Longyan, Fujian： New Consumption and New Business Forms Stimulate New Economic Vitality

Cctv news(News Network): In combination with local characteristics, Longyan, Fujian Province has increased the cultivation of new formats such as online consumption and platform economy, raised the consumption level, and stimulated the new vitality of the old district economy.

At present, the live broadcast rooms of various agricultural products in Longyan are very lively. Peanuts, dried sweet potatoes and passion fruits have become the protagonists promoted by fruit farmers. Here, mobile phones have become "new farm tools" and live broadcasts have become new farm work.

Li Qiusong, the inheritor of Fujian time-honored Longyan’s "Shan Erzai" skillWe have many good products and time-honored brands in Longyan, which used to be known only by local people. Now, through e-commerce, we do live broadcast and bring goods, and promote these good things to the whole country. The sales volume has gone up at once, and sometimes it even exceeds the supply.

Longyan is rich in high-quality agricultural products with good quality and low price, but in the past, the channels were single and the sales were not smooth. In recent years, Longyan has adapted to local conditions, guided farmers and enterprises to change the traditional sales model, popularized speed-up network broadband, and trained e-commerce skilled personnel. In 2015, rural e-commerce in Longyan developed rapidly, covering all counties, townships and villages in the city. Today, Longyan has built 12 e-commerce industrial parks, with more than 36,000 e-commerce enterprises and nearly 40,000 direct employees. In the first half of this year, Longyan’s online retail sales reached 7.36 billion yuan, an increase of 71.7%.