Deep blue S7, the second product of Deep Blue Auto, has finally been officially launched. Because of the good reputation foundation laid by the first model, Deep Blue SL03, many friends have great expectations for Deep Blue S7, which has attracted many riders’ attention in terms of product, design and even price. And we see that the price of Deep Blue S7 has not failed everyone, and the starting price of 149,900 yuan is quite attractive for a new energy medium-sized SUV. Let’s take a look at the performance of this model today. Which configuration is worth choosing.

Let’s take a look at the price first. Deep Blue S7 has launched two power versions, the extended-range version and the pure electric version. The price of the extended-range version ranges from 14.99-169,900, of which there are two versions with 121km battery life and one with 200km battery life. There are two models of the pure electric version, and the price is 189,900 yuan and 202,900 yuan respectively. From the price point of view, Deep Blue S7 does not leave much room for manoeuvre for itself, and it is still competitive compared with other domestic competitors at the same level.

Needless to say, the fully enclosed front design preferred by new energy vehicles is adopted, but the intelligent interactive light language kit composed of 696 LED light sources is still very distinctive, which increases the playability of the vehicle.

In terms of body size, the body circumference of Deep Blue S7 is 4750/1930/1625mm, and the wheelbase is 2900mm, which is in line with Tesla’s Model Y..

In terms of body color, Deep Blue S7 offers six body colors to choose from, such as orange, yellow and white, which are popular among young people.

The design of the interior is relatively simple. A steering wheel and a big screen are many people’s first impressions of the dark blue S7 interior. Recently, the two-type steering wheel has been adopted by more and more major car companies. In the past, Sega’s two-type steering wheel was spurned by many people, and now it has become a popular trend. In terms of interior color matching, Deep Blue S7 provides orange and black interior color matching.

The 15.6-inch central control panel supports the rotation function of 15 degrees left and right, and is matched with Qualcomm Snapdragon 8155 chip, which has good response speed and rich functions.

In the power part, let’s take a look at the configuration of the extended-range version. The extended-range version uses a 1.5L naturally aspirated engine as the range extender and a single motor with permanent magnet synchronous rear position. The maximum power of the motor is 175kW and the maximum torque is 320 N m. The transmission system is an electric vehicle single-speed gearbox. The battery part is lithium iron phosphate battery, version 121 is 18.99kWh, and version 200 is 31.73kWh, and it supports fast charging.

The pure electric version adopts a permanent magnet synchronous rear single motor. The maximum power of the motor is 190kW for the 520 version and 160kW for the 620 version, and the maximum torque is 320 N m. The battery is a ternary lithium battery with energy of 66.8kWh and 79.97kWh respectively.

Let’s take a look at the configuration of Deep Blue S7. In fact, the configuration of this model is very simple. Except for the PRO version of the entry model, the configuration of the other four Max models is almost identical.

Pro models provide 19-inch tires and airbags with the same number and high allocation, all of which provide front side airbags and front and rear head air curtains. Such as tire pressure display, driving mode switching, automatic parking, reversing radar, 360, cruise control, frameless doors, keyless system, LED headlights, panoramic sunroof, 15.6-inch central control panel, leather seat and steering wheel, automatic air conditioning and rear seat air outlet are all standard, and this configuration is actually enough for daily travel.

The Max version adds L2-class active driver assistance system, and provides full-speed adaptive cruise, reversing side warning, active braking and other safety configurations, as well as electric memory trunk, hidden door handle, memory of exterior rearview mirror, automatic anti-glare rearview mirror, wireless charging of front mobile phone, heating and ventilation of front seat, electric memory of driver’s seat and 14-speaker stereo, etc. Compared with the extended version, 10,000 yuan can be exchanged for so many configurations, and the cost performance is still very high.

As for how to choose the four power versions of Max, it depends on the different needs of each rider.

Recently, heavy news came out in the market. Legend Rui Holding Group is considering splitting its automobile business and listing it in Hong Kong, with an estimated market value of about 50 billion yuan. This dynamic has not only brought a new turn for Chery’s listing, but also aroused widespread concern in the entire automobile industry.

As one of the few automobile group companies in China that have not yet landed in the capital market, Chery’s listing process can be described as twists and turns. Then, can this spin-off listing become a key leap for Chery to realize its dream of listing?

The road to listing is full of twists and turns

Since its establishment in 1997, Chery Holding Co., Ltd. has developed from a single automobile manufacturer into a comprehensive enterprise covering automobile, finance, real estate, service, intelligence and parts manufacturing, and its business footprint covers more than 80 countries and regions around the world. However, despite remarkable achievements in business scale and market share, Chery’s road to listing is extremely difficult.

Chery automobile has been preparing for the IPO for nearly 20 years since the listing plan was first announced in 2004. At that time, Anhui Province actively promoted the listing of Chery and implemented the share reform. However, despite its outstanding performance, Chery’s initial listing attempt finally failed due to factors such as unclear equity relationship with SAIC.

Around 2006, JAC was in trouble. As the two major automobile manufacturers in Anhui Province, it was once reported in the market that Chery and JAC might merge and go public and cross-hold shares, which brought JAC the hope of getting out of trouble. But unfortunately, Chery failed to be the savior of Jianghuai. With the approval of Jianghuai car project, it successfully saved itself, and the rumors of merger with Chery also vanished.

Since then, Chery has repeatedly suffered setbacks on the road to listing. In 2015, Chery Huiyin, its joint venture company, failed to hit Hong Kong stocks and A shares. In 2016, Chery New Energy tried to achieve "backdoor listing" through conch profiles, but it also failed to do so. As an old-fashioned independent brand car company, Chery’s repeated failures are undoubtedly regrettable. However, Chery has not given up, but has been actively preparing for listing.

