Cctv news(Reporter Sai Xinyan, Li Shanshan) "What you see is the special agricultural product of Zhangchangfeng Village: three red flags and four jars of sauce, no pesticides and no fertilizers. Flour is rich in micro-nutrients, and the taste is absolutely good. "The weight of a single peach is 0.5-0.8, and the sugar content is 15%-20%."

Zhang Weiting, deputy researcher of the Supervision Office of the State Bureau for Letters and Calls, and the "first secretary" of Zhang Changfeng Village, Haixing County, Cangzhou City, Hebei Province, impressed the introduction of agricultural products as well as the tour guide’s words.

Now Zhang Weiting is full of confidence, saying that "the name Changfeng represents the hope of the villagers, and I want to lead everyone to achieve a bumper harvest". In 2018, when I first came to Zhangchangfeng Village to help the poor, Zhang Yuting was not so chic. There are 438 households in the village and 125 poor households with established cards; The village is all saline-alkali land, and the yield of wheat per mu is low, so it depends on the weather to eat. But even so, Secretary Zhang led the villagers out of a "Changfeng" road.

"Tukela" becomes "golden pimple"

Zhang Weiting never helped the poor. Before coming to Zhang Changfeng village, she imagined that this small coastal village was a "paradise" facing the sea and blooming in spring. However, after coming here, I learned that the collective industry in the village is almost zero, and "the electricity bill can’t be paid soon." Without industry, the villagers can only go out to work and live a tight life. Once they are sick and hospitalized, they can’t get out 10,000 yuan or 20,000 yuan of life-saving money … …

In the eyes of the villagers, it is strange that Zhang Changfeng is not poor: "After hard work for half a year, an acre of wheat received 300 kilograms, and they all sold for more than 300 yuan. If you want to be rich, unless ‘ Tukela ’ Become ‘ Golden pimple ’ ！”

Zhang Weiting is trying to challenge this "impossible". The first thing she did when she came here was to transform the old primary school site that had been idle for many years at the entrance of the village into a village cultural and sports center. She believes that "finding a way to seek development in the village and letting the labor force return to work in the village" is the direction for the villagers to get rich, so that everyone should "form industrial ideas and believe that we can do business ourselves and have ambition".

However, where is the way?

On a visit to the villagers, Zhang Weiting took a bite of the steamed bread stuffed by the villagers. "Take a bite, it smells good! I found the taste of childhood in an instant. "When I asked, I knew that the dry land wheat" Dahongwang ",which is widely planted in the village, grew in saline-alkali land without pesticides, fertilizers and watering. Although the yield was low, it tasted good. Zhang Weiting seems to have discovered the "New World". She gave this steamed bread with "childhood flavor" to friends in Beijing to taste, and also found relevant laboratories to test it. Soon, experts came to the conclusion that "the growth cycle of hard wheat is long, and the content of potassium and plant protein is higher". Zhang Weiting was ecstatic, and the gluten of steamed bread is scientific.　

　Zhang Weiting (right) works as a farmer in a villager’s home.

"This is a good thing in a big city." After a family visit and a family talk, Zhang Weiting also found that there are still many "treasures" in the village: Chili sauce made by Dai Shufeng is loved by relatives and neighbors; The noodles pressed by Ma Yujuan are very strong without salt; Zhang Changfeng’s pasta is famous in the local area, and every family will make delicious noodles and steamed buns … … If you sell these to the city people, are you still worried that the villagers will not be rich?

Therefore, Zhang Weiting led the villagers to study and improve varieties in many places, and invited experts from Beijing to give lectures, leading the villagers to do deep processing, and produced special agricultural products such as stone mill wheat flour and rye flour. Unexpectedly, the villagers don’t think so. In the eyes of the villagers, these are just the most common things at home. They don’t cooperate with the establishment of a unified sales channel and don’t trust this new "temporary secretary".

In the end, Zhang Weiting had to take risks to acquire at a price higher than the market price, and then look for sales channels from her side: she recommended it to colleagues and classmates in the WeChat group; I bought it myself and sent it to a friend far away; Boarded the stage of "Open the Door" and Chongqing Satellite TV with "Zhang Changfeng" products.

　"Cultivate ambitious and wise villagers"

Zhang Weiting devoted herself to the work in the village. After the market was opened, Zhang Weiting found that the villagers had no uniform standard for the processing and quality control process of characteristic agricultural products. Once packed hundreds of boxes of carrots, the villagers’ packing quality was uneven. Most of them felt "indifferent", but Zhang Weiting felt that this was not a small problem. "You can’t smash your signboard because of small details." She and a few villagers re-examined and loaded hundreds of boxes of carrots, and told the villagers with actions, "Be wise and learn how to walk every step." Later, Zhang Weiting described that day as "really tired and falling apart".

　Zhang Weiting (right)

"Don’t look at being a lesbian, you don’t want to work hard." Liu Yusheng, former deputy director of Haixing County Bureau of Commerce, said jokingly.

In order to make the rural characteristic products of Zhangchangfeng Village into brands, Zhang Weiting put forward the slogan that "China is good in Haixing, and Haixing is good in Changfeng", applied for registration of the trademark of "Zhangchangfeng", opened a shop on the platform of Wechat business, and set up a column of "Secretary Mall" in the village WeChat WeChat official account to plug in the wings of the Internet for characteristic agricultural products.

Open the "Secretary Mall" column of "Resident Poverty Alleviation Cadres" WeChat in WeChat official account, and the sales of pasta in Zhangchangfeng Village firmly occupy the top three, followed by the Chili sauce on "Open the Door". In recent months, Dai Shufeng, who makes Chili sauce, has sold hundreds of bottles of Chili sauce, earning nearly ten thousand yuan.

In addition, Zhang Weiting is also committed to the development of orchard construction. "Before, the information in the village was relatively blocked, and there was no investment and no labor, so there was no development. Now I am here!" In 2019, the total investment was 2.4 million, and the peach project covering an area of more than 100 mu was successfully "uphill". On September 21st, when Peaches entered the supermarket in Cangzhou, Zhang Weiting happily sent several friends in succession.

Zhang Weiting said: "It is my goal to push these things to the whole country. “

　"No, it feels like I’m going to be red."

The "first secretary" will not only develop industry, but also play well in Internet marketing. Zhang Weiting said with a smile, "It’s because many customers have given me advice. Recently, they suggested that I make a short video".

Zhang Weiting has a WeChat group to share the special products in the village. People inside value the unique quality of Zhangchangfeng village specialty and often contribute sales. "People say this is called community operation".

Zhang Yuting said that now 123 poor households in Zhangchangfeng Village have successfully lifted out of poverty, and the other two households have not lifted out of poverty due to mental retardation and other reasons. After consultation by the "two committees" of the village, the bottom-line policy will be implemented for these two special families.

Today, the flour in Zhangchangfeng Village is still the same flour, but its value has risen from 2 yuan to 12 yuan per kilogram. The income of more than 40 poor households doubled that year. Members of the cooperative work in the processing workshop, and they get 60 yuan’s salary every day, with dividends at the end of the year. "I didn’t expect the ‘ Tukela ’ Really became ‘ Golden pimple ’ ！” This seaside village is also quietly moving towards the carefree village of "spring blossoms" in Secretary Zhang’s heart.

