Wen | Deep-sounding Zuyang

Last year’s short play, which was soaring all the way, is still "YOLO" in the Spring Festival this year.

In the past Spring Festival, short plays took 800 million yuan in just eight days, accounting for one-tenth of the box office of the Spring Festival movies. When Spring Mountain School, Stealing Photos and Sora are hot searches, short plays still hold up a public opinion position: the Spring Festival explosion "I became a stepmother in the 1980s" has become the focus of hot discussion from the leading actor to the behind-the-scenes trader, and the short play "Big New Year’s Day" in Tik Tok has ignited the "divorce AA system", and the star’s appearance in short plays has once again triggered discussion.

Not only at home, but also overseas short plays during the Spring Festival are in full swing. On the first day of the new year, TopShort, a short drama platform owned by Jiashu, surpassed Netflix in the Japanese iOS bestseller list. Guohai Securities Research Report predicts that the future market space of short dramas will exceed $30 billion.

Although the Spring Festival has passed, the power of the short drama Spring Festival file continues. The short drama concept stocks in the A-share market are all red, and many stocks such as Xinyada, Guomai Culture and Huayang Lianzhong have daily limit. The platform is also constantly overweight, and short plays are becoming more standardized and refined. Recently, bilibili is experimenting with short plays with monthly subscription, and Tik Tok has increased the recommendation of small programs. Aauto Quicker will upgrade the Star Mang short plays this year, which will lower the threshold for creators and increase their income.

At first glance, short drama seems to be a rare growth industry this year, but in fact, most practitioners are cautious about it. When the industry flies through the expansion period, the logic of the tuyere changes quietly, and then it is bound to be a more bitter battle. At the end of the Spring Festival, "Deep Ring" interviewed Wang Xiaoshu, the founder of Jiashu Technology, and discussed three major issues in the short play:

What is the development space for the business model of short plays?

How will the production factors of short plays change?

The short play is still in the wild period, where is the real opportunity?

How will the business model evolve?

There is an unwritten law in the commercial market: after any new track is popular, the capital with a keen sense of smell always gives feedback first. Film and television, reading and comics have all experienced the peak period of financing. On the other hand, short drama, since its birth in July 2021, has seen the daily limit of short drama concept stocks from time to time, but we rarely see the financing behavior of short drama companies.

In Wang Xiaoshu’s view, this is a problem of "business model"-at present, short play is a relatively good and healthy business with relatively good cash flow. In other words, if it’s just a short play of small programs, there is no need for financing.

In fact, according to the different sources of development and business logic, short plays are generally divided into two categories: one is short plays with small programs, which gain users’ attention by investing in streams. After users jump into small programs, they use "plot hooks" to attract users to pay, which is more traffic-oriented in nature. The other category is the boutique short drama released by the platform account. Traditional film and television companies and MCN institutions have settled in accounts and released short dramas on the short video platform, and users can watch them for free, mainly relying on brand implantation.

From this point of view, the business model of short plays has been relatively rich as a whole, including user recharge, information flow advertising and brand implantation. At present, users’ top-up is still the mainstream income mode, and it also contributes the most. In the future, Wang Xiaoshu believes: "There is more free space. In terms of income composition, advertising and brand income will increase substantially this year, and the combined data of the two may exceed the user’s recharge."

Small programs and short plays on the line around the Spring Festival

Indeed, the growth momentum of information flow advertising and brand implantation can be seen in this year’s Spring Festival file.

Last year, "Oh, the Empress Comes to Work", "Mr. Fu’s vest can’t be hidden after the flash marriage" and "Wushuang" were blessed with three explosions, and the advertising of short drama information flow continued to climb up ten million or even over one hundred million. By the Spring Festival this year, the market is even more "rolled up". According to the new wrist report, during the Spring Festival, many platforms gave high-quality traffic and rebate support, and the traffic of Tik Tok short drama applets exceeded that of WeChat short drama applets.

The Spring Festival is the peak period of user activity, and short plays bring their own eye-catching physique, which strongly stimulates users. Advertisers who have always followed users’ attention naturally can’t sit still. During the Spring Festival, they "packaged" a number of short plays in one breath, which gave them a sense of existence.

Judging from the incoming brands, the Internet platform is still a big producer of short plays. For example, Tmall exclusively named three short plays of Aauto Quicker during the Spring Festival, I Open a Bar in Dasong, Yuanyang Duane, and Super Working Family. The short play All the Way Home starring Song Muzi has the exclusive title of JD.COM Automobile.

Short play implantation

Jiashu short play is also cooperating with some brands at present. Wang Xiaoshu told "Deep Sound" that for brand owners, compared with TVC advertising and long drama implantation, the core advantage of short drama lies in "certainty".

First, the preparation and production cycle of short plays is short. Whether shooting or communicating with brands, efficiency is the first criterion. Wang Xiaoshu said that sometimes the screenwriter takes his laptop directly to the brand side to modify, how to implant the picture and what new requirements are there. The two sides communicate in time and can finish the modification in one day and satisfy the brand owner.

Secondly, short plays have less investment and higher cost performance. Under normal circumstances, the production cost of a short play is several hundred thousand, which is similar to the price of shooting a TVC advertisement, but the return rate of a short play is much higher than that of a TVC. A short play with more than ten episodes has a rich product implantation scene, and the brand can be continuously exposed, continuously deepening the audience’s cognitive impression.

Third, short plays are data-driven. After the brand is embedded in the short play, the exposure, the number of interactions and the brand search index are all quantifiable, and the brand owner has more effect indicators to refer to, and he can be "aware" every time he puts it in.

How do various factors of production change?

The development of the above business model is inseparable from the prosperity of content.

The short drama industry has been growing all the way, and two timing nodes are particularly critical. One is that in April 2022, Tik Tok released the launch and jump of WeChat applet, which directly boosted the short play to usher in a huge wave of outbreak. The daily income scale of the short drama industry has rapidly increased from several hundred thousand a day to ten million or more, and the ceiling of growth has been punctured. The other is the influx of professional production companies and MCN institutions, which has raised the professional level of short drama production.

Looking at the Spring Festival movie list, the producers behind it are almost all traditional film and television production companies, and many short plays are adapted from popular film and television IP.

Among the 10 short plays of Spring Festival staged by Tik Tok, "Go beyond it! A Juan is a derivative of the animated film The Lion Boy, which is produced by Beijing Wonderful, a subsidiary of Baina Qiancheng. "It’s windy on my way home" is adapted from the drama "Go to a windy place", which is produced and produced by Huace Film and Television. The game in disguise is a derivative short play of the movie "Put all your eggs in one basket", which is also the first time that a bad monkey has produced a short play.

Aauto Quicker’s short play "Wake up! The master behind Lord castellan is the original team of costume light comedy Protect Our Lord castellan. Guo Xiaoting and Andrew starred in the short play "Super Working Class", and the producer behind it was the other city film industry, which once produced "The annual meeting can’t stop! "Warm" and other movies.

In the small program drama market, we saw the news of the entry and preparation of the famous director team and film production company at the end of last year. Last Friday, the first short play "Violet Robbery" produced by Wanda Pictures and Lehua Entertainment was broadcast on the small program.

After the traditional film and television industry institutions entered the market, they also forced the content production of short plays to usher in iterative upgrading.

The most intuitive change is the adjustment of the talent structure in the industry. Wang Xiaoshu said that almost all the main producers in the short drama market have migrated from long dramas. After these new and truly good talents came in, the original production pattern of the industry was squeezed-the previous head was reduced to second-rate, and those who were not good at learning were directly eliminated.

Taking screenwriter as an example, Yan Min, the founder of short drama insider, once revealed that many screenwriters of short dramas were transformed from network writers, which made many short dramas more like video versions of online texts than traditional film and television production. However, with the specialization of production, Wang Xiaoshu observed that the main screenwriter who wrote well now became the screenwriter who originally wrote long plays, and after the transformation, he was "quite active" in the short play market.

Secondly, the production cost of short plays has been significantly increased. According to Wang Xiaoshu’s memory, the cost of shooting a short program in the early years was around 100,000 to 200,000, and then it gradually doubled to 400,000 and 500,000, and most of the soaring costs were used in shooting and production.

"For a 500,000 film, it may cost 100,000 yuan to buy IP and ask for a screenwriter, and the remaining 400,000 are all shot in seven to ten days."

According to "Deep Sound", according to the production links of short plays, the actor’s expenses account for the bulk of the cost. According to insiders, most of the leading actors are quoted at 3,000 to 5,000, and the head actors have reported tens of thousands of yuan a day. Li Qingling, the head of the micro-short drama business of Gumai Jiahe, once told Shenxiang: In the past, short drama group performances were calculated by the day, but now the price of each group performance has risen to more than 1,000 yuan.

With the blessing of professional teams and the continuous influx of hot money, the corresponding result is that the short drama has moved from the past earthy video of the grass-roots team to refinement and quality.

For example, the most direct change brought about by the rising price of actors is that the face value of actors is more "able to fight". One of the reasons why "I became a stepmother in the 1980s" swept the short video platform is that the hero looks like a collection of Wallace Huo and Sean Xiao.

