Ingenuity reveals the secret! Ne Zha released the concept map of the scene


1905 movie network news  Since the release of domestic animated films, the box office has exceeded 100 million in a single day for a week in a row, and accumulated 1.5 billion before the deadline, ranking Top2 in the history of animated films. Recently, the film released the concept map of the scene, revealing nine scene design concepts such as Chentangguan, Loi Wo Temple Exterior, Chentangguan City Gate, Downtown, Dragon Palace Hall, Fishing Village, Nezha Iceberg, Mountain River Palace and Mountain River Country Map, revealing the grand and fantastic world view of the film, which is spectacular.


"Nezha" is based on the original "Romance of the Gods", and many settings of the film are based on the traditional culture of China, which is well documented. For example, the pattern of the figure costume combines the description of Shang Chao’s costume and the Romance of the Gods, and the image of the enchanted beast refers to the bronze statue of Sanxingdui. The map of mountains and rivers is inspired by China’s ancient novels and bonsai art, and each lotus leaf is a small world.


A lotus leaf embeds a world, and a teenager holds up a world. Behind a shocking art about "Nezha" is the ingenuity of making perfection and the consideration and revision of the design for thousands of times! The film inherits the hard-core quality of Chinese culture, is not afraid to break through the shackles of innovative expression, and has three heads and six arms to show its power, in order to get this great reputation!

Five Covid-19 vaccines have been approved for use in China, and their safety and effectiveness are supported by certain data.

Five Covid-19 vaccines have been approved for use in China
Security and effectiveness are supported by certain data.

According to the data released by National Health Commission, as of April 3rd, 136.677 million doses of Covid-19 vaccine have been reported in various places.

At present, five Covid-19 vaccines have been approved for use in China. What’s the difference between these five vaccines? Which variety is better? The reporter interviewed relevant experts.

According to the technical route, the five vaccines are divided into three categories: one is inactivated vaccine, including three inactivated vaccines produced by Sinopharm Zhongsheng Beijing Company, Sinopharm Zhongsheng Wuhan Company and Beijing Kexing Zhongwei Company; The second is adenovirus vector vaccine, which is type 5 adenovirus vector vaccine produced by Tianjin Kangxinuo Company; The third is recombinant protein vaccine, which is recombinant novel coronavirus vaccine (CHO cells).

What is the difference between the three technical routes?

"Inactivated vaccine is a vaccine prepared by a series of purification techniques after the live virus is killed by physical and chemical methods." Wang Junzhi, deputy head of the expert group of the vaccine research and development special class of the State Council Joint Prevention and Control Mechanism and academician of China Academy of Engineering, said that its main feature is that the composition of the vaccine is similar to that of the natural virus, and its immune response is strong, so it has good safety. The vaccine is relatively stable, can be stored at 2-8 degrees Celsius for two to three years, and is convenient to transport; Take two injections of immunization.

"Adenovirus vector vaccine is a live vector vaccine made by taking adenovirus type 5 as a vector, introducing Covid-19 antigen gene and making it through bioreactor." Wang Junzhi said that the vaccine preparation process is relatively simple, and the research and development costs and production costs are relatively low, because it was successfully developed on the basis of the original platform of Ebola vaccine for adenovirus type 5 in our country. Vaccine can induce antibody production and enhance cellular immunity; You can take a single needle immunization.

"Recombinant protein vaccine is to express the most effective antigen components in vitro by genetic engineering. In vitro cells are cells commonly used by engineering cell lines in biological products, similar to industrial fermentation, and finally made into vaccines. " Yan Jinghua, a researcher at the Institute of Microbiology, Chinese Academy of Sciences, said that the whole production process is a process of protein expression and purification, and there is no live virus involved, so the production process is safe and easy for mass production. From the past use process of recombinant protein vaccine and the previous experimental results, the safety of recombinant protein vaccine can be guaranteed, and the adverse reaction rate is relatively low. The vaccine is refrigerated at 2-8 degrees Celsius, which has low requirements for transportation and storage conditions; Take two or three injections of immunization.

Which vaccine is more effective?

Wang Junzhi said that the three routes of Covid-19 vaccine have their own characteristics. No matter what technical route is adopted, the most important thing is to develop a safe, effective and quality-controlled vaccine by combining the characteristics of antigen and pathogen, which is the key criterion for vaccine success.

He Qinghua, a first-class inspector of National Health Commission CDC, said that Covid-19 vaccines currently listed in China have been examined and approved by the drug regulatory authorities, and their safety and effectiveness are supported by certain data, so you can safely vaccinate them.

How to choose single needle and double needle?

Shao Yiming, a researcher at the China Center for Disease Control and Prevention, said that it is more suitable to inject a single-needle adenovirus vector vaccine for people who have temporary or urgent tasks but do not have enough time to wait. In addition, single-needle inoculation can avoid the poor immune effect caused by failure to get the second needle for various reasons.

Single-needle vaccine also has shortcomings. Shao Yiming suggested that the immune response intensity induced by single-needle adenovirus vector vaccine is generally weaker than that induced by two-needle vaccine, and it is no problem in preventing early epidemic virus. When it is replaced by late mutant virus, the protection efficiency will mostly decrease. Therefore, when choosing a vaccine, we should make a comprehensive judgment and scientific decision according to the specific situation of the people to be protected and the latest monitoring data of local epidemic viruses. (Reporter Shen Shaotie)

Can the international gold price break the "ceiling" of $900 and reach $1,000?

  


  Will the price of gold finally break through the "sky-high price" of $1,000 per ounce? (data picture)


  Xinhua Online Haihai, January 19 (Reporter Lu Wenjun, Huang Tingjun) On the first trading day in 2008, the international gold price hit a record high, and since then, it has been out of control and has repeatedly set a new record, and the domestic gold price has also had a high fever and reached a new high. After the international gold price successfully stood at the $900 mark per ounce on the 14th, the eyes of global investors turned to the next suspense: will the gold price eventually break through the "sky-high price" of $1,000 per ounce, as predicted by many researchers?


  The international gold price broke the ceiling of $900 per ounce.


  Since 2007, the international gold price has changed from "slow cow" to "fast cow", and it is even more bullish in 2008. In 2007, it rose by 31%, and in just a dozen trading days in 2008, the increase has exceeded 9%.


  The trend of gold in the past week is like a rainbow, breaking through the $900 mark in one fell swoop-


  On the 8th, the price of crude oil rose by nearly $2, and gold surged sharply under the influence of investors and nervous geopolitics. the New York Mercantile Exchange February gold futures closed at $880.30 per ounce, which exceeded the historical record of $875 per ounce set on January 21st, 1980.


  On the 10th, influenced by the speeches of European Central Bank President Jean-Claude Trichet and Federal Reserve Chairman Ben Bernanke, the US dollar fell sharply, and the US dollar suffered heavy losses. Gold gained momentum to refresh its high point. Comex February gold futures closed at $893.60 an ounce.


  On the 11th, gold briefly broke through $900/oz, and the expectation of interest rate cut by the Federal Reserve made investors focus on gold with hedging function out of inflation worries. Comex February gold settled at $897.70 an ounce.


  On the 14th, the international gold price once again reached an all-time high, with the spot gold hitting an intraday high of $914.2 per ounce. The data of that day showed that the US trade deficit expanded to the highest level in 14 months, which kept the US dollar under pressure and once fell to a seven-week low. Comex February gold closed at $903.40 an ounce.


  Analysts pointed out that at present, the unilateral upward trend of international gold price is obvious, and the rising rhythm and amplitude are obviously increased. After the important psychological barrier of 900 US dollars/ounce is effectively broken, with this "ceiling" being broken, the future rising space of gold will suddenly become clear.


  The depreciation of the US dollar is too fast, and it is not out of reach for the gold price to "break thousands".


  With the sound of gold "rising", breaking through the historical high in 1980 and the threshold of 900 US dollars/ounce is like a bamboo. Many analysts at home and abroad have predicted that the next stop of the "golden age" will be directed at $1,000 per ounce.


  "One or two years ago, $1,000 an ounce might have been considered sky-high, but now many people believe that this target will be achieved and will be achieved soon." Li Qi, a gold industry insider, said this. He believes that the current rise in gold is a general trend. As long as there is no major negative interest, there is a high probability of rushing to $1,000 per ounce.


  Shi Weiping, a researcher at orient securities Research Institute, believes that the real leading trend of gold price increase is not only the continuous depreciation of the US dollar, but also the expectation of global inflation and the expectation of rising crude oil prices. These reasons lead to the prominent function of gold as a "hard currency". Under the collective pursuit of investors, $1,000 per ounce is not nonsense.


  "The rise of gold has become an obvious trend in the international financial field, and even the correction of oil prices has no obvious impact on it, and there are few factors supporting the fall of gold at present." Yang Hongjie, an analyst at Haitong Securities Research Institute, said.


  Yang Hongjie pointed out that what really makes gold "popular" in the world is actually the transformation of global economic structure, frequent geopolitical and military crises, the possibility of economic recession in the United States, the challenge to the status of US dollar reserve currency, and the reduction of US dollar reserves and the increase of demand for gold reserves by central banks. The more in the transition period of the global economic structure, the more it shows the value-preserving function of gold as a monetary attribute, and the "hard currency" force has led to the high fever of gold prices.


  "But even if gold rises to $1,000 an ounce, it doesn’t fully explain the problem. If gold is priced in pounds and euros, there may be no big increase, but the dollar has depreciated too fast." Yang Hongjie said so.


  Investment is risky, and it is too high to be cold.


  Even though the upward trend of gold will continue, for ordinary investors, gold products that are already at a high level, although there is still a lot of investment space, also have huge investment risks.


  "It goes up quickly and falls sharply." Li Qi, an insider, analyzed the characteristics of this special variety of gold. He believes that many reasons, such as small plates, hot market, the entry of international hot money and the demand for safe haven of capital, have led to a sharp rise in the current international gold price.


  For example, Li Qi said that gold trading is a small market in the world. If a small part of global foreign exchange transactions enter the gold market, the price of gold can be pushed up by tens of dollars in an instant. Great fluctuation also means great risk, and the investment value of the gold market, which is currently at a high level, has been reduced.


  The risk of the gold futures market is self-evident. When the gold price sword refers to $1,000 per ounce, more and more investors may flood in, and profit-taking or even short-selling may trap a large number of new investors. Yang Hongjie reminded that the derivatives market fluctuates greatly, and ordinary investors are inexperienced. Moreover, as gold is an investment product, investors must study complex international financial issues, instead of just studying supply and demand issues like investing in copper.


  Li Qi added that from the operational point of view, China’s gold futures and Comex futures are closely linked, and investors must pay attention to the risk of staying in the warehouse overnight by adopting the market mechanism of various industries.


  For spot gold investment, there is also cost risk. "Even though the price of gold may rise to $1,000 per ounce, the current price is still high. For investing in spot gold, the cost problem is inevitable, and we must consider who will eventually fall on the’ pass the parcel’." Yang Hongjie reminded.


  Shi Weiping, a researcher in orient securities, believes that even if investing in gold is used as a hedging tool, it is based on the expectation of the future decline of the US dollar and the increase of inflationary pressure, then there may be a problem that investment is out of cost, and the risk will naturally increase.


