The picture shows the expense reimbursement form of Tianyu, which was exposed on the Internet last night.

The picture shows Chen Chusheng being interviewed before.

　　Chen Chusheng was absent from Hunan Satellite TV’s New Year’s Concert on December 31st last year, and it was revealed on the 12th of this month that he had filed for arbitration, demanding to unilaterally terminate the contract with Tianyu. Last night, some netizens posted a "reimbursement form for Tianyu’s funds" on a website, showing that Tianyu hired people to speculate. After learning about it, Yang Liu, vice president of Tianyu Entertainment, said that this reimbursement form was maliciously forged.

　　Netizens questioned Tianyu’s hiring of online writers.

　　In the title "Anger! Tianyu paid a high price to hire online writers to stink up Chen Chusheng! There are pictures and truth! In the post, the netizen with the ID of "Today is January 13th" exposed a "Tian Entertainment expense reimbursement form". He said that the expense account came from a friend who worked in Tianyue, and that after Chen Chusheng disappeared, Tianyue claimed that it would wait for Chen Chusheng to come back, but secretly asked the online writer to write articles to discredit Chen Chusheng.

　　In this reimbursement form, the column of expenses content is "the expenses of media and bloggers in Chen Chusheng’s disappearance", the column of department head’s audit is signed by Wu Mengzhi, director of Tianyu Media Publicity, and the column of company leader’s approval is signed by Long Danni, general manager of Tianyu, and Yang Liu, vice president of Tianyu.

　　The post was published in just one hour, and the number of hits exceeded 3 thousand. There are messages accusing Tianyu of slandering Chen Chusheng, and there are also messages that the explicit reimbursement content is too naive, and the signatures of the three leaders are hard to distinguish between true and false. Yang Liu said angrily: "This signature is not my handwriting, it is obviously slander." Yang Liu said that the company will investigate the legal responsibility of malicious counterfeiters.

　　Chen Chusheng has made up his mind to cancel the contract.

　　In any case, the contradiction between Chen Chusheng and Tianyu has reached an irreconcilable level. Recently, it was reported that Chen Chusheng had filed a lawsuit to terminate the contract. According to a person familiar with the matter, Chen Chusheng entrusted a lawyer to apply in writing to Changsha Arbitration Commission to cancel the brokerage contract with Tianyu Media, instead of bringing a lawsuit to the court.

　　Yuan Tao, general manager of Huayi Music, has repeatedly denied the rumor that Chen Chusheng will switch to Huayi Music. Tianyu recently issued an official statement saying: "Our company has signed the Entrusted Broker Contract and other legal documents with Chen Chusheng. Without the company’s permission, any unit or individual who signs a contract that conflicts with the above-mentioned legal documents or engages in acts that conflict with the above-mentioned legal documents will constitute a serious violation of the legitimate rights and interests of the company and will be investigated for legal responsibility according to law. " Reporter Zhu Yaqing

　　-Event playback

　　At 2: 35 am on December 31st, 2008, Chen Chusheng posted a post with the theme of "Sorry" on a website, saying that "I’m sorry that I can’t celebrate the New Year with you this time, and I hope everyone will be happy". At the New Year’s Concert of Hunan Satellite TV, Chen Chusheng, who was scheduled to sing three songs, did not show up.

　　On January 5th, 2009, Tianyu failed to contact Chen Chusheng for several days, and announced that it would suspend all performing arts activities in Chen Chusheng until the related problems were solved.

　　On January 7th, Chen Chusheng, who had disappeared for many days, accepted a telephone interview with a website and promised that he would "take responsibility for his actions".

　　On January 8, Tianyu issued an official statement, revealing that the company had conducted an in-depth investigation in accordance with the law and stressed that it would use legal means to solve this matter.

　　On January 12th, it was revealed that Chen Chusheng had formally submitted arbitration and demanded to unilaterally terminate the contract.

Editor: Liu Zhongbo

Pay close attention to the film school and say goodbye to the film shortage.

Film school

Vol.2768

Ng Man Tat’s death.

It has aroused the nostalgia of many post-80 s and 90 s generations.

The Hong Kong movies behind Ng Man Tat were once the common memory of a generation.

Some people say that Ng Man Tat’s departure.

It also took away the few clouds left in Hong Kong movies.

　

The generation after 1980s and 1990s witnessed the glory and decline of Hong Kong films.

With the aging of the older generation of local Hong Kong filmmakers and directors such as Bi Zhouyi, Tsui Hark, Wong Kar-wai, John Woo and Chen Musheng, it may be difficult for Hong Kong films to return to the golden age.

　

　

There are many theories about why Hong Kong films have declined from "Oriental Hollywood".

For example, Hong Kong’s local market is too small, and there is a talent gap. Under the impact of Hollywood blockbusters, the decline of Hong Kong films is inevitable. In addition, many excellent directors and actors are gradually going north to the mainland.

Under the framework of CEPA, from production to distribution, both Hong Kong and the Mainland have further opened the restrictions on co-production, and the local market in Hong Kong is getting smaller and smaller.

　

If we explore carefully, an important reason why Hong Kong films are marginalized is that they do not occupy the center of the audience’s public opinion topic.

Most of his creative thinking still stays in the 1990s, which is out of touch with the current creative environment.

Today, users’ attention is fragmented, information receiving channels are diversified, and film marketing channels and positions have changed.

But in fact, the Hong Kong film industry has not followed the trend of the times well and evolved its marketing.

　

Consumers have gone through several generations of traffic platform changes. When a number of commercial films fight for publicity, cinema layout and traffic topics, many Hong Kong films are too low in publicity and marketing, which leads to many good films with good stories and good expressions being squeezed by cinemas because of their failed promotion.

Earlier, Zhong Shaoxiong, a Hong Kong director, said with emotion that good movies may be submerged in the marketing era.

　

On the other hand, mainland movies are another scene.

Under the background of limited attendance, the 2021 Spring Festival stall has achieved "the strongest Spring Festival stall in history".