With the attack of "double 11", major supermarkets and e-commerce companies have seized the opportunity to offer preferential meals to Harbin citizens. Under the background that the Ministry of Commerce has designated this year as "Consumption Boosting Year", how can online and offline businesses use the "double 11" to expand domestic demand and promote consumption? What new characteristics does the ice city consumer market present? In the past few days, the reporter visited various business districts in the main city to understand the situation.

"Same price online and offline", even cheaper offline.

"It’s a pity that a brand of women’s wear that double 11 wants to buy has been sold out on the online platform. Unexpectedly, I found the same paragraph in the Haxi Wanda brand store, and the price is similar to that of the online flagship store after discount, so I won it decisively! " On the 9 th, Ms. Li told reporters.

This year’s "double 11" offline discount has become a highlight to attract consumers.

In the Central Mall, gold ornaments were reduced to 80 yuan, among which China’s gold brand was reduced to 50 yuan, and there was an activity of 8.8% discount on work expenses. Shanshan Outlets launched "double 11" online and offline activities with the same price, and NIKE reduced the 200 yuan for every 688 yuan of shoes, clothing and accessories.

"All shopping malls in Harbin are offering discounts, such as 30% discount for Yuanda women’s wear, and other beauty brand discounts are counted as shopping mall points, and the price is very affordable." Consumer Wan Xia said that compared with online, offline experience is better, especially the quality of beauty products sold offline is guaranteed.

During the period of "double 11", supermarkets also launched discount activities. In Biyoute, rice, milk, nuts, fresh food and other commodities were all discounted. During the visit, the reporter saw that there are also catering brands that launch online activities such as 1.1 yuan spike, buy one get one free and so on.

It should be noted that in addition to the activities launched by shopping malls, brand merchants also launch promotional activities. For example, Haxi Wanda, members of Hailan House will be sent to 100 yuan from 500 yuan, and they can also participate in the lucky draw.

Some consumers said that the superposition of brand discounts and shopping mall discounts will make some goods cheaper than some flagship stores online.

Enhance the richness of activities, and the "atmosphere" of major shopping malls is full.

"’double 11′ is a traffic competition. In order to compete for passengers, in addition to the price war, enhancing the shopping experience is also a trick for shopping malls to’ suck powder’." Jin Geng, director of the management and planning department of Harbin Central Mall, said that this year, the "double 11" Central Mall set up a lucky draw for China gold to take home. After a single purchase of 529 yuan, the lottery ticket was placed in the prize box on the first floor according to the relevant guidelines, so that consumers would have the opportunity to win a 2-gram gold bar.

"The lucky draw is divided into four draws. In order to make the effect more enthusiastic, we will set up a live broadcast of the whole draw in front of the mall on November 11th, so that more people can feel the atmosphere boosted by consumption." Jin Geng introduced.

Under the background of "Consumption Boosting Year", Harbin has vigorously carried out various forms of consumption promotion activities, and "atmosphere economy" is becoming popular, and various rich activities have kept consumers’ footsteps.

During the "double 11" in Xicheng Red Square, a Sino-French Environmental Month Cultural Exhibition and a Yuan Music Festival were set up, and a new product release show in winter was launched on November 12th to meet the diversified, personalized and socialized consumer demand of citizens.

"November 11th is the weekend. The shopping mall must be very lively. I have made an appointment with my friends to buy and play in the shopping mall!" Chen Ye has targeted Haxi Wanda’s Double Eleven Party, and participated in the two-dimensional parade at close range, highlighting a "fun".

In order to bring a richer consumer experience to the public, some shopping malls in Bingcheng have launched exclusive bank gift activities, such as Yuanda Nangang Store. Debit card customers of Shanghai Pudong Development Bank have bound WeChat payment in the department store or cosmetics area, and when they spend 999 yuan, they will be randomly reduced by 19.9 yuan to 200 yuan. The rotten wool has attracted many consumers to buy in the shopping malls, and the shopping experience is instantly full.

According to industry insiders, as the online traffic dividend peaks, offline entities should learn to seize the gap in traffic in their own way. All the shopping malls in Ice City are trying to enhance consumers’ shopping desire in the form of "social plus" by improving their shopping experience.

"Spend money on the cutting edge", rational shopping has gradually become the mainstream.

Every year, various promotional activities of "double 11" emerge in an endless stream. This year, both online and offline are fighting for "low price" and novelty. However, consumers seem to be becoming more rational.

Liu Yuanyuan, a consumer, said, "The goods bought to make up the bill are easy to accumulate dust at home in the end. This year, I only bought two winter down jackets online, and the others are daily necessities, which are worth buying after repeated research. In recent years, my family has paid more attention to spending money on the cutting edge. "

"This year’s double 11, shopping malls are really busy, and some discounts are very attractive. I have visited several places and so far I have only bought a necessary commuter bag for work. " After "95", Yu Lan said that in the past, every year in double 11, she would go shopping with her friends, because there would be discounts on milk tea and catering, eat some delicious food, and then touch some cute toys in several trendy small commodity stores, so that she could go home beautifully.

Participating in the e-commerce "double 11" every year makes the consumer Liu Shuang very tired. She believes that some merchants raise prices first and then lower prices, and finally let the merchants take advantage of it. "So now shopping is more rational and pragmatic, and it pays more attention to cost performance."

In this regard, some insiders believe that the preferential activities launched by the e-commerce platform this year are more direct than in previous years, which is a benign signal and a timely adjustment made by e-commerce in response to bad feedback from consumers.

According to the "2023 double 11 Annual Survey Report" released by global consulting firm Ai Ruibo, consumers expect to increase higher-end categories such as daily necessities, clothing, beauty and personal care products, and the purchase intention of luxury goods has the largest decline. When consumers choose products, authenticity and credibility, functionality and durability, materials and quality, safety and traceability are the main considerations, and rational consumption gradually replaces perceptual and impulsive shopping.

Harbin Daily reporter Chen Yue Wen/photo/video shooting and production

　　In order to effectively protect the health of the broad masses of people in Dalian and implement various measures for epidemic prevention and control in Dalian, the COVID-19 Epidemic Prevention and Control Headquarters is scheduled to conduct regional nucleic acid screening for permanent population, temporary population and floating population in some districts and counties of Dalian (Jinpu New District, Pulandian District, wafangdian city, zhuanghe city, Changxing Island Economic Zone and Changhai County) from 6:00 to 22:00 on April 13th. The relevant matters are hereby notified as follows:

　　The general public are requested to go to the nucleic acid sampling point in batches, at the wrong time and in an orderly manner under the arrangement of local streets (towns) and communities (villages) in accordance with the requirements of "every person should be inspected" and complete the sampling work according to the guidance of the staff. Wear a mask correctly during the sampling process, do not talk to others and keep a social distance of more than 1 meter, pay attention to weather changes and travel safety.

　　When sampling nucleic acid, please ask the general public to take the initiative to show the "Liaoshitong Health Code". Old people or children who don’t or can’t use smart phones, please ask their families and neighbors to show their codes on their behalf, or bring their ID cards (those without ID cards bring their household registration books).

　　While waiting for the results of nucleic acid screening, please ask the general public to consciously abide by the requirements of Dalian’s current epidemic prevention and control, minimize social activities and reduce personnel gathering. Those who refuse to cooperate with this round of regional nucleic acid screening without justifiable reasons will bear corresponding legal responsibilities.

Since Professor Tu Youyou won the Nobel Prize, artemisinin has come into the world’s sight, which is undoubtedly a great discovery of modern medicine, but it has also triggered a war of words about traditional Chinese medicine and western medicine.