  As an insider, Li Qi suggested that ordinary investors should not regard gold as an important investment product, but as a good allocation product. Controlling the investment ratio and acting according to one’s ability is conducive to effectively allocating assets and resisting price risks. "If the price of gold is $400, you can even allocate 50%, but at present, if you want to offset $1,000, you can only allocate 10%." Li Qi gave such investment advice.

Editor: Zhou Zhongxiao

Did you charge for the title evaluation of 6500 yuan? Municipal People’s Social Security Bureau: This is a scam.

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Feng Chun ‘an (a pseudonym), who works in a cultural company, brushed a message on the Internet last year. A company claimed that it could evaluate junior, middle and senior engineers nationwide, but the evaluation could be fully refunded, so he paid a registration fee of 6,500 yuan, hoping to take a shortcut to get his favorite intermediate engineer title. But today, he didn’t get the title and didn’t refund the registration fee.

The title evaluation failed to refuse the refund through the agency company.

In April last year, Feng Chun ‘an saw an advertisement issued by Chongqing Jiuer Education Company to evaluate the title of mechanical intermediate engineer in Tik Tok. "Because of my work, I need an intermediate title certificate." He said that the company claimed that the pass rate was high and it was declared nationwide, but it was fully refunded, so it called for consultation.

The salesman of the company promised Feng Chun ‘an that as long as he paid the registration fee of 6,800 yuan, he would be able to evaluate in December of that year and receive the certificate in April 2024, and he also claimed to sign the Service Agreement for Title Declaration.

"I read the agreement, and there is no title review but full refund clause. I have some doubts, but the salesman said that after paying the money, you can sign a supplementary agreement, and the content can’t be fully refunded."

In order to dispel Feng Chun ‘an’s suspicion, the salesman also provided the company’s business license, which reassured Feng Chun, so he paid a registration fee of 6,800 yuan and signed the Service Agreement for Title Application and the Supplementary Agreement.

On November 29th last year, the salesman of the company informed Feng Chun ‘an that the title was not declared successfully through WeChat, and promised to make up the declaration. If the application is unsuccessful on May 1, 2024, you can get a full refund.

On May 1st this year, Feng Chun ‘an failed to declare his middle-level position again, and he can get a refund according to the Supplementary Agreement. On May 7th, Feng Chun ‘an offered a full refund. However, the company refused a full refund on the grounds that it used most of the expenses, which was rejected by Feng Chunan. The company was only willing to refund 30%, but was rejected by Feng Chunan.

The reporter was informed that at present, the two sides are still negotiating.

The company has been deserted.

Offline registration was rejected.

On May 30th, the reporter searched for Chongqing Jiuer Education Company in Tik Tok, and still could see the company’s agency title advertisement. The advertisement content was that the professional title of engineer was universal all over the country, and it was 100% covered, which saved the trouble and effort, but it was fully refunded.

In order to convince everyone that it can be packaged, there are also information such as the company address, photos of the company’s office space, business license, legal person ID card, and professional title certificate that has been processed.

On the afternoon of the same day, the reporter went to the 9th floor of Block E of Power International in Yubei District, and found that the company had been deserted, and the original office space had been replaced by a technology company.

The front desk staff of this technology company told reporters that the previous company had checked out in April, and their company was newly renovated in May this year.

The reporter also contacted a person in charge of the company, surnamed Zhang, who said that his company no longer accepts the business of intermediate title of engineer. "Now that the market supervision department is in strict control, we can only digest the stock in our hands first." He said that they sent advertisements for platforms such as Tik Tok, but he denied that they had "packaged" the advertisements. When the reporter mentioned the "but refundable" clause, he faltered.

When the reporter said that he needed a junior title, the person in charge became interested again, and said that he would act as an agent for the junior title, with a registration fee of 3,800 yuan and a time of 3 to 5 months.

When the reporter said that he was going to register in person and pay the money, he was very vigilant and asked the reporter many times what he did. Seeing that the reporter still insisted on paying the bill to the company, he hung up the phone directly.

"They all do this and accept online registration fees." Mr. Liang, who has paid the money for one year and still hasn’t got the title certificate, said that he once visited the company and found that the office space didn’t have the name of Chongqing Jiuer Education Company. When asked why the company name was not hung, the employees said that the previous one was too old and a new company name was being made.

Feng Chun ‘an said that in mid-May, the company refused to refund. He called the Jiangbei District Market Supervision Bureau to complain. Law enforcement officers came to the door and found that there was no company name, and the employees did not admit that they were employees of Chongqing Jiuyi Education Company.

"Finally, the employee took out the business license and found that the registered address was in Shapingba, so the law enforcement officers had to hand over the case to the market supervision department of Shapingba District." Feng Chunan said.

Paid agency suspected of fraud

Can report to the public security organ.

Pei, from Heilongjiang, paid a registration fee of 6,800 yuan on February 17 last year. In April this year, he was informed that he failed to declare successfully, but he did not get a refund. At present, Pei has entrusted a lawyer to apply for arbitration. The reporter’s investigation found that there are still many people who have been cheated in the country.

In addition to Chongqing Jiuer Education Company, many companies in Chongqing are also doing title agency. On social media such as Tik Tok, the reporter entered the keyword "agency title" and searched for a number of such companies, whose advertising content was similar to that of Chongqing Jiuer Education Company.

The reporter contacted a staff member of Shapingba District Human Resources and Social Security Bureau. He said that they have received many complaints that the job title was cheated.

"These paid agency titles are actually used as bait to implement fraud." The staff member said that at present, the city is carrying out special rectification actions for intermediaries in the field of professional titles, focusing on rectifying false advertising, contract traps and false title fraud.

The Shapingba District Human Resources and Social Security Bureau reminded that if consumers encounter illegal acts suspected of fraud with the title of paid agency as bait, they can report to the public security organs, and the public security organs will investigate and deal with relevant clues according to law. If a crime is constituted, criminal responsibility shall be investigated according to law.

At present, the market supervision department of Shapingba District and Shapingba Human Resources and Social Security Bureau are conducting investigation and handling.

A little more news.

The Municipal People’s Social Security Bureau reminded that the title package is fake.

At the beginning of this year, for online intermediaries, "the title evaluation is only a full refund", which attracted the attention of netizens. The Municipal Human Resources and Social Security Bureau reminded that it is false to review the title package, not to charge if it is unsuccessful, not to pass the promise before payment, and to declare a full refund.

The Municipal Bureau of Human Resources and Social Security reminded that after paying fees through social media, titles can be entrusted to companies and individuals, and after claiming to pay fees through social media such as Tik Tok, websites and small advertisements, titles can be entrusted to them, but the refund of fees and other methods are all suspected of fraud.

At present, Chongqing has not designated any intermediary or agency to handle professional titles. For the catalogue of professional title evaluation committees and organizations at all levels approved for filing, please refer to official website of the Municipal Human Resources and Social Security Bureau, and charge professional title evaluation fees in accordance with relevant regulations. (New Chongqing-chongqing morning post reporter Zheng Sanbo)

Detailed explanation of Debiwen’s way of creating asset management in China

Author | Tong Yang

Editor | Zhang Ai, Zhang Qi

Vision | Zhang Ai

Editor | Han Weiye

In the urban renewal market, the stock area of industrial remains is about 3 billion square meters, scattered in the north, Guangzhou, Shenzhen and Tianjin and the old industrial base cities in the past.Beijing alone has retired 233 old industrial plants, covering a total area of more than 25 million square meters.

In the past few years, the industrial heritage stock market has hatched two A-share listed companies: Derby Group and Jinhe Commercial. They take the content of cultural creation as the breakthrough point, and through the transformation and operation of "repairing the old as new", let the old factory glow with new life and explore new business opportunities in the real estate field.

Recently, Derby Group (stock code: SZ300947) released its first performance announcement after listing.The company achieved a total operating income of 955 million yuan and a net profit of 104 million yuan.The performance of the whole year was stable.

Figure 1: The stock price trend of Derby Group since its listing.

Source: Oriental Fortune (300059) Network.

01

Under the "second landlord" mode, the profitability is strong.

As an operation service provider of cultural, creative and technological innovation industrial parks, Derby Group’s main business is the positioning, design, transformation, investment promotion, operation management and in-depth value-added services to enterprises of Wenchuang Industrial Park. Its business model includes three categories:Lease operation, entrusted operation and equity participation operation.

The annual report revealed that Deby’s operating income in 2021 was 955 million yuan, mainly from leasing services, membership services and other services.

Figure 2: The proportion of all sectors of Derby Group in total operating income in 2021.

Source: Oriental Fortune Network

It’s not hard to see,Leasing service is the main source of revenue of Derby Group.In 2021, Deby Group’s rental service income accounts for more than 80% of the company’s total revenue, and members and other income correspond to entrusted operation and shareholding operation projects, with relatively small income and gross profit margin of only 1.92%.

The rental service income corresponds to the rental part of the "lease operation" project, which is essentially the "second landlord" model we often say, indicating that Derby Group mainly develops through "lease-operation". Although the outside world is sensitive to the "second landlord" model due to the "Ponzi scheme" of long-term rental apartments, from the data point of view, the gross profit margin of Debi Group’s leased operation remained above 37% from 2019 to 2021, and reached 48.34% in 2021.It is 4 percentage points higher than Jinhe Commercial, which is the leader of the same industry.Profitability is very strong.

Figure 3: Gross profit margin of leasing services of Derby Group from 2019 to 2021.

Source: Oriental Fortune Network

Ruihe think tank believes that Derby Group has considerable profitability. On the one hand, in the field of urban renewal, when urbanization develops to a certain stage, the value of a large number of old properties will inevitably be seriously mismatched with the value of the region.Therefore, the second landlord model is one of the important ways to revitalize existing assets and quickly realize resource integration.On the other hand, this is also inseparable from the cultivation of the whole chain operation system and brand power of the products by Derby Group itself.

02

Under the industrial chain, build a whole life cycle operation system.

In fact, the choice of business model is only a question of adaptability, how to establish industrial positioning, planning and construction, investment operation and customer service, etc.The whole life cycle operation system is the key to the success of light assets.

As most of the early cultural and creative parks were formed spontaneously,Only the rent level is used as the criterion for attracting investment, which has caused problems such as thin and broken industrial chain.For example, the industrial chain of Beijing 798 Art District is very fragile, its anti-risk ability is not strong, and its core competitiveness is insufficient, which leads to it being only a punching place in online celebrity.

Derby Group has been committed to a whole-process business chain such as project transformation, planning and operation, highlighting the ability to attract investment, and by purposefully selecting enterprises to settle in,Implement the integration of resource allocation in the industry to make the creative industrial chain in the park more complete.From the different stages of production, manufacturing, promotion and sales, the upstream and downstream of the industry can contact and communicate, resulting in the effect of 1+1>2.

During the reporting period, the average annual occupancy rate of Debi Mature Park has reached 93.5%, an increase of 4.5% compared with 2020.Among them, the occupancy rate of 9 parks reached 100%.And in 2021, the overall vacancy rate of Shanghai industrial parks will drop to 10.8%, while the overall vacancy rate of parks operated by Deby is only about 6.5%, far below the regional industry average.

03

Under branding, the scale has expanded rapidly.