"Short plays are the product of visual communication. From the user’s point of view, he actually doesn’t care about your cost, but only cares about whether it looks good or not." Wang Xiaoshu said.

I became a stepmother in the 1980s.

Another major upgrade is also reflected in technology. Virtual production, which has been mentioned repeatedly in the long drama market, is now being applied to short drama production.

Produced by Chuangyi Technology (the behind-the-scenes team of Liu Yexi), "Two Lives" is the first short play with virtual production, and 60% of the content is produced by virtual production. The city street view and aerial ropeway in the story are virtual assets. Xie Duosheng, co-founder and chairman of Chuangyi Technology, revealed that the cost of the whole drama is between 5 million and 10 million.

The short play going to sea is not as simple as imagined.

Undeniably, after professional producers entered the market, the cost of driving short plays soared and content production became more difficult. At this time, overseas was regarded as a new blue ocean by many entrants. In the second half of last year, China’s short plays violently drifted to the other side of the ocean, "harvesting" overseas audiences, but also set a highlight moment.

ReelShort, who entered the game earlier, boosted the data explosion growth in June last year with The Double Life of My Billionaire Hubband. After that, the new frequency was stabilized at 2 monthly shifts, and explosions continued to be launched. In November last year, Reelshort pushed TikTok to the first place in the US iOS entertainment list. ShortTV went online in September, 2023, and started to increase rapidly. At the end of September, ShortTV was ranked in the TOP10 of Google Store Entertainment Free List, and it was located in TOP1 for five consecutive days. TopShort, an overseas short drama platform of Jiashu, mainly focuses on the Japanese market, and has produced more than a dozen works. On the first day of the new year, it ranked higher than Netflix in the Japanese iOS bestseller list.

Both TikTok and Netflix are eco-level Internet head players. TikTok is not listed, with a valuation of over 100 billion. Netflix has been deeply involved in streaming media for more than 10 years, with a market value of 260 billion US dollars. The short drama platform, which is just in its infancy, can play against the giants for a short time, which is enough to see its influence in overseas markets.

Overseas explosive short play

But in fact, we see that these growth moments are not sudden behaviors, but the results of the long-term resource accumulation and market education of the short drama platform.

The parent companies or founders behind ReelShort, ShortTV and TopShort all have rich experience in online writing. ReelShort’s parent company, Chinese Online, launched the interactive visual novel platform Chapters from 2017, covering major countries and regions around the world. Wang Xiaoshu, the founder of Jiashu Technology, came into contact with the net in 2018, and then entered the short play platform TopShort, which has produced more than ten short plays before surpassing Netflix.

In the past, the online articles went to sea, which has cultivated a large number of overseas audiences’ cognition and preferences for tyrants, sadomasochism, Xianxia and other types, and accumulated a number of audiences for short plays. At the same time, the web IP also provided a rich and market-proven source reserve, which also laid the foundation for the subsequent short play.

Despite the past experience, in Wang Xiaoshu’s view, short play going to sea is not a short-term thing that can get excessive returns. All companies that do short play going to sea are not interested in the present, but in the opportunities in the market in the next three to five years.

Specific to the practical link, the short play going to sea is not as easy as expected.

For example, at the production level, practitioners must first face the differences in user habits at home and abroad. When TopShort first entered the Japanese market, it directly copied the domestic short plays and themes into the App, but Japanese users did not pay the bill. After that, TopShort began to try local production, and found out that Japanese users liked the theme of "cheating" through trial and error. However, in the short play market in China, "cheating" is only a negative behavior of the story characters, not the main line of the story, but in the Japanese market, it needs to be thoroughly written and filmed to adapt to users’ consumption preferences.

Secondly, China’s short drama companies need to do infrastructure construction to make original short dramas overseas. There is no category of short plays overseas. Directors, screenwriters and directors need to be trained from scratch, and even the most basic translations need to be re-found. Wang Xiaoshu revealed that TopShort visited a large number of Japanese companies in the early stage of its establishment and found many partners before setting up a local team in Japan. When shooting and producing, it is normal to light up and write scripts and communicate with local creators repeatedly.

TopShort short play

In addition to production, casting is also an important part of short plays. After the interconnection between WeChat and Tik Tok in China, short plays broke out. However, it is difficult to find similar breaking nodes overseas.

There is no ecological base for Applets in overseas markets, and there is no super app like TikTok, so the traffic is relatively scattered. However, the advertising materials posted to social media platforms such as Facebook and Tiktok need to be downloaded by users, registered and logged in before they can watch them, and the intermediate link is long, which is likely to cause traffic loss.

From this point of view, it is difficult to copy the story of overnight wealth in short plays overseas. Practitioners also need to be careful before entering the game-whether the level of content creation, risk-taking ability and the preferences of overseas audiences can get used to it, and whether the logic of creating vertical-screen short plays by domestic investment will be accepted by overseas audiences.

The following is part of the dialogue between Shenxiang and Wang Xiaoshu, the founder of Jiashu Technology:

[About business model]

Deep ring: What do you think is the turning point of the sudden outbreak of the short drama industry?

Wang Xiaoshu: The biggest turning point, I think, should be in March, 2012, when Tik Tok released the launch and jump of WeChat applet. The daily income scale of the industry has roughly changed from several hundred thousand a day to 10 million or more within half a year.

Because if it is hundreds of thousands a day, it is actually a business of 100 million to 200 million a year. But when it quickly broke through the ceiling and reached 10 million, it directly became a business of billions a year. Later, from a few billion to this one hundred and twenty billion, I think it has become a natural growth relatively. Therefore, Tik Tok’s intervention and efforts led to a rapid outbreak of short plays.

Deep ring: Now many listed companies are doing short drama business, but I see that startups in the short drama industry actually have no financing behavior, unlike when everyone was reading or making cartoons.

Wang Xiaoshu: I think generally speaking, it (short play) is a relatively good and healthy business with relatively good cash flow.

Of course, there may definitely be changes in the future. For example, if you do APP or AI, its business model will change, and financing may appear one after another. If it is a business model of pure small program payment, most of the company’s cash flow should be quite positive.

Deep ring: nowadays, almost all online companies are doing short plays, and the audiences of short plays and online content are also very coincident, and the payment mode is also very similar. It is also called online PPT, and short plays eat up the online market?

Wang Xiaoshu: At present, the impact is not too great. Short plays are mainly incremental markets. Generally speaking, the number of users who consume video is far greater than the number of users who consume text. In the past, we calculated that the whole novel market may be almost 10 billion a year. Short plays have now reached 30 billion to 40 billion, and it is definitely not squeezed out by this 10 billion.

However, if consumers’ consumption time is regarded as a whole and the overall consumption time has not changed, in terms of the distribution of time, after the rise of short plays, it may be that more people have moved from fragmented ultra-short videos of 15 seconds and 20 seconds to short dramas with relatively long narratives, that is, people who casually brushed short videos in Tik Tok before began to watch short plays, which has little to do with novels.

Deep ring: Because the online text is also paid and free, and now the mode of making money by watching short plays is still paid, do you think there will be any room for it in the future?

Wang Xiaoshu: I think there is a lot of free space. I think advertising revenue and brand revenue will definitely increase substantially this year. Advertising revenue is similar to the income brought by the information flow of effect, and brand revenue includes various implants in the early stage. From the perspective of composition, it is also possible for advertising and brand revenue to reach or even exceed user recharge.

Many people think that you can only make an APP for free, but this is not the case. There are many short drama theaters and a large number of short drama accounts in Tik Tok and Aauto Quicker platforms, and the penetration rate of this model far exceeds imagination. Last year, Aauto Quicker released data that the daily life of short drama users exceeded 260 million. In fact, such a large number of users have watched short dramas for free on Aauto Quicker, which is equivalent to the bottom of the pyramid. The chassis space is very large, and there are many opportunities for mining and screening.

Deep ring: Now there are many opinions that the money of short plays has been earned by the platform. In fact, not only the short play industry, but basically every industry is saying that it is working for Tik Tok and Aauto Quicker. Do you think this kind of benefit distribution is reasonable? Is it possible to change?

Wang Xiaoshu: I think in fact, in terms of business, there will be changes. For example, many short drama companies choose to go to sea this year. In essence, this is a process of exploring a better business model, whether to sell it at home or overseas. This is the problem of business model. I think short drama is a free market. You can freely choose whether to invest or not and where to make money.

However, from the perspective of profit composition, I also think that the income of content creators in the short drama industry is relatively small. This little is relative to movies, which are all about shooting a 100-minute story video, and users pay the bill, but the proportion of making movies may encourage creators more.

Of course, we have also seen some industry changes. For example, Tik Tok and Aauto Quicker have scheduled short plays, which actually encourages content creators to produce high-quality content for the platform. Although the business model is still free, I think it is also a subsidy. How to understand it? The left hand of the platform earns advertising fees by selling free short plays, and the right hand takes out part of the advertising fees to subsidize free short plays. Then the free short plays actually constitute the user base of some paid short plays. I think this cycle is established. Of course, the specific performance depends on the strength of the platform itself.

So I think it should be fine. I think the distribution of the whole profit pattern is dynamically evolving and constantly changing.

