(Source: Qianweiyang Kitchen Guan Wei)

Interpretation of financial reports in the primary market, paying attention to the issuance process

On June 19, 2020, the CSRC disclosed in advance the application of Zhengzhou Qianweiyang Kitchen Food Co., Ltd. (hereinafter referred to as "Qianweiyang Kitchen") to "queue up" for listing. Looking back on history, in 2012, Qianweiyang Kitchen was wholly-owned by Zhengzhou Missing Food Co., Ltd. (hereinafter referred to as "Zhengzhou Missing Food"), a subsidiary of Synear Food Holdings Limited. Then in 2016, Qianweiyang Kitchen became independent from the missing system, focusing on expanding the catering channel market of quick-frozen noodles and rice products. As a former controller of missing food, how will Li Wei realize its development plan of "recreating 3-5 core categories exceeding 100 million yuan in existing products" with Qianweiyang Chef?

As a supplier of quick-frozen noodles and rice products of well-known chain catering brands such as KFC, Pizza Hut and Haidilao, the performance of Qianweiyang Chef in recent years is "average", but at the same time, Qianweiyang Chef is faced with problems such as lower gross profit margin than its peers, declining capacity utilization rate, and "dependence" on a single customer. In the face of the complex market environment, can Qianweiyang Chef "break through"? It’s still unknown.

one

The actual controller Li Wei holds 62.49% of the shares and "takes the helm" of 56 companies.

This listing, the sponsor of Qianwei Yangchu Cooperation is Guodu Securities Co., Ltd., the auditor is Deloitte Touche Tohmatsu Certified Public Accountants, and the law firm is Beijing Jingtian Gongcheng Law Firm.

According to the prospectus, the controlling shareholder of Qianwei Yangchu is Gongqingchengji Enterprise Management Consulting Co., Ltd. (hereinafter referred to as "Gongqingchengji"), with a shareholding ratio of 62.49%. Li Wei directly holds 100% equity of Gongqingchengji and indirectly controls 62.49% equity of Qianweiyang Kitchen, which is the actual controller of Qianweiyang Kitchen.

It should be pointed out that Li Wei, with a bachelor’s degree, did not hold a post in Qianweiyang Kitchen. In addition to Qianwei Restaurant, Li Wei also controls 8 overseas enterprises such as for Joy Development Limited and Genki HoldingsLimited, and 47 domestic enterprises such as Zhengzhou Huanghe Daguan Co., Ltd. and Henan Hailang Real Estate Co., Ltd..

As of June 8, 2020, the signing date of the prospectus, Qianwei Yangchu has a total of 16 shareholders. Except for Gongqingcheng, the top ten shareholders are Shenzhen Qianhai New Hope Chuangfu No.1 Investment Partnership, Zhuji Shangde Hewei Investment Partnership, Gongqingcheng Kaili Investment Management Partnership, Suqian Hanbang Investment Management Co., Ltd., Shenzhen Netju Investment Co., Ltd., Wei Xiuyan, Weng Lei, Zhao Jianguang and Beijing Jianyuan Times Investment Management Center.

Looking at the situation of its director, there are 8 directors on the board of directors of Qianwei Yangchu, including 3 independent directors; There are 3 supervisors and 4 senior managers.

Jian Sun, with a bachelor’s degree, is currently the chairman of Qianwei Yangchu and the executive director of Xinxiang Qianwei Yangchu Food Co., Ltd. (hereinafter referred to as "Xinxiang Qianwei"). He has served as a salesman of Henan Tianlong Industrial Co., Ltd.; Zhengzhou Miss Business Representative, Shanghai Company Manager, Hong Kong Company Manager and Deputy General Manager of Marketing Center; General manager of sales of Henan Yishengyuan Food Co., Ltd.; Deputy General Manager of Zhengzhou Central Daguan Real Estate Co., Ltd., etc.

Bai Rui, master’s degree, is currently the director and general manager of Qianwei Central Kitchen and the manager of Xinxiang Qianwei; He has served as an accountant in the Finance Department of Henan Guanlian Decoration Engineering Co., Ltd.; Accountant in charge of Henan Branch of Hisense Kelon Electric Co., Ltd.; Zhengzhou misses the manager of the settlement department, the manager of the fund management department and the assistant to the deputy general manager of the marketing center.

2

Mainly engaged in the production and sales of quick-frozen noodle rice products, accounting for over 90% of revenue.

According to the prospectus, Qianweiyang Kitchen was established on April 25, 2012, and its main business is the research and development, production and sales of quick-frozen noodle rice products for catering enterprises. According to the processing methods, quick-frozen noodle rice products can be divided into four categories: frying, baking, cooking, dishes and others. The specific products include fried dough sticks, sesame balls, egg tarts, sweet potato balls and cartoon bags.

From 2017 to 2019, the main business income of Qianwei Yang Kitchen was 592.9004 million yuan, 700.8488 million yuan and 888.6315 million yuan respectively. Among them, the total income of frying, baking and cooking products in the same period was 577,119,600 yuan, 690,869,300 yuan and 866,225,600 yuan respectively, accounting for 97.34%, 98.58% and 97.48% of the main business income in the same period, which was the main source of the main business income of Qianwei Central Kitchen.

In addition, from 2017 to 2019, the realized income of dishes and other products was 15.7808 million yuan, 9.9794 million yuan and 22.4059 million yuan respectively, accounting for 2.66%, 1.42% and 2.52% of the main business income in the same period, accounting for a relatively small proportion.

three

The upstream market is fully competitive, and the price of raw materials may fluctuate.

According to the prospectus, Qianweiyang Kitchen belongs to the quick-frozen noodle rice products industry. The upstream of the industrial chain mainly includes rice, noodles, oil, meat, vegetables, miscellaneous grains and other raw materials. The price and quality of raw materials are the two major factors that quick-frozen food enterprises are most concerned about.

It should be noted that raw material expenditure is the main operating cost of quick-frozen noodle rice products enterprises, and the development of upstream industry and the change of agricultural and sideline products prices have an important impact on the production and sales of quick-frozen noodle rice products industry; Although the upstream industries provide all bulk agricultural products (000061, stock bar) with full market competition, there is rarely a shortage of supply, but due to the complex and changeable economic situation in recent years, the prices of raw materials supplied by the upstream industries are still unstable, which has a certain degree of adverse impact on the development of the quick-frozen noodle and rice products industry.

According to the prospectus, the downstream of Qianweiyang Kitchen is online and offline sales channels and cold chain logistics industry. At present, there are two mature offline sales channels for quick-frozen noodles and rice products. One is to connect with C-end consumers through shopping malls, supermarket chains, convenience stores, etc., and the other is to distribute them to B-end customers such as restaurants, enterprises and institutions, hotels, etc. through self-management and distribution.

In addition, the market demand and development level of downstream industries determine the future development direction and scale of the quick-frozen noodle and rice products industry. At the same time, with the sustained development of the national economy and the increasing awareness of consumers on food health, the products of the quick-frozen noodle and rice products industry have been continuously improved in quality and various indicators. Therefore, the quick-frozen noodle rice products industry and the downstream industry promote each other and develop circularly.

four

The performance is "average" and the gross profit margin is lower than the average level of peers.

In recent years, the performance of Qianweiyang Chef has been "mediocre".

According to the prospectus, in 2017-2019, the operating income of Qianwei Central Kitchen was 593,317,100 yuan, 701,202,700 yuan and 889,282,900 yuan respectively, which increased by 18.18% and 26.82% respectively in 2018-2019.

In the same period, the net profit of Qianwei Yangchu was 46,559,100 yuan, 58,678,900 yuan and 74,121,300 yuan respectively, which increased by 26.03% and 26.32% respectively in 2018-2019.

(Source: Qianweiyang Kitchen Prospectus)

From 2017 to 2019, the net cash flow generated by the operating activities of Qianwei Central Kitchen was 91,522,200 yuan, 12,413,000 yuan and 86,412,700 yuan respectively.

It is worth noting that in recent years, the production and sales rate and capacity utilization rate of Qianweiyang Kitchen have shown a downward trend.

From 2017 to 2019, the sales volume of Qianwei Yang Kitchen was 54,875.48 tons, 63,550.1 tons and 76,598.86 tons respectively, and the production and sales rates were 98.14%, 98.9% and 94.98% respectively. The capacity utilization rates are 87.37%, 100.4% and 81.29% respectively.

In recent years, the gross profit margin of Qianweiyang Kitchen is lower than the average of the same industry.

In 2017-2019, the gross profit margin of Qianwei Yang Kitchen was 22.69%, 23.83% and 24.5% respectively, while in the same period, Sanquan Food (002216, shares bar), Anjing Food (603345, shares bar), Zhongyin Babi, Haixin Food (002702, shares bar) and Huifa.

In this regard, Qianweiyang Kitchen said that due to the obvious differences in sales models, downstream customers, product structure and sales scale of comparable companies in the same industry, the gross profit margin also showed certain differences.

five

The top five suppliers account for nearly 50% of purchases, which may constitute a "dependence" on a single customer.