In recent years, with the rapid development and maturity of Shanghai Science and Technology Park, the market tends to be saturated, so Derby Group has gradually stepped out of Shanghai.However, the premise of scale expansion must ensure that the industrial park of the enterprise itself is a systematic, branded and life-cycle high-quality park.Otherwise, it will be difficult to maintain stability.

With creative design ability as the core, Derby Group has continuously accumulated experience in park design, planning and renovation, and gradually launched a series of park brands such as "Derby Easy Park", "Derby WE" and "Derby Sports LOFT". After gaining a firm foothold in the Shanghai base camp, Deby will expand on a large scale in core first-and second-tier cities such as Beijing, Hangzhou, Xi ‘an, Shenzhen and even abroad. In 2021, the leasable area of Derby is 1,001,600 square meters, a substantial increase of 25.2% compared with 2020. This scale expansion will bring new income and profit growth for the company’s future development and help sustainable development.

Figure 4: Operation and management area of Derby Group from 2020 to 2021 (10,000 square meters)

Source: Enterprise Annual Report

According to the financial report data, Derby Group will be at the base camp in 2021.The gross profit margin in Shanghai is 42.27%.Strong profitability;The gross profit margin in Beijing is 27.92%.Although it is lower than Shanghai, Ruihe think tank believes that on the one hand, some projects are short-lived, and the project operation is in the climbing period; On the other hand, the existing high-quality projects tend to be saturated, the pressure of new projects is great, more funds are invested, and the turnover needs a certain period.

Table 1: Operating Income of Derby Group in 2021 by Region

Source: annual report of the enterprise (gross profit rate data of projects in other regions are not given by Derby Group in the annual report of the enterprise).

02

The Future Development Path of Production-Management-asset-light strategy Model

Although in the "second landlord" mode, there will be problems such as low project growth, limited profitability and land property disputes. However, both Deby Group and Jinhe Commercial can achieve healthy development under this model, which also proves its feasibility and brings some inspiration to asset-light strategy, a manufacturing industry.

1. Profit model: Multi-business seeks potential profit growth points.

According to incomplete statistics, by the end of 2019, there were more than 3,000 industrial parks in various provinces, cities and countries across the country, and it was estimated that there were more than 10,000 Wenchuang industrial parks without listing certification. In addition, many owners have begun to lay out creative parks or renovate old factories, such as Shanghai Textile Group and Shanghai Yidian Huaxin. The entry of these state-owned players will lead to the scarcity of high-quality assets in the market. Therefore,Private cultural and creative enterprises must broaden many business boundaries and constantly tap new profit growth points in order to continue to compete.

Just like Derby Group, as mentioned above, the rental income accounts for more than 80% of the total income of Derby Group. Under the dual landlord model, the profit structure is relatively simple.But at present, Deby is also actively developing property rights investment and service income.For example, Rude will take advantage of platform advantages and information advantages by "exchanging rent for equity", select enterprises with good growth, and invest in intangible assets such as cash, physical objects, brands and use rights to share the operating income of enterprises. However, the business is still in the cultivation stage and will become a new profit growth point in the future.

Besides,Derby is also deeply laying out the development of ecological business related to the operation of industrial parks.For example, taking Debi’s "West Hongqiao Debi Easy Garden" as an example, the company actively explores and cultivates new energy H2 business; At the same time, we are also exploring the distributed data center based on the park and related services such as communication, Internet of Things and traffic distribution.

Image source: the idea of the worm

2. Make full use of regional characteristic resources.

At present, the main body of the transformation of Wenchuang Industrial Park in China is old factories, and the characteristics of old factories in different cities and regions are different. The transformation of Wenchuang Garden emphasizes giving new life to traditional old buildings and reappearing their cultural characteristics. Therefore,In the transformation and design of the project, we should adhere to the orientation of the industry and culture of the park.Strengthen the excavation and support of cultural resources to avoid the problem that the cultural foundation is weak and cannot support its development and fall into the low-end business model.

For example, Shanghai Changning Debi Park, formerly known as Shanghai Aerospace 809 Computer Research Institute, has made great contributions to China’s space industry. During the transformation, Deby insisted on the cultural orientation of "simplicity and change" in the Book of Changes, and continued the simple, elegant and secluded style of the Aerospace Research Institute, providing enterprises with a garden-like office experience in Frank Shu. After the completion of the Shanghai Changning Debi Park project, hundreds of well-known multimedia enterprises at home and abroad and nearly ten multimedia professional organizations have gathered, including Public Comment Network and lagardere, a fortune 500 enterprise. At present, it has been rated as the demonstration park of Shanghai Cultural and Creative Industry Park in 2021-2022.

05

tag

We say that Wenchuang Industrial Park wants to achieve long-term and stable development. On the one hand, no matter which operation mode is adopted,We must intensively cultivate our own operational service capabilities.Create an operating brand with its own characteristics; On the other hand, grasp the outlet of industrial investment and cultivate industrial investment business in a timely manner.Realize diversified channel profitability.

During the "14th Five-Year Plan" period, the cultural industry is still in the "development window", and the competition between cultural and creative parks will be more intense. It remains to be seen whether Derby Group and Jinhe Commercial can hold the top spot in the cultural and creative industrial park.

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How does Jinhe Business, which relies heavily on the "second landlord" model, go in the future? | Production Office Asset Management

On the multi-format integration of production-run parks | production-run asset management

This article was first published on WeChat WeChat official account: Real Estate Asset Management Network. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

(Editor: Li Xianjie)

Barefoot doctor: the special identity of village doctors in the times

 

Certificates, medicine boxes, award certificates or souvenirs are shared by many "barefoot doctors". Figure/vision china

Barefoot doctor: the political embodiment of village doctors

 

Our reporter/Li Mingzi

 

Published in China Newsweek, No.1019, November 8, 2021.

 

After practicing medicine in the countryside for 54 years, Ma Wenfang is still used to being called "barefoot doctor" by villagers, although this title has been officially cancelled since 1985.

 

The term "barefoot doctor" first appeared in the people’s commune period of the last century. In the summer of 1968, Red Flag, sponsored by The Central Committee of the Communist Party of China (CCCPC), published a survey report on the direction of medical education revolution from the growth of barefoot doctors in Shanghai. At the beginning of the article, I wrote, "Barefoot doctor" is an affectionate name for poor middle peasants in the suburbs of Shanghai who are semi-medical and semi-agricultural health workers. "

 

This article was published in People’s Daily on September 14th of the same year on the instruction of Mao Zedong, and "barefoot doctor" soon became a hot topic of public opinion at that time. Barefoot doctors everywhere have naturally become "typical" reported by the media-"Cowboy in the old society" studies medicine hard and treats incurable diseases for poor and middle peasants by virtue of "a red heart for great leaders". The image of barefoot doctors was painted in posters, comic books and even printed on stamps, food stamps and calendars, which became a vivid symbol of that era.

 

For Ma Wenfang, a village doctor in Suliuzhuang Village, Dagangli Township, Tongxu County, Henan Province, despite the aura of this group in a special era, barefoot doctors’ greatest contribution is to provide farmers with the most basic health protection. At that time, barefoot doctors walked in the fields with straw hats on their heads and medicine boxes on their backs to prevent and treat diseases for farmers who lacked medical care. When malaria was prevalent, it was also these barefoot doctors who went door-to-door to ask for advice, "delivering medicine to the hands, seeing the mouth, not swallowing and not walking", and finally eliminated malaria.

 

Certificates, medicine boxes, award certificates or souvenirs are shared by many "barefoot doctors". Figure/vision china

In its annual report from 1980 to 1981, the United Nations Children’s Fund concluded that China’s "barefoot doctor" model provided primary care for backward rural areas and provided a model for underdeveloped countries to improve their medical and health standards.

 

After the 1980s, the people’s commune system collapsed, and the barefoot doctor system established on this basis also disappeared. The book From Barefoot Doctors to Rural Doctors records that although the forms of medical services in rural areas have changed since then, the main staff of rural doctors are still barefoot doctors. Many of them have been working until today in the 21st century.

 

The birth of rural political stars

 

"In the 1950s and 1960s, there were no doctors in our village." Ma Wenfang recalled to China News Weekly that at that time, large-scale communes had hospitals, while small-scale communes didn’t even have clinics, and some small communes might have old Chinese medicine practitioners. At that time, ordinary people generally had no money to buy medicine. If farmers had a fever or a cold, they would eat a handful of millet, drink a bowl of hot water, go home to bed and sweat. If you are seriously ill, you can’t afford to go to the hospital in the city, so you can only go home and die.

 

Lack of doctors and medicines was a common situation at that time, and in rural areas with poor economic conditions, doctors and medicines were even more scarce. According to statistics, in 1964, 69% of senior health technicians were in cities and 31% in rural areas, of which only 10% were below the county level. At that time, the population distribution was just the opposite. The urban population only accounted for 1/10, and over 90% of the population lived in rural areas.

 

Ma Wenfang’s mother died of typhoid fever in the 1960s at the age of 32. Five days after his mother died, his 8-year-old brother contracted cold again. The child is skinny, because there is no doctor and no medicine, and he will be unconscious after a few days of illness. Nearby villagers donated 169 life-saving money for 1 cent and 2 cents, and then took Ma Wenfang’s brother to Kaifeng People’s Hospital for treatment. Five days later, he died.

 

"In less than two months, my family lost two lives. At that time, I knelt at the grave and swore that I would be a doctor, treat my fellow villagers and repay my kindness. " Ma Wenfang recalled.

 

At that time, the new rural health care system was being explored. In August 1950, the first national health conference was held. In view of rural health care, the idea of "setting up health centers in counties, health centers in districts, health committees in administrative villages and health workers in natural villages" was put forward. While strengthening the construction of rural grass-roots health institutions, medical personnel are also organized to go to the countryside to support rural grass-roots units.

 

In January, 1965, Mao Zedong approved the Report of the Party Group of the Ministry of Health to the Central Committee on Organizing Mobile Medical Teams to Go to Rural Areas. Taking this directive as a major political task, all localities quickly organized medical teams to go to rural areas, forest areas and pastoral areas to conduct roving medical treatment. Huang Jiasi, an expert in thoracic surgery, Zhou Huakang, an expert in pediatrics, and Lin Qiaozhi, an expert in gynecology, have all participated in itinerant medical treatment.

 

In this regard, Yang Nianqun, a professor at the Institute of Qing History of Renmin University of China, pointed out in his article "Epidemic Prevention Behavior and Spatial Politics" that for a long time after liberation, medical personnel only visited the countryside irregularly in the form of ambulance teams, and it was impossible to form a relatively institutionalized network of diagnosis, treatment and epidemic prevention in the vast rural areas.

 

On June 26, 1965, Mao Zedong said after listening to the work report of the Ministry of Health: "The work of the Ministry of Health only serves 15% of the national population, and the 15% is mainly the old man. The vast number of farmers have no medical treatment, no medical treatment and no medicine. The Ministry of Health is not the Ministry of Health of the people, but the Ministry of Health of the city or the Ministry of Health of the city, or the Ministry of Health of the city! " Mao Zedong instructed: "The focus of medical and health work should be placed in the countryside!" "Cultivate a large number of doctors who can afford it in rural areas, and they will serve farmers."