Deep ring: I just mentioned that the income composition of short plays includes recharge income, advertising income and brand income. I want to discuss with you again. Where are the difficulties and opportunities for brand implantation of short plays now?

Wang Xiaoshu: Recently, we are also doing a brand short play of a big company. In the process of doing it, we feel that the key lies in the docking of the two sides’ consciousness. We pay more attention to recharge, so advertisers have no demand for recharge, and more hope that its short play will be exposed to a greater extent; Or the brand owner wants to participate in the top-notch performance, then the problem may be that the schedule is relatively tight. In fact, it is understandable. After all, people on both sides of the content side and the brand side do one thing together, and mutual cognitive methods need to be run-in.

Brand owners still recognize the value of short plays. For them, it costs hundreds of thousands to shoot a good commercial, and the short play with similar price is more cost-effective. There are many stories in 100 minutes, so the exposure of the brand is sustainable and the user’s impression will be more profound.

At the same time, because of the way of short play, it is very suitable for publishing from media accounts, no matter whether its own brand account is rising or the brand customized short play is quoted by other platforms, the brand side thinks this is a good deal.

Deep ring: Like short drama implantation and long drama implantation, do you feel that the demands of the brand will be different?

Wang Xiaoshu: It’s not bad. Just kidding, I think short plays have a better sense of service, because we are now cooperating with brands to brand short plays, and the cost of a short play is several hundred thousand. Many brands will pay the full amount in advance, and then we will have a high degree of cooperation, whether we are directors, actors or screenwriters.

Secondly, I think the core is still fast, and it is done quickly by itself, and everyone runs in quickly. Sometimes our screenwriter takes his laptop directly to the brand to make changes. What do you say you want to do and what are your needs? We can make changes normally, and we can finish them in one day, and then satisfy the brand.

So overall, the cycle is short, the investment is small, and the effect of the service is still visible-how much exposure does my account have, how many interactive likes and comments, and will the brand’s search index be improved? These can be quantified. Compared with long plays, short plays are more certain.

Deep ring: Is it more often to directly connect with the brand, or will it be grafted on that platform?

Wang Xiaoshu: Platform. The current advertisers are basically platforms. Because we are also exploring this business model, the biggest advantage of Internet platform companies is that they are still relatively familiar with it. From the perspective of doing business, it is faster to make a list of platforms, and the platform itself has many sub-brands. If all these sub-brands are made in one round, it may be more than a dozen, which is guaranteed in quantity and sustainable. Most consumer brands are difficult to batch.

【 About production factors 】

Deep ring: Are there any important key nodes in your process of making Jiashu?

Wang Xiaoshu: I think "starting to do" is the first. I started writing in July, 2001. I was mainly writing free novels the year before, but I really felt that the best time for free novels had passed. At that time, tomatoes had great advantages, so I was confused about finding directions. Later, I saw this opportunity to combine our own story genes and abilities with trends such as new media and short videos.

Secondly, I think the production and upgrading of the whole content began last year, and many strong people joined in, which will make my understanding of the whole short play more film-oriented. Because at the earliest time, in fact, everyone’s requirements for video were not so high. After the professionals came in, the whole thing was quickly raised, and we also spent a lot of energy to catch up with the average line of the market.

I think these two things are very impressive. One is to seize the opportunity of the starting point. The outbreak of Tik Tok helped us to break the ceiling quickly. The other is that after the short play broke out, many strong people came in, and we also improved with them.

Deep ring: After these professional companies come in, what kind of influence will they have besides raising production costs?

Wang Xiaoshu: I think the production cost is at the level of comparison results. The real difference is that after a large number of Tik Tok MCN and professional production companies that make movies and TV series entered the market, the talent structure of the industry has undergone important changes.

For example, the main screenwriter who writes well now has become the original screenwriter who writes long plays. He has transformed into a short play with small programs and is very active in the market. Including directors and actors are also a migration of long dramas. You finally see the cost increase because the short dramas are finer and better, but in terms of the process, we are more concerned about the change of talents, which has been fully done by talents of medium and long dramas. Now this situation is more and more in the industry.

Deep ring: Are those people who used to do short plays eliminated?

Wang Xiaoshu: In fact, most of them have been eliminated. Of course, there will certainly be some people who are very capable of learning and can be active in the market, but from the perspective of the whole big industry structure, the former head may now be reduced to second-rate, and emerging and really good talents will come in and form a squeeze on them.

Deep ring: It’s like a math problem. After the influx of professionals, the cost will be higher and the profit will be thinner. Does the business model of short play support this surge in cost?

Wang Xiaoshu: So far, it’s actually fine. For example, we say that there may indeed be some producers or platform companies that will suffer mass losses this year, but after the whole market pulls the content to a level because of the head, it looks like malt, just like the situation we are facing, that is, you follow or not, because if you don’t follow, your business can’t go on; At least you have a chance if you follow. If you are in the top five in the whole market, you still make money, and if you are in the top ten, you should not lose money.

Now, the content cost has basically reached a stable period, and its cost growth is slow in a short time or for a long time. In the early years, it changed from 100,000 to 200,000 to 300,000 to 400,000 and 400,000 to 500,000. This change is very strong, and it has doubled. But now you have changed from 400,000 to 500,000, and this growth has become linear, so the impact on us is not great.

Deep ring: Listen, I feel that the short drama practitioners are still in an acceptable state for the platform and professional companies to raise the competition line, right?

Wang Xiaoshu: Objectively speaking, it is actually irreversible.

For practitioners, this incident happened a bit like the early cyber-movie. It was hundreds of thousands in the early days of filming a cyber-movie, and then it may be millions or even tens of millions. Of course, I don’t think short plays are very good, because short plays take the story route, not the special effects route. It will be somewhat different, but I think it can’t be confronted at the regular level. The only way is to actively cooperate with the transformation, because many colleagues have experienced things like what we are experiencing now.

Doing fine products, cultivating high-quality talents, doing more exquisite creativity and refined operations, including brand tonality and content supervision, will all change, so I think this matter is inevitable.

Deep ring: Who is the most central role in the whole process of short play? How to form a more stable relationship between the company and these core talents?

Wang Xiaoshu: In our industry, the core is the script, and we can also tell stories.

In our job, the person in charge of the story is generally divided into two. The first one is product selection, or planning, which mainly sets the general direction and categories. The other is script implementation, which is the familiar screenwriter. These two positions are the editor-in-chief, so simply speaking, this position may be the core driving force. He is setting the direction, and he will go to the script implementation after setting the direction.

In fact, if a play is successful, I think the story accounts for 50%.

Deep ring: Now everyone in the industry is talking about quality, but in fact, users are looking for coolness when watching short plays. He wants a 70-point thing, but if you give him a 90-point quality, he will not appreciate it. So what is the promotion of short drama quality? Service road? Plot? Actor? How to grasp the degree of this boutique?

Wang Xiaoshu: Short plays are mainly aimed at mass consumers. What is our deepest understanding in this field? Many things are driven by human nature. For example, the actor’s face value, the actors we used in our early years, had a few hundred dollars a day, and there were one or two thousand days. Then the actor who is better now is at least five or six thousand a day, and even better, he may spend more than 10 thousand yuan a day. Then the so-called cost increase actually only brings about one change, that is, the face value can be played better.

People like to see beautiful things by nature, so from the user’s point of view, he actually doesn’t care about your cost, he only cares about saying that the short play I saw is good-looking. Many companies do short plays well, and to some extent, they are "rolled out". If you want to be more successful, you must meet the needs of users. The most basic needs of users are to see more beautiful people, more professional acting skills and stronger emotions. In our interpretation, these things are to use better people, so that the audience’s visual experience will be better.

Short play is a kind of visual communication, which is very intuitive. Your service is not good, your face value is not enough, and many problems are particularly obvious. Some angles are also related to its investment.

Nowadays, dozens of new dramas are put on the market every day. When you are in the stream, the paying ability and depth of the drama must be determined by the satisfaction of consumers. If consumers are satisfied, they will pay more. Paying more will make your bid high enough to get traffic. This is completely the logic of users voting with their feet.

So, for example, we both played a play today, and the actor you used was a little better than the actor I used, and everything else was just the same. From a certain point of view, your competitiveness might be stronger than mine. The pricing of short plays is more dynamic, but because your visual effect is better, that user may be willing to pay 50 yuan to watch your film, while my user is only willing to pay 45 yuan, which seems to be only 5 yuan short, but in fact it may be several times worse.

The video itself makes the good and bad exposed very obvious, and at the same time, the business model of streaming makes this gap more "Matthew effect", which is a bit strong and strong. Or, you can understand the investment flow as a lever. Your advantages and disadvantages are magnified by geometric multiples. You may be just a little at first, but the differences in various superpositions are very big in the end.

Deep ring: So do you do it yourself? Or should I outsource to those distributors?

Wang Xiaoshu: I think it is the different strategies of each company. Like a crowd, it will be more comprehensive. Like most of our startups, we will concentrate on one point. Like Kyushu, although we have almost the same time of establishment, Kyushu is basically purely self-funded and has a team of hundreds of people.