According to the prospectus, the sales model of Qianweiyang Kitchen is mainly divided into direct sales and distribution, and the two are relatively stable. From 2017 to 2019, the sales revenue of Qianweiyang Kitchen’s distribution model accounted for 59.41%, 59.31% and 58.98% respectively; In the same period, its direct sales revenue accounted for 40.59%, 40.69% and 41.02% respectively.

From 2017 to 2019, the total sales of Qianwei Yang Kitchen to the top five direct customers were 218,028,400 yuan, 255,128,100 yuan and 320,882,300 yuan respectively, accounting for 36.75%, 36.38% and 36.08% of the total operating income in the same period respectively.

During the reporting period, that is, from 2017 to 2019, the total sales of Qianwei Yangchu to the top five distribution customers were 56,518,600 yuan, 77,401,700 yuan and 100,831,300 yuan respectively, accounting for 9.53%, 11.04% and 11.34% of the total operating income in the current period, respectively, and the proportion of revenue showed an upward trend.

It should be pointed out that from 2017 to 2019, the sales revenue of Qianwei Yangchu to the largest customer Yum! China Holdings Co., Ltd. (hereinafter referred to as "Yum! China") and its related parties accounted for 29.95%, 30.2% and 30.72% of the operating income respectively.

In this regard, Qianwei Yangchu said that as a T1 supplier of Yum! China, Qianwei Yangchu has a stable cooperative relationship with Yum! China, but there is still the risk that Yum! China will reduce orders or even terminate cooperation in the future, which will lead to a decline in the operating performance of Qianwei Yangchu.

In recent years, the suppliers of Qianweiyang Kitchen are more concentrated.

From 2017 to 2019, the purchase amount of Qianwei Yang Chef from the top five suppliers was 176.229 million yuan, 199.4039 million yuan and 261.8332 million yuan respectively, accounting for 48.12%, 46.14% and 47.05% respectively in the same period.

six

The total fundraising exceeds 409 million yuan, which will increase the production capacity by 80%.

With this listing, Qianwei Yangchu plans to raise 409 million yuan, which will be used to invest in "Xinxiang Qianwei Yangchu Food Co., Ltd. Food Processing Construction Project (Phase III)" and "Headquarters Base and R&D Center Construction Project" respectively.

Among them, the "Xinxiang Qianwei Yangchu Food Co., Ltd. Food Processing and Construction Project (Phase III)" plans to use 377 million raised funds, and the planned construction period of the project is 24 months. The implementation subject is Xinxiang Qianwei, a wholly-owned subsidiary of Qianwei Yangchu. The project has a total land area of 35,288 square meters and a total construction area of 53,760 square meters, including 30,000 square meters of food processing workshops (double floors) and 23,760 square meters of three-dimensional cold storage. After the completion of the project, the production scale of quick-frozen rice products with an annual output of 80,000 tons will be formed.

It is worth noting that in 2019, the existing production capacity of Qianweiyang kitchen products was 99,200 tons, that is, the new production capacity of the above projects accounted for 80.65% of its existing production capacity.

Qianweiyang Kitchen said that after the above-mentioned projects are completed and put into production, the overall capacity utilization rate of the company will reach over 90% by then. Considering the seasonality of product sales and the gradual increase of market concentration of large-scale quick-frozen noodle rice products, the issuer’s new capacity increase will basically be digested.

On the other hand, Qianweiyang Chef also admits that the investment projects with raised funds fail to achieve benefits as scheduled, or the market situation changes unpredictably after production, or the company cannot effectively explore new markets. After capacity expansion, the company will have certain risks of unsalable products or idle capacity.

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Wonderful review of the past

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This article first appeared on WeChat WeChat official account: Jinzhengyan. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

CCTV News:Recently, influenza is in a seasonal epidemic period. Then, what is the current and future epidemic situation of respiratory infectious diseases in China? What should I do if I get respiratory infectious diseases? In view of the public concern about the hot issues of respiratory disease prevention and treatment, let’s understand them one by one.

According to the influenza surveillance data released by the China Center for Disease Control and Prevention, at present, more than 99% of the influenza detected in the northern and southern provinces are H1N1. Then, let’s first take a look at the current highest incidence of swine flu.

Question: What is H1N1?

Influenza viruses are divided into four types: A, B, C and D. Influenza A, which appears most frequently recently, is highly contagious and easily spreads among people, resulting in a cluster epidemic. Influenza virus is easy to mutate and cause a wide range of epidemic. Although influenza A and common cold are both respiratory infectious diseases, their symptoms are quite different.

The typical symptom of swine flu is sudden high fever. Generally, the body temperature can reach 39-mdash on the second or third day after symptoms appear. 40℃, accompanied by chills, obvious headache, muscle and joint pain, fatigue, loss of appetite and other systemic symptoms, but also cough, sore throat, stuffy nose, runny nose and other respiratory symptoms. For children, the symptoms may be different from those of adults.

Five types of high-risk groups are easy to develop into severe cases.

Experts say that H1N1 is a self-limiting disease, and most people can heal themselves in about 7 days, but it is easy to cause complications for some people, such as bacterial pneumonia, necrotizing encephalopathy and myocarditis.

According to the influenza diagnosis and treatment plan issued by the National Health and Wellness Commission, five types of high-risk groups are very easy to develop into severe cases, so we should attach great importance to it and detect and treat it as soon as possible. These five groups of people include:

Children under 5 years old (children under 2 years old are more likely to have serious complications);

Age ≥ 65-year-old people;

Accompanied by the following diseases or conditions: chronic respiratory diseases, cardiovascular diseases (except hypertension), nephropathy, liver diseases, blood system diseases, nervous system and neuromuscular diseases, metabolic and endocrine system diseases, malignant tumors, immunosuppression, etc.

Obese (BMI greater than 30);

Pregnant and perinatal women.

How to use the medicine when the flu is "recruited"?

According to experts, once symptoms such as upper respiratory tract infection and fever appear, you should grasp the gold for 48 hours, check yourself in time or go to the hospital for treatment. With the increasing number of people infected with influenza, how to take anti-influenza drugs oseltamivir and mabaloxavir has also attracted much attention.

Li Dong, chief physician of Beijing You ‘an Hospital, once said that the advantage of mabaloxavir is that it only needs to be used once, while oseltamivir needs to be taken twice a day for five days. In addition, mabaloxavir is approved by the state for people aged 5 and over. Because its effectiveness and safety have been verified for many years, oseltamivir can be used for children over 1 year old, even under special circumstances, if doctors think that the risk of influenza is high, they can also use oseltamivir.

No matter what choice you make, the doctor suggests that both of them are prescription drugs and must be used under the guidance of a doctor or pharmacist. Many people regard oseltamivir as a "specific drug" against influenza A and B viruses, but some people are worried that if oseltamivir is eaten too much, it will lead to drug resistance.

Question: Will oseltamivir be resistant?

Director Li Dongzeng said that no obvious drug resistance has been detected at present, but it is still necessary to emphasize rational drug use and not to stop drug blindly and prematurely. Because some people may feel that their symptoms have eased after using it for a day or two, they stop taking the medicine. If they stop taking the medicine too early, the virus in their bodies may not be removed, and drug resistance will easily occur at this time, so it must be enough for routine use for 5 days.

Why should children use antitussive drugs with caution?

Cough is a common manifestation of respiratory tract infection. The National Health and Wellness Committee introduced at a recent press conference that children should use antitussive drugs with caution, and many people have some doubts about this. Why should children use antitussive drugs with caution?

Xu Baoping, chief physician of Beijing Children’s Hospital affiliated to Capital Medical University, said that cough is actually a normal physiological reflex, and its main purpose is to help expel sputum and pathogenic microorganisms secreted in the airway. However, antitussive drugs inhibit cough, which is not conducive to the discharge of sputum. However, careful use does not mean that it must not be used. If the child has a particularly severe dry cough, it can be used for a short time. As the course of the disease progresses, he may soon become coughing with phlegm. At this time, it is necessary to change the medicine in time and replace the antitussive drugs with expectorants.

Experts say that if children have the flu, using antitussive drugs may cover up some symptoms and even induce some other diseases. Even if you choose to use antitussive drugs, try to choose non-dependent drugs and take them according to your doctor’s advice.

Can you take a bath after suffering from swine flu?

Recently, the topic of "A woman with H1N1 flu can’t move her hands and feet after taking a bath for 4 days" rushed to the online hot search, which triggered netizens’ attention and heated discussion. So can you take a bath after suffering from swine flu?

Zhou Qingtao, deputy director of the Department of Respiratory and Critical Care Medicine of Peking University Third Hospital and director of the Department of Critical Care Medicine, said that generally speaking, if the fever of H1N1 has gone down or the condition has improved, you can take a bath, pay attention to the appropriate water temperature, dry your body in time after bathing, and pay attention to keeping warm so as not to aggravate the condition. Bathing is not recommended for those patients who are suffering from fever or serious illness, which may lead to aggravation and even danger.