 

In 1969, "barefoot doctors" marched in Gaozhou, Guangdong Province, responding to Mao Zedong’s instructions: "Put the focus of medical and health work in the countryside!" Figure /FOTOE

This passage was later called "June 26 instruction". On September 1 of the same year, People’s Daily published an editorial entitled "Putting the focus of medical and health work in rural areas" on the front page. The word "barefoot doctor" was not mentioned at that time.

 

Shanghai took the lead in piloting. In the summer of 1965, Jiangzhen Commune, Chuansha County, Shanghai began to run a training course. Huang Yuxiang, who graduated from Suzhou Medical College, served as a teacher, teaching medical common sense and simple treatment methods. After studying in a crash course for 4 months, the students returned to the commune as health workers. Wang Guizhen, who was later called "the first barefoot doctor in China", was one of the first students in this training class.

 

Wang and Huang used the method of "combining local culture with foreign culture" to save money for local villagers to see a doctor, and they also had to farm in the fields every day. The name "barefoot doctor" became popular among villagers unconsciously. In 1968, Shanghai Wen Wei Po published a report on Wang and Huang-Looking at the direction of medical education revolution from the growth of "barefoot doctors". This article was subsequently reprinted in full by Red Flag magazine and People’s Daily.

 

Due to the urgent demand for medical resources in rural areas and the political background of the personal instructions of the top leaders in special periods, the "barefoot doctor" system has been rapidly popularized throughout the country. According to the Report of the Ministry of Health on the National Working Conference of Barefoot Doctors at that time, by the end of 1975, the number of "barefoot doctors" in rural areas of China had reached more than 1.5 million, and there were more than 3.9 million health workers and midwives in production teams.

 

"Class composition" and "ideological consciousness" are the primary criteria for selecting barefoot doctors. An article by Xinhua News Agency published in the fifth edition of People’s Daily on June 23, 1969: "Students are recommended by poor lower-middle peasants and approved by the commune revolutionary committee, and the children of poor lower-middle peasants with good composition, high ideological awareness, active labor and certain culture are sent to training classes for study; The living expenses of the students are borne by the brigade. After graduation, they will return to the team to treat the poor and middle peasants. "

 

In 1967, Ma Wenfang, who had finished junior high school, was elected as a "barefoot doctor" by the brigade to study in the commune training class for one year. According to Ma Wenfang’s memory, at that time, it was necessary to learn anatomy, physiology and diagnostics of western medicine, but also to recite Chinese herbal medicines and learn acupuncture. Students did not have textbooks, only one-page materials printed by mimeograph.

 

Being a barefoot doctor is easier to earn more work points than ordinary villagers. According to Ma Wenfang’s memory, there was no salary during the people’s commune period, and they all earned work points. In Ma Wenfang’s brigade, according to the content and quantity of labor, each person can earn at most 10 points per day and at least five or six points, while being a barefoot doctor can be regarded as "full attendance", with 280 points per month, and receiving food from the production team at the end of the month.

 

At that time, cooperative medical care was adopted in rural areas, and the primary medical expenses were co-ordinated by the production brigade. In Ma Wenfang’s brigade, each person pays 10 cents a month, and the rest is the responsibility of the brigade. Thanks to the support of the collective economy, farmers can enjoy the most basic medical care requirements at very little cost. The article "Analysis of the reasons for the success of rural medical cooperation in the period of people’s commune" points out that "the existence of people’s commune system ensures the low-cost operation of rural cooperative medical system. Under the rural cooperative medical system, the rural health website consisting of village health stations, commune health centers and county hospitals covers almost all villages in the country. "

 

Yang Nianqun pointed out that it was not until the establishment of the barefoot doctor system that the instructions of the upper medical administration, such as vaccination, vaccination and distribution of anti-epidemic drugs, were really implemented, and the orders were banned, which was rapid and abnormal.

 

Writer Zhu Yong noticed a very interesting phenomenon. In all contemporary art works, barefoot doctors almost invariably appear as girls. In his book The Fate of Diseases in Revolution: The Saints’ Description of Barefoot Doctors, he wrote that in reality, an old image of Chinese medicine will give patients a sense of trust, but the art is different. The painter subconsciously endowed barefoot doctors with "the function of a goddess in European classical painting", and the barefoot doctors’ interpretation of life in the image of girls came not only from their careers, but also from their bodies themselves.

 

Barefoot doctors became the political stars of that era, not only had the opportunity to participate in the National Day parade, but also became the protagonists in political propaganda films. Wang Guizhen, a barefoot doctor, is the prototype of the leading role in the film "Spring Seedling". In addition to the real medical experience, Tian Chunmiao, the leading role of the film, is also given a "political task". Tian Chunmiao is different from the "doctor in the system" who only cares about cutting-edge topics, regardless of the life and death of poor and middle peasants. She not only cares about the proletariat, but also has a first-class medical service, which cured the waist and leg disease of poor peasant Shui Changbo, thus allowing Shui Changbo to successfully join the struggle with the director of the hospital.

 

Stills of the movie "Spring Seedlings".

Limited medical security

 

"Due to the limited professional medical level of barefoot doctors, the medical problems they can actually solve are limited. It can only be said that under the conditions at that time, barefoot doctors provided a kind of help to the grassroots." Zhang Daqing, director of the Department of Medical History and Philosophy in peking university health science center, analyzed China Newsweek.

 

Ma Wenfang also said that barefoot doctors mainly deal with common diseases such as headache, brain fever and tracheitis. If they encounter diseases that require surgery such as acute appendicitis, they need to be transferred to a higher level hospital as soon as possible. The daily work is to carry a medicine chest to work in the fields, which contains acupuncture needles, common medicines and the "old three", namely stethoscope, sphygmomanometer and thermometer. In summer, when someone gets sunstroke while working in the field, Ma Wenfang immediately goes over to relieve the heat. If someone bumps and scratches, he will go over to disinfect and bandage; When pesticides are used in cotton fields, people are often poisoned by inhaling pesticides. Later, people often commit suicide by drinking pesticides, so barefoot doctors should go to first aid.

 

The book Creation and Reconstruction —— Research on Rural Cooperative Medical System and Barefoot Doctors in Collectivization Period concludes that by the mid-1960s, due to continuous study, practice and training, health care workers (later barefoot doctors) had mastered the treatment of dozens of common diseases, the use of dozens of drugs, acupuncture and simple Chinese herbal medicine knowledge.

 

At that time, drugs were still in short supply and the price was high. Farmers only spend two cents to buy two aspirin when they have a bad cold. If they can’t cure it, they will add a penicillin. Ma Wenfang remembers very clearly that the purchase price of a penicillin is 15.8 cents and the selling price is 18 cents, which is the same price in the whole country.

 

"At that time, everyone earned work points, and everyone did not have the concept of making money." Ma Wenfang explained that the medicine was bought by the Murakami Brigade with money, and the income went to the public. At that time, it was a planned economy, and there was no need to buy more precious antibiotics like penicillin. Each brigade in each village received up to 10 antibiotics per month.

 

Zhang Daqing believes that barefoot doctors have played a positive role in the modernization and popularization of drugs in rural areas. As for the "barefoot doctors aggravated the abuse of antibiotics" mentioned in some studies, Zhang Daqing thought it was a kind of "hindsight". Antibiotics could relieve patients’ pain relatively quickly at that time, but the drug use standard was not popular at that time, so it was not appropriate to delve into it.

 

Under the conditions at that time, few farmers could afford western medicine, and most villagers still relied on "three soil and four self-reliance" to see a doctor, that is, native medicine, earthwork, native medicine, self-collected, self-planted, self-made and self-used Chinese herbal medicines. Ma Wenfang also specially bought a medicine mill to grind herbs into powder, or add water to make pills.

 

According to the report of People’s Daily on February 14th, 1969 on Li Rongyu, a barefoot doctor in Gaowang Brigade of Qibao Commune in Xinhui County, Guangdong Province, Li Rongyu’s Qibao Commune is located in the Pearl River Delta, and there are no mountains nearby, and the commune does not grow Chinese herbal medicines, so he went to the mountainous area dozens of miles away to collect herbs.

 

Zhang Kaining, director of the Health Research Institute of Kunming Medical College, believes that the widespread use of Chinese herbal medicines by barefoot doctors in those years consolidated the rural cooperative medical system. Chinese herbal medicine is easy to obtain, economical and cheap, and has a tradition and habit of using it in rural areas. The use of Chinese herbal medicine not only reduces the economic burden of farmers, but also greatly reduces the expenditure of cooperative medical fund.

 

"At that time, I was courageous, but now I can’t do it. First, the patient refused to eat (the earthwork), and another, it was illegal for doctors to do so." Ma Wenfang recalled that the appearance of barefoot doctors in those years changed the dilemma of lack of medical care and medicine in rural areas. Otherwise, people were ill and had to go home to die, so there were almost no cases of patients bothering doctors or suing doctors at that time, which was also the patient’s trust that barefoot doctors "came in the wind and went in the rain".

 

In 1998, a doctor gave an injection to a patient at Tongxin Rural Clinic in wuzhong, Ningxia. Figure /FOTOE

At that time, the dirt roads in the countryside were rugged and there were no bicycles. Going to the villagers’ homes to see doctors depended on walking. Once Ma Wenfang went out to see someone else, just in time for his wife to give birth at home. When he came back a moment later, his wife and children were gone. Since I think about it, Ma Wenfang still feels very guilty about his family.

 

"Barefoot doctors have a very distinctive class identity. In the screening process, they can only come from the class that is divided into’ poor and middle peasants’ by class composition. Because of his poor background, barefoot doctors are full of moral salvation, with strong love and hate and emotional tendency. Such a feeling also determines the choice of medical objects, which can only be people consistent with their class attributes. Their class attribute also determines that they will have a’ selfless’ character in the treatment process. " Yang Nianqun summed up in "Rebuilding the Patient —— Space Politics under the Conflict between Chinese and Western Medicine".

 

It is precisely because of the class identity of "poor and middle peasants" that barefoot doctors perfectly meet the requirements of "doctors that farmers can afford, use and stay". However, barefoot doctors are different from the image of village doctors or "witch doctors" in the past, and they are positioned and arranged in an institutionalized political atmosphere. Yang Nianqun believes that "under the dual discipline of institutional arrangement and human network, barefoot doctors will naturally strengthen their moral constraints."

 

In 1960s, malaria was prevalent in rural areas, but the villagers generally lacked common sense of epidemic prevention. Ma Wenfang can only send medicines from house to house for consultation and publicize malaria prevention knowledge. When people are not at home, they go to the fields to look for them. More than 360 households in the village run once a day for 7 days in a row. At that time, some villagers felt that they were in good health and were unwilling to take medicine. Barefoot doctors had to "send medicine to their hands, see the mouth, and not swallow it." After completing a course of medication, at intervals, they began to deliver medicines from house to house for two years until malaria was eliminated.

 

During the national patriotic health campaign, barefoot doctors, as the most basic executors of the health security system, also undertook the task of "two management and five reforms". Barefoot doctors should take care of water and feces, change wells, toilets, barns, stoves and the environment, and check from house to house whether they have been disinfected. As long as it is related to medical treatment, hygiene and health care, barefoot doctors have to do it, and there are endless things to do every day.