A: Professor Tu Youyou won the Nobel Prize, which means that Chinese traditional medicine has finally been recognized internationally! Traditional Chinese medicine will no longer be criticized for its unknown active ingredients!

B: No, artemisinin is developed by modern pharmaceutical means. It is a product of modern medicine, not Chinese medicine. I think Chinese medicine is still "unscientific".

C: You are all wrong. In my opinion, artemisinin is the result of the combination of traditional Chinese and western medicine, and we should vigorously advocate the combination of traditional Chinese and western medicine.

……

01

Is the magical artemisinin Chinese medicine or western medicine?

In life, many people will put western medicine and Chinese medicine in opposition, just like artemisinin successfully extracted by Professor Tu Youyou. Is its attribute Chinese medicine or western medicine?

In this regard, distinguished professor Kong Lingyi, vice president of China Pharmaceutical University and the Ministry of Education, said: Artemisinin used in clinic is mainly its derivatives, which are chemical drugs rather than traditional Chinese medicine.

However, artemisinin is a pure compound extracted from Artemisia annua by Professor Tu Youyou’s team. According to the current evaluation method of western medicine in China, the natural compounds extracted from traditional Chinese medicine can be regarded as new Chinese medicine or new chemical medicine, which actually makes sense.

To put it simply, artemisinin, a pure compound extracted from Artemisia annua, can belong to both traditional Chinese medicine and western medicine. However, the derivatives of artemisinin are no longer pure compounds, and the results are modified by chemical reactions, so they belong to the category of chemical drugs, that is, western medicine.

02

University of Washington research:

Artemisinin can kill cancer cells within 16 hours, true or false?

Professor Tu Youyou is a great scientist of traditional Chinese medicine in China. Artemisinin developed by him is another specific antimalarial drug after quinine. However, in recent years, scientists have found that artemisinin has anti-cancer effect, or it can completely change the treatment of cancer, which has aroused social concern.

The anti-cancer research of artemisinin comes from Professor Lai Henry and assistant professor Narendra Xing of the Department of Bioengineering, Washington University, USA. The research began in 1995. In many studies, it was found that after 16 hours of contact with artemisinin, all breast cancer cells in the test tube were killed, while the healthy cells in contact with artemisinin remained alive.

Researchers believe that artemisinin is lethal to leukemia, pancreatic cancer and breast cancer cells, but has no toxic effect on normal tissues.

At present, artemisinin is really hot, and "artemisinin health products" are also selling well. It should be noted that artemisinin can not be used as an anticancer health care product for the time being. Although artemisinin has certain anticancer effect, its mechanism of action is still very complicated. Professor Tu Youyou also stressed that artemisinin has not reached the clinical stage of cancer treatment, and it also needs the approval of the health department before it can be sold in medicine. Moreover, the research on the side effects of artemisinin is still immature, and it is not recommended that you blindly take artemisinin health care products.

03

Pharmacist reminds:

Three principles should be kept in mind when using traditional Chinese medicine to fight cancer.

Traditional Chinese medicine can not only cure diseases, but also nourish food, so many people think that traditional Chinese medicine can not be eaten badly, such as ginseng, astragalus and other Chinese herbal medicines, and it is also the first choice for many people to make tea. However, Gao Yanjing, the pharmacist in charge of the Department of Pharmacy of beijing ditan hospital affiliated to Capital Medical University, would like to remind everyone that medicine is toxic in three ways. When using traditional Chinese medicine, we should pay special attention to the following three principles.

1. A good prescription of Chinese medicine is not suitable for everyone.

Traditional Chinese medicine (TCM) has different constitutions for the human body, and there are also great differences among individuals, so TCM prescriptions should be symptomatic and right for people. Maybe a certain prescription is effective, but it is not recommended for patients to try it blindly, or it is counterproductive because of physical discomfort.

2. The elderly should be careful when using drugs.

Most elderly people have certain basic diseases. It is unscientific to blindly use traditional Chinese medicine for tonic. In serious cases, it will even aggravate the primary disease, which is not good for health.

3. Stop the middle illness.

When a prescription is effective in treating a certain disease, it should be stopped in time. Traditional Chinese medicine pays attention to dosage. If the dosage is too large, it is likely to have certain toxic and side effects. For example, licorice can regulate various drugs, but it will hurt the spleen and stomach if used for a long time. Rhubarb is a commonly used Chinese medicine, which can cause stomach pain, diarrhea and other discomfort.

extend

Three kinds of traditional Chinese medicines have been removed from the National Pharmacopoeia.

It is nephrotoxic and carcinogenic

In the 2020 edition of China Pharmacopoeia, four varieties, namely, Aristolochia, Pangolin, Huanglian Yanggan Pill and Xianteng, were not included. The reason is that Aristolochia and Sinomenium have certain nephrotoxicity. Pangolin is a first-class protected wild animal in China; Huanglian Yanggan Pill contains bat excrement noctilucent sand.

However, in the National Pharmacopoeia revised in 2005, three varieties of Akebia manshuriensis, Radix Aristolochiae and Radix Stephaniae Tetrandrae were banned because of their high concentration of aristolochic acid. Ye Zuguang, a researcher at the Chinese Academy of Traditional Chinese Medicine, said that other Chinese medicines containing aristolochic acid should be managed according to prescription drugs, and their contents should be strictly controlled.

Before artemisinin was discovered, malaria killed millions of people. The artemisinin extracted from Artemisia annua by Professor Tu Youyou, like a timely rain, eliminated malaria and saved countless lives, and also promoted the sales of artemisinin health care products.

It is suggested that you should not blindly use health care products and traditional Chinese medicine. These drugs actually have certain toxic and side effects, and wrong use will only bring about adverse effects. If you are unwell, it is the best choice to seek medical treatment in time.

References:

[1] "Great discovery: artemisinin can resist cancer, or completely change the treatment of cancer". China Journal of Community Physicians .2016-01-27.

[2] Stop arguing, artemisinin is both Chinese medicine and western medicine. Science and Technology Daily .2015-10-09

[3] "5 kinds of common Chinese medicines will harm the body? Pharmacists tell three truths about Chinese medicine. Life Times. 2018-07-25.

Original title: "Chinese medicine has made meritorious deeds? Studies have found that artemisinin can kill cancer cells within 16 hours. Is it true? 》

Read the original text

　　() F10 data shows that on March 4, 2024, () theme points have been updated and adjusted:

　　Proposed layout of short drama business

　　On December 2, 2023, the announcement of the company’s change revealed that recently, some media reported that the company was involved in "short drama concept stocks". Up to now, the company’s operating income structure does not involve short drama business, and the short drama business has no impact on the company’s performance. Investors are advised to pay attention to investment risks and invest rationally. On November 7, 2023, the company disclosed on the interactive platform that short plays are a very popular content ecology recently. Our company’s business is based on content, and we are also actively deploying short play business. We have done a lot of preparatory work from script selection and creation, copyright purchase and content production. The profit model of short play business needs further verification, but we believe that the core logic of short play market is content is king. As a company operating on content and copyright, we will definitely compare ourselves.