Looking back on the whole schedule, the dramatic reversal scene is that Hi, Mom overtook "Tang Tan 3" at the box office, and both of them advanced into the top five in the box office list of historical films.

　

Behind Hi, Mom’s counter-attack to become the box office champion, there is a common role of being in the right place at the right time, but the emerging digital media has played an important role in film marketing.

For example, at the beginning of 2021, Tik Tok cooperated exclusively with 7 major Chinese New Year films, and directly diverted users to the ticketing platform through vouchers and cash subsidies, and introduced hot search lists of various movie topics at the search level.

　

Among them, # Hello, Li Huanying, it’s so crying. The topic won the first place in the hot search in Tik Tok.

One of the short videos is believed to have been brushed by many people: a boy said that the movie was not good at all, but he cried the next second. The video praised 300w W.

　

　

The new traffic end of short video has become the key chip of this box office war, and the dominance of the movie topic agenda is shifting.

　

From the decline of Hong Kong movies to the triumph of mainland movie box office, behind this is the difference between the old and new film and television marketing, which maps.New Battlefield and Small Trend of Film Marketing.

　

On the differences between the old and new film and television marketing thinking from the four stages of film marketing

　

Today, film marketing has gone through four stages.

　

The first stage: from lack of marketing awareness to awakening of marketing awareness.

　

In the 1980s and 1990s, the concept and strategy of film publicity in China were mainly to find the media to do some publicity and put up some posters in the cinema poster column.　

In 1995, Hong Fan District, starring Jackie Chan, was the first to be released in the Spring Festival and was a box office success.

In the second year, Police Story 4: Simple Tasks became the explosion of the Spring Festival again, and the concept of "schedule awareness" and film marketing was born.

　

　

After 2000, the movie "Hero" smashed 20 million high publicity expenses and swept the headlines of major media and entertainment sectors, sending many Chinese people who did not like to go to the cinema to consume movies.

The marketing awareness of the film industry began to awaken at this time.

　

The second stage: the competition of film marketing, from traditional media to portal website.

　

At the beginning of 2000, with the advent of the Internet era, the competition of film marketing, from television, newspapers and magazines, all covered to occupy an important position in the four major portals.

In the embryonic period of the Internet from 2000 to 2003, blogs, post bars and video websites based on PC interconnection also began to become important positions for film marketing and promotion.

　

After 2006, with the explosive growth of Internet users, forums, portals, QQ and other platforms have a deeper connection with film marketing.

After Hero, The Promise made conscious use of the Internet by opening the Promise homepage and the Promise Forum. Later, films such as House of Flying Daggers, Kung Fu and world without thieves launched an integrated media promotion strategy by combining the schedule strategy, star brand strategy and the Internet.

　

In the third stage, the position of film marketing shifted to social media, and the fan marketing model rose.

　

After 2010, with the rise of dual micro social media platforms, the position of film marketing further shifted to social media platforms.

It also brought the 2011 box office dark horse to the domestic film industry-"33 days of lovelorn". At that time, the film’s main creator created hot spots around Singles Day in social communication channels, and the interaction among the main creator, the star V and the grassroots bloggers created word of mouth, turning the film topic into a social topic.

With a total investment of less than 15 million, "33 days of lovelorn love" won 350 million box office.

　

Along the path of 33 Days of Lovelorn Love, Han Han, the director of "See You Later", has created hot topics such as "National Father-in-law Making Movies" on social media. Later films such as "It’s too embarrassing for people to stay on the road again" and "monster hunt" are all marketed by fans through social media, and many small and medium-sized films have ushered in their own spring under the new marketing pattern.

　

In the fourth stage, short video has become a new marketing battlefield.

　

In 2017, Ex-3: Goodbye to Ex-3 was a great success in Tik Tok by crying, breaking up and eating mangoes, which became a landmark event in film marketing in Tik Tok.

My People，My Country attracted a large number of users to upload original content related to the film before the screening, and obtained a large number of "tap water". Then, Li Huanying attacked Tang Tan San, and Tik Tok film marketing played an important role in reversing the box office disadvantage.

　

If we review the four stages of film marketing, we will find that this is basically a road along the Internet traffic. The first stage of the marketing model is almost blind, and the box office depends on the weather.

　

The second stage is the internet portal era and online ticketing era of film marketing. At that time, the effect of film marketing depends on the location and traffic coverage of portals and forums. At this stage, film marketing began to have digital guidance.

　

The third stage is the era of social media and fan economy. At that time, the "rice circle girls" gave birth to a large number of movies with poor reputation but also won good box office for their idols.

　

In today’s era when movie viewing tends to be rational, high-quality content is becoming the core driving force of the market, and the short video platform represented by Tik Tok is becoming an indispensable and important channel for film announcement.

　

From traditional media marketing to social media platform to short video marketing, the iteration of film marketing is essentially to solve two pain points in the film industry. One is how film marketing can reach the target consumers more effectively.

　

Kevin A. Yoder, former executive vice president of Fox Research and Strategy in the 20th century, pointed out that the duration of contemporary consumers’ attention has been reduced to about 8 seconds. In the era of information surplus, film marketing must make a breakthrough and form a differentiated cognition.

　

How to make marketing more efficient is the pain point that all filmmakers have been trying and breaking through at all stages.

　

The second is how to create a better word-of-mouth fission and promote the box office.

　

Looking at the film market in recent years, there are not a few films that rely on word-of-mouth counterattack. Word-of-mouth management plays a decisive role in the box office. According to Fan Ying’s report, the more polarized the word-of-mouth of films, the worse the box office performance.

　

　

To solve this problem, it is essentially to manage the word-of-mouth expectation of film marketing. The film marketing in the first three stages is a "one-shot sale" that ends when the audience is sent to the cinema.

In the fourth stage, we began to manage the trend of consumers’ evaluation system after watching movies. Behind the counterattack of "Li Huanying", we can see that the word-of-mouth was promoted by high-quality content and short video marketing, and the continuous spread of positive word-of-mouth led more audiences to enter the cinema.

　

By the fourth stage today, the two pain points of film marketing can basically be solved.