 

The article Barefoot Doctors and the Medical Pyramid published in the British Medical Journal in 1974 pointed out that as the bottom of the medical pyramid system, barefoot doctors’ semi-peasant and semi-doctor status determines that they can only provide basic and simple medical services and convey health concepts such as "washing hands before meals" to the public. They have played a great role in disease prevention, such as early diagnosis of esophageal cancer in Northeast China and nasopharyngeal carcinoma in Guangdong.

 

"As a product of a specific historical period, barefoot doctors and cooperative medical system are a creation of farmers in China under the condition of lack of health resources and serious unfair distribution." Li Decheng, an associate professor of Jiangxi Normal University, once wrote an article summarizing that barefoot doctors have built the bottom layer of the three-level medical prevention and health care network in rural areas, so that measures such as vaccination, vaccination and distribution of epidemic prevention drugs implemented by higher health administrative departments can be truly implemented.

 

After the disappearance of "barefoot doctor"

 

After 1976, with the end of the political movement, the number of primary health workers, including barefoot doctors, decreased at an average annual rate of 400,000.

 

At that time, the health department began to standardize employees, control the number and quality of barefoot doctors, and eliminated a number of unqualified health personnel through examination and certification. The examination began in 1979. In 1981, the State Council approved the Report of the Ministry of Health on Reasonably Solving the Subsidy of Barefoot Doctors. It was mentioned in the document that "barefoot doctors who pass the examination and are equivalent to the technical secondary school level will be issued with a’ barefoot doctor’ certificate, and in principle they will be given treatment equivalent to the level of private teachers. For barefoot doctors who can’t reach the level of technical secondary school temporarily, it is necessary to strengthen training, and their remuneration, in addition to recording workers, should also be given appropriate subsidies according to local actual conditions. "

 

After the disintegration of the people’s commune, with the disintegration of the collective economic foundation, the rural cooperative medical system and the barefoot doctor system further lost their organizational support and economic support. By 1983, the number of barefoot doctors in China had dropped to more than 1.2 million.

 

On January 24th, 1985, Chen Minzhang, the former Minister of Health, pointed out in his speech at the National Conference of Health Directors that "the name’ barefoot doctor’ was put forward by Zhang Chunqiao and others in an article in the early days of the Cultural Revolution, and then it was widely used in various places. The meaning of this name is not exact either. Now we have decided not to use this name. In the future, anyone who has reached the level of a healer after examination is called a rural doctor; Those who fail to reach the level of healers are renamed as health workers. "

 

The next day, People’s Daily published the article "Stop using the name of" barefoot doctors "and consolidate the development of rural doctors", and the era of "barefoot doctors" ended here. Barefoot doctors retired and changed careers. Some left the public system to open clinics at home, while others contracted the original commune health centers, taking responsibility for their own profits and losses, and continued to practice medicine in the name of "barefoot doctors".

 

After the transformation, barefoot doctors have improved their professional level through retraining, further study and self-study. Coupled with the villagers’ original trust in barefoot doctors, village doctors were still very popular in the 1990s, when Ma Wenfang saw more than 150 patients a day. From "recording work points" to "self-financing", the village clinic still has a part of income. Ma Wenfang keeps enough income for his family to eat and drink, and the rest is fed back to the villagers to take medicines and give free vaccinations to children who can’t afford vaccines. In Ma Wenfang’s impression, in the late 1980s and early 1990s, rural doctors briefly experienced a "golden age".

 

On August 19th, 2014, Dr. Zhang Qingwen from Yuetang Village, Gushi Town, xiushui county, Jiujiang City, Jiangxi Province prescribed medicine for the patient and checked his blood pressure. Figure/people’s vision

 

Soon, by the mid-1990s, the eastern region developed rapidly, attracting a large number of farmers to go out to work. Village clinics have backward hardware, insufficient manpower and old doctors, which are in sharp contrast with big hospitals. With the increase of people’s income, villagers have gradually formed the consciousness of "going to big hospitals when they are sick". The survival of village doctors began to become difficult.

 

In fact, the transformation dilemma of rural primary health care system appeared after the collapse of the "barefoot doctor" system. Although the primary health workers in rural areas were still "barefoot doctors" in the past, they lost the original system guarantee and economic support and made a living in the market economy environment driven by interests. Obviously, they could no longer undertake the functions of epidemic prevention supervision of "barefoot doctors", and the rural primary health network could no longer operate effectively after entering the 1980s.

 

"The disintegration of the cooperative medical system and the transformation of the role of’ barefoot doctors’ have led to the plight of rural primary health care and the loss of basic medical security for farmers." Zhang Daqing said that in 2003, the China municipal government put forward the plan of establishing a new rural cooperative medical system and promulgated the Regulations on the Management of Rural Doctors’ Practice, so as to rebuild the rural primary health care service system. However, there are still many disharmonies between the new rural cooperative medical system and the medical services of rural doctors, and the service system that adapts to the medical consumption level and level of the new rural cooperative medical system needs to be improved.

 

"The current rural primary medical problems cannot be solved by simply restoring the original barefoot doctor system." Zhang Daqing pointed out that with the development of social economy, people’s demand for the quality of health care has also increased rapidly, and their awareness of health and financial investment in maintaining health have increased. It is understandable to pursue better medical services. The state can only guide graded diagnosis and treatment from the system design. More crucially, the system design of rural primary health service system should be clear about its functions and responsibilities.

 

After being elected as a deputy to the National People’s Congress in 2008, Ma Wenfang began to investigate the basic medical care in rural areas and the practice of village doctors. He visited more than 300 villages in 38 prefecture-level cities in 7 provinces including Henan, Shandong and Hunan, and found that the phenomenon of hollow villages is becoming more and more common, and the treatment of village doctors is low. Some villages even have no village doctors, and the level of basic health services in rural areas is worrying. "Grass-roots work needs specific people to do, and village doctors subsidize more than 1,000 pieces a month. Now in this era, who is willing to do it and who will take over in the future? What about basic medical care and public health in rural areas? " Ma Wenfang said with concern.

A number of new rules will affect our lives from now on to help you keep an eye on the "money bag"

A number of new regulations will be officially implemented today to help you keep an eye on the "money bag" and prevent fraud.

  Zhongxin. com, December 1 ST, the withdrawal and transfer of bank card peers in different places will be free, and the ATM transfer can be revoked within 24 hours; Webcast ushered in the "most stringent" regulatory order in history; Comprehensively promote and implement the reform of "two certificates integration" for individual industrial and commercial households … … A number of new regulations will be implemented from today, which will directly affect the "money bag" of ordinary people and facilitate the registration of individual industrial and commercial households.

  [Central Bank’s new regulations prevent cybercrime and protect people’s money bags]

  — — Classified bank account

  According to the Notice of the Central Bank on Strengthening the Management of Payment and Settlement to Prevent New Crimes in Telecommunication Networks, from today, if a banking financial institution opens a bank settlement account for an individual, the same person can only open a Class I account in the same bank. If a Class I account has already been opened, a Class II account or a Class III account should be opened.

  Class I accounts are full-featured accounts, and there is no limit to the inflow and outflow of funds. Class II and III accounts are virtual electronic accounts, which are added on the basis of existing Class I accounts with decreasing functions and decreasing capital risks. Simply put, individuals can use Class I accounts as "vaults", Class II accounts as "wallets" and Class III accounts as "change wallets".

  — — ATM transfer can be withdrawn within 24 hours.

  In order to prevent and crack down on telecommunication network fraud, from today, ATM (self-service teller machine) will be used to transfer money. In addition to the mutual transfer of my peers’ accounts, I will transfer money to others across banks and it will take 24 hours to get the account. If you have doubts about the transfer, you can cancel it within 24 hours.

  — — Peer withdrawals and transfers from different places are free.

  In view of the fact that an individual can only open one Class I account in a bank, in order to facilitate the production and living needs of individuals in different places, the central bank conveniently cancels the handling fees for deposits and withdrawals and transfers from peers in different places, stipulating that all banks must be in place before the end of the year. This means that the "roaming fee" charged by bank card peers in different places will withdraw from the historical stage, and ordinary people can "travel all over the country" with only one debit card.

  [Pornography, self-mutilation, fraudulent donation, too spicy eyes, webcasting can no longer be "willful"]

  With the rapid development of webcasting, all kinds of chaos have emerged. Drinking fire wine, fake charity, in order to attract fans, some anchors play pornographic ball. Since December, webcasting has ushered in the so-called "strictest supervision order in history", and the "real-name registration system+blacklist" has been officially implemented.

  From today, Internet live broadcast service providers should authenticate the real identity information of live broadcast users based on mobile phone numbers and register the live broadcast publishers based on identity documents, business licenses and organization code certificates in accordance with the principle of "real name in the background and voluntary in the foreground". On the basis of real-name registration system, live broadcast service providers should establish a blacklist management system, and prohibit users of live broadcast services from re-registering their accounts.

  [Advertising will be punished if the new regulations on advertising release and registration are implemented]

  The Regulations on the Administration of Advertising Release and Registration promulgated by the State Administration for Industry and Commerce will come into effect today. Those who have obtained the registration of advertisement release by cheating, bribery or other improper means shall be revoked by the administrative department for industry and commerce according to law, and be fined between 10,000 yuan and 30,000 yuan.

  Radio stations, television stations, newspapers and periodicals publishing units that engage in advertising business without registration shall be investigated and dealt with by the administrative department for industry and commerce in accordance with the relevant provisions of the Advertising Law. If the registered items of advertising release change, and the advertising release unit fails to handle the change registration according to the regulations, the administrative department for industry and commerce shall order it to change within a time limit; If the registration of change has not been handled within the time limit, a fine of 10 thousand yuan or more and 30 thousand yuan or less shall be imposed. If the advertising publishing unit fails to submit the Statistical Report of Advertising Industry as required, it shall be given a warning by the administrative department for industry and commerce and ordered to make corrections; Refuses to correct, a fine of 10 thousand yuan.

  [The new radio management regulations implement heavy-handed rectification of pseudo base stations]

  The revised Regulations on Radio Management in People’s Republic of China (PRC) will come into force today. The revised regulations cover radio frequency management, station management, transmitting equipment management and radio foreign-related management, improve the management system for effective development and utilization of radio frequency, reduce and standardize radio administrative examination and approval, strengthen supervision during and after the event, and increase punishment for illegal and criminal activities such as telecom fraud by using "pseudo base stations", which provides a strong legal guarantee for promoting radio management and promoting the sustained and healthy development of radio industry.

  [What circumstances are exempted from guarantee in the implementation of multiple judicial interpretations? How to calculate fraud? 】

  A number of judicial interpretations will come into effect today. "Provisions of the Supreme People’s Court on Several Issues Concerning Handling Property Preservation Cases" clarifies the circumstances that can be exempted from guarantee, so as to reduce the burden of guarantee for the parties and solve the difficulty of preservation; The Provisions of the Supreme People’s Court on Several Issues Concerning the Alteration and Addition of Parties in Civil Execution clearly changes the statutory principle of appending, and clarifies the circumstances of the alteration and addition of the application executor, including the alteration and addition of the limited partner with defective capital contribution and the liquidation responsibility of the enterprise that is cancelled in violation of regulations; The Provisions of the Supreme People’s Court Municipality on Strictly Standardizing the Termination of the Execution Procedure (Trial) has made strict requirements on the elements of the termination of the execution procedure, so as to prevent local courts from abusing the termination of the execution procedure for one-sided pursuit of the settlement rate; The Provisions of the Supreme People’s Court on Several Issues Concerning the Trial of Independent Letter of Guarantee Disputes clearly defines the nature of independent letter of guarantee, and at the same time strictly defines the fraud situation and proof standards.