　　Short drama business "fast burning" APP internal test

　　On December 5, 2023, the announcement of the company’s change revealed that recently, some media reported that the company involved "short drama concept stocks". Up to now, the company’s operating income structure does not involve short drama business, and the short drama business has no impact on the company’s performance. The company’s short drama business "Fast Burning" APP has completed the technical construction, and the APP is now in the internal testing stage. There are uncertainties in the online time, profit model and profitability of the "fast burning" APP. Investors are requested to objectively analyze the company’s operating environment and invest rationally. On November 7, 2023, the company disclosed on the interactive platform that short plays are a very popular content ecology recently. Our company’s business is based on content, and we are also actively deploying short play business. We have done a lot of preparatory work from script selection and creation, copyright purchase and content production. The profit model of short play business needs further verification, but we believe that the core logic of short play market is content is king. As a company operating on content and copyright, we will definitely compare ourselves.

　　NFT technology

　　In June 2022, the risk warning announcement was disclosed: Recently, some media reported that the company was involved in "NFT concept stocks". In March 2022, the company and Changsha Malanshan Investment Development and Construction Co., Ltd. jointly funded the establishment of Hunan Malanshan Tianze micro chain Technology Co., Ltd., which mainly protected and traded digital assets based on copyright content. The "China V-Chain" project is at the initial stage of development, but it has not yet opened the online trading function. Before the formal transaction, the platform also needs to obtain the network culture business license, ICP license and other related business licenses, which can only be implemented after being approved by relevant departments according to laws and regulations. At present, Hunan Malanshan Natural Selection micro chain Technology Co., Ltd. is applying for approval of related businesses, and there is still uncertainty about whether the application can be approved. Please pay attention to the risks. On January 26, 2022, the company disclosed on the interactive platform: At present, the company has used blockchain technology for copyright deposit, and we are actively paying attention to NFT technology. The online trading of video content and materials owned by the company needs NFT technology for copyright protection and development of copyright. More market value.

　　Natural Selection of micro chain —— Overall Service of Digital Rights

　　In March 2022, Zhongguang Natural Selection and Changsha Malanshan Investment Development and Construction Co., Ltd. established Hunan Malanshan Natural Selection micro chain Technology Co., Ltd. The core business of Tianxuan micro chain is to operate the overall digital rights service platform "China V-chain". By the end of 2022, there were more than 160,000 online copyright trading materials and 150,000 blockchain deposits. At present, "China V-Chain" has obtained 7 licenses required by online platforms for copyright services and transactions, and was selected as "National Radio and Television Media Convergence Growth Project in 2022". In December, 2022, Natural Selection micro chain released the "Collective Copyright Service Plan", which uses its own blockchain to form six service systems: works planning, classification and registration services, establishment of exclusive digital copyright material database, monitoring of works’ use rights throughout the network, evidence storage and notarization, automatic distribution of cases, diversified dispute resolution, authorized use and deep IP development of works, assets evaluation of works’ related rights and interests, and listing and transfer transaction services. In 2023, while continuing to serve copyright and intellectual property customers, it will also establish a V-chain copyright management SAAS system to realize the blockchain system link with relevant functional institutions and judicial acceptance, and use advanced digital intelligence, technology and accurate services to make intellectual property more valuable.

　　Comprehensive media group

　　For many years, Zhongguang Tianxuan has always adhered to the principle of "positive energy, natural selection", being the organizer of head content, an expert in vertical field and an operator of all-media content, and building a comprehensive media group with national influence. In 2021, the company has six strategic sections: content division, platform division, MCN center, film and television drama center, film center and education center, with more than 300 professional video producers, mainly engaged in the production and operation of variety shows, documentaries, film and television dramas, short videos and other video content.

　　Film and television center-investment and investment system of fine film and television

　　Since its establishment in 2018, Tianxuan Film and Television Center has produced, organized and invested in nearly 150 projects. After fully opening the paid track with differentiated and high-quality projects, it has gradually moved towards TV dramas and customized tracks for "film and television travel". In terms of online movies, box office breakthroughs have been continuously achieved, and genre innovations have been expanded: Ghost Story broke through 40 million, setting a new benchmark in the industry; the first phenomenal online movie daoist magic broadcast on dual platforms broke through 50 million, ranking among the top three in the online movie sub-account list in recent three years together with Ghost Story; in terms of online sub-account drama, a new platform record has been set year by year: Flash! Breaking the double records of iQiyi’s popularity and box office in 2022 with a sub-account box office of over 100 million yuan, Dear Mr. Lemon Essence broke through 58 million yuan, ranking first in Youku’s online sub-account drama in 2021. In TV series, Parabola of Youth inherits the spirit of China Women’s Volleyball Team and is well received. While investing and "investing", Tianxuan Film and Television Center also participated in the creation of CCTV’s large-scale documentary "For Peace", which was highly praised by China People’s Liberation Army News and Communication Center. Making the first digital film "Dragon Gate" for the world cultural heritage of Longmen Grottoes in Luoyang will be the first digital dome film of grottoes in the past decade, and it will be the first stop of the immersive cultural tour of Longmen Grottoes by means of "film and television travel".

　　Film Center —— Investment Pioneer of Sub-account Content

　　Zhongguang Natural Selection Film Center focuses on the investment of sub-account content, enters online movies and sub-account online dramas, and opens up paid tracks. In recent years, the natural selection film industry has gone from joint production TOP1 main production, and the main producer has invested in nearly 100 projects, such as Ghost Story: Human Love, daoist magic, Snake King, Flash China, Surprise Tunnel Warfare, Dismantling the Case, Murder Scene, etc., which have been launched on major video platforms one after another, among which the romantic fantasy movie Ghost Story: Human Life. As the first online movie broadcast on dual platforms, daoist magic, a fantasy martial arts action movie, ranks in the annual box office list of Aiqiyi and Tencent Video, which is the highest in the history of online movie box office. The positive energy online movie Flash China ranks first in the hot search list of Aiqiyi, second in the list of Tik TOP1 movies, the online movie of war and epidemic won the best film of the 10th Beijing International Online Movie, and mortal hero was selected as the network audio-visual quality project of SARFT. The rural comedy Erlonghu Love Story 2021 and the urban emotional drama Dear Mr. Lemon Essence are both box office champions in the same theme drama, ranking the top three in the Youku drama list and topping the Youku drama list for many times.

　　Platform Division-Pioneer of Copyright Operation

　　Zhongguang Natural Selection Platform Division has been rooted in copyright operation for many years. The two national trading platforms, Taoju Taotao and Program Purchase, focus on copyright creation, copyright protection, industrial development, copyright trading and other fields to promote the development of copyright industry, and have a good leading and exemplary role in copyright units across the country. With the ability to link the national transmission and the copyright integration of high-quality TV dramas, "Taoju Taotao" was successfully selected into the "National Radio and Television and Network Audiovisual Industry Development Project Library".

　　　 After South Korean weather anchor Park Eun-Ji left the anchor station, he changed to the variety industry. A few days ago, she competed sexy with funny artist An Yingmei in an adult funny program. Park Enzhi couldn’t stand the provocation of the other side. He not only tore the narrow skirt, but also picked up mineral water and poured it on his body. The wet white shirt was transparent, making the black underwear looming.

　　　 Putting down the dignified image of broadcasting news in the past, Park Eun-chih struggled to sell sexy in the program. At first, she pulled her ponytail apart to reveal her feminine hair, and then she used tricks such as tearing off her skirt and getting wet, which surprised the audience.

　　　 Park Enzhi, born in 1983, entered MBC TV station in 2005 and became a weather anchor. Because of her handsome appearance, plus 171 cm tall figure and long legs, she immediately had many fans. At the end of 2006, she was promoted to be the main weather anchor during the prime-time news hours from Monday to Friday. Park Eun-Ji used to appear in a see-through costume when she was on the anchor station, which made her the focus of the topic repeatedly.