　　CCTV News:At present, the COVID-19 epidemic is still spreading around the world, which has an impact on the world economy. China’s measures to stabilize foreign trade and foreign investment are not only conducive to the healthy development of China’s economy, but also to the prosperity and stability of the world economy. When it comes to the economy, we continue to see changes in the figures.

　　Data 1: an increase of 1.4%.According to the latest data from the General Administration of Customs, from January to May this year, the total value of China’s foreign trade import and export was 11.54 trillion yuan. Among them, exports in May reached 1.46 trillion yuan, up by 1.4%, continuing the positive growth trend of last month. Experts said that this is mainly because the epidemic prevention and control in China has been further consolidated, and foreign trade enterprises have taken the lead in resuming work and production in adversity, meeting the global product demand and forming a strong support for exports.

　　Data 2: Over 90%.Foreign trade exports continue to grow, and imports are also actively expanding. Today (7th), there are still 150 days before the opening of the 3rd China International Import Expo, and preparations are being stepped up. Up to now, the contracted exhibition area of China International Import Expo(CIIE) Enterprise Business Exhibition has exceeded 90% of the planned area. Some exhibition areas have become saturated, and even "one is hard to find".

　　Data 3: an increase of 3.9%.While the foreign trade data improved, domestic trade continued to improve steadily. According to the latest data of National Railway Group Co., Ltd., in May, the national railway freight volume was 299 million tons, up 3.9% year-on-year, and the average daily freight volume increased by 8.5% month-on-month, maintaining a high operation and sustained growth.

　　Data 4: The wheat harvest is nearly 60%. According to the latest agricultural dispatch of the Ministry of Agriculture and Rural Affairs, the wheat harvest in China’s main producing areas has been accelerated at 10 million mu per day for 10 consecutive days, and the progress of wheat harvest has been nearly 60%, covering an area of more than 190 million mu. Due to timely pest control and field management, the quality of wheat this year is generally better than normal.

China is the largest fruit province, which has been underestimated for a long time. The original old artist’s nine lines are included in the topic # 55 contents of Scenery.

When it comes to the topic of fruit freedom, it seems that northerners are not as high-pitched as southerners. They envy the freedom of litchi in Guangdong and the large number of civilians in Guangxi, and durian and cherries are far apart.

Once someone in the circle of friends basks in the big and sweet kiwifruit, they envy at the bottom and say, "You southerners are so happy and tearful!" It is embarrassing to turn to the origin of kiwifruit. Unexpectedly, Shaanxi talents are the bosses who sit facing south and have the last laugh.

△ Shaanxi kiwifruit, hidden at a good price. /Weibo screenshot

Many people don’t know that Shaanxi, a hidden fruit province in the north, is definitely going to take the lead. In most people’s minds, Shaanxi may be blurred by carbohydrate and the Loess Plateau. In fact, it is "the largest fruit province in China"-although the fruit output is not equal to that of Shandong, according to the data released by Shaanxi Provincial Bureau of Statistics, the total orchard area in Shaanxi Province is as high as 17,317,200 mu, ranking first in the country.

Looking at the resume of Shaanxi fruit, these figures are amazing: the planting area and output of apples and kiwifruit in Shaanxi ranks first in the world, the cherry area ranks second in the country and the grape ranks third in the country. One out of every seven apples and five kiwifruits in the world comes from Shaanxi.

No wonder Shaanxi people don’t care about the freedom of cherries of southerners. They have already returned home with sweet and cheap apples and kiwis. When many people cry for a five-dollar kiwi fruit in New Zealand, Shaanxi people smile without saying a word. You know, they only sell for four or five dollars a catty.

△ Sitting at the top of the national fruit freedom contempt chain, Shaanxi people must have a seat.

China is the first fruit province, why is it?

When it comes to Shaanxi, the impression of the Loess Plateau in my mind is really profound, which is 108,000 miles away from the imagination of the first fruit province.

If you spread out the map and look at Shaanxi carefully, you won’t cause such misunderstanding. Shaanxi is located in the middle of Chinese mainland, and China’s "geodetic origin" is located in Jingyang, Shaanxi.

If Guangxi, a major fruit province, is included horizontally, then Shaanxi is absolutely vertical. Shaanxi has a long and narrow terrain, which is short from east to west and long from north to south, just spanning eight latitudes, including wet, semi-humid, arid and semi-arid areas, and three temperature zones, such as middle temperate zone, warm temperate zone and subtropical zone.

△ The long and narrow Shaanxi is all-encompassing. /google map

Usually, for the convenience of memory, we will say that Shaanxi is like "three provinces". Beishan and Qinling divide Shaanxi into three geographical plates with great differences-the northern Shaanxi is the loess plateau that everyone remembers the most, the Guanzhong in the middle is the plains thousands of miles away, and the southern Shaanxi is a warm and rainy mountain.

In Shaanxi, the scenery and folk customs between the north and the south are very different. From north to south, you can see the unique landforms of China-you can see the boundless yellow sand and mud, the towering Qinling Mountains, and the endless grasslands and paddy fields with white walls and black tiles …

△ There is also a "small Jiangnan" style in southern Shaanxi. /vision china

The complex climate, rich soil, sufficient light and precipitation give fruits unique nutrients.

Seen from north to south, the Loess Plateau in northern Shaanxi seems to be full of valleys and valleys, and the soil is loose, so it is difficult to grow crops and grains. However, the temperature-loving and cold-resistant apples are adapted to such an environment-high altitude, sufficient sunlight, thick soil layer, neutral and alkaline, and the temperature difference between day and night is large, pests and diseases are not suitable for reproduction, and the fruit has high sugar storage and stronger flavor.

△ Shaanxi mountain apples are too tempting. /tuchong creativity

Shaanxi is definitely a proper apple province. "Red Fuji is rooted in the loess slope" has been sung into the lyrics of "Xintianyou" in northern Shaanxi. Astronaut Tang Hongbo ate Shaanxi apples at the China Space Station.

The Loess Plateau is the only region in the world that meets the seven meteorological indicators of the best apple breeding area. By the end of 2020, the total apple planting area in Shaanxi reached 9,302,700 mu and the output reached 11,852,100 tons.

△ Shaanxi apples have become the fruits of astronauts.

If northern Shaanxi is Guoguo Hong, kiwifruit must have dyed the Guanzhong area green.

Guanzhong is surrounded by the most developed Weihe River system in the northwest. Zhouzhi in Xi ‘an and Meixian in Baoji are under the main peak of Qinling Mountains. They belong to temperate continental monsoon climate, with fertile soil, high organic matter content, sufficient sunshine time and superior ecological conditions, which make the kiwi fruit juice water grown here sweet and rich, soft and dense, and the taste is sometimes described as a mixture of strawberries, bananas and pineapples.

△ Zhouzhi and Meixian are the hometown of kiwifruit. /tuchong creativity

Of course, in such a superior Guanzhong plain, its fruit types also occupy the C position in Shaanxi-almost every county in Xi’ an has a fruit signboard to play.

Take Lintong as an example. Pomegranate and fire crystal persimmon here are the most irreplaceable fruit categories, and they have always been the tribute of the emperor.

△ Lintong Pomegranate and fire crystal persimmon are representatives of Shaanxi scenery.

The peaches in Weinan, Xianyang, Baoji and other places in Guanzhong area are also a must. According to the color of the pulp, they are divided into three types: yellow, white and red. The meat is tender and sweet as honey.

Hutai No.8 grape in Huxian county looks like colored glass at first sight, and it is like agate when it is clustered. It is described by local people as "it will be sweet to the same place after eating".

△ Guanzhong Peach and Hutai No.8 are so sweet that people are spinning around.

To the mountainous area in southern Shaanxi, it must be the yellow of tangerine. Located in the south of Qinling Mountains and adjacent to Sichuan Basin, Hanzhong Chenggu is blessed with the moist Han River, high terrain in the north and low terrain in the south, deep soil layer and mild climate. The citrus grown here is delicate and sweet.

Further to Ankang in the east, there are white river papaya, which is called "Qiandao Lake in Shaanxi Province". There is a vast expanse of smoke and plenty of water to nourish the surrounding area. The fresh and sweet loquat here does not lose the warmth of southern fruits.

△ Oranges born in Huainan are oranges, and the mountainous areas in southern Shaanxi are suitable for planting tangerines. /tuchong creativity

How do we eat in Shaanxi fruit stalls all year round?

Others travel to Shaanxi on the surface of carbon water, but the old artist thinks that it may be an excellent route to travel to Shaanxi according to the fruits of the four seasons.

If Guangxi is a fruit basket, Shaanxi must be a long and narrow fruit stall, which covers a wide variety from north to south, and we can find the fruits we want all year round.

