Insert scientific and technological wings for agricultural and sideline products and lead Zhang Changfeng Village out of the ＂Changfeng＂ road

Cctv news(Reporter Sai Xinyan, Li Shanshan) "What you see is the special agricultural product of Zhangchangfeng Village: three red flags and four jars of sauce, no pesticides and no fertilizers. Flour is rich in micro-nutrients, and the taste is absolutely good. "The weight of a single peach is 0.5-0.8, and the sugar content is 15%-20%."

Zhang Weiting, deputy researcher of the Supervision Office of the State Bureau for Letters and Calls, and the "first secretary" of Zhang Changfeng Village, Haixing County, Cangzhou City, Hebei Province, impressed the introduction of agricultural products as well as the tour guide’s words.

Now Zhang Weiting is full of confidence, saying that "the name Changfeng represents the hope of the villagers, and I want to lead everyone to achieve a bumper harvest". In 2018, when I first came to Zhangchangfeng Village to help the poor, Zhang Yuting was not so chic. There are 438 households in the village and 125 poor households with established cards; The village is all saline-alkali land, and the yield of wheat per mu is low, so it depends on the weather to eat. But even so, Secretary Zhang led the villagers out of a "Changfeng" road.

"Tukela" becomes "golden pimple"

Zhang Weiting never helped the poor. Before coming to Zhang Changfeng village, she imagined that this small coastal village was a "paradise" facing the sea and blooming in spring. However, after coming here, I learned that the collective industry in the village is almost zero, and "the electricity bill can’t be paid soon." Without industry, the villagers can only go out to work and live a tight life. Once they are sick and hospitalized, they can’t get out 10,000 yuan or 20,000 yuan of life-saving money … …

In the eyes of the villagers, it is strange that Zhang Changfeng is not poor: "After hard work for half a year, an acre of wheat received 300 kilograms, and they all sold for more than 300 yuan. If you want to be rich, unless ‘ Tukela ’ Become ‘ Golden pimple ’ ！”

Zhang Weiting is trying to challenge this "impossible". The first thing she did when she came here was to transform the old primary school site that had been idle for many years at the entrance of the village into a village cultural and sports center. She believes that "finding a way to seek development in the village and letting the labor force return to work in the village" is the direction for the villagers to get rich, so that everyone should "form industrial ideas and believe that we can do business ourselves and have ambition".

However, where is the way?

On a visit to the villagers, Zhang Weiting took a bite of the steamed bread stuffed by the villagers. "Take a bite, it smells good! I found the taste of childhood in an instant. "When I asked, I knew that the dry land wheat" Dahongwang ",which is widely planted in the village, grew in saline-alkali land without pesticides, fertilizers and watering. Although the yield was low, it tasted good. Zhang Weiting seems to have discovered the "New World". She gave this steamed bread with "childhood flavor" to friends in Beijing to taste, and also found relevant laboratories to test it. Soon, experts came to the conclusion that "the growth cycle of hard wheat is long, and the content of potassium and plant protein is higher". Zhang Weiting was ecstatic, and the gluten of steamed bread is scientific.　

　Zhang Weiting (right) works as a farmer in a villager’s home.

"This is a good thing in a big city." After a family visit and a family talk, Zhang Weiting also found that there are still many "treasures" in the village: Chili sauce made by Dai Shufeng is loved by relatives and neighbors; The noodles pressed by Ma Yujuan are very strong without salt; Zhang Changfeng’s pasta is famous in the local area, and every family will make delicious noodles and steamed buns … … If you sell these to the city people, are you still worried that the villagers will not be rich?

Therefore, Zhang Weiting led the villagers to study and improve varieties in many places, and invited experts from Beijing to give lectures, leading the villagers to do deep processing, and produced special agricultural products such as stone mill wheat flour and rye flour. Unexpectedly, the villagers don’t think so. In the eyes of the villagers, these are just the most common things at home. They don’t cooperate with the establishment of a unified sales channel and don’t trust this new "temporary secretary".

In the end, Zhang Weiting had to take risks to acquire at a price higher than the market price, and then look for sales channels from her side: she recommended it to colleagues and classmates in the WeChat group; I bought it myself and sent it to a friend far away; Boarded the stage of "Open the Door" and Chongqing Satellite TV with "Zhang Changfeng" products.

　"Cultivate ambitious and wise villagers"

Zhang Weiting devoted herself to the work in the village. After the market was opened, Zhang Weiting found that the villagers had no uniform standard for the processing and quality control process of characteristic agricultural products. Once packed hundreds of boxes of carrots, the villagers’ packing quality was uneven. Most of them felt "indifferent", but Zhang Weiting felt that this was not a small problem. "You can’t smash your signboard because of small details." She and a few villagers re-examined and loaded hundreds of boxes of carrots, and told the villagers with actions, "Be wise and learn how to walk every step." Later, Zhang Weiting described that day as "really tired and falling apart".

　Zhang Weiting (right)

"Don’t look at being a lesbian, you don’t want to work hard." Liu Yusheng, former deputy director of Haixing County Bureau of Commerce, said jokingly.

In order to make the rural characteristic products of Zhangchangfeng Village into brands, Zhang Weiting put forward the slogan that "China is good in Haixing, and Haixing is good in Changfeng", applied for registration of the trademark of "Zhangchangfeng", opened a shop on the platform of Wechat business, and set up a column of "Secretary Mall" in the village WeChat WeChat official account to plug in the wings of the Internet for characteristic agricultural products.

Open the "Secretary Mall" column of "Resident Poverty Alleviation Cadres" WeChat in WeChat official account, and the sales of pasta in Zhangchangfeng Village firmly occupy the top three, followed by the Chili sauce on "Open the Door". In recent months, Dai Shufeng, who makes Chili sauce, has sold hundreds of bottles of Chili sauce, earning nearly ten thousand yuan.

In addition, Zhang Weiting is also committed to the development of orchard construction. "Before, the information in the village was relatively blocked, and there was no investment and no labor, so there was no development. Now I am here!" In 2019, the total investment was 2.4 million, and the peach project covering an area of more than 100 mu was successfully "uphill". On September 21st, when Peaches entered the supermarket in Cangzhou, Zhang Weiting happily sent several friends in succession.

Zhang Weiting said: "It is my goal to push these things to the whole country. “

　"No, it feels like I’m going to be red."

The "first secretary" will not only develop industry, but also play well in Internet marketing. Zhang Weiting said with a smile, "It’s because many customers have given me advice. Recently, they suggested that I make a short video".

Zhang Weiting has a WeChat group to share the special products in the village. People inside value the unique quality of Zhangchangfeng village specialty and often contribute sales. "People say this is called community operation".

Zhang Yuting said that now 123 poor households in Zhangchangfeng Village have successfully lifted out of poverty, and the other two households have not lifted out of poverty due to mental retardation and other reasons. After consultation by the "two committees" of the village, the bottom-line policy will be implemented for these two special families.

Today, the flour in Zhangchangfeng Village is still the same flour, but its value has risen from 2 yuan to 12 yuan per kilogram. The income of more than 40 poor households doubled that year. Members of the cooperative work in the processing workshop, and they get 60 yuan’s salary every day, with dividends at the end of the year. "I didn’t expect the ‘ Tukela ’ Really became ‘ Golden pimple ’ ！” This seaside village is also quietly moving towards the carefree village of "spring blossoms" in Secretary Zhang’s heart.