More sexy pictures of Park Eun-Ji on the next page.

Order of Hangzhou Municipal People’s Government

No.138

The "Interim Measures" of Hangzhou residential property management has been deliberated and adopted by the executive meeting of the Municipal People’s Government, and is hereby promulgated and shall come into force as of the date of promulgation.

Acting Mayor Chou Baoxing　　　　

June 30, 1999　　

Chapter I General Principles

the first In order to regulate the behavior of residential property management, clarify the rights and obligations of owners, users and property management companies, ensure the rational use of property, create and maintain a good living environment and public order, these measures are formulated in accordance with the provisions of relevant laws and regulations and combined with the actual city.

the second These Measures shall apply to the property management of residential areas within the urban area of Hangzhou.

Article The term "residential area" as mentioned in these Measures refers to a residential area with a certain scale and relatively complete infrastructure.

The term "residential property" as mentioned in these Measures refers to residential and non-residential houses and supporting public facilities, equipment and venues in residential areas. The scope of residential areas subject to property management shall be designated by the administrative department of property management of Hangzhou Municipal People’s Government.

The term "property management" as mentioned in these Measures refers to the activities that the owners form the owners’ committee to entrust the property management company with the management of the common parts and common affairs of their property.

The term "owner" as mentioned in these Measures refers to the owner of the property.

The term "user" as mentioned in these Measures refers to the lessee of the property and other people who actually use the property.

The term "property management company" as mentioned in these Measures refers to an enterprise legal person established in accordance with the law to engage in property management services.

According to the provisions of these measures, users of public houses shall enjoy the rights of owners and assume corresponding obligations.

Article 4 Property management implements the principle of combining the owner’s self-management with the professional management entrusted by the property management company.

Article 5 Hangzhou real estate administrative department (hereinafter referred to as the municipal property administrative department) is in charge of the property management of residential areas in this Municipality.

District real estate administrative departments (hereinafter referred to as district property management departments) shall supervise and manage the property management within their respective jurisdictions in accordance with these Measures.

The relevant functional departments at all levels shall, in accordance with their respective responsibilities, cooperate with the competent department of property management in residential areas.

Article 6 The people’s governments of all districts shall strengthen the coordination in the implementation of property management in residential areas within their respective jurisdictions.

Street offices (Town People’s Government) are responsible for coordinating the relationship between property management and community management and community service.

Article 7 Residential areas that implement property management shall set up owners’ committees in accordance with the provisions of these measures. On behalf of the legitimate rights and interests of all owners and users of residential areas, the owners’ committee entrusts the property management company to implement property management, and exercises its functions and powers in accordance with these Measures, the owners’ convention, the articles of association of the owners’ committee and the property management service contract.

Article 8 Property management companies shall, in accordance with the provisions of these Measures, accept the entrustment of the owners’ committee and conduct unified management of residential property in accordance with the property management service contract.

Chapter II Owners’ Congress and Owners’ Committee

Article 9 If the occupancy rate of residential areas reaches more than 50% or the residential buildings have been completed and delivered for two years, the district property management department shall organize the first owners’ meeting or owners’ congress to elect the owners’ committee.

Article 10 The owners’ meeting is composed of all the owners of this residential area; If the number of owners is large, the owners’ representatives shall be elected in proportion to form the owners’ congress. The owners’ meeting can only be held if the owners holding more than half of the voting rights are present. The owner may entrust an agent to attend the owners’ meeting in writing.

Article 11 Owners’ congress and owners’ congress shall be held at least once a year; Upon the proposal of more than 20% of the owners or owners’ representatives, the owners’ committee shall convene the owners’ congress or owners’ congress in time.

The owners’ congress or the owners’ congress shall invite representatives of the residents’ committee to attend as nonvoting delegates.

Article 12 The resolution of the owners’ congress or owners’ congress must be passed by the owners or owners’ representatives present at the meeting, and more than half of them are in favor.

One set of one vote for residential houses; One vote for every 150 square meters of construction area for non-residential houses, and one vote for each house ownership certificate for those below 150 square meters.

Article 13 The owners’ congress or the owners’ congress shall exercise the following functions and powers:

(a) to elect and recall members of the owners’ committee;

(two) according to the proposal of the owners’ committee, decide to hire or dismiss the property management company;

(three) to supervise the work of the owners’ committee;

(four) to review or amend the articles of association of the owners’ committee and the owners’ convention;

(five) to consider and pass the residential property management plan;

(six) to change or cancel the inappropriate decision of the owners’ committee;

(seven) to decide on other major issues related to the owners’ rights and interests.

Article 14 The owners’ committee is an organization that represents all owners in the property management area to implement autonomous management of the property.

Article 15 Members of the owners’ committee shall be elected by the owners’ congress or the owners’ congress among the owners, and the number of members of the owners’ committee shall not be less than five. The chairman and deputy directors of the owners’ committee shall be elected by the owners’ committee among the members of the owners’ committee.

Members of the owners’ committee are elected for a term of three years and may be re-elected.

Members of the owners’ committee shall be law-abiding, enthusiastic about public welfare undertakings, impartial and responsible.

The list of members of the owners’ committee and the articles of association shall be reported to the district property management department for registration.

According to the needs of the work, the owners’ committee may employ personnel from police stations, residents’ committees and other relevant units as consultants of the owners’ committee.

Article 16 The owners’ committee shall be responsible for the owners’ meeting, safeguard the legitimate rights and interests of all owners and perform the following duties:

(1) Organizing the convening of the owners’ congress or owners’ congress;

(2) Propose the hiring or dismissal of the property management company, and sign, modify or terminate the entrusted service contract with the property management company according to the resolution of the owners’ congress or the owners’ congress;

(three) to supervise and inspect the use of property management funds, and examine and approve the annual plan, financial budget and final accounts of property management services proposed by the property management company;

(four) to implement and urge the owners and users to abide by the provisions of property management and other relevant laws and policies, and to assist the property management company in implementing various management work;

(five) to accept the complaints of the owners to the property management company, and regularly listen to and consider the opinions and suggestions of the owners and users;

(six) to supervise the rational use of public buildings and public facilities and equipment;

(seven) accept the supervision and guidance of the property management department, and implement the instructions and requirements put forward by the government departments on property management matters;

(eight) other duties entrusted by the owners’ congress or the owners’ congress.

The meeting of the owners’ committee shall be convened by the director, and the meeting must be attended by more than half of the members, and the decision made shall be agreed by more than half of the members.

The decision made by the owners’ committee shall be published.

Article 17 The decisions made by the owners’ congress, the owners’ congress and the owners’ committee and the owners’ convention are binding on all owners and users in the residential area.

Article 18 Decisions made by the owners’ congress, the owners’ congress or the owners’ committee shall not contravene the laws and regulations of the state.

In violation of the provisions of the preceding paragraph, the district property management department has the right to order it to correct or cancel.

Chapter III Property Management Companies

Article 19 Property management companies must have the corresponding qualifications, be equipped with the corresponding professional and technical personnel and management personnel, and hold the property management qualification certificate issued by the municipal property management department before engaging in the property management business in residential areas.

Property management personnel shall, after passing the unified training and examination by the municipal property administrative department, work with certificates.

Article 20 Property management companies implement property management in residential areas according to the residential property management service contract.