In spring, the strawberries in Chang ‘an are just mouth watering in February. In April, on the north slope of Bailuyuan, cherry blossoms are everywhere. After Qingming, the trees are covered with bright red cherries. Those who have eaten Shaanxi cherries can really understand why Shaanxi people don’t care about the freedom of cherries.

△ The cherries in Bailuyuan make people forget cherries. /tuchong creativity

Summer is the season to eat melons. Watermelon in Dali is famous for its pulp, sweet taste, plenty of water and rich nutrition. It is an artifact for people in Xi ‘an to relieve summer heat.

Yanliang, Xi ‘an is not only a flight base, but also the melons here are as famous as it, soft and juicy, with fine meat and crystal clear. The "continuous melon" mentioned in the Book of Songs refers to it.

△ Yanliang Melon must have a name.

Near autumn, no one in Shaanxi can refuse the "purple pearl" grapes in Huxian County.

According to legend, Zhang Jian went to the Western Regions in the Han Dynasty to "take Putao (grapes) from Dawan and plant them next to the Palace Museum". This was the first recorded grape introduction event in history, and Shaanxi and Gansu became the distribution center of China grapes, scattered all over Shaanxi. Linwei District of Weinan has a modern grape industrial park covering an area of 200,000 mu, which is called "the hometown of grapes in China".

Chang ‘an during the Silk Road period is undoubtedly the highlight moment of Shaanxi fruit in history. Pomegranate also settled in Lintong. Lintong Pomegranate, the ancestor of China pomegranate, has a large skin, rich seeds and juicy juice, and bright colors like rubies. Bai Juyi’s poem praised it well: "The blood cells in the sunshine will drip to the ground, and the wind will turn the flame to burn people."

Fire crystal persimmon was a leader among persimmons before he went out of The Longest Day In Chang’an. His skin was thin, seedless, fine, soft, waxy, delicious and sweet. It became the latest standard to suck fire crystal persimmon while eating mutton in a basin in Xi ‘an. You can suck "a nest of honey" by inserting a straw.

And if you want to taste sweet persimmon, Fuping persimmon in Weinan is indispensable. It is recognized as the most suitable variety for making persimmon. When it is hung and dried naturally, when it is covered with icing, you can eat soft and flexible persimmon.

△ Fu Ping persimmon is sweet to the heart. /tuchong creativity

At the junction of autumn and winter, Dali winter jujube came.

The skin is thin and crisp, the flesh is sweet and crisp, and you can hear the crunchy sound when you bite it. Dali winter jujube also had a wide range of output as early as the Western Han Dynasty, and it was also presented to the court in the name of local tribute, and it was a special tribute to the royal family during the Kangxi period.

△ Dali winter jujube is refreshing, crisp and sweet.

Yanliang and Pucheng crisp pears are also categories that can’t be missed. They are called "mineral water growing on trees". The fruit is big and small, fresh and juicy. Besides fresh food, it can also be processed into pear wine, pear paste and canned food.

Shaanxi is more than just the fruit varieties mentioned above. When it comes to nuts such as red dates, walnuts and chestnuts, Shaanxi people are as straight as their backs.

Except for subtropical and tropical fruits, there are basically fruits in the north and south areas in Shaanxi. According to incomplete statistics, there are nearly 52 varieties of fruits in Shaanxi, large and small, and they are not the same all year round. Isn’t this a realistic version of "fruit liankan"?

△ Shaanxi people can play the real version of the fruit.

We Shaanxi people were raised by fruits.

Perhaps the most frequently heard news is the unsalable fruit in Shaanxi. The fruits in Shaanxi are indeed unsalable year after year, and farmers often fall into "the trouble of harvest"-"the vineyard farmers in Liquan are worried that the grapes are ripe, but no merchants are interested." "Xianyang has a bumper harvest of 10,000 mu of watermelon, but it has dropped to about 3 cents a catty, and no one has come to buy it. The melon farmers are dying."

△ In this "era of looking at faces", the slow sales of fruits in Shaanxi are distressing. /Weibo screenshot

After going to college in Shaanxi, you will understand the welfare of "giving away fruits for nothing".

Recently, there was a news screen. Shaanxi Normal University distributed more than 5,000 watermelons free of charge to more than 18,000 students in the dormitory. Pomegranate trees and persimmon trees are planted on campus, and the fruits that teachers and students often eat are persimmons, loquats, pomegranates and so on.

Nowadays, even the most common apples cost seven or eight dollars to eat in some places. Fruit freedom seems to be getting rarer and rarer. Some people have probably converted it. Shaanxi, a big fruit province, produces about 25 kilograms of fruit for everyone in the country in one year.

The fiery pomegranate flower has become the city flower of Xi ‘an. Walking on the streets of Xi ‘an, you can meet a pomegranate tree in a few steps. The fruit stall sign on the street reads "Lintong pomegranate is one yuan, pomegranate juice is ten yuan and three bottles". To outsiders, this price is like Shaanxi people eating fruit, as if it doesn’t cost anything.

△ Shaanxi people eat fruit, as if they really don’t spend any money./Weibo screenshot

Of course, the fruit freedom of Shaanxi people is not born effortlessly.

Just like the 10,000-mu apple orchard growing on the Loess Plateau, it relies on the hands of Chinese people. According to statistics, nearly 10 million mu of apples in Shaanxi can increase the forest coverage rate of the whole province by 3 percentage points, and the Loess Plateau is getting greener and greener, and the credit of fruit farmers is definitely indispensable.

△ The expansion of Shaanxi fruit industry belt has also made Shaanxi green.

One-sixth of the arable land in Shaanxi is orchards, and many towns and villages get rich by growing fruits.

During the harvest season, 75% of the winter jujube in Dali, the first county in China, will be bought out by merchants all at once, and fruit farmers can receive more than 20,000 yuan per mu on average. At present, there are 83,000 jujube farmers engaged in the winter jujube industry in Dali, with an increase of 60,000 yuan per household and an output value of about 5 billion yuan.

The planting area of kiwifruit in the province is 920,000 mu, and the output is 1.16 million tons, ranking first in the country. According to statistics, in 2020, the per capita disposable income of farmers in Meixian County reached 14,895 yuan, of which 80% came from the kiwifruit industry.

△ Getting rid of poverty and getting rich by fruit, Shaanxi people can really.

Nowadays, the apples in Shaanxi are not limited to the original 36 north latitude line north of Weihe River, but have "expanded northward and entered westward" for one or two hundred kilometers each, and came to the west of Baoji and the north of Yan ‘an.

The planting of winter jujube also expanded 400 kilometers north to Yulin, and kiwifruit "expanded eastward and moved southward". Now Weinan, Xi ‘an, Xianyang, Baoji in the northern foot of Qinling Mountain, and even southern Shaanxi in the southern foot of Qinling Mountain are vigorously planting kiwifruit.

It can be said that the fruits of Shaanxi people are free, and four points are doomed, and six points rely on hard work. They really created an enviable fruit landscape with their hands.

△ Shaanxi’s fruit area has expanded, and fruit farmers have made great contributions.

Shaanxi, which is not economically obvious, has diverse customs and humanities. People in northern Shaanxi are considered to be generous, simple and honest, people in Guanzhong are informal, people in southern Shaanxi are inclusive, and Zhong Ling is graceful.

Shaanxi fruits present a rich territory due to their diverse styles, but they always have the same characteristics-the fruits here are as low-key as Shaanxi people, without exquisite packaging and grandstanding marketing.

However, it is superior to a large quantity of delicious food, and the price is friendly to the people. It silently supports the fruit basket of 1.4 billion Chinese, and when everyone cries that there is no fruit freedom, it quietly surprises everyone.

△ Shaanxi people rely on fruit freedom to quietly surprise everyone. /tuchong creativity

References:

Neglected Shaanxi Fruit Life Travel Network

Didn’t expect that, did you China is the largest fruit province, but Shaanxi? Authentic scenery

Who is the first fruit province in China? Produce 25 Jin of fruit for every Chinese every year.

Shaanxi Apple Niu Jinpeng Going to the World

This article is the original content of the signing account [Nine Lines] of Netease News Netease New Humanity Wave Plan, and it is forbidden to reprint it at will without the authorization of the account.

Do you like Shaanxi fruit?

Zhou Zhiruo

Edit | Zhou Zhiruo

Typesetting | Xie Wuji

Proofreading | Wu Yuyan

The pictures in this article are from the Internet.

Original title: "China’s largest fruit province has been underestimated for too long"

Read the original text

Firmly take the road of statistics according to law in the new era and new journey

-Commemorating the 40th anniversary of the promulgation of the Statistics Law of the People’s Republic of China.

　　December 8th is a special day engraved in the hearts of every statistician in China. Forty without confusion. Forty years ago today, the Third Session of the Sixth the NPC Standing Committee deliberated and passed the Statistics Law of the People’s Republic of China. Since then, China’s statistical work has entered a scientific development track with laws to follow and laws to govern. On the 40th anniversary of the promulgation of the Statistics Law, we would like to pay high tribute to the national statisticians who have worked hard and made unremitting efforts for the scientific development of statistics!