　

How to play short video marketing reform?

　

After several generations of traffic platform changes, short video is becoming an important position for film announcement.Can it become a key link in the reform of the marketing system of the film industry, and what can be done to maximize the marketing effect?

　

For filmmakers, the first thing to think about is how to have a set of systematic publicity and word-of-mouth management operation system on the short video platform, and it is very important to use the rules of the platform to serve the film marketing, including live ticket sales, online roadshows, star live broadcasts, and pull-tab explanations.

　

　

We can see that the huge engine platform not only meets the basic marketing function, but also upgrades the functional experience such as live broadcast and the drainage of materials to the ticket purchase page, and the pull-tab commentary has become an effective tool to attract audiences at this stage.

　

Taking A Little Red Flower, which was released in the New Year’s Eve, as an example, the large-scale and official number of Tik Tok film and television entertainment matrix were interpreted in a pulling way, acting analysis, and movie teardrop pushing, which played an important role in reaching the target audience.

　

Secondly, we know that the film product has particularity and uncertainty. The core of the box office is whether the content caters to consumers’ tastes. In the process of marketing, it is necessary to constantly release the "selling point" of the film and establish the audience’s discussion interest.

　

How to release the selling points of movies in batches and create new topics on the short video platform, and try to circle the long-tailed users at different stages as much as possible is very critical.

The short video platform has its personalized recommendation mechanism and topic hot list mechanism, which can split multiple "selling points" to reach interested users.

What Li Huanying has done well in this respect is to establish the audience’s discussion and interest through emotional topics, and then launch it based on this marketing selling point. In addition to the emotional impact of maternal love, there are many selling points such as cast, crossing theme, Jia Ling’s director, goddess and woman, tears in laughter and so on.

　

In the middle and late stage, it is very important to manage the market users’ minds and the trend of topic word of mouth.

On short video platforms such as Tik Tok, the ecological mechanism of huge engine content and refined data capabilities provide users with a second creative space, and the draft soliciting mode can also enhance the popularity of movies before screening.

　

In fact, the counterattack of the movie "Xibao" is the mode of soliciting contributions by grasping the "emotion" to spread to the content as the core in marketing and relying on a huge number of engines. On the first day of soliciting contributions, the creators produced 10 explosions that broke tens of millions of plays, driving the growth rate of the ticketing platform as high as 3123%, which is exactly the same as Hi, Mom’s marketing style-that is, the marketing pre-action of the film side is obvious, which has a deep impact on the audience’s decision-making of watching movies.

　

　

At the recent event "Movie Marketing Trend of Huge Round Table in 2021", Miki, publisher of movie magazine, also thought that the greatest success of movie Hi, Mom was the fermentation of users’ second creation on short video platform.

　

In fact, we can see that before the release of "david lee, Li Huanying", 160 short video trailers were posted on its official account in Tik Tok. In addition, the creators and talents of film and television synthesizers from all walks of life were invited to help him with the announcement through the solicitation mode of a huge number of engines.

The number of videos of ordinary users was about 20,000 before the release, and it became 4 million after the release. The spontaneous secondary creation of users and the continuous spread of positive word-of-mouth led more viewers to enter the cinema, and their word-of-mouth and topics formed a positive cycle.

　

What the professional marketing team should do in this process is to follow the trend.

In addition to trailer exposure, creative interaction and talent boosting, we can use short video soliciting mode, challenge, national task and other modes to "play" from finding users to arriving users, and then promote the spread of links and tap water in all links.

　

　

　

Small trend in the future: short video marketing reconstructs the film distribution industry chain?

　

Today, about 70% of films are losing money. One of the major reasons behind this is that consumers’ appreciation level is constantly improving. In a fragmented environment, consumers will choose whether to watch and disseminate product information. It is increasingly difficult for film marketing to break through all kinds of information interference and reach consumers.

　

In the era of fragmentation, users’ attention is limited, and the essence of film marketing is to win more users’ attention in a limited time.

　

Therefore, with the development and promotion of technology and Internet, based on the demand for attention, the promotion and distribution links in the middle reaches of the traditional film industry chain have changed. Film distribution is the key link to determine the box office, and high-quality platform channels and traffic are its box office lifeblood.

　

Short video is naturally the medium and carrier of the film, and it can better grasp the consumption data portrait of the film industry.It has a growing impact on the box office of movies, and the joint operation and connection between short video platforms such as Tik Tok and the film and television industry is also becoming more and more.In fact, it has the opportunity to incite the cooperative development of more links in the film industry.

　

We can see that Tik Tok has gradually penetrated into the upstream and downstream of the film industry chain. By the end of November 2020, there were more than 3,000 Tik Tok stars. There are more and more content outputs from film and television creators and stars. As a co-producer, Tik Tok has produced many popular films including My People，My Country, My People My Homeland, Shock Wave 2 and Detective Chinatown 3.

Judging from the marketing strategy of the huge engine, it has been promoting the "integration" of the early content production and broadcasting of the film and television comprehensive, and has its own ideas on the creation of the IP of the film and television comprehensive, relying on the interactive mode of soliciting contributions and the task of the whole people.

　

One of the signals here is that the distribution of movies will change from 2B to 2C-That is, how to better reach consumers and know their needs and interests is becoming more and more important. On this basis, the system of film creation, shooting and production is reconstructed.

　

According to Kevin A. Yoder, executive vice president of FOSS research and strategy in the 20th century, the role of consumer research is to help you find the Question that can stimulate consumers’ interest most in movies, and create the most influential visual materials accordingly.

　

Why did Hong Kong films produce so many excellent films in the past? Xiang Huaqiang, who once produced classic movies such as Playing Truant, Gambling God and so on, said earlier that in his time, no matter whose script they were, they had to read it first, and then they would choose to shoot it if they thought it was ok. After filming, they would invite a group of viewers to watch the screening outside, and then do a questionnaire survey to know where it was wonderful and where it was redundant.

Some people who need to shoot again will shoot again immediately, and everything is based on the audience’s preferences.