The property management service contract shall include the following contents: management service items, management standards, management authority, management term, management fee income and expenditure, profits and risks, supervision and inspection, liability for breach of contract and other rights and obligations.

The property management service contract shall be reported to the district property management department for the record.

Article 21 Property management companies provide management services on the following matters:

(a) the use, management and maintenance of the common parts and shared facilities and equipment of the house;

(two) residential cleaning services;

(three) the maintenance and management of public green space, flowers and trees;

(4) Management of parking lots;

(five) the maintenance of public order and security in residential areas;

(six) the daily supervision and management of residential decoration;

(seven) the accounting management of property maintenance and renewal costs and the custody of property archives;

(eight) other services agreed by the owners’ committee and the property management company.

A property management company that accepts the entrustment of relevant professional institutions to conduct property management shall sign an entrustment contract.

Article 22 Rights of property management companies:

(a) according to the relevant laws and regulations, combined with the actual situation, formulate the residential property management plan;

(two) the implementation of management of residential areas in accordance with the property management service contract;

(three) according to the property management service contract and the relevant provisions of the management fee;

(four) to stop the violation of residential property management regulations;

(five) to carry out diversified operations and paid services according to law.

Article 23 Obligations of the property management company:

(a) in accordance with the relevant provisions of the technical standards and norms and the annual plan of property management services approved by the owners’ committee, the implementation of management services;

(two) report to the owners’ committee every six months, and submit the income and expenditure accounts of property maintenance and renewal expenses, and accept the supervision of the owners and the owners’ committee;

(three) accept the supervision and guidance of the property management department, other relevant administrative departments and neighborhood offices (town people’s government);

(four) to assist the relevant departments and residents’ committees to provide community life services and carry out community cultural activities.

Article 24 The property management company shall keep the common parts and shared facilities and equipment of the house in good condition, clean and beautiful environment, good public order, and ensure the convenience and safety of the property, and implement it in accordance with the following requirements:

(a) before the owners and users move into the house, inform the owners and users in writing of the common parts of the house, the methods, requirements and precautions for the use and maintenance of common facilities and equipment, and the provisions of relevant laws and regulations;

(two) to conduct a comprehensive patrol and inspection of the property management area, and to repair and maintain the common parts and facilities of the house on a regular basis;

(three) when receiving the property damage repair report, the maintenance and treatment shall be carried out within the time limit as stipulated in the property management service contract;

(four) regularly listen to the opinions and suggestions of the owners’ committee, owners and users, and improve the service;

(five) found in violation of these measures, the owners’ convention, should immediately dissuade, stop, or report to the owners’ committee and the relevant administrative departments;

(six) in accordance with the requirements of the property management service contract, do other services entrusted by the owners’ committee, owners and users.

Article 25 If the property management company fails to meet the standards stipulated in the property management service contract or violates the provisions of the property management service contract, the owners’ committee may terminate the contract.

Article 26 Within fifteen days after the termination or rescission of the property management service contract, the property management company shall handle the following matters with the owners’ committee and report to the district property management department for the record:

(a) the property management service fees received in advance and the balance of maintenance fees are settled according to the facts;

(two) the transfer of all property files and related financial books, and the owners’ committee entrusted audit institutions to audit the financial situation;

(three) the transfer of the owner’s office and business premises, venues and other property.

Article 27 Property management companies shall enjoy the relevant preferential policies of the state.

Chapter IV Use and Maintenance of Property

Article 28 Owners and users shall abide by the relevant provisions of laws and regulations and the resolutions of the owners’ committee, and correctly handle the adjacent relations in terms of water supply, drainage, ventilation, traffic, lighting, maintenance, fire protection, environmental sanitation and environmental protection in accordance with the principles conducive to the use, safety and fairness of the property.

Article 29 Owners and users of houses shall not have the following acts:

(a) damage the load-bearing structure of the house, damage the appearance of the house, and change the use of the house without authorization;

(two) illegal chisel, demolition, occupation, etc. of the internal and external bearing walls, beams, columns, floors, balconies, rooftops, etc. of the house;

(three) all kinds of security doors, windows, grids, etc. are installed beyond the facade of the external wall or occupy public parts;

(four) other activities that endanger public interests and infringe upon the legitimate rights and interests of others.

The consequences caused by the owners and users not using the house according to the instructions for use of the house shall be borne by them.

Article 30 The following acts are prohibited in the property management area:

(a) trample and occupy green space;

(2) Damaging trees and gardens;

(3) occupying common venues such as passages;

(four) littering, debris;

(five) the occurrence of noise exceeding the prescribed standards;

(six) the discharge of toxic and harmful substances that pollute the environment;

(seven) posting, scribbling and portraying on buildings and structures;

(eight) other acts prohibited by laws, regulations and rules and the owners’ convention.

Article 31 No unit or individual may occupy public buildings and shared facilities and equipment within the property management area.

Temporary occupation and excavation of roads and sites in residential areas due to maintenance or public interests must be reported to the relevant departments for approval and restored to the original state in time.

Article 32 The management system of vehicle driving and parking in residential areas shall be jointly formulated by the owners’ committee and the property management company. The charging standard of parking lot shall be implemented according to the provisions of the price management department, and the proceeds shall be used for the property management of residential areas.

Article 33 The use of property to set up advertising and other business facilities shall be subject to the approval of the relevant owners, users and owners’ committees before going through the examination and approval procedures. The proceeds from the establishment shall be used for property management in residential areas.

Article 34 The cost of property maintenance and renewal shall be borne in accordance with the following provisions:

(a) the cost of maintenance and renewal of the occupied parts and equipment of the house shall be borne by the owner;

(two) the cost of maintenance and renewal of the common parts and equipment of the house shall be shared by the owners of the whole house according to the proportion of their own residential construction area; Property maintenance funds established in accordance with these measures shall be charged to the property maintenance fund;

(three) the cost of maintenance and renewal of public facilities shall be shared by all owners in the property management area according to the proportion of their own residential construction area; Property maintenance funds established in accordance with these measures shall be charged to the property maintenance fund.

If the shared parts, shared equipment and public facilities of the house are artificially damaged, the maintenance and renewal costs shall be borne by the responsible person.

When the property is seriously damaged, which affects the safety of the owners and users, the district property management department shall urge the maintenance within a time limit.

When the property maintenance fund is insufficient, the owners shall pay the property maintenance fund in accordance with the decision of the owners’ committee and the proportion of the residential construction area owned by them.

Article 35 Municipal public facilities, environmental sanitation facilities, parking lots and other public facilities in residential areas shall be managed, repaired and maintained by property management companies entrusted by professional management institutions. Management, repair and maintenance costs are paid by professional management institutions according to regulations.

Article 36 When the common parts of the house and public facilities and equipment are maintained, the adjacent owners and users shall cooperate. If the adjacent owners and users refuse to cooperate with the maintenance, causing property losses to other owners and users, the responsible person shall be responsible for compensation.

Because of property maintenance, decoration caused by adjacent owners, users of property losses or affect the use of housing, by the responsible person to repair or compensation.

Chapter V Property Management Funds, Maintenance Funds and Houses

Article 37 Owners and users shall abide by the owners’ convention and pay property management, maintenance and other expenses according to the agreement of the property management service contract and the decision of the owners’ committee.

The unsold vacant property of the construction unit shall share the cost of property management and maintenance, and the sharing ratio shall not be less than 70% of the charging standard.