  [Ten years of grinding a sword, the asset appraisal industry welcomes the first basic law]

  The asset appraisal law, which has been brewing for ten years, was passed at the 21st meeting of the 12th the National People’s Congress Standing Committee (NPCSC), and the asset appraisal industry, which has been developing for nearly 30 years in China, ushered in the first industry law. The law will come into effect from today.

  This law highlights the reform spirit of promoting decentralization in China, lowers the entry threshold of professional qualifications, and focuses on standardizing the professional behaviors of appraisers and appraisal institutions. Experts said that lowering the industry entry threshold is conducive to better encouraging mass entrepreneurship and innovation. People’s daily needs such as mortgage of financing loans, compensation for house demolition and compensation for farmland occupation can be more convenient to obtain evaluation services, and the convenience of services will also promote the reduction of evaluation fees.

  [National individual industrial and commercial households’ "two certificates integration" is promoted nationwide today]

  The Opinions on Implementing the "Two Certificates Integration" of Business License and Tax Registration Certificate for Individual Industrial and Commercial Households requires that the reform of "Two Certificates Integration" for individual industrial and commercial households be fully promoted and implemented nationwide from December 1st. After the reform, self-employed individuals will only need to apply once, and the business license loaded with a unified social credit code will be issued by the industrial and commercial department.

  There is no transition period in this reform. If individual industrial and commercial households established before the reform apply for registration of change or take the initiative to change their licenses, they will be issued with a business license loaded with a unified social credit code. The original business license and tax registration certificate of individual industrial and commercial households that have not obtained the business license for loading the unified social credit code shall remain valid.

  [Expanding the scope of labor expenses in the field of philosophy and social sciences in colleges and universities]

  The Measures for the Management of Special Funds for the Prosperity Plan of Philosophy and Social Sciences in Colleges and Universities came into effect today, and a "big gift package" was sent to 630,000 teaching and research staff of philosophy and social sciences in colleges and universities: for the first time, indirect expenses were set up in the research funds of philosophy and social sciences, and the highest extraction ratio could be up to 30%. The scope and standards of expert consultation fees and labor fees were clarified, and the proportion limit was abolished, and the budget preparation and adjustment authority was delegated, allowing the surplus funds carried forward to continue to be retained. (End)

2017 Annual Report of the People’s Government of Pinggu District of Beijing Municipality on Government Information Disclosure

  This report is compiled in accordance with the requirements of the Regulations on Government Information Disclosure of People’s Republic of China (PRC), and based on the 2017 annual report on government information disclosure of township people’s governments, sub-district offices (hereinafter referred to as "township governments and sub-district offices") and district government committees, offices and bureaus (hereinafter referred to as "district government departments").

  The full text includes the implementation of the "2017 Pinggu District Government Affairs Openness Work Points"; Government information disclosure organization, system construction, channel places, education and training, etc.; Voluntarily disclosing government information, disclosing government information upon application and refusing to disclose government information; The application for administrative reconsideration and administrative litigation due to the disclosure of government information; Charges due to the disclosure of government information and their exemption; Shortcomings in government information disclosure and improvement measures.

  The statistical period of the data listed in this report is from January 1, 2017 to December 31, 2017. The electronic version of this report can be downloaded from the website of Pinggu District People’s Government (http://www.bjpg.gov.cn/). Due to the limitation of space, if you have any questions about the report, please contact the Government Affairs Office of Pinggu District, Beijing (Address: No.7 Fuqian Street, Pinggu District, Beijing; Postal code: 101200; Tel: 010-69961264; E-mail: bjpgxxgk@126.com).

  First, the implementation of government affairs disclosure work

  (a) the implementation of the main points of government affairs.

  According to the requirements of Beijing Municipal Government’s open government affairs, combined with the actual work in Pinggu District, the Key Points of Open Government Affairs in Pinggu District in 2017 were formulated, and the implementation of the Key Points of Open Government Affairs in Beijing in 2017 was promoted, so as to timely disclose the key work division plan of the municipal government’s work report, the key tasks deployed in the division plan of important livelihood projects, and the phased progress made in livelihood issues.

  (2) Promoting the openness of government affairs in key areas.

  In the prominent position of the government portal, our district has set up the column of "Open List of Government Affairs in Key Areas of Pinggu District", and dynamically updated the open list of government affairs at district, township and street levels. In 2017, there were 347 district-level government affairs disclosure lists and 67 township-level lists. In order to ensure the timely and effective disclosure of information related to the open list of government affairs in key areas, a working mechanism is formulated to arrange all relevant units to conduct a self-inspection every six months and submit self-inspection reports and related links.

  In order to promote the standardization and standardization of government affairs openness, our district has further refined the list of government affairs openness in key areas, sorted out the public authority and responsibilities of district-level government departments, and formulated the list of government affairs openness in district-level departments.

  (3) Promote the implementation of the "five openness" and expand public participation. ·

  In strict accordance with the requirements of the Notice of the General Offices of the General Office of the Central Committee of the CPC and the State Council on Printing and Distributing the Opinions on Comprehensively Promoting the Openness of Government Affairs (No.8 [2016] of the Central Committee of the Communist Party of China) and the Notice of the General Office of the Beijing Municipal People’s Government on Printing and Distributing the Key Points of the Openness of Government Affairs in Beijing in 2017 (No.26 [2016] of the Beijing Municipal Committee of the Communist Party of China), our district actively implements the openness of government decision-making, implementation and management. Establish the "Pinggu District Government Meeting Opening System", and invite deputies to the District People’s Congress, members of the District Political Consultative Conference, public information officers and representatives of the masses to attend the district government executive meeting. Establish a pre-publicity system for major decisions, collect opinions and suggestions from the masses in advance through TV stations, websites, newspapers and other channels for key work in the region in 2017, carefully sort out their opinions and demands, adjust their work plans in time, and actively improve their recognition.

  (4) Policy interpretation.

  In order to ensure the implementation of policy interpretation, after the promulgation of important policies and regulations, our district strictly follows the working principle of "taking interpretation as the principle and not interpreting as the exception", and sets up "policy documents" and "policy interpretation" columns on "Pinggu District People’s Government Network in Beijing" to publish and interpret all kinds of important policies and regulations in time. In 2017, 52 policies and graphic interpretations were launched for people’s livelihood projects such as education and medical care; Weibo, the government affairs of "Beijing Pinggu", the platforms of "Happy Pinggu", "Pinggu Bao Bao" and "Pinggu Mandarin" WeChat WeChat official account, etc., timely published articles on the background, purpose, significance and implementation caliber of policies and regulations, and strengthened doubts and doubts. In view of the hot issues concerned by the public, the relevant units of policy release were invited to carry out special online interview activities on the website platform. By providing information such as policy background, cases and data, the relevant policies were interpreted in a simple and easy-to-understand way by means of digitalization, diagrams, audio and video, so that the people could hear, understand and supervise, and the people’s right to know, participate and supervise was effectively guaranteed.

  (5) Responding to social concerns.

  In view of the diversity of Internet public opinion at present, our district adopts a combination of technical means and manual operation to monitor the network public opinion in the whole district, and submit and judge the network information that affects the social stability of our district at any time. While understanding social conditions and public opinion, we actively publish the progress of hot events and related policy interpretations through government portals, government affairs Weibo, WeChat WeChat official account and other platforms, and use online platforms to participate in online messages and comments, etc., to correct mistakes and promote the main theme, transmit positive energy, actively guide public opinion, and effectively play the role of network pressure relief valve and weather vane.

  This year, our district clarified and positively publicized more than 40 false information and comments on the Internet, such as "2.7 million villas illegally built in Beijing Scenic Area are sold to the village secretary as a pension industry", the labor-capital contradiction between Korean enterprises in Xinggu Development Zone, and "Black tour guides in Jinhai Lake Scenic Area fraudulently bring tolls".

  Second, the mechanism platform construction

  (1) The organizational management system is sound.

  First, the Pinggu District Government Affairs Publicity Leading Group and the Pinggu District Government Affairs Publicity Office were established in our district to coordinate and promote the government information and government affairs publicity work in Pinggu District, ensuring the smooth operation of the work in 2017. Second, we will continue to promote the standardization and institutionalization of government information disclosure, focus on serving the people and standardizing the administrative behavior of administrative organs, and solidly promote the work around deepening active disclosure and exploring and standardizing disclosure according to application, thus ensuring the orderly development of government information disclosure.

  (2) The institutional guarantee system has been further improved.

  Combined with the actual work, establish and improve the Pinggu District government office information disclosure confidentiality review and disclosure attribute review work system, Pinggu District government website safety management system, Pinggu District government website daily supervision system, and promote the government affairs disclosure work on an institutionalized and standardized track.

  (3) Open channels have been continuously broadened.

  First, through the Pinggu District Government Information Disclosure Inquiry Center, the District Archives and the Library Reference Center, the administrative organs in the whole region are provided with the initiative to disclose government information access services. Open a "government information disclosure column" with the function of searching and downloading in Pinggu District portal website "Beijing Pinggu District People’s Government Network" to focus on displaying government information that is voluntarily disclosed. Second, various administrative organs have set up government information consulting windows accordingly, and timely disclosed government information on key project planning and construction and hot issues of public concern. Third, the government affairs Weibo of Beijing Pinggu, the network service windows of Happiness Pinggu, Pinggu Bao Bao and Pinggu Mandarin WeChat WeChat official account have been established successively, and the government affairs Weibo, WeChat WeChat official account and other channels have been used to transmit government information, publish policy interpretations, respond to netizens’ concerns and guide online public opinion. Fourth, the intensive construction of 27 government websites in our district (1 main station and 26 sub-stations) has been completed, and unified planning and scientific design have been carried out from the website style to the column setting, and an effective website information confidentiality review system, daily supervision system and monthly inspection and notification system have been established, which has institutional and technical guarantee for standardizing the disclosure and safety of government information.

  Third, information disclosure data

  (a) take the initiative to disclose the situation.

  1. A total of 39,308 pieces of government information were made public in our district through different channels and methods throughout the year, and the full-text electronic rate was 100%.

  2. 7711 items of government information in key areas were made public throughout the year. Among them: 274 items of financial budget final accounts, "three public funds" and administrative funds were voluntarily disclosed; Take the initiative to disclose 160 pieces of information such as the construction plan of affordable housing projects, the start and completion of projects, and the distribution and withdrawal of affordable housing; Take the initiative to disclose food safety standards, food production and business license, special inspection and rectification and other information 169; Take the initiative to disclose 332 pieces of information such as environmental verification and approval, environmental status bulletin and major environmental emergencies; 62 pieces of information, such as illegal bidding activities and their handling, and projects that should be tendered according to law with state-owned funds as the holding or leading position; 391 pieces of information such as government measures, disposal progress, risk early warning and preventive measures of production safety accidents were voluntarily disclosed; Actively disclose 133 pieces of information such as approval of agricultural land conversion to construction land, approval of collective land acquisition, announcement of land acquisition, announcement of land acquisition compensation and resettlement, and settlement of collective land acquisition; 15 items, prices, basis, implementation time and scope of government-guided prices, government pricing and adjustment of charging standards; Take the initiative to disclose 7 warning information and good information in the enterprise credit information system of this Municipality; Actively disclose 79 pieces of information such as the audit results of government department budget implementation; 1,452 pieces of information on the supervision and management of public enterprises and institutions closely related to the interests of the people by administrative organs; Voluntary disclosure of other information decided by the Municipal People’s Government 3593.

