The ＂cash cow＂ of getting rid of poverty and getting rich is ＂gold and silver＂

Cctv news(Reporter Wang Jingyuan)：In mid-October, during the flowering period of honeysuckle, villagers in yan village, pucheng county, Weinan City, Shaanxi Province were busy picking honeysuckle. "Last year, honeysuckle sold more than 80,000 yuan, and the income per mu exceeded 10,000 yuan." When talking about the bulging pockets, the villagers laughed from ear to ear, which is inseparable from Wang Chunyan, secretary of the Party branch in yan village.

In recent years, under the leadership of Wang Chunyan, secretary of the Party branch, yan village has vigorously developed the honeysuckle industry. The per capita net income of villagers has increased from less than 3,000 yuan in 2014 to 21,000 yuan by the end of 2020, and honeysuckle has become a "golden knot" in villagers’ pockets.

(Wang Chunyan is looking at the growth of new varieties of honeysuckle. Photo courtesy of respondents)

Entrepreneurs sentenced to death

In 1983, 17-year-old Wang Chunyan chose to go out to work because she didn’t want to live a hard life. At first, he worked in a sofa factory in Hua County. Later, his father called him back to a cement factory in his hometown. At that time, the operation of the cement factory was not optimistic. After Wang Chunyan arrived, he not only worked hard with his colleagues to help the factory turn losses into profits, but also expanded the scale of the factory, "turning a small factory into a big one."

With working experience in a cement plant, Wang Chunyan decided to take a trip to Xi ‘an. At first, Wang Chunyan worked as a sales manager in an enterprise. After two years, she decided to start her own business. First, many years of work experience has helped him accumulate enough experience. Second, he has also accumulated many contacts and resources in Xi ‘an.

Run a sofa factory, sell cement, undertake projects and start a construction company … … After years of hard work, Wang Chunyan became famous in Xi ‘an construction industry, buying a house and a car. However, just as his career was booming, at the end of 2010, he was diagnosed with liver cirrhosis and secondary pulmonary fungal infection. At that time, he was swollen and coughed up blood repeatedly. "The doctor told my wife that I would not live for three months, and advised us to go home and recuperate, which was tantamount to being ‘ Sentenced to death ’ " .

In this way, Wang Chun Yan Hui, who had lived in a big city for many years, arrived in yan village after being notified by a doctor of his critical illness. When she stepped into yan village, Wang Chunyan was touched by the scene before her: compared with when she left more than 20 years ago, her hometown still failed to get rid of poverty.

This sudden serious illness and the backwardness of his hometown forced him to have a new thinking about life. During that time, Wang Chunyan suddenly realized a lot of things. "At that time, I thought I was going to leave this world soon, and I felt very sorry. I thought that if I could do something for the villagers so that everyone could earn money, I would really leave in the future, and it would be worthwhile to go to the afterlife."

"No matter how big my business is in Xi ‘an, my life is gone. What’s the use of asking for so much money?" So Wang Chunyan sold his shares in Xi ‘an company, with millions of yuan in his pocket, and began to look for a way to get rich to lead the whole village out of poverty.

Honeysuckle — — Getting rich on the road to poverty alleviation

Yan village is located in Weibei arid belt, which is a typical poor village with little rain and poor land. Ordinary people mainly grow wheat and corn for a living, and depend on the weather to eat. If the weather is favorable, they can still get four or five hundred kilograms of wheat. If there is drought, even the seed money can’t be collected.

"I just want everyone to get rid of poverty and get rich, and we must grow cash crops." Wang Chunyan heard that planting Chinese herbal medicines is very profitable, so she searched online for "drought-tolerant Chinese herbal medicine planting". The first thing that jumped out was honeysuckle.

He read an online introduction that this kind of crop is drought-resistant, waterlogging-resistant, freezing-resistant, easy to serve and good in income. "At that time, I didn’t even know what honeysuckle was, so I saw that the income of planting this acre could reach 20,000 yuan." Wang Chunyan suddenly got excited when he saw this message. "Don’t say 20,000 yuan, it is ten times less, and an acre can reach 2,000 yuan, which is much better than now." You know, if you grow wheat, the income per mu is only five or six hundred yuan at the best.

You may delay, but time will not. Wang Chunyan found out that the main producing area of honeysuckle in China is Pingyi County, Shandong Province, so she immediately contacted an old classmate for a field trip. But at that time, Wang Chunyan’s body was so swollen that it was difficult to stand. He asked his old classmates to change the seat behind the van into a simple bed, put a mattress on it, and he lay on it. Because Wang Chunyan was seriously ill at that time, the old classmates had to drive for a while and stop for a while, so they stopped all the way.