Article 38 The principle of fairness and rationality should be followed in determining the charging standard of property management services, and the quality of property management services should be adapted to the service charges.

Property management service charges shall be subject to government pricing, government guidance pricing and operator pricing according to the nature, content and characteristics of the services provided.

Public service charges in ordinary residential quarters are subject to government pricing; The service charges of senior apartments, villas and other residential quarters are subject to government-guided prices; Unless otherwise stipulated by the price management department, the special service fee shall be fixed by the operator.

Article 39 If the property management company has accepted the entrusted management and charged the property management service fee, no other department may charge the fee of the same nature and content for any reason.

Article 40 Property management service fees can be collected in advance by agreement, but the period of collection in advance shall not exceed three months.

Article 41 The items and standards charged by the property management company shall be announced to the owners.

The property management company provides services on its own without the agreement of the property management service contract. Without the approval of the owners’ committee or the owners, the owners or users may not pay the fees.

Article 42 New residential buildings must set up property sharing parts, shared facilities and equipment maintenance funds (hereinafter referred to as property maintenance funds).

The property maintenance fund is extracted by the development and construction unit according to 5% to 8% of the total cost of housing construction and installation, and its ownership belongs to all owners.

The property maintenance fund shall be managed by the municipal property maintenance fund management center in residential areas (buildings) as a unit, subject to the supervision of the financial and auditing departments, and ensure the preservation and appreciation.

The management fee of the property maintenance fund management center shall be approved by the municipal finance department according to reasonable needs, extracted from the value-added income of the property maintenance fund and included in the management of extra-budgetary funds.

Property maintenance fund and its value-added part should be earmarked for the maintenance and renewal of shared parts of property and shared facilities and equipment after the expiration of the warranty period, and it is strictly prohibited to use them for other purposes.

The use of the property maintenance fund shall be put forward by the property management company, approved by the owners’ committee and reported to the district property management department for review, and appropriated by the municipal property management department.

City property departments and property management companies should publish the use of property maintenance funds once a year, and accept the supervision of owners and owners’ committees.

Article 43 Before the implementation of these measures, the residential areas that have been built for the implementation of property management, and the maintenance costs of their shared parts and shared facilities and equipment shall be charged in the following ways:

(a) when the public housing is sold, the housing common parts and shared facilities and equipment maintenance fund extracted from the house sale price;

(two) the rent of public housing;

(three) private houses that have not paid the property maintenance fund shall be borne by the owners according to the proportion of the residential construction area they own.

Article 44 The development and construction unit shall incorporate the property management house and the public building supporting house into the supporting project plan of the residential area, and design and construct simultaneously with the new residential building.

Article 45 Development and construction units in residential housing delivery, should be free of charge to provide three thousandths of the total construction area of residential housing property management office space and public activities space, free of charge to provide four thousandths of the total construction area of residential housing services for the residential area.

Property management office space, public activity space and commercial space, which have been included in the development cost, are all received by the municipal property department and handed over to the owners’ committee for use and operation by the property management company.

Article 46 Property management office buildings, public activity buildings and commercial buildings belong to all owners of the residential area, and their ownership shall not be divided, transferred or mortgaged.

The property management company is responsible for the operation of commercial buildings received by the owners’ committee, and the proceeds are used for property management in residential areas.

The term for the property management company to use the property management house shall not exceed the employment term of the property management company.

Chapter VI Early Property Management

Article 47 The term "pre-property management" as mentioned in these Measures refers to the property management before the establishment of the owners’ committee.

Article 48 Three months before the new residential building is delivered for use, the development and construction unit shall hire a property management company to conduct preliminary management, sign a preliminary property management service contract with it, and report it to the district property management department for the record.

After the election of the owners’ committee, the owners’ committee decides to renew or change the employment of the property management company, and signs a property management service contract, and the previous property management service contract is terminated at the same time.

Article 49 The property maintenance fund shall not be used during the prophase property management. The maintenance of shared parts and shared facilities and equipment during this period shall be borne by the development and construction unit.

Article 50 The residential area development and construction unit shall, within fifteen days after the completion and acceptance of the residential area, hand over the following technical materials for project construction to the local property management department:

(a) the general plan of the residential area;

(two) the single building, structure and equipment diagram of the residential area;

(3) Underground pipe network diagram of residential area;

(4) Technical data on the use and maintenance of relevant facilities and equipment;

(five) comprehensive acceptance data of residential areas.

After the establishment of the residential owners’ committee, the local property management department shall hand over the above information to the owners’ committee, which will provide it to the property management company for preservation and use.

Article 51 When a new house is delivered for use, the development and construction unit must provide the Residential Project Warranty Card and the Residential Instruction Manual according to the relevant provisions of the state and this Municipality, and bear the warranty responsibility according to the provisions of the Residential Project Warranty Card.

Article 52 The cost of pre-property management services before delivery shall be borne by the development and construction unit; The prophase property management service fees incurred after delivery shall be borne by the development and construction unit and the buyer in accordance with the stipulations of the residential sales contract.

Article 53 When a new house is delivered for use, the development and construction unit, property management company and other departments of the house shall not charge any fees to the buyer of the house, except as stipulated in the house sales contract or stipulated by the price management department.

Chapter VII Legal Liability

Article 54 Owners and users who violate the owners’ convention shall bear corresponding civil liabilities. In violation of the owners’ convention, the owners’ committee or the relevant owners and users may bring a lawsuit to the people’s court according to law.

If the owner or user fails to pay the property management service fee in accordance with the property management service contract, the property management company may impose a late payment fee of three thousandths of the payable fee on a daily basis or impose a late payment fee as agreed.

Article 55 Owners, users in violation of the provisions of article twenty-ninth, the provisions of article thirtieth, the property management company shall promptly stop, and supervise the correction; Those who refuse to make corrections shall be reported to the relevant departments for handling according to law.

Article 56 Property management companies that violate the property management service contract shall bear corresponding liabilities for breach of contract; If losses are caused to the owners and users, they shall be liable for compensation.

Article 57 In violation of these measures, the property management company shall be punished according to the following provisions:

(a) in violation of the provisions of article nineteenth, article twentieth, article twenty-first, article twenty-third, article twenty-fourth, article twenty-sixth and article forty-sixth, the property management department shall order it to make corrections within a time limit and may impose a fine of not less than one thousand yuan but not more than thirty thousand yuan;

(two) in violation of the provisions of the third paragraph of article twenty-second, fortieth and forty-first, the municipal price management department shall be punished in accordance with the provisions of relevant laws and regulations.

If the property management company violates these measures seriously, the property management department may lower its qualification grade until the qualification grade certificate is cancelled.

Article 58 Development and construction units in violation of these measures shall be punished in accordance with the following provisions:

(a) in violation of the second paragraph of article forty-second, the provisions of article forty-fifth, the municipal property department shall order it to perform within a time limit. If it still fails to perform within the prescribed time limit, the municipal property administrative department may apply to the people’s court for compulsory execution, and if it violates the provisions of the second paragraph of Article 42, it has the right to require it to pay a late fee at a rate of two thousandths of the payable amount for each overdue day.

(two) in violation of the provisions of article fiftieth, the municipal property department shall order it to make corrections within a time limit and may impose a fine of not less than ten thousand yuan but not more than fifty thousand yuan.

Article 59 Property management department staff dereliction of duty, abuse of power, corruption or interception, misappropriation of property maintenance funds, by their units or higher authorities to give administrative sanctions; If a crime is constituted, criminal responsibility shall be investigated according to law.