In 2020, Chery introduced Qingdao Wudaokou Capital; In 2022, Luxshare became a new strategic investor of Chery. According to the latest plan, Chery plans to complete the A-share IPO by 2025. Two years ago, Yin Tongyue, Party Secretary and Chairman of Chery Holding Company, made it clear that in order to broaden the financing channels, it was hoped that Chery Automobile could successfully go public before 2025, so as to promote the company’s new round of transformation.

The main purpose of enterprise listing is financing. Chery’s capital demand has always been well known to the industry. Yin Tongyue once admitted that Chery’s early capital investment was limited, and it has not been listed, and it has not issued bonds in the capital market in recent years. Therefore, in the process of rapid development, Chery’s capital demand mainly depends on bank financing. Landing in the capital market will not only help Chery to establish a long-term capital replenishment channel, but also activate its equity incentive mechanism. From the initial listing plan in 2004 to the completion of the capital increase and share expansion project in 2019, Chery’s listing road has been tried many times, but it failed for various reasons. Now, with the news of the spin-off and listing of the automobile business, Chery has once again taken a solid step towards the capital market.

Multiple considerations behind the valuation of 50 billion yuan

As early as the end of last year, there were rumors that Chery Automobile was preparing to go public this year, and the listing place was initially designated as the mainland, with a valuation as high as 150 billion yuan. However, the valuation of this IPO in Hong Kong has been adjusted to 50 billion yuan, which is significantly reduced compared with previous rumors. Behind this change, there are multiple factors such as the uncertainty of the global automobile market, the fierce competition of the new energy automobile industry and the fluctuation of the Hong Kong stock market.

Under the background of global supply chain bottleneck, rising raw material prices and increasingly fierce market competition, the profitability of auto companies is facing severe challenges, and investors are becoming more cautious about the valuation expectations of auto companies. At the same time, the competition in the new energy automobile industry is becoming more and more fierce, which makes investors conservative about the future growth potential of Chery Automobile. In addition, the overall poor performance of the Hong Kong stock market, especially the fluctuations in technology stocks and new energy vehicles, also affected Chery’s valuation.

Nevertheless, the spin-off listing is still of great significance to Chery. Through direct financing in the capital market, Chery can obtain more funds for R&D and market expansion, especially in frontier areas such as new energy vehicles and smart driving. At the same time, listing will also help attract strategic investors and partners and inject more resources and support into the company’s long-term development.

In order to have a deeper understanding of the prospect of Chery’s spin-off and listing, "Auto Talk" interviewed a number of industry experts and analysts. They generally believe that the spin-off and listing will help Chery to focus more on the main automobile industry and improve its operational efficiency and market competitiveness. Through listing, Chery can more clearly define the strategic objectives and market positioning of the automobile business, and optimize the resource allocation and management system.

However, some analysts have warned that Chery needs to pay close attention to the changes in the market environment and competitive situation, and formulate practical strategic planning and marketing strategies. In addition, before the spin-off, Chery needs to strengthen its internal management and enhance its brand image to ensure the long-term and stable development of the company.

According to Yin Tongyue, chairman of Chery Holding Group Co., Ltd., Chery will be split and listed in the future, and will be laid out in many fields such as new energy, artificial intelligence, mobile travel service and core components. Through the spin-off, Chery can build a multi-sector listed company cluster, realize the diversification and coordinated development of its business, and thus enhance its overall competitiveness and anti-risk ability.

Generally speaking, the news that Chery intends to spin off its auto business and go public has brought new hopes and opportunities for the company’s future development. Despite many challenges and uncertainties, Chery has not given up its dream of going public. Through the spin-off, Chery is expected to improve the efficiency of capital operation and financing ability, focus on the main automobile industry and enhance brand value and market competitiveness, conform to the development trend of the automobile industry and seize market opportunities.

The competition in the automobile market is still very fierce. What Xiaobian brings today is. Now let’s follow Xiaobian to see what it has done.

Let’s take a look at the appearance of Weilai ET7. The front face of Weilai ET7 has improved the grade of the whole vehicle and looks more domineering. At the same time, the headlights present a fashionable and dynamic design style, adding a sense of exquisiteness. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 5101 mm * 1987 mm * 1509 mm. The car adopts simple lines, and the side circumference feels very full. With large-sized thick-walled tires, the shape is quite dynamic and lively. In the rear part, the rear of the car echoes the front face from a distance, and the taillights present a dynamic and lively design style, and the overall shape is still very attractive.

When I came to the Weilai ET7 car, the interior design was very exquisite and it looked very exquisite. The steering wheel of the car is well designed and made of genuine leather, and its practicality and face value are not bad. Take a look at the central control, with the 12.8-inch touch-sensitive LCD central control screen, which makes the interior design quite layered and looks scientific. The dashboard and seats give people a good feeling, too. Let’s take a look. The car is equipped with a simple dashboard and the display effect is excellent. The car uses leather seats, and the seat wrapping is in place, and the overall comfort and wrapping are not bad.

Weilai ET7 is 480KW, with a total torque of 850N.m and a maximum speed of 200 km/h..

The car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, NFC/RFID key, UWB digital key, indoor atmosphere light, traction control (ASR/TCS, etc.), which fully ensures the convenience and comfort of car experience.

Such a car with the right price is enough to meet the daily practical needs, and it doesn’t take much thought to maintain it at ordinary times, and the cost performance is good. As long as you like it, go ahead and buy it.