　　40 years of hurricane and rain, 40 years of enthusiasm. Over the past 40 years, under the strong leadership of the CPC Central Committee, statistical agencies at all levels and the vast number of statisticians have earnestly studied the statistical law, strictly abided by it, and thoroughly implemented it. The construction of statistical rule of law has achieved a continuous leap from the beginning to the development and deepening, and the ability and level of administering statistics according to law have been continuously improved, which has effectively promoted and guaranteed the sustained and healthy development of the statistical cause. We have established a relatively complete statistical organization system in accordance with the law, and formed a government statistical system composed of the National Bureau of Statistics and its investigation teams, local government statistical agencies and departmental statistical agencies, with clear responsibilities and reasonable division of labor, and a high-quality professional statistical team; We have established a scientific and applicable statistical investigation system based on China’s national conditions and in line with international practices, successfully carried out major national conditions and national strength surveys and various routine statistical investigations, and provided a large amount of statistical information and advice to the party, the government and all sectors of society; We have established a statistical production mode supported by modern information technology according to law, and basically realized the electronic, networked and intelligent collection, transmission, processing, storage and publication of basic data of national statistical investigation projects; We have established a high-quality and efficient statistical service system in accordance with the law, and formed a government statistical information dissemination system composed of websites of government statistical agencies, news media such as internet, television, radio, newspapers and periodicals, statistical publications, statistical archives and other channels.

　　Especially since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has attached great importance to statistical work. The General Secretary of the Supreme Leader has made many important speeches and instructions on statistical work, and the Central Committee has successively issued important statistical reform and development documents such as Opinions on Deepening the Reform of Statistical Management System and Improving the Authenticity of Statistical Data. The statistical department resolutely implemented the spirit of the instructions of the important speech of the Supreme Leader General Secretary and the decision-making arrangements of the CPC Central Committee, built the foundation of the rule of law, exercised the power of the rule of law, and accumulated the trend of the rule of law, and achieved major changes in the construction of statistical rule of law. We firmly hold the "bull nose" of the responsibility system, establish and improve the responsibility system for preventing and controlling statistical fraud in statistical institutions, promote the establishment of the responsibility system for preventing and controlling statistical fraud in various regions and relevant departments in the State Council, and promote the implementation of the party and government responsibility for preventing and controlling statistical fraud; Focusing on the performance of statistical statutory duties, the management of statistical violations of laws and regulations, and the improvement of statistical data quality, we carried out the first round of regular statistical inspectors in 31 provinces (autonomous regions and municipalities), Xinjiang Production and Construction Corps and 12 the State Council departments, and carried out statistical inspectors in some regions and departments. "Looking back" and special statistical inspectors; We continue to strengthen statistical law enforcement, adhere to smooth reporting channels, strict field verification, and serious accountability. While strengthening normalized law enforcement, we have organized nationwide special rectification and treatment of statistical fraud and statistical fraud, which has formed a powerful shock; We accelerated the revision and formulation of statistical laws and regulations, and the State Council promulgated the "Regulations on the Implementation of Statistical Law", and the statistical law (revision) was included in the legislative plan of the 14th the National People’s Congress Standing Committee (NPCSC);We have carried out in-depth publicity on law popularization, promoted the inclusion of statistical methods in the compulsory courses of education and training of leading cadres in party schools and administrative colleges at all levels, and carried out publicity and education activities on statistical rule of law in various forms. Through unremitting efforts, the good atmosphere of attaching importance to supporting statistics and fearing the legal authority of statistics has become increasingly strong, the legal foundation of statistical work has become more solid and stable, and statistical work has been more standardized, orderly, transparent and efficient under the track of the rule of law.

　　The 20th National Congress of the Communist Party of China drew a grand blueprint for building a strong country and rejuvenating the nation, and made major decisions and arrangements for adhering to the rule of law in an all-round way and promoting the construction of China under the rule of law in the new era and new journey. We should take the opportunity of commemorating the 40th anniversary of the promulgation of the Statistics Law, thoroughly study and implement the spirit of the 20th Party Congress, deeply study and stick to the supreme leader’s thought of rule of law, and firmly follow the road of statistics according to law in the new era and new journey.

　　We must always uphold the overall leadership of the party. The fundamental reason why the statistical rule of law construction has achieved remarkable results and achieved major changes lies in the strong leadership of the CPC Central Committee and the scientific guidance of the supreme leader’s rule of law thought. To take the road of statistics according to law in the new era and new journey, we must unswervingly adhere to the party’s overall leadership over statistical work and the construction of statistical rule of law, consciously unify our thoughts and actions with the supreme leader’s thought of rule of law, the spirit of the instructions given by the general secretary of the supreme leader on statistical work and the decision-making arrangements of the CPC Central Committee on statistical reform and development, and always put statistics according to law and rule by law into the overall development of the party and the country to plan, position and promote.

　　We should make every effort to improve data quality. The quality of statistical data is the lifeline of statistical work. In the new era and new journey, to take the road of statistics according to law, we must always take the protection of statistical data quality as the fundamental task of statistical rule of law construction, resolutely maintain the order of statistical work, effectively ensure that statisticians of statistical institutions independently exercise their functions and powers of statistical investigation, statistical report and statistical supervision according to law, and constantly purify the statistical ecological environment to ensure that statistical data sources are clean and clear.

　　We must carry forward the spirit of struggle. Statistical fraud and fraud are the biggest corruption in the field of statistics. To take the road of statistics according to law in the new era and new journey, we must consistently and resolutely fight against all statistical violations, resolutely show our swords to statistical fraud and falsification with the courage to fight, comprehensively consolidate the quality foundation of statistical data with the skill of being good at fighting, remove stubborn diseases that hinder the long-term healthy development of statistical undertakings with the determination of cutting edge inward, promote problem solving with the spirit of great self-revolution, and continuously enhance the powerful endogenous power of statistical rule of law construction.

　　We should give full play to the function of statistical supervision. Statistical supervision is an important part of the supervision system of the party and the state. In the new era and new journey, to take the road of statistics according to law, we must play the role of statistical supervision more effectively and provide a solid statistical guarantee for comprehensively administering the party strictly and promoting high-quality development. It is necessary to give more effective play to the role of statistical inspectors in compacting their responsibilities and promoting implementation, and make overall plans for a new round of statistical inspectors; More effectively play the deterrent role of statistical law enforcement in finding problems and severely punishing them, and always maintain a high-pressure situation of cracking down on statistical fraud and fraud; We will play a more effective role in promoting the establishment of an organic and coordinated mechanism between statistical supervision and other supervision, and form a strong joint force to prevent statistical fraud.

　　It is necessary to constantly consolidate the foundation of statistical rule of law. Legislation is the primary link and important foundation of the rule of law, and law popularization is the basic project of the rule of law. To take the road of statistics according to law in the new era and new journey, we must adhere to scientific legislation, abide by the law by the whole people, and consolidate the foundation of statistics according to law and rule by law. It is necessary to further improve the statistical legal system, accelerate the revision process of the Statistics Law, study and promote the legislative work of folk statistical investigations, and adhere to the mutual connection and mutual promotion of statistical legislation and statistical reform and development; It is necessary to continue to strengthen the publicity and education of leading cadres, statisticians, statistical survey objects and other key groups in the rule of law, pay attention to strengthening the training of statistical laws and regulations for grassroots personnel, and let the concept of statistics according to law and governance according to law take root at the grassroots level.

　　The journey to Wan Lifeng is full of energy, and we will start again with a heavy responsibility. Let’s unite more closely around the CPC Central Committee with the Supreme Leader as the core, be confident and self-reliant, be upright and innovative, work hard and move forward bravely, further promote the rule of law by statistics, promote statistical modernization by the rule of law, and help Chinese modernization by statistical modernization!　

Anhui Education Secret Division [2021] No.50

Education bureaus of cities and counties (cities, districts), Anhui Normal University:

According to the opinions of the Ministry of Education and other four departments on realizing the effective connection between consolidating and expanding the achievements of poverty alleviation through education and rural revitalization (J.F. [2021] No.4) and the Notice of the General Office of the Ministry of Education on Doing a Good Job in the Directional Training of Excellent Teachers in Underdeveloped Areas in Central and Western China in 2021 (Teacher’s Office [2021] No.3), the Ministry of Education has implemented a special plan for the Directional Training of Excellent Teachers since 2021. Normal universities directly under the Ministry of Education and normal colleges at the undergraduate level in the province undertake the task of enrollment and training, and adopt the way of exempting tuition fees, paying accommodation fees and subsidizing living expenses during school study, so as to train a group of outstanding teachers for primary and secondary schools such as the original concentrated contiguous poverty-stricken counties and the national key poverty alleviation and development counties. We will do a good job in the directional training of outstanding teachers in our province in 2021 as follows:

I. Scope of implementation

According to the documents of the Ministry of Education and the declaration of various places, the implementation scope of the special project for excellent teachers in our province in 2021 (hereinafter referred to as "oriented counties") is: Lixin County of Bozhou City, Dangshan County, Xiaoxian County, Lingbi County and Sixian County of Suzhou City, yingdong district, Linquan County and Funan County of Fuyang City, Shouxian County of Huainan City, Yu ‘an District, Huoqiu County, Jinzhai County and Shucheng County of Lu ‘an City.