　

　

It can be seen that in the past, the older generation of Hong Kong filmmakers reached out to consumers’ interests through questionnaires, grasped the data of consumers’ portraits, and then fed back the film content and re-optimized their works.

　

This is similar to the mode of shooting and broadcasting in the Korean entertainment industry, that is, the plot is created based on user needs and data research, and the fate and drama setting of Ouba are also determined by the audience’s demand for the plot, and it runs through the whole system of content production, planning, screenwriter, pre-and post-preparation, filming, broadcasting and distribution.

　

At the movie marketing trend activity of the 2021 Huge Round Table, guest Zhu Huilong talked about such a point: the marketing of China movies is one of expected management, and whether the plays stand in the market perspective.

"david lee, Li Huanying" has spread all over the market with the word "sincerity". Chen Duye, vice president of huge engine marketing, also thinks: "Only by knowing the user and the content at the same time can we make a good movie."

　

Obviously, with the help of the emerging short video platform, there are better conditions to create and optimize plays from a market perspective based on refined data capabilities, and help professional links in all links through the marketing team.

　

The decline of Hong Kong movies may often be reflected in the fact that the creative level of plays is not oriented to the current market environment. From The Anti-Corruption Storm to The Apostles, Anti-Drug Sweeping, Chasing the Dragon and other classic gangster films in Hong Kong in recent years, they are either brotherly love or dueling, with obvious theme limitations and consumers’ aesthetic fatigue.

　

　

As Tony Leung Ka Fai said with emotion four years ago, "Hong Kong is a very small place. From the 1960s to today, the story of the rise and decline of the underworld and the corruption and incorruptibility of the police force has all been told. What else can we talk about?"

　

In fact, whether it is a Hong Kong movie or a mainland movie, how to tell the next story depends on what kind of story the audience likes in the future, and where their viewing needs, attention, interest trends and emotional points are.

Whoever can maximize the interest, attention and emotional appeal of users is expected to be the winner.

　

From this logic point of view, the greater role of film marketing lies in the accurate positioning of audience needs, which can actually force the film content creation theme to change and optimize.

　

However, the shortcomings of the real film and television industry are also here, just as everyone is discussing at the huge round table: the China film market lacks directors who really have market orientation and know how to market film works.

At present, domestic directors pay more attention to creation and lack the concept of advance marketing, but this should not be a link that directors must do, but a more professional and comprehensive marketing team is needed to help.

The so-called industrialization should be a professional link of all links.

　

Judging from the creative environment of the whole film market, if it is more and more difficult to grasp the audience’s taste, then the future trend may be the marketing leader. On the basis of managing consumers’ expectations of the film, the content production and distribution of the film distribution industry chain will be forced to change. In the past, the production, distribution and marketing links were broken.

But nowadays, no matter whether filmmakers get together to enter short videos or the short video platform is more and more closely related to the film industry,The way of "integration" of early content production and broadcasting of film and television synthesis is also running through.

　

Behind these trends is actually the epitome of the trend of the times.There are more signs and possibilities to build a film industrialized content production system closely connected with marketing.

From this point of view, short video marketing is the forerunner to reconstruct the film distribution industry chain and form a more reasonable content production system.

It is likely to be a small trend of film industrialization upgrading in the future.

　　Recently, Geely Automobile announced the detailed configuration information of its new A0 pure electric car Geely Star Wish. The new car is based on the development of GEA’s global intelligent new energy architecture, and the whole system is equipped with a number of unique configurations of the same level, such as smart rear drive + independent suspension + 11-in-1 intelligent electric drive + Aegis battery safety system. It has absolute advantages ahead of the same level in terms of three electric systems, vehicle control experience, and vehicle safety. In terms of intelligence, it is the first in the A0 market to be equipped with Flyme Auto intelligent cockpit system, bringing an unprecedented smart cabin experience of the same level. The whole vehicle is more comfortable to ride, three electric is more advanced, and the cockpit is smarter. It is the leading benchmark product in the existing A0 pure electric market.

　　The only rear drive in the same class + single suspension + 11-in-1 electric drive, reconstructing the new standard for driving A0 pure electric cars

　　Geely Star Wish gives full play to the super capabilities of GEA’s original intelligent pure electric architecture, making the vehicle more integrated, intelligent, and high-performance. The originality and flexibility brought by the forward development and design enable Geely Star Wish to have a more ideal body structure, greatly improving the vehicle’s driving performance and riding experience.

　　Geely Star Wish is the only pure electric car in its class with rear drive, which has higher driving efficiency, faster acceleration, greater wheel grip, and better driving stability and handling. Combined with the front and rear overhangs and a minimum turning radius of only 4.95m, Geely Star Wish has more sensitive steering and a more stable body, allowing the A0 class electric car to have the driving fun of a high-end performance car.

　　The only self-developed 11-in-1 intelligent electric drive in the same class is small in size, light in weight and high in efficiency, ensuring continuous power output. Driven by an 85kW power motor, Geely Xingyuan can complete 0~ 50km/h acceleration in only 3.9s. The leading Onebox integrated braking system in the same class makes Geely Xingyuan 100~ 0km/h braking distance only 36.9m. The braking response speed is faster and the braking is more stable.

　　In addition to its agile driving control and strong performance, Geely Xingyuan is also equipped with the leading G-TCS all-weather drive anti-skid system and CST intelligent comfort braking system, which allows for a faster start on low-lying roads and smooth braking without nodding, effectively preventing motion sickness.

　　Inside the cockpit, Geely Xingyuan adopts the leading 16 soft connection design in the same class, which greatly enhances the driving tranquility. The ergonomically crafted integrated wrapping seat and 260mm large-stroke front seat adjustment make the driver not tired after long-distance driving; the 1450mm wide rear seat fits the trend of the only rear intelligent air conditioner in the same class and the rear flat floor, making the occupants feel more comfortable.