  (2) disclosing the information according to the application.

  1. Application status. In 2017, the total number of applications accepted by administrative organs in the region was 731. Among them, the district government accepted 110 cases and the district housing and urban-rural construction Committee accepted 533 cases, mainly involving land acquisition, demolition, shed reform, demolition and other matters. Among the application methods, 659 applications were made in person, accounting for 90.2% of the total; 25 applications were made through the Internet, accounting for 3.4% of the total; 47 applications were made by letter, accounting for 6.4% of the total.

  2. Response.

  The number of responses to application matters was 731, of which:

  23 items have been voluntarily disclosed, accounting for 3.1% of the total;

  60 "consent to disclosure", accounting for 8.2% of the total;

  "Agree to partial disclosure" 3 items, accounting for 0.4% of the total;

  18 items were "closed", accounting for 2.5% of the total.

  Among them: 1 item involves trade secrets, 15 items are not government information referred to in the Regulations, and 2 items belong to other circumstances stipulated by laws and regulations;

  409 items "not disclosed by this administrative organ", accounting for 55.9% of the total,

  196 "information does not exist", accounting for 26.8% of the total.

  "Inform to make changes and supplements" 3 items, accounting for 0.4% of the total,

  "Inform other ways to handle" 1 item, accounting for 0.1% of the total.

  3 according to the application of public government information charges. The administrative organs in the whole region charge 0 yuan for searching, copying, mailing and other fees for providing government information upon application in accordance with the provisions of the Measures of Beijing Municipality on Charges for Providing Government Information upon Application (Trial).

  (3) the reconsideration and litigation.

  1. Administrative reconsideration. In 2017, there was no application for administrative reconsideration against Pinggu District Government; Two applications for administrative reconsideration were filed against relevant units of government information disclosure, all of which were settled. After trial by the district-level legal department, it was ruled that the administrative organ was corrected in 2 cases according to law.

  2. Administrative litigation. In 2017, there were 3 administrative lawsuits against the Pinggu District Government, and all the parties withdrew their lawsuits; There are 3 administrative litigation cases against various government information disclosure related units, of which 1 case was withdrawn by the parties and 2 cases are under trial.

  (four) institutional construction and security training.

  In 2017, there were 57 specialized agencies for information disclosure in our district government, and 3 government information disclosure access points were set up. There are 137 staff engaged in government information disclosure, including 3 full-time staff and 134 part-time staff. In order to promote the openness of government affairs, our district has stepped up publicity and training in terms of improving the ability to accept applications and implementing the Guidelines for the Development of Government Websites. In the whole year, all relevant units held 158 meetings or special meetings on government information disclosure, held 144 training courses and received 4021 trainees.

  Fourth, the existing shortcomings

  In 2017, the information disclosure work of the local government has achieved certain results, but there are also some shortcomings: some units still have a weak awareness of active disclosure; Active disclosure of information content needs to be further standardized and institutionalized; The construction of public places for government information needs to be further strengthened.

  V. Improvement measures

  (a) continue to do a good job of government information disclosure.

  First, in strict accordance with the relevant regulations, conscientiously do a good job in cleaning up and reviewing government information, and timely complete the disclosure of reports and the submission of various texts and data. Second, conscientiously do a good job in the disclosure of government information according to the application, study and discuss with the legal department the difficult problems in the disclosure of government information according to the application, and further improve various mechanisms and refine working procedures in accordance with the work requirements of "answering according to law, avoiding risks, strengthening coordination and enthusiastic service", so as to lay a foundation for standardizing the response to various government information applications. The third is to handle administrative reconsideration and administrative litigation cases steadily. In the face of people’s growing legal awareness, we should make positive preparations, cooperate with the legal department, and properly handle administrative reconsideration and administrative litigation cases caused by the disclosure of applications by relevant units.

  (two) to promote the development of government affairs.

  First, in accordance with the requirements of the "Implementation Opinions on the Openness of Government Affairs in Beijing", the "five openness" was solidly promoted. The second is to implement the formulation of the open list of government affairs in key areas and the disclosure of the contents of the list. The third is to implement the requirements of the "Guidelines for the Development of Government Websites" and promote the information content construction of Pinggu District government websites. Fourth, according to the new work situation, organize relevant work training to ensure the smooth development of all work.

Pinggu District People’s Government of Beijing Municipality

March 2018

Pinggu District People’s Government of Beijing MunicipalityStatistical table of government information disclosure

(2017)

Statistical Table of Government Information Disclosure of Pinggu District People's Government in Beijing (2017)

Pre-sale of the movie Life Unlimited Company leads Mayday: Excited and nervous.

  BEIJING, Beijing, May 18 (Xinhua) On the 17th, Mayday’s latest concert movie "Mayday Life Unlimited Company" held its premiere in Beijing. After the premiere, director Chen Yiren, Mayday Monster, Stone, Martha, Guan You and A Xin appeared to exchange their feelings with the audience.

  The movie Mayday Life Unlimited Company is starring Monster (Wen Shangyi), Stone (Shi Jinhang), Martha (Cai Shengyan), Guan You (Guanyou Liu) and A Xin (Ashin), with Bo Huang and Tony Leung Ka Fai as special stars. The film reproduces the essence of 122 concerts on May Day and will be released on May 24th.

  During the interview, when asked who had the best acting skills among several members, the members all pointed to the head monster. When talking about Bo Huang and Tony Leung Ka Fai, director Chen Yiren praised their acting skills as "ever-changing".

  A Xin even bluntly said: "Teacher Bo Huang is not only an excellent actor, director and singer, but also personally came to the Bird’s Nest to sing with us this time. Thank you very much for joining us." And Tony Leung Ka Fai’s earnest and responsible attitude at the scene also made the band members admire him. "When he can have a rest, he is still helping us to play. He is really an admirable elder brother and elder.".

  It is reported that in order to bring the audience the ultimate viewing experience, the crew exhausted their efforts in shooting, editing, post-production, sound production, etc., and overcame many obstacles: during the concert shooting, the number of seats was up to 25, and the shuttle remote control car and BOLT electric arm were changed. In sound production, the top team in Hollywood is used, and the sound of 64 channels is carefully set, striving to create a wonderful immersive audio-visual feast for all audiences; In terms of film format, the team strives to give the audience more choices, and goes to South Korea to produce 4DX and ScreenX formats to make the picture more complete and shocking.

  Since the first performance in Beijing in 2004, Mayday has performed 11 performances in the Bird’s Nest Stadium, creating a miracle with hundreds of thousands of fans and becoming the record holder. Not only that, the pre-sale box office of movies has also been leading all the way since its opening, and now it ranks first at the box office of the same period. In this regard, the band members said that they were "both excited and nervous, grateful to all their friends for their support, and grateful to everyone for their willingness to join Life Unlimited Company".

  It is worth mentioning that "Life Unlimited Company" presents the grand occasion of more than 4 million fans partying together in the film. Mayday said that the significance of filming this film is as a gift for fans, "so that more people can see Mayday, and they don’t have to go to one city after another, as long as they are in the cinema near home, they can party with Mayday." (End)

People’s survey: "Search engine" Baidu is dead? Draw the ground as a prison and shake the cornerstone of the Internet.

  Recently, an article "Baidu, a search engine, is dead" has aroused social concern. Because it involves the question of whether a search engine with public attributes can give priority to its own 100-number, the parties, the media and netizens hold their own opinions. On January 23, Baidu responded that it had a clear conscience. After keyword comparison, in addition to Baidu, sogou, 360 and other search engines are also giving priority to recommending their own products. In this regard, experts say that when an enterprise is in the leading position in the industry, it must have greater social responsibility and responsibility. The search service makes the service a "private garden", which does not meet the needs of public interests, nor does it meet the basic requirements of the Network Security Law and the Regulations on the Administration of Internet Information Services. Some experts even pointed out that Baidu’s problems actually exist in many large Internet platforms. In order to maintain their dominant position in the market, they are "painting the land as a prison", guiding themselves within the platform, selectively shielding competitors, and rejecting the free crawling of third-party search engine content. This behavior is shaking the fundamental cornerstone of the Internet.

  Baidu search leads traffic to its own products and attracts all parties to vomit.

  The article "Baidu, the search engine, is dead" says: Recently, more than half of the results seen on the first page of Baidu search will point to Baidu’s own products, especially its self-media platform "Baijiahao", which is all-inclusive, but the quality is worrying. Baidu is no longer the entrance to explore the Chinese Internet, and it can be renamed as "Search in Baijiahao Station".

  The article caused a lot of resonance, and netizen Su Zerui said: "I basically don’t use Baidu myself, and the search information is too messy and inefficient. In the era of traffic, Baidu has the right to selectively provide users with search content to expand their traffic, but users will also measure whether to continue to use Baidu, and other search industries will also take the opportunity. " Some media people left a message saying that after their articles were forwarded by others, the search presented only 100-number content, and their websites could not enjoy the content traffic bonus at all. There are also hundreds of authors who believe that the platform audit is more stringent. Because of the presence of traditional media and official institutions, the quality is relatively reliable, and the products such as WeChat and Taobao are compared and evaluated. "Baidu without login is far more open than its peers."

  On the 23rd, Baidu responded that Baijiahao is an important measure to improve the ecological experience of Baidu APP content. At present, in Baidu search results, Baijiahao content accounts for less than 10% of the whole site. At the Baijiahao 2019 Content Creator Festival held on the same day, Baidu’s vice president Shen Shai said "with a clear conscience": "In the PC era, Baidu could access the content of any website without any obstacles on the standard browser, but in the era of mobile Internet, many contents were blocked in the APP, which made access more difficult, so we launched Baijiahao and Baidu smart applets, hoping to reverse this situation." At present, the daily activity of Baidu APP has reached 160 million, the average daily recommendation of information flow has exceeded 15 billion, and the number of Baijiahao content creators has exceeded 1.9 million.

  In fact, ordinary netizens search for information in the hope of getting the most accurate and authoritative information, and it is best to present what they are looking for in the headlines of the search results. Therefore, Baidu’s argument that "the whole site accounts for less than 10%" can’t hide the fact that the search experience is weakened while avoiding talking about the search results "the proportion of top 100 pages".