Deep ring: As you mentioned just now, the core of the short play is the script. We see that there are statistical data, and 80% of the short IP plays are online. Is this data accurate? I can see people collecting scripts every day in some short drama groups, which gives people a very contradictory feeling. What is the IP supply situation at the source of short dramas?

Wang Xiaoshu: Generally speaking, many heads and explosions are from well-known IP. The head company has its own novel reserve, a stable screenwriter team, and self-made scripts are the main ones. An IP is very classic, so it is normal to change it three times and five times. For example, Dragon King’s Order is a classic male frequency. As far as I know, it has been changed ten times. Ten short plays are called Dragon King’s Order, and the possible differences are gaiden, prequel and 123.

As for accepting scripts, I think it may still be a new company, which has no script ability and its own screenwriter team in a short time, but if he wants to make achievements, he can only buy them. I think this is a strategy of each company at different stages.

Deep ring: How much will it cost to buy IP now? What is the most expensive link in the whole process of short play?

Wang Xiaoshu: If you only count the source of the novel, the general price is tens of thousands of dollars.

If you want to look at it from the perspective of revenue, it is investment, but we generally don’t count investment as cost, which is called marketing expense, because investment will only happen in one situation, that is, your ROI has become positive. If you can’t vote, you won’t vote. If you don’t vote, you won’t lose money. Although the marketing cost is big, it is not the most difficult place. The most difficult thing is the shooting and production of the drama.

If you want to say the most expensive, it may still be the shooting and production. A 500,000 film may cost 100,000 yuan for IP and scriptwriting in the early stage, and the remaining 400,000 mainly happens in shooting. The shooting cycle of short plays is about 7 to 10 days, and the costs of cast members, costumes, scene props, etc. are all spent in 7 to 10 days after starting.

Deep ring: Short drama actors seem to be hard to be recognized by mainstream entertainment circles. Some film and television dramas explicitly say not to play short dramas when casting. What do you think of their development? This has also led to a chain of contempt. Big screenwriters don’t take short plays, and some actors from good schools in China Opera and North Film don’t shoot short plays. Short plays are the feeling of low in many people’s eyes. I wonder if you have any troubles in this regard?

Wang Xiaoshu: I can understand. First of all, it is a new thing. Objectively speaking, the short play business will last for two or three years. People don’t understand it or there are many misunderstandings, and we are very calm inside. Like the online novel industry in the early days, it has developed for more than 20 years since 2002, and then it has entered the mainstream field. The mainstreaming of short plays will also be an inevitable process.

The core of the content industry is the work to speak, whether the actors have acting skills or not, not by speaking, but the core logic is the satisfaction of consumers. Many actors were amateurs before cooperating with us. After cooperating with us, his fans may now reach hundreds of thousands or even millions, which is another way to grow.

Moreover, the fan stickiness of the head comedian is very scary. If the actor’s Tik Tok account has millions of fans, and there are dozens of fans, each with 500 people, then after a play starring him is launched, everyone in the group will comment, like and forward it. I personally think that actors in medium and long plays may spend the same money, but actors in short plays bring millions of fans, and the cost performance is still very high.

Now doing brand short plays, many brand owners will name names and say that I want someone in this industry. He is in line with my brand tonality. This is a very obvious change, and advertisers have begun to pay the bill.

I think a lot of changes are continuous. Just like making the sea now, many medium and long videos are also making the sea for many years, but the short drama has not been out for a long time. Last November, ReelShort (a short drama platform of Chinese online subsidiary) surpassed Netflix in North America, which has produced a very important influence in developed countries around the world. This has never been done before, and many inherent impressions in ideas need to be slowly told with facts and time.

[About going to sea]

Deep ring: When talking about short plays going out to sea, I feel that the maturity of short plays in overseas markets is still much worse than that in China. However, many media reports have made a lot of money by going out to sea, including that foreign users will like the themes that are popular in China. Everyone has some inherent impressions. Are these impressions consistent with the real situation?

Wang Xiaoshu: I think there is a big deviation, and many concepts may be wrong. I made my own sea, and now the company that made the sea used to be my colleague, just everyone or that group of people. Our common understanding is that going to sea is not a short-term behavior.

Because China is a unified big market, everything you do in China is ready-made. You go overseas to do short plays, overseas users are newer and more fragmented, and there are cultural obstacles. You need to do infrastructure work first. On the one hand, it is necessary to cultivate users, so that users can understand short plays and consume them. Secondly, it is necessary to cultivate creators, including screenwriters and directors. For example, when we do short plays in Japan, we have to find new translations from the basic to the most basic, and we have to help Japanese creators how to write scripts, shoot short plays and find rhythm. In any case, this is not a short-term thing that will get excessive returns. Moreover, the cost of overseas drama production is much higher than that of China. If the cost is high and infrastructure is needed, how can we make money? This is so unreasonable.

Therefore, I think it is a long-term behavior to go to sea. All companies that do short plays to go to sea are more interested in the opportunities in this market in the next three to five years.

Deep ring: It’s like you just mentioned that there is a key node in China, that is, Tik Tok has released the jump of WeChat applet and opened up the whole market. Will there be such a node abroad?

Wang Xiaoshu: I don’t think it will happen in foreign countries, because its ecology abroad is originally in the form of App, and App actually focuses on long-term benefits. There is no so-called hypermedia abroad, such as Facebook, Google and TikTok, and the traffic is very scattered, so generally speaking, it won’t change overnight. Its more strength comes from long-term continuous improvement and steady promotion. From this point of view, I don’t think it will have such a particularly exaggerated moment, or it may have. The first two explosions in ReelShort suddenly brought the market up and drove many manufacturers to the sea. Recently, some colleagues and partners have talked to me, and everyone thinks that there will be some landmark events that show that this road is feasible. The course of history cannot be changed, but more people can come in and do it together, that’s all.

Deep ring: TopShort, Jiashu’s overseas short drama platform, launched the "Star Project" at the content production level, giving a list of eight finished dramas. What is the supply of this localized production team? What are the specific methods to cultivate creators in the local market?

Wang Xiaoshu: We are all doing it by local teams in Japan. I think the most basic method is recruitment. In Japan, we have offices, long-term employees, external partners and a lot of visits to many Japanese companies.

Deep ring: Will it appear that the Japanese team will be educated for him, the market will rise, and then people will do it themselves? How can the investment we sow in advance maintain its advantages in the subsequent outbreak?

Wang Xiaoshu: First, your App has users, and user accumulation is your asset. Take Japan as an example. Whether it is the download list or the best-selling list, our Topshort is higher than Netflix, which means that your progress is faster than Netflix at this stage. This is easy to understand. If your growth rate can be maintained for a long time, then you will naturally form your own barriers at the user level and the brand level.

Second, we have a cognitive lead. Now the scale of short plays in China market is very large, which is a good soil for content creators. What kind of lens should be used for shooting, how to adjust your color and how to play your lighting? Slowly, there is an understanding of specific methods and the precipitation of details. It will take a long time for the real local creators to reach the same level of cognition as us in short plays after they have completely grown up.

I think many local talents don’t care so much about which company he must serve. In fact, it is more about which company will have better personal growth and economic returns. I think our enterprises in China still have advantages in this respect. They dare to give new people opportunities and invest in new people to learn. I believe that you have trained 10 such directors, and eventually two or three people think you are very good. This is your precipitation. In the long run, if you make a market in a country and continue to generate profits, you can still survive.

Deep ring: TopShort surpassed Netflix in Japan’s iOS. Why did it suddenly make such a breakthrough? What is the competition situation of short drama App overseas?

Wang Xiaoshu: Surpassing Netflix is a dominant result, and our process is always iterative.

Topshort is the same as ReelShort. Almost a dozen films have been filmed in Japan, and the App has been launched for a while. Our understanding of the Japanese market is improving. At the beginning, we translated dramas online and translated domestic dramas overseas. If the results are not good, then adjust, what kind of Japanese users like, what kind of aesthetics they have for actors, and constantly communicate with local creators.

To tell the truth, the taste of Japan will actually be heavier. Japanese dramas like cheating, but this is not a particularly big category in China. We are mainly fond of cheating. Cheating may be just a negative behavior of love rat, which leads to the tall image of positive people. But in Japan, cheating is the main line of a story, so we have to adapt to this change. Finding a creator is the same. In a local shooting team, it is very likely that the first one is not good, so remove it, and the second one is ok. Then we will see how to make progress and keep iterative growth.

In the process of adaptation, the most important thing is that the understanding of local users has deepened and the accumulation of local talents has become thicker.

Deep ring: Sora released everyone’s discussion, saying that the video generated by AI was the first to subvert the short drama industry. I don’t want to ask Sora’s influence on short dramas, but I want to say whether we use AI in the actual operation process now. Is it happening if it is really practical? Or is it too far away?

Wang Xiaoshu: I think it is quite far away. Sora is really revolutionary, but my point of view is also very clear. It helps 90% ordinary people, but not 10% professional creators.

For example, my son will go to school to give a presentation the next day, which is very difficult for him, so Sora can definitely help most ordinary people. For another example, you are an ordinary user and want to show the decoration designer the decoration style you want. After you have mastered this tool, you can send a video to the designer, and people will know how you want to feel.