　　The whole system is standard with Ningde batteries + liquid-cooled temperature control system + Aegis battery safety system, reconstructing the new standard of A0 pure electric car Sandian

　　Geely Star is equipped with the strongest three-electric safety technology at the same level, and the only system at the same level is equipped with Ningde battery cells + liquid-cooled temperature control system as standard, which has long battery life, safety and durability. With the blessing of Aegis battery safety system and L2-level intelligent assisted driving, it realizes new standards of full-dimensional safety protection for battery safety, vehicle safety, and intelligent safety, bringing users an unprecedented peace of mind experience.

　　Say goodbye to battery life anxiety, Geely Star Wish is equipped with Ningde era batteries as standard, with an energy density of 185Wh/kg, which can provide users with two cruising ranges of 310km and 410km. 1.66C maximum charging rate, SOC30-80% fast charging time only takes 24.2min, and the battery life is 120km in 10 minutes. The only liquid-cooled temperature control system in the same class monitors the ambient temperature and battery status in real time, which not only keeps the battery in the best working condition at all times, but also further improves the safety of the battery package.

　　The same-level leading SHIELD battery safety system gives Geely Star Wish higher battery safety performance. Geely’s self-developed CTP battery pack uses 3 layers of vertical safety protection and 2 layers of horizontal safety protection to ensure the "0" heat diffusion of the whole battery pack and maximize the safety of side column collisions. The unique Battery Doctor BMS 3.0, supported by the super computing power of Geely Star Smart Computing Center up to 10.20 billion billion times per second, can perform cloud real-time diagnosis, long-term early warning, and fault statistical analysis on Geely Star Wish’s power battery, providing full-scene protection, achieving a 20% extension of battery life and a 10% increase in range.

　　In terms of vehicle safety, Geely Star is willing to continue Geely’s safety gene. The vehicle adopts a star armor cage body to protect driving safety in an all-round way; the left and right ultra-high-strength roller threshold beams, left and right middle longitudinal beams, front and rear seat beams, and rear sub-frames form a "5 vertical and 8 horizontal" force transmission frame structure, which effectively protects the battery pack and motor from damage; with clover leakage protection structure, full collapse energy absorption box, front longitudinal beam secondary bending, motor sinking, sub-frame falling off and other technologies, the collision force in all directions can be decomposed and transmitted, effectively protecting the safety of the passenger compartment and the battery and electric drive system.

　　In addition, Geely Star Wish is also equipped with the same level of leading car 6 airbags, L2 intelligent driver assistance system, 540 ° panoramic image, and the only high-pressure emergency cutting line in the same level, providing comprehensive safety protection capabilities for dynamic driving Geely Star Wish.

　　Flyme Auto intelligent cockpit "gets on the bus" reconstructs the new intelligent standard of A0 pure electric car

　　The Flyme Auto smart cockpit carried by Geely Star Wish realizes the ingenious integration of software and hardware, which is silky and smooth, and brings users the smart cockpit experience of one of the "Hua Xiaomei" on the ceiling of the handcar, leading the A0 pure electric car market to enter the "true intelligence era".

　　Flyme Auto smart cockpit is easy to operate and easy to use. It supports wallpaper desktop DIY and Dock bar quick operation, convenient card customization, SmartBar quickly switches background applications, etc., and can also be touched with full-screen gestures. The operation method is the same as that of smartphones. "Zero learning cost" can play the car. The leading 750 version of Autonavi map in the same level, through deep customization, special project performance optimization, makes navigation more accurate and stable. The voice interaction function that can be said in the full scene supports dual-zone voice, so that every passenger in the car can feel the convenient and intelligent conversation experience brought by intelligent voice.

　　Flyme Auto smart cockpit also supports the leading Flyme Link handcar interconnection, Hicar and Carlink, enabling 80% of mobile phones to achieve non-sensory connectivity. Applications on mobile phones can be automatically transferred to the car, greatly enhancing playability.

　　The leading hardware configuration of the same level brings users a more immersive, smoother and more interesting car playing experience. The central control 14.6-inch high definition screen has a resolution of up to 1920 × 1080px, and the refresh rate reaches 60Hz. The picture is clear and delicate, bringing a cinema-grade picture texture. Thanks to the hardware support of the car-grade chip module 8-core CPU + 6G random access memory + 64G storage memory, the Flyme Auto car system runs fast, multi-tasking efficiency is high, and the operation is silkier.

　　In addition, Geely Star Wish also has a number of unique and leading configurations at the same level, truly realizing "no one has what I have, and no one has what I have," bringing users a more comfortable and convenient car experience. The only dual-drive anti-clip electric tailgate in the same level, the switch is more convenient; the only 70L front trunk in the same level, equipped with the only double gas spring strut in the same level, easier to pick and place. And the leading 50W air-cooled wireless fast charging in the same level, making mobile phone charging convenient, more efficient and not hot.

　　As a benchmark product for Geely’s layout in the A0-level market, Geely Star Wish has shown strong product strength far beyond the same level, from power driving control, Sandian safety, intelligent cockpit to affinity space and beautiful styling. On September 10, Geely Star Wish represented China’s intelligent manufacturing at the Frankfurt Motor Show, demonstrating the charm of China’s high-quality electric vehicles. It is reported that the new car is expected to start pre-sale around September 14. (Source: Geely Automobile)

According to the latest report of American media on December 12th, Randy Clarke, general manager of Washington Metro, warned that if the budget gap of up to $750 million could not be made up in the first half of 2024, subway services and jobs would be greatly reduced.

According to public information, the Washington Metro is the second busiest urban rail transit system in the United States, second only to the new york Metro, which started operation in 1976. The service scope is roughly the core city of Washington metropolitan area, including Washington, D.C. and some cities and regions adjacent to Maryland.

In the past few months, the Washington subway system has been sounding the alarm and anticipating the potential impact of insufficient funds. At this week’s media briefing, Randy Clark provided more details on his proposed "balanced but sharply cut" budget for next year:

The subway will end its operation ahead of schedule, and all stations will be closed at 10 pm. At present, the subway basically operates until midnight or later. In addition, ten stations will be closed according to the passenger flow. The subway frequency will be reduced. At present, most subway trains run every six minutes or less, but if the funding situation does not improve in July next year, 90% of the intervals will be extended.