  "News" Changed to "Information" Baidu’s "Enclosure" Transformation

  On the 25th, it was reported that Baidu fine-tuned the search engine and directly covered the website. The search results of information no longer included the website address, but used the name of the media instead. In other words, netizens can’t directly tell whether the search results are from websites or Baijia numbers. As commented in the cnBeta report: "The search result without the webpage address will make users need to open the link to see which website it comes from, which adds some inconvenience, as shown in the following figure, when searching for ‘ Huawei ’ When the keywords are used, it is completely unclear whether it is the content of the external site or the content stored in Baidu itself. "

  Although the search weight of Baijiahao is improved due to "ranking by high-quality content", Baidu as a platform still cannot completely check, and there are problems of plagiarism and even mistakes in the media. For example, in 2018, the "acid-base physique theory scam" was exposed. When searching for the keyword "acid physique" with Baidu, the first five pages in the information column "sorted by focus" were all hundred-number content, and the article "Acid physique is the source of all diseases?" The most frightening health rumor in 2018 is transferred to the elderly at home. It is a self-media number named "Focus on Meteorological Information Tracking" and does not indicate the source of the article. According to the reporter’s search, this article is actually a manuscript published by WeChat WeChat official account of Health Times on January 15th. In other words, Baidu information ranked first in a manuscript copied from Health Times by the media. At the same time, the search ranked fifth, "Don’t want to have a son with acidic constitution, expectant mothers should bid farewell to these bad habits!" "I am still making a fuss about this fallacy.

  Looking back on the whole incident, this should be inseparable from the transformation of Baidu’s content platform. In 2016, Baidu launched Baijia. In August 2018, the "Baidu News" column in Baidu search was quietly changed to "Baidu Information", and the search results also changed significantly, from the original presentation results based on portals and traditional media to the results based on hundreds of numbers. At that time, there was a self-media evaluation saying that "Baidu raised the weight of Baijiahao to the same position as traditional media. Baijiahao will grow rapidly and is likely to become the largest self-media platform. "

  In July 2017, Baidu launched a new search APP "Simple Search", and Li Yanhong once introduced that "Simple Search will never put advertisements in search results". However, this refreshing search engine is only available in mobile phone. That is to say, in Baidu’s logic, PC users can only silently endure advertisements, a lot of self-media information and such consequences — — You think you’re logging in to the vast Internet, but it’s actually just Baidu’s desktop client.

  In 2018, Baidu’s revenue exceeded 100 billion, and Li Yanhong announced a 24-word Baidu vision: to become the world’s top high-tech company that understands users best and can help people grow. In an open letter to the inside, he said, "When Baidu started in Zhongguancun 19 years ago, our goal was very clear, that is, to make a search engine that users really felt easy to use … …”

  19 years have passed, and Baidu, which hopes to "know users best", has obviously deviated from its original heart.

  The public knows that WeChat can only search for WeChat official account articles and Taobao can only search for Taobao goods, but the public doesn’t know that Baidu is almost the only one in Baidu.

  Search engines should put public welfare and service in the first place.

  In the relevant survey launched by Sina Technology, as of 15: 00 on January 30th, 14,917 people participated. In the question "What do you think of Baidu search?", a total of 38.63% people chose the positive evaluation of "very useful" and "easy to use". 38.99% people chose "difficult to use" and "very difficult to use". 49.61% of people said that "they will continue to use Baidu search". According to the survey, Baidu ranks first in the question of "which search engines do you usually use", accounting for 46.81%, followed by Google (19.13%), sogou (10.14%), 360(10.09%), Bing Bing(10.15%) and others (3.68%).

  Users don’t just want to see Baidu’s own products, but want to enter the vast Chinese Internet space through Baidu search. No matter how unique a product is, it is not as colorful as it is, which is also the meaning of search engines. Because users have such expectations, Baidu’s "enclosure" adjustment will lead to the controversy of "public attributes".

  So does the public expect too much from the search engine itself? Under the same keyword, the reporter looked up the "website" and "information" of Baidu search computer and the top ten articles of Baidu client, most of which were Baidu’s own products. In the top ten results of Bing Bing, the presentation of each website is relatively balanced. About one third of sogou search’s results are home-grown content, such as Sogou Encyclopedia, Sohu, sogou wise doctor and sogou Ask. Among the 360 search results, 360 Encyclopedia, Fast Information and secondary search, pictures, videos and good doctors are highly recommended. The results show that, besides Baidu, other search engines also tend to recommend their own content products. This will inevitably lead people who access information through these search engines to give priority to their own products, rather than fair recommendations based on "website PR value" or "effectiveness". Once these home information has low quality or even other problems, it is inevitable for the public to avoid it imperceptibly.

  On January 2, the National Internet Information Office instructed the Beijing Internet Information Office to talk to the relevant person in charge of Baidu about the spread of vulgar information and serious damage to the ecology of online public opinion in some products and channels of Baidu, and ordered it to be rectified immediately and comprehensively. During the rectification period, Baidu Mobile Web Edition, Baidu News Client Recommended Channel, Baidu APP Woman Channel, Funny Channel and Emotional Channel were suspended for one week from 15: 00 on January 3rd. At that time, the relevant person in charge of Baidu said that it would strictly implement the interview requirements of the network information department, run the network according to law, earnestly fulfill the main responsibility, and strengthen the ecological governance of the network.

  In response to this "Baidu" incident, the reporter interviewed industry experts.An expert who asked not to be named commented: "Why did Baidu do this? Is there a deeper reason? For example, in the PC era, search was Internet information navigation. Now, in the mobile APP era, search can’t be found, and major platforms do ‘ No. ’ , introduced the content into their respective ecosystems. In fact, Baidu has its helplessness. This helplessness began when he made Baijia and Xiongzhang. " Does the information barrier of each platform exist? The reporter searched for some original self-media content such as headline number, WeChat WeChat official account, Penguin number, UC Big Fish number, Netease number and Sohu number, and found that it was really difficult for Baidu search to find the original link smoothly. Fang Xingdong, the founder of Blog.com and the chairman of Internet Lab, expressed his views in the Global Times: In recent years, with the increasingly fierce competition among platforms with strong user groups and content production capacity such as WeChat, Weibo, Taobao, Today Headline and Tik Tok, we have observed a trend — — In order to maintain their dominant position in the market, various platforms are "painting the ground as a prison" one after another, guiding themselves within the platform, selectively shielding competitors, and rejecting the free crawling of third-party search engine content. This behavior is shaking the fundamental cornerstone of the Internet.

  Lei Xia, an associate researcher at the Institute of Journalism and Communication of China Academy of Social Sciences, said that in the new media era, one of the most important ways for people to get information is through online search, and Baidu search is a search engine with high user dependence. Therefore, the sense of social responsibility is necessary and primary, and it is necessary to push accurate and worth pushing information to everyone. But what kind of information is accurate and worth pushing? First, the information itself has a strong certainty to avoid false information; Second, whether the imported number is 100 or not, it should be based on the recommendation of algorithm basis and user needs, rather than advertising import for profit purposes; Third, it is convenient and direct, instead of users screening a lot of relevant information; Fourth, search engines, in a sense, are equivalent to the entrance to the Internet, and cannot only push hundreds of numbers and cause traffic interception to other websites. When an enterprise is in the leading position in the industry, it must have greater social responsibility and responsibility.

  Professor Cao Peixin, Ph.D. in Communication and Communication University of China, believes that this incident shows that Baidu, as an influential communication organization, overemphasizes economic attributes and ignores public attributes (such as truthfulness, objectivity and service) and political attributes (advocating honesty and trustworthiness). Therefore, we should reflect on how to continuously improve the management system and regulations of new media organizations such as Baidu, so as to urge them to better balance the relationship among the three attributes.

  Huang Chuxin, director and researcher of the Journalism Research Office of the Institute of Journalism and Communication, China Academy of Social Sciences, said that based on the relationship between users and search engine service providers, since Baidu uses search engines to increase web page hits and earn high advertising fees, it is obliged to provide users with safer and more efficient search engine services; The content on Baijiahao lacks the supervision of gatekeepers, and a large number of false and harmful information is filled with it, which harms the interests of consumers. This will have two consequences. One is that the false and harmful information of Baijiahao will damage social order and hinder the construction of "clear and clear" cyberspace; On the other hand, it is also a kind of damage to Baidu’s image. In the network world, search engine is an important basic project of cultural exchange and communication, so public welfare and service should be put in the first place. Specifically speaking, there should be no "tendentiousness" in the process of users’ use, and factors involving their own commercial interests cannot make a splash in this process. Relevant departments should standardize and coordinate information collection, software development and search mechanism setting, and establish a universal, reasonable and standardized network information resource search system as soon as possible. It is understood that as early as 2002, the United States and European Union countries have promoted the fairness and objectivity of search engines in the form of industry norms and regulations, and formed a complete industry standard.

  From the perspective of social management, if we only give priority to recommending self-media content to the public, it will affect the vocal effect of mainstream media. Some self-media organizations, represented by Baijiahao, are unable to correctly identify the authenticity of a news event due to the lack of good media literacy and lack of supervision, and its harm is obvious. In the long run, it will inevitably lead to the inefficiency or even ineffectiveness of mainstream public opinion guidance, reduce the credibility of the government, and weaken the guidance of mainstream media to public opinion. Due to the long-term lack of supervision from the government and enterprises, Baijiahao has been flooded with various chaos such as plagiarism from the media. On the one hand, this situation harms the economic interests of the original author, on the other hand, it encourages the unhealthy trend of plagiarism and manuscript washing, and discourages the creative enthusiasm of many original content producers.

  Wang Sixin, deputy dean and professor of the School of Politics and Law, Communication University of China, said that for anyone who uses it, the search engine is an information window that leads him to knowledge, the unknown and the outside world, and it is an aggregation platform of information and values. As the largest search service provider in China, it is a legal obligation for service providers to let Internet users get accurate, objective, comprehensive and authoritative information services with the help of search services, and it is also a basic requirement put forward by the state, society and users. Search engines should pay more attention to their public service functions. If we introduce the "fat water" of search service into our own "one acre and three points" in various ways for our own personal gain, it has seriously deviated from the "avenue" that search service should take.

  Secondly, the search service crawls, aggregates and classifies the information in cyberspace through its own technology, and then distributes it according to the needs of users. It is doomed that search service providers should treat the information products and content provided by any third party in cyberspace fairly and fairly in an objective manner. If the search service takes advantage of its own technology and platform, takes advantage of people’s trust in the search service, and takes advantage of its dominant position in the market to sell its own content directly or in disguise, it is equivalent to being both an athlete and a referee, which violates basic procedural justice.

  Third, although the search service does not directly provide information services, it has a pre-existing and implicit decision on what kind of information users can access, and it is the guide and foundation for users to seek, accept and spread all kinds of information. In this case, the search service should meet the basic requirements of laws and ethics for information content, and stress political orientation and socialist core values. The search service makes the service a "private garden", which does not meet the basic requirements of the Network Security Law and the Regulations on the Administration of Internet Information Services.

  The Regulations on the Administration of Internet Information Search Services issued by the National Internet Information Office clearly requires: "Internet information search service providers shall provide objective, fair and authoritative search results, and shall not harm national interests, public interests and the legitimate rights and interests of citizens, legal persons and other organizations".

  General Secretary of the Supreme Leader said that interconnection is the essence of the Internet, cyberspace is the common spiritual home of hundreds of millions of people, and every participant has the obligation to make this spiritual home better. The practice of "adding a plug" to the search list damages people’s sense of happiness and gain in using the Internet, corrupts the atmosphere of cyberspace, and does not conform to the relevant provisions of national laws. Regulators, service providers and users should make concerted efforts to change this situation.