But for us, a professional creator of 10%, what we pursue is the optimization of content quality, not the reduction of cost. Because the cost reduction is meaningless in some ways, just like when we shoot a film, there are tens of millions of top-ups in China. At this time, cost is not our most consideration. What we consider is how to make high-quality content.

Therefore, the main value of Sora is to reduce the cost of video production extremely, so he must help ordinary people. Ordinary people can’t make videos or it’s very difficult to do them, so AI is very helpful to him. For professional creators, a thing has a cool effect. If you tell others that it is made by robots, everyone will feel amazing, but if you tell them that you need to pay to see it, I don’t think most people will watch it.

To put it bluntly, it’s all driven by commercialization in the end. Professional content producers are faced with the consumer market where the public pays. A 100-minute short play costs an average of 500,000 yuan, which is a great cost advantage compared with tens of millions of movies. If there is a technology that can make the cost of short plays change from hundreds of thousands to tens of thousands of dollars, but the effect may be much worse than hundreds of thousands, then I think the payment logic will not stand.

　　Introduction: As we all know, Haier Group is an old brand for many years and has always established a good reputation. No matter the quality or sales volume, Haier’s products have always been far ahead in the electrical appliance business. Of course, Haier Group’s after-sales service is also quite excellent, which is also a puzzled place for other enterprises. The following small series will introduce the process of Haier Group’s after-sales service.

　　Haier group after-sales service process

　　Step 1: Accept the customer’s door-to-door service. When receiving the customer’s notification of the door-to-door service task, you should first check the user information to ensure its accuracy, including home address, customer’s name, contact information, date and model of purchase, product failure status and so on. If the contact information is wrong, the home address is not clear, and the product model is not purchased, the information officer should first investigate and verify it again. If the information officer cannot verify the accurate information, he can contact the customer for verification.

　　Step 2: Analyze according to the information provided by users. According to the information provided by users, analyze the possibility of failure and the spare parts needed for necessary maintenance. The repairman should judge whether the fault can be repaired, whether it should be repaired in the user’s home or in the company. At the same time, the repairman should arrange the time reasonably according to his own situation. If he fails to arrive within the agreed time with the customer, he should apologize to the customer and explain the reason for being late. (How many companies can do it, such a service attitude. )

　　Step 3: Contact the user. After the repairman finds the maintenance method, he will contact the user in time and confirm the on-site maintenance time according to the customer and his own time.

　　Step 4: On-site service. At the appointed time, the maintenance engineer should prepare all kinds of tools and accessories for maintenance as needed, and try to arrive about 10 minutes in advance at the appointed time. Then knock on the door, say hello to the customer before entering the door, and then show your employment certificate.

　　Step 5: Start maintenance. Maintainers should listen to users’ opinions patiently in order to meet users’ requirements. Then the repairman should quickly diagnose the cause of the fault and show the relevant charging standards.

　　Step 6: The maintenance is completed. After the repair, the repairman should ask whether the user is satisfied with the repair and give the company a small gift.

　　Step 7: The user pays a return visit. After the door-to-door service of the repairman, there will be a customer service call to the user for communication and return visit, asking if he has received quality service. If the user is not satisfied, the service will continue to be tracked until the user is satisfied.

　　How many years does Haier refrigerator guarantee?

　　1. The whole machine is guaranteed for free for 1 year;

　　2. The main parts (including compressor, evaporator, condenser, solenoid valve, main control board, box, door, temperature controller, filter, capillary tube, fan motor, defrosting heater, ice maker assembly and timer) are guaranteed for 3 years free of charge;

　　3, the following circumstances, do not belong to the scope of free service, but can be implemented for repair, lifelong service:

　　[a] Cannot produce warranty certificate and invoice ‘

　　[b] Alteration of invoices;

　　[c] Damage caused by unexpected factors and improper use;

　　[d] Repair the damage caused by ourselves without our company’s permission;

　　[e] After the expiration of the three-guarantee period, it can still be used after being repaired;

　　4. The validity period of the three guarantees is calculated from the date of invoicing, deducting the time occupied by repair and no spare parts to be repaired; Within the validity period of the Three Guarantees, the consumer shall repair, return or exchange the goods with the invoice and the Three Guarantees certificate;

　　5. If the product fails in performance within 7 days from the date of sale, consumers can choose to return, exchange or repair it;

　　6. If the product fails in performance within 15 days from the date of sale, consumers can choose to exchange or repair it;

　　7. "Performance failure" means that the product does not meet the safety and hygiene requirements, and there is unreasonable danger that endangers personal and property safety; Or does not have the use performance that the product should have; Or does not meet the express quality conditions.

　　How many years does Haier inverter air conditioner guarantee?

　　Machines purchased before December 30, 2007 are guaranteed for 3 years for the whole machine and 6 years for the compressor.

　　The air conditioner purchased from December 31, 2007 to November 30, 2009 shall be guaranteed for 6 years, including the compressor and parts.

　　From December 1st, 2009, the domestic air conditioners purchased in Jinan, Qingdao, Jining, Yantai, Wuhan, Hefei and Chongqing are guaranteed for 10 years, including compressors and parts.

　　Haier household fluorine-free air conditioner purchased from January 1st, 2010 is guaranteed for 10 years, including compressor and parts.

　　Summary: The above is the Haier after-sales problem introduced by Xiaobian. It is simple to say, but I believe everyone knows how hard it is to do it. Other companies also know, but they just can’t do the after-sales service like Haier Group. I hope that Xiaobian’s article can help everyone.

CCTV News:Recently, influenza is in a seasonal epidemic period. Then, what is the current and future epidemic situation of respiratory infectious diseases in China? What should I do if I get respiratory infectious diseases? In view of the public concern about the hot issues of respiratory disease prevention and treatment, let’s understand them one by one.

According to the influenza surveillance data released by the China Center for Disease Control and Prevention, at present, more than 99% of the influenza detected in the northern and southern provinces are H1N1. Then, let’s first take a look at the current highest incidence of swine flu.

Question: What is H1N1?

Influenza viruses are divided into four types: A, B, C and D. Influenza A, which appears most frequently recently, is highly contagious and easily spreads among people, resulting in a cluster epidemic. Influenza virus is easy to mutate and cause a wide range of epidemic. Although influenza A and common cold are both respiratory infectious diseases, their symptoms are quite different.

The typical symptom of swine flu is sudden high fever. Generally, the body temperature can reach 39-mdash on the second or third day after symptoms appear. 40℃, accompanied by chills, obvious headache, muscle and joint pain, fatigue, loss of appetite and other systemic symptoms, but also cough, sore throat, stuffy nose, runny nose and other respiratory symptoms. For children, the symptoms may be different from those of adults.

Five types of high-risk groups are easy to develop into severe cases.

Experts say that H1N1 is a self-limiting disease, and most people can heal themselves in about 7 days, but it is easy to cause complications for some people, such as bacterial pneumonia, necrotizing encephalopathy and myocarditis.

According to the influenza diagnosis and treatment plan issued by the National Health and Wellness Commission, five types of high-risk groups are very easy to develop into severe cases, so we should attach great importance to it and detect and treat it as soon as possible. These five groups of people include:

Children under 5 years old (children under 2 years old are more likely to have serious complications);

Age ≥ 65-year-old people;

Accompanied by the following diseases or conditions: chronic respiratory diseases, cardiovascular diseases (except hypertension), nephropathy, liver diseases, blood system diseases, nervous system and neuromuscular diseases, metabolic and endocrine system diseases, malignant tumors, immunosuppression, etc.

Obese (BMI greater than 30);

Pregnant and perinatal women.

How to use the medicine when the flu is "recruited"?

According to experts, once symptoms such as upper respiratory tract infection and fever appear, you should grasp the gold for 48 hours, check yourself in time or go to the hospital for treatment. With the increasing number of people infected with influenza, how to take anti-influenza drugs oseltamivir and mabaloxavir has also attracted much attention.

Li Dong, chief physician of Beijing You ‘an Hospital, once said that the advantage of mabaloxavir is that it only needs to be used once, while oseltamivir needs to be taken twice a day for five days. In addition, mabaloxavir is approved by the state for people aged 5 and over. Because its effectiveness and safety have been verified for many years, oseltamivir can be used for children over 1 year old, even under special circumstances, if doctors think that the risk of influenza is high, they can also use oseltamivir.

No matter what choice you make, the doctor suggests that both of them are prescription drugs and must be used under the guidance of a doctor or pharmacist. Many people regard oseltamivir as a "specific drug" against influenza A and B viruses, but some people are worried that if oseltamivir is eaten too much, it will lead to drug resistance.

Question: Will oseltamivir be resistant?

Director Li Dongzeng said that no obvious drug resistance has been detected at present, but it is still necessary to emphasize rational drug use and not to stop drug blindly and prematurely. Because some people may feel that their symptoms have eased after using it for a day or two, they stop taking the medicine. If they stop taking the medicine too early, the virus in their bodies may not be removed, and drug resistance will easily occur at this time, so it must be enough for routine use for 5 days.

Why should children use antitussive drugs with caution?