After arriving in Pingyi County, Wang Chunyan didn’t choose a company or cooperative to plant honeysuckle, but directly asked his old classmates to drive to the village and randomly asked the local villagers how much they could earn by planting an acre of honeysuckle on the road. "Almost everyone I met said that it was 15,600. It seems that the 20,000 on the Internet is not nonsense." When they learned about the price and sales of honeysuckle in the trading market, they found that there were more flowers collected than sold, so there was no need to worry about selling them.

Wang Chunyan spent 15,000 yuan to buy 5,000 honeysuckle seedlings from Shandong. After returning to yan village, she planted 12 acres herself. As a result, it was planted in March and bloomed in May. In just 45 days, an acre of land earned more than 900 yuan. "This is much better than planting crops."

To Wang Chunyan’s surprise, he insisted on soaking in water with honeysuckle every day. After half a year, his whole body edema subsided. He went to the hospital in Xi ‘an for reexamination, and liver cirrhosis turned out to be better. He took his own honeysuckle for drug testing, and the results showed that chlorogenic acid content, one of the main effective pharmacological components, was more than four times that of the national standard, which indicated that yan village was very suitable for planting honeysuckle and belonged to the eugenic area of honeysuckle.

Wang Chunyan finally made up her mind to bring honeysuckle back to yan village.

(Photo courtesy of respondents of a new variety of honeysuckle with gratifying growth)

The leader of sunshine industry

According to Wang Chunyan, honeysuckle is a good medicine for clearing away heat and toxic materials. It is sweet and cold, but it does not hurt the stomach. It is fragrant and can dispel evil spirits. It has a wide range of medicinal values. It can be used as tea and medicine. The most important thing is that it is tenacious in vitality and very drought-resistant. It is most suitable for planting on the loess plateau. As the saying goes, "Waterlogging crops and dry grass, frostbite pomegranate and sunburn melon will not affect honeysuckle".

In 2012, Wang Chunyan was elected as the village director, and he began to mobilize the whole village to grow honeysuckle with him. However, things didn’t go as smoothly as Wang Chunyan imagined.

"Just za this dry YuanShang can grow Chinese herbal medicines? Wishful thinking! " "I have never heard of wheat and corn that have been planted for a lifetime, and I dare not plant them." "Honeysuckle can sell thousands of pieces in an acre of land? Bullshit! When I became a village cadre, I just wanted to get some benefits for myself. " … … The villagers’ rejection and suspicion of new things is like a high wall blocking Wang Chunyan’s face.

Wang Chunyan began to do work from house to house, running again and again, saying over and over again that there was no shortage of cold benches and sarcastic remarks. "Things in the countryside are too difficult to do. I don’t know how many cold faces I have seen and how many complaints I have made." But Wang Chunyan didn’t give up.

In order to gain everyone’s trust, he took cadres from party member, the village, and went to Shandong, Henan and other places for investigation and research again. He set up a camera in the field where honeysuckle was harvested to truly record the local flower picking situation.

After coming back, party member cadres took the lead in planting honeysuckle, and the village also took out some money to give the villagers free seedlings. An acre of land was subsidized to 150 yuan for three years, and the minimum purchase price was promised to them. Not only do you want money, but you also have to pay back the money.

Hard work pays off. At the end of 2014, the planting area of honeysuckle in yan village finally exceeded 300 mu. In 2015, the honeysuckle industry gradually realized large-scale planting, and Wang Chunyan was also elected as the general party branch secretary of yan village.

Honeysuckle has become a rich flower. In 2016, the whole village of yan village was lifted out of poverty. By the end of 2018, the planting area of honeysuckle in yan village had grown to 3,700 mu, the sales income of honeysuckle and seedlings in the village exceeded 10 million yuan, and the collective income of the village also reached 1.6 million yuan. The per capita net income of villagers has also increased from less than 3,000 yuan in 2014 to 21,000 yuan by the end of 2020, and honeysuckle has become a veritable "rich flower" and "happy flower".

The industrial scale has expanded, but Wang Chunyan has a longer-term goal. In order to build the honeysuckle industry, he led all village cadres and villagers to find ways to "manage", improve industrial facilities, improve water and fertilizer conditions and improve the quality of honeysuckle; Riveting on the "sales", running outside the province, pushing online and offline, the supply of honeysuckle in the village is in short supply; Make a fuss about "efficiency", develop honeysuckle tea, develop honeysuckle mineral water, build honeysuckle sea and enhance the added value of the industry.

Nowadays, the honeysuckle in yan village is full of dry land, forming a picturesque ecological landscape, and Wang Chunyan’s dream of honeysuckle industry is still blooming.