Second, the enrollment plan

In 2021, the high school starting point directional training plan for rural teachers declared by the excellent teachers’ special directional county in our province was transformed into the excellent teachers’ special plan, which was arranged by the Ministry of Education and the Provincial Department of Education in the national annual enrollment plan and issued separately in the total annual enrollment scale of colleges and universities.

(1) National Excellent Teacher Project. In 2021, there will be 72 national excellent teachers in our province, and six normal universities directly under the Ministry of Education will undertake the training task and recruit students for the whole province.

(2) Special programs for local excellent teachers. In 2021, there are 254 local excellent teachers in our province, and Anhui Normal University undertakes the training task. The enrollment plan is clearly defined to specific targeted counties and recruits students for the whole province.

Third, do a good job in enrollment.

(1) Strict admission management

Candidates who apply for the excellent teacher program must participate in the unified national college entrance examination in 2021, and they will be admitted in batches in advance in undergraduate courses. The admission score is not lower than the batch admission control score of the general enrollment school in principle. After the admission of normal students with excellent teachers, the household registration remains in the original household registration location, and they can move into the area where directional employment is located according to relevant regulations after graduation.

(2) signing a training agreement

1. National Excellent Teacher Project. After admission and before receiving the admission notice, the national excellent teachers’ special normal students must sign an agreement with the training school, the provincial education administrative department and the provincial rural revitalization work department. For students who refuse to sign the agreement, the relevant universities will cancel their special admission qualifications for excellent teachers. After graduation, the national excellent teachers’ students promised to return to the primary and secondary schools in our province to teach for 6 years.

2. Local excellent teachers. Normal students with local excellent teachers must sign an agreement with the training school and the directional county people’s government after admission and before obtaining the admission notice. After the agreement is signed, all parties shall perform their respective responsibilities and obligations according to the contents of the agreement. For students who refuse to sign the agreement, the relevant colleges and universities should cancel their special admission qualifications for excellent teachers. Normal students of local excellent teachers promised to teach in primary and secondary schools in Directional County for 6 years after graduation.

(3) Implementing jobs.

1. National Excellent Teacher Project. The Provincial Department of Education organized a two-way choice between the targeted counties and the required positions in the year when the normal students of the National Excellent Teachers College graduated, helping the normal students of the National Excellent Teachers College to implement the teaching schools. Directional county should do a good job of receiving and ensure that it has posts and posts.

2. Local excellent teachers. In the year of graduation, the targeted county that signed the agreement will do a good job of receiving the local teachers’ special normal students to ensure that they have posts and posts.

Fourth, do a good job in training

Training colleges and universities should set up a series of characteristic courses for normal students majoring in excellent teachers, strengthen the education of ideals and beliefs, lead normal students to deeply study and understand the important exposition of the Supreme Leader General Secretary on education, carry out the education of "four histories", guide normal students to establish correct views on history, nationality, country and culture, and cultivate their professional feelings of long-term and lifelong teaching. To cultivate colleges and universities, it is necessary to build a tripartite collaborative education mechanism with local governments and primary and secondary schools, actively use information technologies such as artificial intelligence to improve the quality of teacher training, and concentrate high-quality resources to support the training of normal students with excellent teachers.

Normal students with excellent teachers can refer to the relevant policies of public education for normal students when they graduate, and be exempted from the qualification examination of national primary and secondary school teachers to obtain the qualification of primary and secondary school teachers.

Five, do a good job in organizing the implementation.

(1) Strengthen enrollment publicity. Local education administrative departments, enrollment examination institutions, training colleges and middle schools should combine the actual situation of targeted counties, innovate publicity forms, and extensively carry out enrollment publicity of special programs for excellent teachers. The propaganda of local education administrative departments should be fully covered by every high school. In the registration stage, make full use of mainstream media and new media such as TV and radio stations, newspapers and periodicals, WeChat Weibo, etc., and deeply interpret the special targeted training policy for excellent teachers, so that the majority of candidates can fully understand the requirements, preparation and job security of targeted employment. In the stage of volunteering, we will actively publicize the admission methods of special programs, strengthen the guidance of candidates’ volunteering, and encourage outstanding students to actively apply for the exam by printing or pushing materials such as application guides, application instructions and enrollment brochures. Local education administrative departments, enrollment examination institutions and training colleges and universities should actively go deep into middle schools, provide candidates with face-to-face policy interpretations, and effectively improve the effectiveness of publicity.

(2) Strengthening the management of performance. The Provincial Department of Education, in conjunction with relevant departments, is responsible for the performance management of national excellent teachers’ special normal students, and the county (city, district) Education Bureau is responsible for the performance management of local excellent teachers’ special normal students to ensure that all graduates of excellent teachers’ special courses perform their duties.

Contact person: Zhao Miao, Teacher’s Office of Provincial Education Department, Tel: 0551-62822080.

Attachment 1: Special Plan for National Excellent Teachers in Anhui Province in 2021. xls

Attachment 2: Special Schedule of Local Excellent Teachers in Anhui Province in 2021. xls

education department of anhui

June 21, 2021

　　December 31st every year.

　　Shencheng two department stores

　　First Yaohan and New World City

　　Will extend business hours.

　　Fill up the festive atmosphere with fancy promotions

　　Ignite the enthusiasm of Shanghai’s commercial New Year consumption.

　　Yesterday was the last day of 2024.

　　These two main battlefields of Shanghai’s New Year’s Eve promotion

　　As usual, ushered in a steady stream of passengers.

　　Multiple concessions superimposed on government subsidies

　　Attract customers to be generous.

　　Consumption enthusiasm is high.

　　Constantly refresh sales records

　　Three floors inside the gold counter and three floors outside.

　　Someone spent 1.5 million yuan to purchase goods.

　　At ten o’clock yesterday morning.

　　First, Yaohan’s popularity is high

　　Gold jewelry counter

　　Be surrounded by three floors inside and three floors outside.

　　Traditional big promotion full coupon

　　A large part of the coupons sent went here.

　　On-site customers are exaggerating!

　　More customers throw more than 100 thousand yuan to buy gold.

　　Customer:

　　It’s quite exaggerated. I didn’t expect to buy gold and rob it.

　　Customer:

　　Buy up and don’t buy down.

　　customer

　　I bought clothes, bought more than 100 thousand, gave more than 60 thousand coupons, all turned into gold, bought bracelets and the like, and bought more than 77 grams.

　　Centralized cash register

　　Frequent large orders appear

　　Great promotion even attracted

　　Many merchants come to Shanghai to purchase goods.

　　The shot is 1.5 million!

　　customer

　　Bought more than 200 thousand, bought clothes, and bought all the sizes here.

　　customer

　　We are from Nantong, and we do both online and offline. Today, we came to purchase goods, and about 1.5 million yuan was earned, and we bought bedding and the like.

　　Yesterday was 2024.

　　The last day of the government’s trade-in subsidy

　　Catch up with the full coupon

　　There are long queues at cashier points specially opened by merchants.

　　Customer:

　　The preferential strength is three arrows, and Shanghai’s market supplements, enterprises and businesses.

　　Annual work summary

　　I bought a massage chair. The original price was 33,800 yuan. After taking part in the subsidy, I lost 2,000 yuan and gave more than 8,000 coupons.

　　Busy sporting goods counter

　　Pile up the stock

　　Sales records have also been constantly refreshed.

　　According to a salesperson, the sales on that day are equivalent to the usual quota of two or three months. "The sales on December 31 last year were 2.9 million yuan, and this year it is expected to be 4 million yuan."

　　Another salesperson told reporters that the sales on that day had reached the highest single-store sales in the country. "Today, our sales are about 3 million yuan."

　　Zhang Chenghong, deputy general manager of Shanghai First Yaohan, said.

　　Open for 3 hours on the same day, passenger flow and sales

　　Both have exceeded the level of the same period last year.

　　Shanghai No.1 Yaohan

　　Deputy General Manager: Zhang Chenghong

　　We expect that the passenger flow of this activity should have a double-digit growth compared with the same period of last year, and the sales should also be close to double-digit growth, which will bring a satisfactory end to the annual sales of our mall.

　　Do not close for New Year’s Eve.

　　Open for 4 hours, sales exceeded 20 million.

　　Last night in New World City on Nanjing Road.

　　It is also very lively.

　　The consumption enthusiasm of citizen tourists remains high.