Cough is a common manifestation of respiratory tract infection. The National Health and Wellness Committee introduced at a recent press conference that children should use antitussive drugs with caution, and many people have some doubts about this. Why should children use antitussive drugs with caution?

Xu Baoping, chief physician of Beijing Children’s Hospital affiliated to Capital Medical University, said that cough is actually a normal physiological reflex, and its main purpose is to help expel sputum and pathogenic microorganisms secreted in the airway. However, antitussive drugs inhibit cough, which is not conducive to the discharge of sputum. However, careful use does not mean that it must not be used. If the child has a particularly severe dry cough, it can be used for a short time. As the course of the disease progresses, he may soon become coughing with phlegm. At this time, it is necessary to change the medicine in time and replace the antitussive drugs with expectorants.

Experts say that if children have the flu, using antitussive drugs may cover up some symptoms and even induce some other diseases. Even if you choose to use antitussive drugs, try to choose non-dependent drugs and take them according to your doctor’s advice.

Can you take a bath after suffering from swine flu?

Recently, the topic of "A woman with H1N1 flu can’t move her hands and feet after taking a bath for 4 days" rushed to the online hot search, which triggered netizens’ attention and heated discussion. So can you take a bath after suffering from swine flu?

Zhou Qingtao, deputy director of the Department of Respiratory and Critical Care Medicine of Peking University Third Hospital and director of the Department of Critical Care Medicine, said that generally speaking, if the fever of H1N1 has gone down or the condition has improved, you can take a bath, pay attention to the appropriate water temperature, dry your body in time after bathing, and pay attention to keeping warm so as not to aggravate the condition. Bathing is not recommended for those patients who are suffering from fever or serious illness, which may lead to aggravation and even danger.

On November 22nd, China Discipline Inspection and Supervision Newspaper published the details of the case of Wang Yong, former Party Secretary and Chairman of Yinchuan CPPCC in Ningxia Hui Autonomous Region.

Wang Yong, male, born in November 1966, used to be secretary of Yinchuan Municipal Committee of the Communist Youth League, director of Yinchuan Tourism Bureau, deputy secretary-general of the municipal government, director of the general office of the municipal government, deputy director of the Standing Committee of the Municipal People’s Congress, deputy secretary of the Party Group of the Standing Committee of the Municipal People’s Congress, deputy mayor of the municipal government, standing Committee member and secretary-general of the Municipal Committee, and secretary and chairman of the Party Group of the CPPCC. In April 2022, the official announcement was investigated.

Since he was promoted to a leading cadre at the department level in 2000, Wang Yong has served as the "top leader" of more than 10 municipal departments. He should have rewarded the organization for training and doing his job well, but he began to get used to being served. "Go out with a car, take the door with water to drink. Every day, some people make tea early, clean up, and put the documents to be processed neatly on the table, and then there is an endless stream of people asking for instructions and reporting. In the evening, it is a variety of dinner parties and decent scenery. It has lived into a regular mechanical numbness. " Wang Yong wrote in his confession.

According to the report, after entering the leadership position, Wang Yong regarded the hunting of unscrupulous businessmen as "human relations", and he thought it was necessary to find his own "trustworthy friends". According to the investigators, the vast majority of bribers involved in the case are Wang Yong’s "fellow villagers", "friends" and "colleagues". He spread out as a "fellow villager circle", built a "circle of friends" around him that he thought was safe and reliable, trained a group of "younger brothers" and used his power to undertake projects for them, thus blending interests.

Wang Yong and Su have known each other for 26 years. This "friendship" began with friendship and ended with benefits. Previously, Su had originally set up a stall to sell kebabs downstairs in Wang Yong. After working overtime, Wang Yong often went to his stall to eat supper, and he became familiar with it in the long run. In 2012, Su Mou found Wang Yong, then secretary-general of Yinchuan Municipal Government, for her daughter’s enrollment, and gave her some "benefits". Wang Yong thought Su Mou was honest, so she agreed to help and accepted the "benefits" from her. Since then, the relationship between them has changed. Wang Yong took a fancy to its "reliability" and simple social relations, so he cultivated it as a "little brother".

Since then, Su Mou relied on Wang Yong’s "care" and his business has been flourishing. Su also "reciprocated", and Wang Yong’s new house was to be renovated. He immediately paid 300,000 yuan for the renovation; Wang Yong’s wife was going abroad, and he lost no time in sending 5,000 dollars. From cleaning in Wang Yong’s home to buying mops and repairing faucets, Su made every effort to "do a good job", and his "long-term investment" in Wang Yong also allowed him to quickly accumulate tens of millions of net worth.

After seeing Wang Yong as the deputy mayor in charge of water conservancy work, Su proposed "I want to do some water works", and Wang Yong readily agreed, feeling that he should "return the favor". Through the operation of Wang Yong, Su won the bid for a water project. After winning the bid, he immediately sent 800,000 yuan in cash to Wang Yong, and Wang Yong readily "accepted it". Then, Su won the bid for the second and third projects in succession, and once again offered 200,000 yuan and 500,000 yuan. According to statistics, Su used "making money equally" as bait to bind Wang Yong’s interests and feelings, and gave Wang Yong nearly 2 million yuan in property for many times.

In April 2022, Wang Yong was examined and investigated by the Supervision Committee of the Commission for Discipline Inspection of Ningxia Hui Autonomous Region on suspicion of serious violation of discipline and law, and was taken lien measures.

After investigation, Wang Yong has received more than 700,000 yuan in gifts and 10,000,000 yuan in bribes, including 9,900,000 yuan in bribes from 16 units and individuals for 39 times after the 18th CPC National Congress.

In September 2022, Wang Yong was expelled from the party and expelled from public office; The suspected crime was transferred to the procuratorate for review and prosecution according to law. In December 2022, Wang Yong was sentenced to 10 years and 6 months in prison and fined 800,000 yuan for accepting bribes.

Wang Yong, who was once proud of the horseshoe disease and had rich resumes as the "top leader" of more than 10 departments, failed to keep his original heart and cherish the training and exercise of the organization, and completely embarked on the road of no return in the pursuit of pleasure and crazy wealth collection.

Source: Chang ‘an Street Governor WeChat (ID: Capital News) and China Discipline Inspection and Supervision News WeChat (ID: zgjjjcb)

Original title: "The details of the case of Wang Yong, the former chairman of Yinchuan CPPCC: training the" little brother "who sells kebabs"

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Firmly take the road of statistics according to law in the new era and new journey

-Commemorating the 40th anniversary of the promulgation of the Statistics Law of the People’s Republic of China.

　

　　December 8th is a special day engraved in the hearts of every statistician in China. Forty without confusion. Forty years ago today, the Third Session of the Sixth the NPC Standing Committee deliberated and passed the Statistics Law of the People’s Republic of China. Since then, China’s statistical work has entered a scientific development track with laws to follow and laws to govern. On the 40th anniversary of the promulgation of the Statistics Law, we would like to pay high tribute to the national statisticians who have worked hard and made unremitting efforts for the scientific development of statistics!

　

　　40 years of hurricane and rain, 40 years of enthusiasm. Over the past 40 years, under the strong leadership of the CPC Central Committee, statistical agencies at all levels and the vast number of statisticians have earnestly studied the statistical law, strictly abided by it, and thoroughly implemented it. The construction of statistical rule of law has achieved a continuous leap from the beginning to the development and deepening, and the ability and level of administering statistics according to law have been continuously improved, which has effectively promoted and guaranteed the sustained and healthy development of the statistical cause. We have established a relatively complete statistical organization system in accordance with the law, and formed a government statistical system composed of the National Bureau of Statistics and its investigation teams, local government statistical agencies and departmental statistical agencies, with clear responsibilities and reasonable division of labor, and a high-quality professional statistical team; We have established a scientific and applicable statistical investigation system based on China’s national conditions and in line with international practices, successfully carried out major national conditions and national strength surveys and various routine statistical investigations, and provided a large amount of statistical information and advice to the party, the government and all sectors of society; We have established a statistical production mode supported by modern information technology according to law, and basically realized the electronic, networked and intelligent collection, transmission, processing, storage and publication of basic data of national statistical investigation projects; We have established a high-quality and efficient statistical service system in accordance with the law, and formed a government statistical information dissemination system composed of websites of government statistical agencies, news media such as internet, television, radio, newspapers and periodicals, statistical publications, statistical archives and other channels.

