the development and breakthrough of China literature. Liu Cixin’s "Three-body" won the Hugo Award and was well received by overseas readers. Even US President Barack Obama brought a copy when he was on vacation in Hawaii.

  Third, the translation project of China’s contemporary works has caused a whirlwind in the western publishing industry

  In 2016, the translation project of China’s contemporary works organized and implemented by Publicity Department of the Communist Party of China achieved remarkable results. A large number of literary translations with profound thoughts, exquisite art and excellent production are striding out with the sincerity of the Chinese nation.

  The writer Mai Jia has caused a "wheat whirlwind" in the western publishing industry. After his novel Decryption was published in western countries, it caused a great sensation and set a record for English translation and sales of contemporary literary works in China. "Decryption" not only won the market, but also won the praise of mainstream western media. More than 30 overseas mainstream media, such as The Wall Street Journal in The New York Times and BBC, reported on Mai Jia and his novel creation and gave high praise. Mai Jia said, "How we are infatuated with them today, they will be infatuated with us tomorrow. China’s works ‘ Go out ’ We must fight a protracted war with optimism. "

  Four innovationsclassicThe overseas tour of traditional Chinese opera fascinates foreign audiences.

  What kind of Peking Opera movie can make Japanese audiences crazy? Following the overseas premiere of the 3D panoramic Beijing Opera film Farewell My Concubine at Dolby Theatre in Hollywood, USA, Farewell My Concubine, which won the "Lumiere Award", was shown for several days in the China Art Film Week of Tokyo Film Festival. Japanese audiences are full of praise for China’s bold attempt to display the classic Peking Opera art with 3D film technology. Over the past year, the overseas tour of Peking Opera film Farewell My Concubine in the United States, France, Britain and other countries has made Peking Opera go further into the world.

  In December 2016, I, Hamlet, which was arranged by Zhang Jun Kunqu Art Center, was invited by many overseas performance organizations to come to Shakespeare’s hometown to perform Hamlet, which is the most familiar to British people, with China’s iconic traditional opera form Kunqu. Zhang Jun not only adapted Shakespeare’s famous works with ancient Chinese words and the rigorous qupai meter of Kunqu opera, but also challenged the four professions of "life, beauty and ugliness" by himself, giving the ancient Kunqu opera fresh vitality and conquering the London audience.

  Fifth, China’s online novels lead European and American "otaku" crazy "chasing more"

  This matter, many people did not expect. That is, China’s online literature has successfully gone abroad and landed in the secondary position in Europe and America, and its influence is beyond many people’s imagination. On the websites such as Wuxiaworld and Gravity Tales, which mainly translate China’s contemporary online literature, many foreign readers can see the grand occasion of "chasing after" Xian Xia, fantasy, romance and other novels.

  Many foreign translation groups upload countless English texts every day, while European and American "otaku" seriously write long comments on books they like/hate.

  The online novel "Panlong" is over, and western readers are waiting in line below to thank for the translation.

  China has a long history of culture, and there are countless ancient books left behind, among which many precious ancient books have been exiled overseas for various reasons. The publication project of the Catalogue of Overseas Chinese Ancient Books initiated by Zhonghua Book Company has been listed as one of the five major points in the work of sorting out and publishing ancient books in the 13th Five-Year Plan, which will awaken more and more Chinese ancient books sleeping in foreign libraries, and more and more precious Chinese ancient books scattered around the world will be re-published in various forms, and the family background of Chinese ancient books will become clearer and clearer.

  In 2016, this project has received positive responses from libraries in North America. At present, 13 overseas book collection institutions have joined the project of Overseas Chinese Ancient Books Catalogue. Why should we make every effort to compile a complete Catalogue of Overseas Chinese Ancient Books? Because if you want to know the influence of China’s ancient books and Chinese traditional culture on overseas, just look at it.

  When Tang Xianzu met Shakespeare, the binary stars of Chinese and Western cultures shone.

  Four hundred years ago, two bright superstars fell in the human starry sky. They belong to the East and the West, but they are immortal giants in the history of literature. Through centuries, people still enjoy their spiritual creation in theaters and books. On December 6, 2016, Chinese and British experts and scholars gathered in Shanghai for the "Dialogue across Time and Space — — Sino-British seminar to commemorate the 400th anniversary of the death of Tang Xianzu Shakespeare. Tang Xianzu’s meeting with Shakespeare indicates the broad prospect of China’s traditional culture going to the world.

  In 2016, in order to commemorate the 400th anniversary of Tang Xianzu’s death, Shanghai Kunqu Opera Troupe rehearsed Tang Xianzu’s masterpiece Peony Pavilion, Purple Hairpin Story, Handan Dream and Nanke Story, which constituted a complete version of Linchuan Four Dreams. The series has held 42 performances at home and abroad, and it is hard to get a ticket everywhere.

  Eight Jackie Chan hit a sky, and the Oscar lifetime achievement award went to Chinese.

  On November 12, 2016, Jackie Chan won the Oscar Lifetime Achievement Award, and he was also the first Chinese to win this honor.

  Jackie Chan spread China’s action movies around the world, and was the first actor to combine kung fu and comedy perfectly. More importantly, Jackie Chan opened a new perspective for foreigners to see a different China and a different Chinese. As Jackie Chan himself said, "The time when no one listened to Chinese is over!"

  For the China audience, the childhood without Jackie Chan’s movies is certainly incomplete.

  Nine China movies take advantage of the wind to go out to sea.

  For many years, going abroad has been the goal of China film industry. However, the piecemeal state makes China’s films have little influence overseas. Now China filmmakers finally realize that unity is power. Going out to sea in groups has become a common choice for everyone.

  On November 30, 2016, the Film Bureau of the State Administration of Press, Publication, Radio, Film and Television held a symposium on overseas work of "China Movies Showing All over the World" to discuss how to further promote the overseas influence of China films under the new situation.

  More than 30 first-line film production companies, including Chinese Culture Holding Group, Chinese Film, Wanda Film, Enlight Film, Huayi Film and LeTV Film, actively organized groups. At the end of the year, the film "The Great Wall" was released, which was the first step out of the international packaging of China films.

  Ten documentaries "Challenges Facing China" won the 68th Emmy Award in Los Angeles.

  On December 16th, 2016, the launching ceremony of the third season of the documentary "Challenges Facing China" was held in Beijing.

  The Challenge Facing China is a series of feature films produced by the Foreign Language Channel of Shanghai Radio and Television Station, which is hosted by robert lawrance kuhn, an internationally renowned expert on China. It is the first documentary on social reality in China to observe, study and analyze the current situation in China from the perspective of westerners. The first season of the film was broadcast in 2012, and since then, it has landed in many overseas mainstream media such as the United States, Germany and Australia. In the United States alone, its first and second seasons were broadcast on 210 public television stations. As of July 2016, there were more than 4,000 episodes, and the coverage rate in the top ten cities in the United States climbed from 70% in the first quarter to 96% in the second quarter.

  "China has become the second largest economy in the world. The documentary we filmed is to tell the world a real China. " Kuhn said. The interview and filming of the program lasted more than one year, with a total journey of more than 40,000 kilometers. The program is simple, vivid and eloquent, explaining to the international community what is the "Chinese dream", how to realize it, what is the biggest challenge to realize it, and what it means to the world.

  At present, this documentary has been recognized by a large number of audiences at home and abroad, and is known as "opening up the public opinion field between China and the West". It not only won many domestic awards, but also won the 68th Emmy Award in Los Angeles this year.

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