　　Many people took advantage of the last hour to place an order with passion.

　　Stimulated by delayed closing and coupons

　　Everyone bought it happily.

　　It’s also for the self after a hard year.

　　The best new year gift.

　　The reporter saw at the scene.

　　Cosmetics, clothing, gold jewelry, etc.

　　Fully participate in discount promotion.

　　Even the watch counter participated in the discount this time.

　　Attract a steady stream of passengers.

　　The cashier has been waiting in line since it opened in the morning.

　　Customer:

　　Last month, it also had activities, about 79% to 20% off, and today it’s 77% off, and then I sent a sample.

　　Customer:

　　I bought a women’s watch two days ago, and my husband came to buy another one today because there is a discount.

　　A salesperson at the watch counter revealed that many guests took the year-end bonus to spend. "We basically sold more than 3 million watches in these two or three days and sold 50 watches."

　　Nanjing Road will be launched last night.

　　"Don’t close for the New Year"

　　Business hours of 31 merchants such as New World City

　　Will be extended to 0: 30 the next day.

　　The deputy general manager of New World shares told reporters.

　　Open for 4 hours that day.

　　Sales have exceeded 20 million yuan.

　　Shanghai New World Company Limited

　　Li Wei, Deputy General Manager

　　The climax is after 19: 00, because all the commodity discounts are superimposed again, and the coupon discount of 1000 for group purchase of 500 groups in the pedestrian street the day before is very strong. It is estimated that sales today will increase by about 15% to 20% compared with the same period last year.

　　New clothes in major business districts

　　Young people’s new year’s eve

　　In order to welcome the new year

　　Major business districts have put on festive new clothes.

　　In Xujiahui Huijin department store

　　Commercial landmarks such as Mira City.

　　Have designed a beautiful moral

　　Interior and exterior layout, interactive devices, etc.

　　Become a citizen to take pictures as a souvenir.

　　A good place to feel the atmosphere of the new year

　　Step into Huijin department store

　　The first thing you see is

　　"Spirit snake auspicious splendid New Year" beauty-aging device

　　This work comes from intangible cultural heritage.

　　—— Representative of Suzhou Paper-cut Provincial Projects

　　The hand of the inheritor Wu Yonglin

　　The snake body is designed in the shape of an "8"

　　It symbolizes wealth and good luck.

　　And the paper-cut pattern on the snake

　　Such as copper coins and peonies

　　It represents wealth and prosperity.

　　Not far from the city of Mero.

　　Also surrounded by a strong New Year atmosphere.

　　"Go to the new Forbidden City" and "Snakes turn to Qian Kun"

　　New year’s limited flash shop

　　There are also interesting chapter-knocking games.

　　Waiting for everyone’s participation

　　There are shopping malls.

　　Before the New Year’s Eve promotion

　　Launch a number of theme pop-up shop.

　　And immersive experience theater.

　　Many customers said

　　This new year’s eve approach is very novel

　　Customer:

　　It’s a way to welcome the new year’s eve. It’s newly opened here.

　　Customer:

　　I like this IP very much. I have been following it for more than ten years, so I came as soon as it was opened. It is also quite good to celebrate the New Year in this way.

　　Did Fang friends buy it in buy buy last night?

　　What gift do you give yourself and your family?

　　Welcome to the comment area to share your message ~

　　Reporter: He Xiao, Gong Haiyun, Gao Yuan, Li Dexiang, Cao Xiangyu, Chen Wenqing

A significant difference between the series models that are currently selling well and the 13 Pro series models is that the two models of the iPhone 13 Pro series have ProMotion technology based on dynamic screen refresh rate. With this technology, the screen refresh frequency of the iPhone 13 Pro series models can be adjusted freely between 10 times and 120 times per second, which is the function of dynamic high refresh rate.

iPhone 13 Pro Max

Because the official calibration price of the iPhone 13 Pro 128GB version is 7999 yuan, and the official calibration price of the iPhone 13 128GB version is 5999 yuan, that is to say, if users want to experience the iPhone 13 with dynamic high refresh rate, they need to spend more than 2000 yuan to buy the iPhone 13 Pro with ProMotion. If you are a user who has the ultimate pursuit of high refresh rate screen display effect, then this 2000 yuan can be said to have to be spent. So what is the experience of the ProMotion technology that can realize the dynamic high refresh rate function in actual use, and what are the differences compared with the traditional 60Hz standard refresh rate? Let’s take you to analyze it.

First of all, according to the official data released by Apple, the iPhone 13 Pro supports 12 refresh rate gears from 10Hz to 120Hz, of which the lowest gear is 10Hz, and the gears above 60Hz are 80Hz and 120Hz. Considering that few digital contents are presented in 80 frames, the 80Hz gear can be regarded as a transitional gear for system animation, while 120Hz is the refresh rate gear for iPhone 13 Pro system animation and high frame rate content display.

Introduction to ProMotion technology

This design enables the system animation and UI animation of iPhone 13 Pro to be displayed at a high screen refresh rate of 120Hz in most cases, which is very attractive to many users who are extremely fond of the smooth visual experience brought by the high screen refresh rate. However, some system animations of iPhone 13 Pro will also be displayed at 80Hz, which also makes some users feel dissatisfied.

In the actual measurement, by sliding the UI interface of the system, we can find that the display effect of the iPhone 13 Pro is very smooth in most cases, but the fluency will decrease when the interface with lower refresh rate is used in the display system settings. In addition, the iPhone 13 Pro is very smooth whether it is reduced from high refresh rate to low refresh rate or upgraded from low refresh rate to high refresh rate.

High refresh rate screen UI sliding effect display

Under the common 60Hz gear, Apple provides a wealth of refresh rate gears, which are 48Hz, 40Hz, 30Hz, 24Hz, 20Hz, 16Hz, 15Hz, 12Hz and 10Hz respectively. It can be seen that compared with the domestic Android flagship that emphasizes the high refresh rate experience, the iPhone 13 Pro pays more attention to the role of dynamic screen refresh rate technology in reducing the power consumption of mobile phones, and provides quite a few refresh rate gear options for this purpose, which also makes the battery life of the iPhone 13 Pro Max reach a quite excellent level among similar models.

With the help of ProMotion technology, iPhone 13 Pro can intelligently adjust the screen refresh rate according to the currently displayed content. In the actual test, we can find that when play online has 30 frames of online video, the rendering frame rate of iPhone 13 Pro is 30 frames. It can be considered that the video frame rate can be accurately identified and displayed at the corresponding screen refresh rate of 30Hz, thus achieving the purpose of reducing power consumption.

30-frame video picture setting

You can achieve a rendering frame rate of 30 frames when watching videos.

Similarly, when running a 120-frame game, the rendering frame rate of iPhone 13 Pro is 120 frames, which also accurately identifies the frame rate and displays it at the corresponding screen refresh rate of 120Hz, thus bringing users a smooth play experience.

120 frames game screen settings

Realize the rendering frame rate of 120 frames when running 120-frame games.

For users who want to get the ultimate visual fluency and have a unique preference for high frame rate content, it is necessary to choose the more expensive iPhone 13 Pro series models with ProMotion technology. For ordinary users, especially those who are not sensitive to the frame rate of digital content and have no professional needs, the iPhone 13 with 60Hz refresh rate screen is a cost-effective purchase choice.

1905 movie network news 　Since the release of domestic animated films, the box office has exceeded 100 million in a single day for a week in a row, and accumulated 1.5 billion before the deadline, ranking Top2 in the history of animated films. Recently, the film released the concept map of the scene, revealing nine scene design concepts such as Chentangguan, Loi Wo Temple Exterior, Chentangguan City Gate, Downtown, Dragon Palace Hall, Fishing Village, Nezha Iceberg, Mountain River Palace and Mountain River Country Map, revealing the grand and fantastic world view of the film, which is spectacular.

"Nezha" is based on the original "Romance of the Gods", and many settings of the film are based on the traditional culture of China, which is well documented. For example, the pattern of the figure costume combines the description of Shang Chao’s costume and the Romance of the Gods, and the image of the enchanted beast refers to the bronze statue of Sanxingdui. The map of mountains and rivers is inspired by China’s ancient novels and bonsai art, and each lotus leaf is a small world.

A lotus leaf embeds a world, and a teenager holds up a world. Behind a shocking art about "Nezha" is the ingenuity of making perfection and the consideration and revision of the design for thousands of times! The film inherits the hard-core quality of Chinese culture, is not afraid to break through the shackles of innovative expression, and has three heads and six arms to show its power, in order to get this great reputation!

　　[Introduction] American scholar Joseph Nye put forward the concept of "soft power", and the attraction of culture is an important part of it. Let’s take stock of 2016 and see how the "soft power" of China’s culture is constantly affecting the world.

　　The Supreme Leader’s Talk on Governing the Country is popular all over the world.