In addition, the "Metropolitan Bus" in the Washington subway system will also be greatly reduced. According to the proposed budget, 67 of the existing 135 lines will be cancelled; The service of the other 41 lines will be reduced. One third of bus services in Washington, D.C., Maryland and Virginia will be cut.

Other measures include a 20% increase in ticket prices and parking fees, and plans to lay off more than 2,200 people.

The huge budget gap is related to the problem of special funds in Washington, D.C., Maryland and Virginia; Due to inflation, low passenger flow and rising costs, five subway stations have laid off employees this month because of "unprecedented budget challenges".

Some American media exaggerated the above plan as "doomsday scene", but this is not all. The proposed budget of Washington Metro in FY 2025 said: "If there is no sustainable and predictable source of funds to replace the federal relief funds, the proposed budget of FY 2025 will present an unrecognizable subway because of unprecedented service cuts to make up for the operating deficit."

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　　"The house is for living, not for speculation." The central economic work conference was so set. Standing on the threshold of 2017, looking back on those things that affected the real estate market in the past year, this policy orientation has become more and more clear.

　　While the majority of third-and fourth-tier cities are still struggling to "destock", some hot cities have already made their own prescriptions, and some have once again used the word "limit" as the first control policy; Some have launched a law enforcement storm against developers and real estate agents who speculate on the market and influence the expected price of housing, focusing on cracking down; Some rectification of down payment loans directly cut off the source of funds for speculators … …

　　The policy has been fermented together, and the wind has turned at the end of the year. Shenzhen housing prices, which once led the country and rose for nearly two years, have stopped. It may be something to look forward to in 2017 to let the house truly return to the residential property.

　　FebruaryPut forward to promote the block system

　　In February 2016, the State Council issued "Several Opinions on Further Strengthening the Management of Urban Planning and Construction" (hereinafter referred to as "Opinions"), which is a supporting document of the Central Urban Work Conference restarted after 37 years, and outlines the road map of China’s urban development in the "Thirteenth Five-Year Plan" and even longer, and its importance is self-evident.

　　The "Opinions" put forward that the block system should be promoted in new residential buildings. In principle, closed residential quarters should no longer be built. It also requires that completed residential quarters and unit courtyards should be gradually opened to realize the publicity of internal roads, solve the problem of traffic network layout, and promote land conservation and utilization.

　　Xiaobian micro-comment　　Block system will undoubtedly have a great impact on real estate development, urban form and even residents’ lifestyle. It is normal for residents who are used to closed communities to have doubts for a while. Since the treatment of "urban diseases" must take this step, it is better to change it late than early. In the process of promoting the block system, we should start with hardware and software, and carefully resolve residents’ concerns about safety and noise.

　　■ ■ ■

　　Mar.Press the pause key when lowering the alignment.

　　From March 1, 2016, the central bank lowered the RMB deposit reserve ratio of financial institutions by 0.5 percentage point to maintain a reasonable and sufficient liquidity in the financial system, guide the steady and moderate growth of money and credit, and create a suitable monetary and financial environment for supply-side structural reform.

　　At the end of 2014, the operation of lowering the RRR and cutting interest rates was started, and then the pause button was pressed. In 2015, there were five interest rate cuts and four RRR cuts, but in 2016, there was only this RRR cut in March, and the central bank did not use interest rate tools again. At the end of the year, the expectation of interest rate cuts once again appeared. However, in 2017, the RRR cut has never arrived.

　　Xiaobian micro-comment　　The just-concluded Central Economic Work Conference emphasized the need to adhere to a prudent and neutral monetary policy, "we should control the currency at a macro level, and the micro-credit policy should support reasonable home ownership and strictly limit the flow of credit to investment and speculative house purchase". The relatively loose monetary policy has changed, and the real estate credit funds will face more stringent supervision in 2017.

　　■ ■ ■

　　AprilPut forward the orderly digestion of real estate inventory

　　In April 2016, the Political Bureau of the Communist Party of China (CPC) Central Committee held a meeting to analyze and study the current economic situation and economic work. In terms of real estate, the meeting stressed the need to digest real estate inventory in an orderly manner, pay attention to solving regional and structural problems, and implement differentiated control policies in accordance with the requirements of accelerating the urbanization rate of registered population and deepening the reform of housing system.

　　Xiaobian micro-comment

　　Although the the Political Bureau of the Communist Party of China (CPC) Central Committee meeting in December 2015 also mentioned the resolution of real estate inventory and regarded it as one of the important tasks in 2016, the meeting in April 2016 made a more detailed statement on the resolution of real estate inventory, especially emphasizing "orderly digestion".

　　This statement predicted that more than 20 cities intensively introduced the regulation policy of "one city, one policy" in late September and early October. In view of the regional and structural imbalance of the real estate market, although some hot cities have taken the lead in cooling the market according to their own conditions, the remaining third-and fourth-tier cities have to continue the great cause of "destocking".

　　■ ■ ■

　　MayEncourage the development of housing rental market.

　　In May, 2016, the executive meeting of the State Council pointed out that the development of housing rental market is an important part of deepening the reform of housing system, which is conducive to accelerating the improvement of housing conditions of residents, especially new citizens, and promoting the new urbanization process.

　　In June of the same year, the General Office of the State Council officially issued "Several Opinions on Accelerating the Cultivation and Development of the Housing Leasing Market", encouraging the development of housing leasing enterprises and individuals to rent their own houses according to law, and allowing commercial houses to be converted into leased houses according to regulations. For the above three cases, tax incentives will be given, and at the same time, strengthening lease supervision will be emphasized.

　　Xiaobian micro-comment　　In China, the proportion of houses provided by professional leasing companies is only about 10%. After the national policy sends a clear signal, a group of specialized enterprises that "deeply cultivate" the housing leasing business will be the possible direction for the transformation of some housing enterprises. At the end of the year, several residential plots that are 100% self-sustaining by developers were auctioned in Beijing, which is consistent with this reform direction.