　

　　Especially since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has attached great importance to statistical work. The General Secretary of the Supreme Leader has made many important speeches and instructions on statistical work, and the Central Committee has successively issued important statistical reform and development documents such as Opinions on Deepening the Reform of Statistical Management System and Improving the Authenticity of Statistical Data. The statistical department resolutely implemented the spirit of the instructions of the important speech of the Supreme Leader General Secretary and the decision-making arrangements of the CPC Central Committee, built the foundation of the rule of law, exercised the power of the rule of law, and accumulated the trend of the rule of law, and achieved major changes in the construction of statistical rule of law. We firmly hold the "bull nose" of the responsibility system, establish and improve the responsibility system for preventing and controlling statistical fraud in statistical institutions, promote the establishment of the responsibility system for preventing and controlling statistical fraud in various regions and relevant departments in the State Council, and promote the implementation of the party and government responsibility for preventing and controlling statistical fraud; Focusing on the performance of statistical statutory duties, the management of statistical violations of laws and regulations, and the improvement of statistical data quality, we carried out the first round of regular statistical inspectors in 31 provinces (autonomous regions and municipalities), Xinjiang Production and Construction Corps and 12 the State Council departments, and carried out statistical inspectors in some regions and departments. "Looking back" and special statistical inspectors; We continue to strengthen statistical law enforcement, adhere to smooth reporting channels, strict field verification, and serious accountability. While strengthening normalized law enforcement, we have organized nationwide special rectification and treatment of statistical fraud and statistical fraud, which has formed a powerful shock; We accelerated the revision and formulation of statistical laws and regulations, and the State Council promulgated the "Regulations on the Implementation of Statistical Law", and the statistical law (revision) was included in the legislative plan of the 14th the National People’s Congress Standing Committee (NPCSC);We have carried out in-depth publicity on law popularization, promoted the inclusion of statistical methods in the compulsory courses of education and training of leading cadres in party schools and administrative colleges at all levels, and carried out publicity and education activities on statistical rule of law in various forms. Through unremitting efforts, the good atmosphere of attaching importance to supporting statistics and fearing the legal authority of statistics has become increasingly strong, the legal foundation of statistical work has become more solid and stable, and statistical work has been more standardized, orderly, transparent and efficient under the track of the rule of law.

　

　　The 20th National Congress of the Communist Party of China drew a grand blueprint for building a strong country and rejuvenating the nation, and made major decisions and arrangements for adhering to the rule of law in an all-round way and promoting the construction of China under the rule of law in the new era and new journey. We should take the opportunity of commemorating the 40th anniversary of the promulgation of the Statistics Law, thoroughly study and implement the spirit of the 20th Party Congress, deeply study and stick to the supreme leader’s thought of rule of law, and firmly follow the road of statistics according to law in the new era and new journey.

　

　　We must always uphold the overall leadership of the party. The fundamental reason why the statistical rule of law construction has achieved remarkable results and achieved major changes lies in the strong leadership of the CPC Central Committee and the scientific guidance of the supreme leader’s rule of law thought. To take the road of statistics according to law in the new era and new journey, we must unswervingly adhere to the party’s overall leadership over statistical work and the construction of statistical rule of law, consciously unify our thoughts and actions with the supreme leader’s thought of rule of law, the spirit of the instructions given by the general secretary of the supreme leader on statistical work and the decision-making arrangements of the CPC Central Committee on statistical reform and development, and always put statistics according to law and rule by law into the overall development of the party and the country to plan, position and promote.

　

　　We should make every effort to improve data quality. The quality of statistical data is the lifeline of statistical work. In the new era and new journey, to take the road of statistics according to law, we must always take the protection of statistical data quality as the fundamental task of statistical rule of law construction, resolutely maintain the order of statistical work, effectively ensure that statisticians of statistical institutions independently exercise their functions and powers of statistical investigation, statistical report and statistical supervision according to law, and constantly purify the statistical ecological environment to ensure that statistical data sources are clean and clear.

　

　　We must carry forward the spirit of struggle. Statistical fraud and fraud are the biggest corruption in the field of statistics. To take the road of statistics according to law in the new era and new journey, we must consistently and resolutely fight against all statistical violations, resolutely show our swords to statistical fraud and falsification with the courage to fight, comprehensively consolidate the quality foundation of statistical data with the skill of being good at fighting, remove stubborn diseases that hinder the long-term healthy development of statistical undertakings with the determination of cutting edge inward, promote problem solving with the spirit of great self-revolution, and continuously enhance the powerful endogenous power of statistical rule of law construction.

　

　　We should give full play to the function of statistical supervision. Statistical supervision is an important part of the supervision system of the party and the state. In the new era and new journey, to take the road of statistics according to law, we must play the role of statistical supervision more effectively and provide a solid statistical guarantee for comprehensively administering the party strictly and promoting high-quality development. It is necessary to give more effective play to the role of statistical inspectors in compacting their responsibilities and promoting implementation, and make overall plans for a new round of statistical inspectors; More effectively play the deterrent role of statistical law enforcement in finding problems and severely punishing them, and always maintain a high-pressure situation of cracking down on statistical fraud and fraud; We will play a more effective role in promoting the establishment of an organic and coordinated mechanism between statistical supervision and other supervision, and form a strong joint force to prevent statistical fraud.

　

　　It is necessary to constantly consolidate the foundation of statistical rule of law. Legislation is the primary link and important foundation of the rule of law, and law popularization is the basic project of the rule of law. To take the road of statistics according to law in the new era and new journey, we must adhere to scientific legislation, abide by the law by the whole people, and consolidate the foundation of statistics according to law and rule by law. It is necessary to further improve the statistical legal system, accelerate the revision process of the Statistics Law, study and promote the legislative work of folk statistical investigations, and adhere to the mutual connection and mutual promotion of statistical legislation and statistical reform and development; It is necessary to continue to strengthen the publicity and education of leading cadres, statisticians, statistical survey objects and other key groups in the rule of law, pay attention to strengthening the training of statistical laws and regulations for grassroots personnel, and let the concept of statistics according to law and governance according to law take root at the grassroots level.

　

　　The journey to Wan Lifeng is full of energy, and we will start again with a heavy responsibility. Let’s unite more closely around the CPC Central Committee with the Supreme Leader as the core, be confident and self-reliant, be upright and innovative, work hard and move forward bravely, further promote the rule of law by statistics, promote statistical modernization by the rule of law, and help Chinese modernization by statistical modernization!　

　　　　　　 CCTV News:In recent years, the price of traditional Chinese medicine Panax notoginseng has been declining. At present, in Wenshan, Yunnan, the famous hometown of Sanqi in China, fresh Sanqi has been listed one after another, so what is the sales situation of Sanqi? Can growers make money?

　　　　　　 Mou Xing, a reporter from Wenshan Taiwan, said: "This is the Sanqi international trading market in wenshan city, Yunnan Province. These are all newly listed Sanqi this year. It’s nine o’clock in the morning, and the whole Sanqi market is busy. However, compared with the past, the price of Sanqi has fluctuated greatly."

　　　　　　 Jia Yongcui, a Sanqi vendor in Wenshan, Yunnan: "In 13 years, Xiaoqi sold for more than 320 yuan (dry Sanqi per catty), and now it is more than 50 yuan (per catty)."

　　　　　　 He Guoqiang, a Sanqi vendor in Wenshan, Yunnan: "In July, the 28 heads sold for more than 130 yuan (per catty), and the difference in July was about 40 yuan (per catty)."

　　　　　　 Since 2017, the price of Sanqi has been falling, and it has fallen to the lowest point in recent years. On the whole, taking 20 heads of Panax notoginseng as an example, it can be sold for more than 800 yuan a kilogram in 2017, and now the price is about one kilogram in 500 yuan, with a drop of about 40%. Sanqihua and Sanqi also fell by more than 40%.

　　　　　　 The price of Panax notoginseng fell, and growers had to lose money and sell it cheaply. The reporter learned that for every acre of Panax notoginseng sold by growers, it will cost about 10,000 yuan. So why is the once precious medicinal material Notoginseng worthless?

　　　　　　 Luo Jianxiang, a planter of Panax notoginseng, planted 10 mu of Panax notoginseng at first, and then expanded it in a large area when the price rose. There are many planters like Luo Jianxiang in Wenshan.

　　　　　　 Jia Yongcui, a Sanqi vendor in Wenshan, Yunnan, said: "It’s a large quantity, that is, if anyone has nothing to do, everyone will plant Sanqi."

　　　　　　 Tan Jiawen, deputy director of Sanqi and Traditional Chinese Medicine Industry Development Center in Wenshan Prefecture, Yunnan Province: "In the past few years, the price of Sanqi has risen, and many people have seen the benefits, so everyone has followed suit."

　　　　　　 According to the statistics of local authorities, the total planting area of Panax notoginseng in Wenshan reached 130,000 mu in 2019, 1.5 times that of 2018. It is estimated that the newly listed output of Panax notoginseng will be nearly 20,000 tons, which is the largest mining area and output since 2015.

　　　　　　 In order to alleviate the downward pressure on the Sanqi industry, the local government established the Sanqi Agricultural Planting Cooperative, officially launched the official flagship store of Wenshan Sanqi, and established the Wenshan Sanqi Auction Center. Local enterprises are also trying the model of company+farmer+deep processing to solve the production capacity of Sanqi.