　　During the G20 Hangzhou Summit in 2016, what foreign journalists are most concerned about in the news center is whether they can get the book "The Supreme Leader’s Talks on Governing the Country". Shortly after the official opening of the news center on September 1, the "Supreme Leader’s Talk on Governing the Country" prepared by the organizer was taken into the airspace. China’s wisdom conveyed in the book deeply attracted Chinese and foreign journalists who came to interview.

　　Since its publication, The Supreme Leader’s Talk on Governing the Country has received sustained attention from the international community and aroused enthusiastic response. By the end of October, 2016, the book had been distributed over 6.2 million copies, including over 600,000 overseas copies, which achieved the highest overseas circulation record of Chinese political books in recent years, and also created the sales record of China’s book list varieties on Amazon.com in the United States.

　　Cao Wenxuan won the International Andersen Award, and China literature made the world sit up and take notice.

　　In April 2016, Cao Wenxuan won the "International Andersen Award", the highest honor in the field of international children’s literature, and achieved a zero breakthrough for China writers in this award. After winning the prize, Cao Wenxuan has always stressed on different occasions: "I am not a genius, but the overall level of China literature is constantly rising, providing a good platform for the world to see me."

　　Since the Nobel Prize in Literature was awarded to Mo Yan, a China writer for the first time in 2012, international literary awards have paid more and more attention to the development and breakthrough of China literature. Liu Cixin’s "Three-body" won the Hugo Award and was well received by overseas readers. Even US President Barack Obama brought a copy when he was on vacation in Hawaii.

　　Third, the translation project of China’s contemporary works has caused a whirlwind in the western publishing industry

　　In 2016, the translation project of China’s contemporary works organized and implemented by Publicity Department of the Communist Party of China achieved remarkable results. A large number of literary translations with profound thoughts, exquisite art and excellent production are striding out with the sincerity of the Chinese nation.

　　The writer Mai Jia has caused a "wheat whirlwind" in the western publishing industry. After his novel Decryption was published in western countries, it caused a great sensation and set a record for English translation and sales of contemporary literary works in China. "Decryption" not only won the market, but also won the praise of mainstream western media. More than 30 overseas mainstream media, such as The Wall Street Journal in The New York Times and BBC, reported on Mai Jia and his novel creation and gave high praise. Mai Jia said, "How we are infatuated with them today, they will be infatuated with us tomorrow. China’s works ‘ Go out ’ We must fight a protracted war with optimism. "

　　Four innovationsclassicThe overseas tour of traditional Chinese opera fascinates foreign audiences.

　　What kind of Peking Opera movie can make Japanese audiences crazy? Following the overseas premiere of the 3D panoramic Beijing Opera film Farewell My Concubine at Dolby Theatre in Hollywood, USA, Farewell My Concubine, which won the "Lumiere Award", was shown for several days in the China Art Film Week of Tokyo Film Festival. Japanese audiences are full of praise for China’s bold attempt to display the classic Peking Opera art with 3D film technology. Over the past year, the overseas tour of Peking Opera film Farewell My Concubine in the United States, France, Britain and other countries has made Peking Opera go further into the world.

　　In December 2016, I, Hamlet, which was arranged by Zhang Jun Kunqu Art Center, was invited by many overseas performance organizations to come to Shakespeare’s hometown to perform Hamlet, which is the most familiar to British people, with China’s iconic traditional opera form Kunqu. Zhang Jun not only adapted Shakespeare’s famous works with ancient Chinese words and the rigorous qupai meter of Kunqu opera, but also challenged the four professions of "life, beauty and ugliness" by himself, giving the ancient Kunqu opera fresh vitality and conquering the London audience.

　　Fifth, China’s online novels lead European and American "otaku" crazy "chasing more"

　　This matter, many people did not expect. That is, China’s online literature has successfully gone abroad and landed in the secondary position in Europe and America, and its influence is beyond many people’s imagination. On the websites such as Wuxiaworld and Gravity Tales, which mainly translate China’s contemporary online literature, many foreign readers can see the grand occasion of "chasing after" Xian Xia, fantasy, romance and other novels.

　　Many foreign translation groups upload countless English texts every day, while European and American "otaku" seriously write long comments on books they like/hate.

　　The online novel "Panlong" is over, and western readers are waiting in line below to thank for the translation.

　　China has a long history of culture, and there are countless ancient books left behind, among which many precious ancient books have been exiled overseas for various reasons. The publication project of the Catalogue of Overseas Chinese Ancient Books initiated by Zhonghua Book Company has been listed as one of the five major points in the work of sorting out and publishing ancient books in the 13th Five-Year Plan, which will awaken more and more Chinese ancient books sleeping in foreign libraries, and more and more precious Chinese ancient books scattered around the world will be re-published in various forms, and the family background of Chinese ancient books will become clearer and clearer.

　　In 2016, this project has received positive responses from libraries in North America. At present, 13 overseas book collection institutions have joined the project of Overseas Chinese Ancient Books Catalogue. Why should we make every effort to compile a complete Catalogue of Overseas Chinese Ancient Books? Because if you want to know the influence of China’s ancient books and Chinese traditional culture on overseas, just look at it.

　　When Tang Xianzu met Shakespeare, the binary stars of Chinese and Western cultures shone.

　　Four hundred years ago, two bright superstars fell in the human starry sky. They belong to the East and the West, but they are immortal giants in the history of literature. Through centuries, people still enjoy their spiritual creation in theaters and books. On December 6, 2016, Chinese and British experts and scholars gathered in Shanghai for the "Dialogue across Time and Space — — Sino-British seminar to commemorate the 400th anniversary of the death of Tang Xianzu Shakespeare. Tang Xianzu’s meeting with Shakespeare indicates the broad prospect of China’s traditional culture going to the world.

　　In 2016, in order to commemorate the 400th anniversary of Tang Xianzu’s death, Shanghai Kunqu Opera Troupe rehearsed Tang Xianzu’s masterpiece Peony Pavilion, Purple Hairpin Story, Handan Dream and Nanke Story, which constituted a complete version of Linchuan Four Dreams. The series has held 42 performances at home and abroad, and it is hard to get a ticket everywhere.

　　Eight Jackie Chan hit a sky, and the Oscar lifetime achievement award went to Chinese.

　　On November 12, 2016, Jackie Chan won the Oscar Lifetime Achievement Award, and he was also the first Chinese to win this honor.

　　Jackie Chan spread China’s action movies around the world, and was the first actor to combine kung fu and comedy perfectly. More importantly, Jackie Chan opened a new perspective for foreigners to see a different China and a different Chinese. As Jackie Chan himself said, "The time when no one listened to Chinese is over!"

　　For the China audience, the childhood without Jackie Chan’s movies is certainly incomplete.

　　Nine China movies take advantage of the wind to go out to sea.

　　For many years, going abroad has been the goal of China film industry. However, the piecemeal state makes China’s films have little influence overseas. Now China filmmakers finally realize that unity is power. Going out to sea in groups has become a common choice for everyone.

　　On November 30, 2016, the Film Bureau of the State Administration of Press, Publication, Radio, Film and Television held a symposium on overseas work of "China Movies Showing All over the World" to discuss how to further promote the overseas influence of China films under the new situation.

　　More than 30 first-line film production companies, including Chinese Culture Holding Group, Chinese Film, Wanda Film, Enlight Film, Huayi Film and LeTV Film, actively organized groups. At the end of the year, the film "The Great Wall" was released, which was the first step out of the international packaging of China films.

　　Ten documentaries "Challenges Facing China" won the 68th Emmy Award in Los Angeles.

　　On December 16th, 2016, the launching ceremony of the third season of the documentary "Challenges Facing China" was held in Beijing.

　　The Challenge Facing China is a series of feature films produced by the Foreign Language Channel of Shanghai Radio and Television Station, which is hosted by robert lawrance kuhn, an internationally renowned expert on China. It is the first documentary on social reality in China to observe, study and analyze the current situation in China from the perspective of westerners. The first season of the film was broadcast in 2012, and since then, it has landed in many overseas mainstream media such as the United States, Germany and Australia. In the United States alone, its first and second seasons were broadcast on 210 public television stations. As of July 2016, there were more than 4,000 episodes, and the coverage rate in the top ten cities in the United States climbed from 70% in the first quarter to 96% in the second quarter.

　　"China has become the second largest economy in the world. The documentary we filmed is to tell the world a real China. " Kuhn said. The interview and filming of the program lasted more than one year, with a total journey of more than 40,000 kilometers. The program is simple, vivid and eloquent, explaining to the international community what is the "Chinese dream", how to realize it, what is the biggest challenge to realize it, and what it means to the world.

　　At present, this documentary has been recognized by a large number of audiences at home and abroad, and is known as "opening up the public opinion field between China and the West". It not only won many domestic awards, but also won the 68th Emmy Award in Los Angeles this year.

　　* This article is the exclusive manuscript of Wenhui. Unauthorized reproduction is strictly prohibited. | The picture comes from the network.