　　■ ■ ■

　　JuneLaw enforcement storm strikes

　　In June, 2016, the Ministry of Housing and Urban-Rural Development carried out a nationwide special rectification work on intermediaries, and seriously investigated and dealt with 10 kinds of violations, such as publishing false houses, providing intermediary services for houses that did not meet the trading conditions, and illegally eating the price difference. In August, seven departments, including the Ministry of Housing and Urban-Rural Development, the National Development and Reform Commission and the Ministry of Industry and Information Technology, jointly explained to the public the Opinions on Strengthening the Management of Real Estate Agents to Promote the Healthy Development of the Industry. In October, the Ministry of Housing and Urban-Rural Development released a list of 45 illegal and untrustworthy housing enterprises and intermediaries. In November, the Ministry of Housing and Urban-Rural Development held a video teleconference, announcing that seven kinds of illegal acts, such as fabricating and spreading rumors, earning housing price difference, misappropriating transaction funds, and selling illegally as agents, would be rectified, and they would be investigated and dealt with strictly according to law.

　　Xiaobian micro-comment　　For a long time, it has been "unusual" for developers and real estate agents to use information inequality to "prop up the market", and the focus of this round of law enforcement storm action is to get rid of this inequality. No matter how strong the storm is, it will stop. More importantly, the next step should be to build a public-oriented real estate information disclosure system as soon as possible.

　　■ ■ ■

　　JulyEstablish the goal of cultivating characteristic towns

　　In July 2016, the Ministry of Housing and Urban-Rural Development, the National Development and Reform Commission and the Ministry of Finance jointly issued the "Notice on Developing the Cultivation of Characteristic Towns", proposing to strive to cultivate about 1,000 characteristic towns with their own characteristics and vitality by 2020. In December, the National Development and Reform Commission issued the Notice on Implementing the "Thousands of Enterprises and Thousands of Towns Project" to Promote the Construction of Small Towns with Beautiful Characteristics, requiring the establishment of an effective docking platform between small towns and enterprises, guiding social capital to participate in the construction of small towns with beautiful characteristics, and promoting the integrated development and common growth of towns and enterprises.

　　Xiaobian micro-comment

　　Since the national level proposed to speed up the construction of characteristic towns in mid-2016, all localities are promoting it by giving subsidies, giving rewards and spending a lot of money, and they plan to build dozens or even hundreds of characteristic towns at every turn. There is a great momentum for people from all walks of life to "grab the beach".

　　Small towns with characteristics should be born for industry and flourish because of industry. The more hordes are swarming, the more we should carefully screen them, and don’t let the developers sneak in by speculating on new concepts, otherwise we can only add several "sleeping cities" to the city.

　　■ ■ ■

　　SeptemberIntensive regulation of "one city, one policy"

　　On September 30, 2016, after Beijing and Tianjin took the lead in releasing the property market regulation policies, in less than 10 days, more than 20 cities across the country, including Shanghai, Shenzhen, Xiamen, Hefei and Nanjing, successively released local regulation policies. Various versions of the new property market policy mainly focus on restricting purchases, restricting loans, increasing land supply, regulating the supervision of commercial housing sales, rectifying market violations, strengthening the supervision of sales prices, and cracking down on rumors.

　　Xiaobian micro-comment　　This is the first time that local control policies have been intensively released since the real estate policy was "loosened" in 2014. Previously, the Ministry of Housing and Urban-Rural Development issued an implementation plan for the implementation of the "Outline for the Construction of a Government under the Rule of Law (2015-2020)" on September 6, emphasizing the adherence to classified regulation and the implementation of policies according to the city. In 2016, the differentiation of the real estate market among cities became more obvious. While most third-and fourth-tier cities were fighting for "destocking", some first-and second-tier cities became investment hotspots because of the risk aversion of funds, thus starting a new round of regulation.

　　■ ■ ■

　　OctoberStop the down payment

　　In October 2016, the General Office of the State Council issued the "Implementation Plan for Special Remediation of Internet Financial Risks" to regulate Internet "crowdfunding to buy a house" and other behaviors, and it is strictly forbidden for various institutions to carry out "down payment" business; It is required that real estate development enterprises, real estate intermediaries and internet finance institutions shall not engage in real estate finance business by using P2P (peer-to-peer network lending) platform and equity crowdfunding platform without obtaining relevant financial qualifications; Those who have obtained relevant financial qualifications shall not carry out real estate finance-related business in violation of regulations.

　　In the same month, the China Banking Regulatory Commission (CBRC) demanded that the risks of real estate financial business be strictly controlled, the management of various loan businesses be standardized, and it is strictly forbidden to illegally distribute or misappropriate credit funds into the real estate sector; Strengthen the investment management of wealth management funds, and prohibit bank wealth management funds from entering the real estate sector in violation of regulations.

　　Xiaobian micro-comment　　Down payment loan, as its name implies, is to provide loans for the down payment of property buyers. In practice, its amount can sometimes reach about 1/2 of the down payment, which actually adds leverage to property buyers in secret, which means more risks to property buyers and the property market as a whole. The down payment loan is stopped and the financing of housing enterprises is limited. This is to intercept the illegal funds flowing into the property market at both the demand side and the supply side, and to cool down the hot cities that introduced regulatory policies during the National Day.

　　■ ■ ■

　　December"The house is for living, not for speculation."

　　A house is for living, not for speculation. At the end of 2016, the Central Economic Work Conference set such a tone for real estate. The meeting called for the comprehensive use of financial, land, fiscal, taxation, investment, legislation and other means to accelerate the study and establishment of basic systems and long-term mechanisms that conform to national conditions and adapt to market rules, so as to curb the real estate bubble and prevent ups and downs.

　　At the same time, the meeting proposed to combine destocking with population urbanization, improve the interconnection of infrastructure between third-and fourth-tier cities and megacities, improve the level of public services such as education and medical care in third-and fourth-tier cities, and enhance the attraction of agricultural transfer population; Mega-cities have accelerated the dismantling of some urban functions and promoted the development of surrounding small and medium-sized cities.

