Zhejiang Consumer Protection Committee： All platforms and involved anchors submitted live broadcast rectification reports as scheduled.

　　WeChat official account, Zhejiang Consumer Protection Committee, on December 29th, Zhejiang Consumer Protection Committee received rectification reports from Taobao, Pinduoduo, JD.COM, Aauto Quicker and Tik Tok platforms and related anchors. Judging from the submitted rectification reports, all platforms and involved anchors have correct attitudes, and the rectification measures are feasible and targeted.

　　Punish the anchor involved, remove the problematic goods from the shelves, set up advance compensation, and fully guarantee the refund of consumers’ returns.

　　In view of the irregular live broadcast behavior of the anchor found in this consumer physical inspection and the discovery of goods that do not meet the national standards during the inspection, all platforms responded one by one, and punished the anchor involved by stopping broadcasting, deducting points, liquidated damages, etc. All the goods that do not meet the national standards were removed from the shelves and sealed, and advance compensation was set up to ensure consumers’ refund requirements.

　　Taobao platform: At present, all the products with hidden dangers have been removed from the shelves, and the illegal anchors and merchants have been punished by deleting illegal information, counting/deducting points, and the corresponding merchants are required to take the initiative to seal up, return to the factory or destroy the unqualified stocks, and no secondary sales will be carried out. At the same time, the platform has cooperated with merchants to make after-sales guarantee plans. For products with materials that do not meet the national standards, they actively contact consumers to inform them, and provide after-sales guarantee according to consumers’ requirements, and provide consumers with returns and refunds for other unqualified products. The guarantee is given priority to consumers by merchants. If the merchants have insufficient money to guarantee, the platform has set up a service guarantee fund pool to support the protection of consumers first and then recover from the corresponding merchants.

　　Pinduoduo Platform: At present, the relevant illegal goods have been removed from the shelves. For consumers who have purchased the goods that do not meet the national standards, the platform will guarantee their right to return the goods and refund them according to law, and strictly require the merchants to correct the illegal acts and operate in compliance with the law. At the same time, all the live broadcast rooms involved were suspended for 7 days. According to the nature of the problem, take targeted control measures, such as observing the problems of less hair and missing hair, short fruit weight and so on. When the goods are removed from the shelves and broadcast is banned, they will be included in the comprehensive assessment index and further processed in the later stage.

　　JD.COM Platform: The unqualified products found in this consumption inspection will be removed from the shelves at the first time, and the sellers will be informed to lock and strictly manage the products, and then put on the shelves after rectification. At the same time, pre-set compensation for the goods involved, such as complaints from consumers who have purchased the goods involved, and timely return the goods for consumers.

　　Aauto Quicker Platform: At present, the goods involved are removed from the shelves, and the points of shop violations and liquidated damages are deducted, and the anchors involved are forced to learn the rules and take the exam. In view of the problems such as "incomplete merchandise display", "indecent behavior in live broadcast" and "selling three no products", Aauto Quicker has conducted a comprehensive investigation, especially focusing on small household appliances with many problems found in this physical inspection, and increasing the frequency of internal monitoring and spot checks.

　　Tik Tok Platform: At present, measures have been taken to ban the products with problems, and the shops where the products with problems belong are required to be inspected and rectified by the corresponding anchors. Carry out retrospective verification for similar goods, and remove the corresponding problem goods from the shelves. For similar products, the platform will organize internal special sampling inspection to investigate similar problem products and ensure the compliance operation of merchants and products.

　　In the future, we will strengthen the management of live broadcast rooms, strengthen the management and control of merchants, and improve the platform governance ability.

　　While dealing with problematic commodities and related anchors in a timely manner, each platform also submitted improvement measures on how to strengthen supervision, standardize anchor behavior and improve product quality in the future.

　　Taobao platform: it will actively urge institutions and anchors to check the good products, and fully verify the selling point information and price comparison of the products entering the live broadcast room before publicizing and describing them; Further improve the pre-inspection tool for product selection, and prompt the anchor with the feedback questions accumulated by consumers on the platform in the pre-inspection of product selection, so as to strengthen the empowerment of the anchor in product selection; Strengthen control and increase the cost of violation; Linking anchors to give tips on protecting consumers’ rights and interests.

　　Pinduoduo platform: technical means will be used to focus on the control of shops and live broadcasts of goods in risk categories; Expand internal auditors, continuously inspect every live broadcast room that is being broadcast live, and ensure that the points of each live broadcast room are within the scope of manual monitoring; Strengthen the qualification examination, strictly control the quality of goods, crack down on false and illegal advertisements, and strengthen after-sales service.

　　JD.COM Platform: In view of the code of conduct for anchors, the platform will strictly examine the qualifications of anchors, conduct regular training for anchors, strictly regulate anchors, and formulate corresponding measures to deal with violations. In view of commodity quality problems, the platform will establish strict control standards, principles and processes, and implement strict access standards for sales merchants; Establish a sound evaluation and management mechanism for sellers to ensure the quality of genuine licensed products; Pay attention to consumer public opinion and strengthen the internal sampling inspection system.

　　Aauto Quicker Platform: The newly settled businesses will be strictly audited through system intelligent monitoring and manual multi-dimensional auditing; Strengthen commodity sampling inspection and improve the comprehensive quality control ability of the platform; Purify the atmosphere of anchor carrying goods and formulate corresponding management rules; Improve after-sales customer service, and constantly optimize service modes such as return, refund and compensation.

　　Tik Tok platform: anchor training will be strengthened, and the script compliance of the star live room will be guaranteed through the script pre-examination tool of the live room; Adopt the "machine+manual" audit mode, and widely apply intelligent technology to live broadcast audit; Strict penalty, aiming at the anchor suspected of violating the rules, improve the clarity of violation by pushing the news in the station; Take real-time monitoring+spot check to control the quality of goods on the shelves.

　　The anchor involved was sincere, actively rectified and promised to broadcast live legally and legally in the future.

　　The relevant anchors involved in the problem also submitted rectification instructions within the time specified by the Provincial Consumer Protection Committee. They all said that they recognized their mistakes, accepted the supervision of the Provincial Consumer Protection Committee, accepted the punishment made by the platform, and promised to the Provincial Consumer Protection Committee that they would operate in compliance with the law in the later period. In the future, they will further strengthen the study of relevant laws and regulations, standardize the live broadcast behavior, and put an end to the same problems. For example — —

　　Li Jiaqi’s operator (Meiwan Shanghai Network Technology Co., Ltd.) said that it would immediately stop selling related products, make changes to all the products in stock, and then put them back on the shelves after the changes are completed and a new round of testing.

　　Timor said that the live broadcast room has been removed from the shelves in time for unqualified products, and the product will not be put on the shelves in the future. And will expand the product selection team, strictly control the product selection process to ensure product quality. At the same time, the anchor, broadcast assistant and other related staff in the live broadcast room will receive systematic training and study, and form a normalization mechanism for training every two months.

　　Rongwei No.7 (Xiao Xuan Brother) said that consumers who have purchased the goods that do not meet the national standards will set up advance compensation funds and actively refund compensation to consumers.

　　The relevant person in charge of the Zhejiang Consumer Protection Committee said that it will organize unannounced visits in time according to the rectification measures submitted by various platforms and involved anchors, and supervise the thorough rectification of all platforms and involved anchors. In the future, Zhejiang Consumer Protection Committee will form a normalized dynamic supervision mechanism for the live broadcast industry, continue to maintain supervision pressure, and earnestly safeguard the legitimate rights and interests of consumers.