Office of the State Administration of Coal Mine Safety on the convening of

Notice of the national video conference on coal mine safety production

Letter from the Coal Safety Supervision Department [2018〕25number

scheduled to2018yearfourmoon27Sunday (Friday) afternoonthreeAt that time, a national video conference on coal mine safety production was held, and Huang Yuzhi, deputy director of the emergency management department and member of the party group, secretary of the party group and director of the State Administration of Coal Mine Safety, attended the meeting and delivered a speech. The relevant matters are hereby notified as follows:

I. Contents of the meeting

In-depth study and implementation of the spirit of the 19th National Congress of the Communist Party of China, the Third Plenary Session of the 19th Central Committee, the National "Two Sessions" and the central leading comrades’ important instructions on safety in production, implementation of the requirements of the video conference of the State Council Safety Committee Office to strengthen safety in production and prevent serious accidents, and summary of coal mine safety in the first quarter. Re-mobilize, re-deploy and re-promote the special actions to crack down on and focus on rectifying illegal activities in coal mine safety production according to law and the special supervision of "one ventilation and three defenses", make overall arrangements for the next stage of coal mine safety production, resolutely prevent and contain serious accidents in coal mines, and create a good coal mine safety production environment for promoting the smooth progress of institutional reform.

Second, the meeting place and participants

(1) the main venue.

department21No. Office Area (Hepingli North Street21Number)A511Meeting room: relevant leaders of the State Administration of Coal Mine Safety, all cadres of the organs, in charge of the headquarters of the central coal-related enterprises in Beijing, and the main person in charge of the safety supervision department.

(2) Sub-meeting place.

Video conference rooms of provincial safety supervision bureaus, provincial coal mine safety supervision bureaus and their resident supervision sub-bureaus: heads of coal industry management and coal mine safety supervision departments of coal-producing provinces (autonomous regions and municipalities) and Xinjiang Production and Construction Corps, heads of coal industry management and coal mine safety supervision departments of coal-producing cities (prefectures), heads of provincial coal mine safety supervision bureaus and resident coal mine safety supervision sub-bureaus; Chairman or general manager of subsidiaries of central enterprises and local state-owned coal mining enterprises (groups), deputy general manager in charge of safety and production, chief engineer and mine managers and secretaries of subordinate mines, and main persons in charge of some township coal mines (determined by provincial coal mine safety supervision bureau or supervision sub-bureau).

III. Other matters

(a) please the provincial coal mine safety supervision bureau is responsible for forwarding this notice to the resident provincial coal mine safety supervision and coal industry management departments, notify the subordinate supervision branches to attend the meeting, and arrange relevant departments and coal mining enterprises to attend the meeting nearby. Each coal-producing city (prefecture) coal mine safety supervision department and coal industry management department shall be notified by the provincial competent department respectively.

(2) Please submit the list of participants (registration receipt) to the unit attending the meeting at the main venue.fourmoon24Sunday (Tuesday) afternoonfiveSubmit it to the office of the State Administration of Coal Mine Safety in writing before (contact person and telephone number: Liu Yizhe,010-64464032, <With fax>）。

(three) the provincial coal mine safety supervision bureau and its subordinate supervision branch to do a good job of meeting, notify the participants in advance.10Minutes to be present, serious meeting discipline and order, to ensure the meeting effect.

(4) Please ask the Communication Information Center to make relevant preparations, and notify all the meeting places to start debugging as required.

Attachment: Registration Receipt of Participants　　　

Office of State Administration of Coal Mine Safety

2017yearfourmoon18sun

　

On March 6, 2020, from 15: 00 to 16: 00, State Taxation Administration of The People’s Republic of China will hold an online interview on "Concerted efforts to fight the epidemic situation, facilitate and help development". At that time, Wu Xiaoqiang, deputy director of the Goods and Services Tax Department of State Taxation Administration of The People’s Republic of China, Liu Yi, deputy director of the Property and Behavior Tax Department, and Du Zhinong, deputy director of the Social Insurance Department (non-tax revenue department) will jointly communicate with netizens on the recent preferential policies and measures for epidemic prevention and control.

Burning Winter was badly scolded. As early as when the film was selected as "a kind of attention unit" in Cannes Film Festival, the lineup of Zhou Dongyu, Haoran Liu and Qu Chuxiao was announced, which aroused public concern and heated discussion. Last year, after their love affair was exposed, Zhou Dongyu and Haoran Liu became the target of public criticism, and the cooperative film Burning Winter also attracted people’s imagination (the movie title is the same as the two names), so netizens began to feel sorry for Qu Chuxiao, "The burning of Haoran Liu, the winter of Zhou Dongyu, and the bending of Qu Chuxiao are silent".

After "Burning Winter" was officially released, as expected, there were many criticisms of the film. Up to now, the box office of Burning Winter is only 20 million, and the douban score is only 6.2 points. Some netizens described Burning Winter as just like drinking Beijing bean juice. It is purely curious to see it, and it is the same as drinking bean juice.

Anthony Chen, the director of Burning Winter, has a lot of connections. He won many awards such as Cannes Golden Camera Award and Golden Horse Best New Director for "My Parents Are Away", and later won many awards for "Tropical Rain". Although Burning Winter was shortlisted in Cannes, it was not bought by the audience and suffered "Waterloo".

Why "Burning Winter" overturned? First of all, it deceived the audience. Let’s see how the film promotes Burning Winter. It was chosen to be shown in Chinese Valentine’s Day, emphasizing the nature of this romantic film. In the official preview, it was called "Three-person Healing Journey", which attracted the public to see it under the banner of "Healing" and "Love". Only after the audience finished watching it did they realize that this was not the case. In addition, the declaration and return of Burning Winter is contradictory. First it was "love", then it was "friendship" in a blink of an eye. Playing both "love card" and "friendship card", the announcement of Burning Winter will gain traffic.

The dislocation of the announcement made the audience feel cheated, so it was entirely their own fault to be scolded and scored low. Previous films such as "The Last Night of the Earth" and "The Summer Future" were also misplaced and attracted condemnation, so don’t try to deceive the audience. "The audience’s eyes are discerning."

Burning Winter is not about love, so what is it? Let’s sort out the story line. Three youths, Nana (Zhou Dongyu), Haofeng (Haoran Liu) and Han Xiao (Qu Chuxiao) meet in Yanji in winter. Nana was originally a national flower skater. She left the national team because of injury and became a tour guide in Yanji. Haofeng is engaged in finance in Shanghai and is also a mentally ill person. He came to Yanji to attend the wedding. Han Xiao dropped out of school very early, followed his family to Yanji to open a restaurant and became close to Nana. They all met in Yanji with their own knots and puzzles. When they parted, they began to put aside the past and go back to face real life. In short, their relationship is not love, no past and no future.

How does the film present this process? It’s very simple. First, open your own scars, and then heal them. How is the scar exposed? The film uses a very gimmicky way, which is "passionate play". When Haofeng had sex with Nana, Haofeng discovered Nana’s scar, which made Nana begin to face the past and start to heal. Obviously, there are many ways to deal with it, but the director has used a way that is unacceptable to the audience. The scenes of the latter two in the bathroom were also treated in this way, which caused the audience to question "Is this really a literary film?" . But what is even more unacceptable is that the film defines the relationship as "love" with this relationship between the two people. Is it too superficial to see love?

Another defect of Burning Winter is the lack of image expression. There are many images in the film, but how to express images to highlight the theme of the film needs to be considered. For example, the image of "ice cubes" makes many viewers wonder. Why do you cry when you chew ice cubes? Why let the ice drop on your face, and then start crying? What do you mean by the last three people passing ice? In fact, if you dig deeper, you may understand that what Haofeng wanted to express at first was that the pain of mental illness was digested by himself, and then it was dissolved and melted by dripping on his face, and finally it was passed on to Nana and Han Xiao to share the pain and get comfort. However, this kind of treatment is very artificial, which makes the audience feel uncomfortable and makes the role appear vulgar. The audience’s evaluation is quoted as "three smelly and dirty tramps".

Finally, let’s talk about the actors’ acting skills. Among the three, Qu Chuxiao’s acting performance is the best and most natural. And Zhou Dongyu gives people the impression that everything she plays has the shadow of her previous role, which makes people jump easily. The worst acting skill is Haoran Liu. First of all, this role is not suitable for him. The financial man with a beard has nothing to do with him, and his acting skills are very dull, which makes this role look like a nerd.

1905 movie network news 　Since the release of domestic animated films, the box office has exceeded 100 million in a single day for a week in a row, and accumulated 1.5 billion before the deadline, ranking Top2 in the history of animated films. Recently, the film released the concept map of the scene, revealing nine scene design concepts such as Chentangguan, Loi Wo Temple Exterior, Chentangguan City Gate, Downtown, Dragon Palace Hall, Fishing Village, Nezha Iceberg, Mountain River Palace and Mountain River Country Map, revealing the grand and fantastic world view of the film, which is spectacular.

"Nezha" is based on the original "Romance of the Gods", and many settings of the film are based on the traditional culture of China, which is well documented. For example, the pattern of the figure costume combines the description of Shang Chao’s costume and the Romance of the Gods, and the image of the enchanted beast refers to the bronze statue of Sanxingdui. The map of mountains and rivers is inspired by China’s ancient novels and bonsai art, and each lotus leaf is a small world.

A lotus leaf embeds a world, and a teenager holds up a world. Behind a shocking art about "Nezha" is the ingenuity of making perfection and the consideration and revision of the design for thousands of times! The film inherits the hard-core quality of Chinese culture, is not afraid to break through the shackles of innovative expression, and has three heads and six arms to show its power, in order to get this great reputation!