　　Xiaobian micro-comment　　This is clearly emphasizing the return of housing to the residential property. A few months after the release of a series of regulatory policies in September 2016, among the changes in housing prices in 70 large and medium-sized cities announced by the National Bureau of Statistics in December, the prices of new houses in Beijing, Shanghai and Shenzhen, which led the increase in the past year, have stopped rising. Combined with the trend of monetary policy in 2017, the real estate market is "stable". For developers, the market in hot cities is not so hot. "Real estate+"has been shouting for several years. With a large sum of money returned in 2016, it is the right way to think more about how to accelerate transformation and development.

　　Every two sessions, the "Government Work Report" is the focus of everyone’s attention. What references are worthy of attention in this year’s report? Which formulations are closely related to you and me, let’s go and see →

　　one

　　The people are real heroes.

　　All localities and departments have taken care of the overall situation and done their duty. Hundreds of millions of market players have shown strong resilience in coping with the impact. The broad masses of people have worked hard to overcome the difficulties, interpreting the indomitable national spirit and demonstrating that the people are real heroes. This is the source of strength for us to overcome all difficulties and challenges.

　　2

　　Saving for the people

　　Governments at all levels should save money for the people and live a tight life, ensure that the basic livelihood expenditure only increases, and help the market players to stay green and full of vitality.

　　three

　　Give me another hand

　　Market players need another hand to regain their vitality and enhance their vitality. We will continue to implement the institutional tax reduction policy, extend the implementation period of some phased policies such as value-added tax concessions for small-scale taxpayers, and implement new structural tax reduction measures to hedge the impact of some policy adjustments.

　　four

　　Increase income and have a head start

　　Ensure the timely and full payment of migrant workers’ wages. Accelerate the development of rural industries, expand the county economy, and broaden the employment channels for farmers. Do everything possible to make hundreds of millions of farmers increase their income and have a head start.

　　five

　　Let every child have a chance to shine in life.

　　We will make greater strides in education equity and better solve the problem of schooling for children of migrant workers. College enrollment will continue to increase the tilt to the central and western regions and rural areas, and strive to make the majority of students grow up healthily and happily, so that every child can have a chance to shine in life.

　　six

　　Don’t be afraid of difficulties, and don’t take risks.

　　Be prepared for danger in times of peace, enhance the sense of urgency, not be afraid of difficulties, and not take risks, and effectively prevent and resolve various potential risks.

　　seven

　　Ten-year action plan for basic research

　　We will fight hard on key core technologies, formulate and implement a 10-year action plan for basic research, enhance the technological innovation capability of enterprises, stimulate the innovation vitality of talents, and improve the system and mechanism of scientific and technological innovation. The investment in R&D funds in the whole society will increase by more than 7% annually, and strive to make the investment intensity higher than that in the Thirteenth Five-Year Plan period.

　　eight

　　urban renewal projects

　　Further promote the new urbanization strategy with people as the core, speed up the urbanization of agricultural transfer population, increase the urbanization rate of permanent population to 65%, develop and expand urban agglomerations and metropolitan areas, implement urban renewal actions, improve the housing market system and housing security system, and improve the quality of urbanization development.

　　nine

　　Action plan for promoting common prosperity

　　Adhere to our best efforts and capabilities, strengthen the construction of inclusive, basic and comprehensive people’s livelihood, and formulate an action plan to promote common prosperity, so that development results can benefit all people more fairly.

　　10

　　Loan with loan and repayment.

　　Guide banks to expand credit loans, continue to increase the number of first-time borrowers, and promote loans that can be repaid with loans, so that more funds will flow to scientific and technological innovation and green development, and more will flow to small and micro enterprises, individual industrial and commercial households, and new agricultural business entities, and give targeted support to industries and enterprises that are continuously affected by the epidemic.

　　11

　　Construction of odd jobs market

　　Use special employment subsidies and other funds to support the construction of various labor markets, talent markets and odd jobs markets, broaden employment opportunities, and create more fair employment opportunities for those who are willing and capable.

　　twelve

　　Innovation consortium

　　Strengthen the dominant position of enterprise innovation, encourage leading enterprises to form innovation consortia, expand the integration channels for Industry-University-Research, improve the incentive mechanism of property rights of scientific and technological achievements, improve the supervision system and development policies of venture capital, and further promote mass entrepreneurship and innovation.

　　13

　　Science and Technology Innovation 2030-Major Projects

　　We will implement key core technology projects, plan and promote "Science and Technology Innovation 2030-Major Projects" in depth, reform the implementation methods of major science and technology projects, and promote mechanisms such as "revealing the list and taking the lead".

　　14

　　Expand county and township consumption

　　We will improve the urban and rural circulation system, speed up the introduction of e-commerce and express delivery into rural areas, and expand consumption in counties and townships.

　　15

　　Ensure the orderly operation of small shops.

　　Ensure the orderly operation of convenience services such as small shops and shops. Make good use of "internet plus", promote wider and deeper integration of online and offline, develop new formats and new models, and provide consumers with more convenient and comfortable services and products.

　　16

　　Domestic and foreign trade products are the same line, the same standard and the same homogeneity.

　　Encourage enterprises to innovate products and services, facilitate market access for new products, and promote the homogeneity of domestic and foreign trade products in the same line and standard.

　　17

　　Building a national market for energy use rights and carbon emission rights.

　　Accelerate the construction of a national market for energy use rights and carbon emission rights, and improve the dual control of energy consumption.

　　18

　　Outpatient mutual aid guarantee mechanism

　　Establish and improve the outpatient mutual aid guarantee mechanism, gradually include outpatient expenses in the overall fund reimbursement, improve the mechanism of ensuring the supply and price of short drugs, and take measures such as including more drugs for chronic diseases and common diseases and high-value medical consumables into centralized procurement, so as to further significantly reduce the medical burden of patients.

　　Producer: Bing Xu

　　Editor-in-Chief Wang Xingdong

　　Editor Shi Meng

　　Proofreading Gao Shaozhuo