Article 60 The implementation of administrative punishment in violation of these measures shall be carried out in accordance with the procedures stipulated in the Administrative Punishment Law.

Article 61 If a party refuses to accept the decision on administrative punishment, it may apply for reconsideration or directly bring a suit in a people’s court according to law. If a party fails to apply for reconsideration, bring a suit in a people’s court or perform the punishment decision within the time limit, the organ that made the punishment decision shall apply to the people’s court for compulsory execution.

Chapter VIII Supplementary Provisions

Article 62 Residential areas that have implemented property management before the implementation of these measures shall be standardized in accordance with the provisions of these measures.

Residential areas that have been delivered for use before the implementation of these measures but have not yet implemented property management may gradually implement property management with reference to the provisions of these measures.

County (city) urban residential property management, with reference to these measures.

Property management of office buildings and commercial and residential buildings shall be implemented with reference to these measures.

Article 63 The Legislative Affairs Bureau of Hangzhou Municipal People’s Government shall be responsible for the interpretation of these Measures.

Article 64 These Measures shall come into force as of the date of promulgation.

　　The report of the 19th National Congress of the Communist Party of China put forward: "It is necessary to improve the management system of various state-owned assets, reform the authorized management system of state-owned capital, speed up the layout optimization, structural adjustment and strategic reorganization of the state-owned economy, promote the preservation and appreciation of state-owned assets, and promote the state-owned capital to become stronger and better, so as to effectively prevent the loss of state-owned assets." Correctly understanding the relationship between "state-owned enterprises become stronger, better and bigger" and "state-owned capital become stronger, better and bigger", and organically unifying and connecting them in theory and practical work, is related to truly realizing the overall goal of comprehensively deepening reform of "adhering to and improving the Socialism with Chinese characteristics system and continuously promoting the modernization of the national governance system and governance capacity".

　　First, the state-owned economy is inseparable from the basic carrier of state-owned enterprises.

　　China’s constitution stipulates: "In the primary stage of socialism, the state adheres to the basic economic system with public ownership as the main body and multiple ownership economies developing together." "The state-owned economy, that is, the socialist economy under ownership by the whole people, is the leading force in the national economy. The state guarantees the consolidation and development of the state-owned economy. " A "subject" and a "people" show that there are fundamental differences in the nature of the basic economic system between socialist countries and capitalist countries, and also show that there are fundamental differences in the nature of socialist state-owned economy and capitalist state-owned economy. Deepening the reform of state-owned assets and state-owned enterprises can only strengthen but never shake and weaken the socialist state-owned economy owned by the whole people.

　　In recent years, some economists like to use the "property right theory" as the basis for reform. In fact, the essence of "property right" is ownership. The ownership relationship has a development process, and the complete concept of ownership itself contains a series of rights such as possession, control, use, disposal and benefit. Among them, who owns the means of production is an extremely important issue. No matter what society, possession of the means of production is the premise of production. Whoever owns the means of production will be able to produce, thus being able to dominate production and its results; Whoever doesn’t possess the means of production can’t produce, so it’s impossible to dominate production and its results. However, if we only understand and position the economic nature of ownership by the whole people from the perspective of property rights in the sense of legal rights, that is, ownership relations, it will deviate from the basic principles and methods of Marxist political economy.

　　Marx believes that ownership is not a simple right relationship between people in the sense of legal rights, or the right of who owns the means of production, but an economic relationship between the owner (occupier) of the means of production and the workers who use the means of production in the production process. He stressed that ownership cannot be separated from the real economic relationship. "In every historical era, ownership has developed in various ways and under completely different social relations. Therefore, defining the ownership of the bourgeoisie is nothing more than describing all the social relations produced by the bourgeoisie. " "To define ownership as an independent relationship, a special category and an abstract and eternal concept can only be a metaphysical or legal fantasy." (Selected Works of Marx and Engels, Volume 1, People’s Publishing House, 1995, pp. 177— Page 178) In human history, ownership and ownership are not simply corresponding, and the same form of ownership can exist on different ownership bases. For example, the form of state ownership has long existed on the basis of different private ownership in slave society, feudal society and capitalist society, as well as on the basis of public ownership in socialist countries, and its nature is completely different. In essence, ownership is a social way of combining workers with means of production, and it is the relationship between the owners of means of production and the workers who use them. Historically,The common ground of all the exploiting class ownership lies in the separation of the owners (occupiers) of the means of production from the laborers. The sign that can distinguish different private ownership is not whether the means of production are owned by slave owners, feudal owners or capitalists, but the way in which workers directly become the owners of means of production and are deprived of surplus labor, that is, slave ownership; Or by virtue of the dependence of workers on the owners of means of production, the two were combined and deprived of surplus labor, that is, feudal ownership; Or through the sale of personal freedom of hired labor, and the exchange of capital to combine the two and be exploited of surplus value, that is, capitalist ownership. Socialist public ownership is a kind of ownership based on the laborers’ own labor rather than the labor of others, which is United within a certain range (collective or the whole people). The laborers are directly combined with the means of production jointly owned by themselves and finally share the fruits, which embodies the equal economic relationship in which the laborers are the masters of the country.

　　This shows that the existence and development of the socialist economy under ownership by the whole people cannot be separated from the state-owned enterprises with the nature of ownership by the whole people. Enterprise is the most basic carrier of the combination of workers and means of production, and it is the cell that constitutes a certain ownership economic relationship. Without the support of state-owned enterprises owned by the whole people, there would be no direct combination of workers and means of production, and there would be no real socialist state-owned economy owned by the whole people.

　　Second, "making state-owned enterprises stronger, better and bigger" is an inevitable requirement for adhering to and developing Socialism with Chinese characteristics in the new era.

　　General Secretary of the Supreme Leader has repeatedly stressed the need to "confidently" and "unswervingly" make "state-owned enterprises stronger, better and bigger". This is inseparable from his understanding of the important position and role of China’s state-owned enterprises from the strategic height of highly unified economy and politics in the new era. General Secretary of the Supreme Leader once pointed out that China’s state-owned enterprises are an important pillar of the national economy, and also play a pillar role in the economic foundation of our party’s governance and China’s socialist state power, and must be done well. The role of "pillar", in definition, has not only qualitative connotation, but also quantitative requirements; In localization, it not only refers to the economic field, but also rises to the political field. He once used the word "Ming Men" in an instruction to describe the extreme importance of state-owned enterprises to our party and country. Those who are destined for life are the foundation of life. State-owned enterprises are the lifeblood of the socialist national economy, the lifeblood of the socialist regime, and the fate of our party, country and people. He also profoundly pointed out: Some people in the West are targeting at our state-owned enterprises and discrediting them, saying that they want "fair competition". In fact, drunkenness is not for the sake of wine, but for bringing down the important material and political foundation of the Communist Party of China (CPC)’s leadership and China’s socialist regime. We can’t be fooled! Here, "important material foundation and political foundation"The dual "basic" orientation of "Ming Men" is the best interpretation of the meaning of "Ming Men".

　　The General Secretary of the Supreme Leader attaches importance to state-owned enterprises, which is also linked with the importance of the national real economy. He repeatedly stressed that "the country’s strength depends on the real economy and cannot be bubbled." "The real economy is the capital of the country". "We must send a clear message to the whole society: do a good job in the economy, do a good job in enterprises, do a good job in state-owned enterprises, and grasp the real economy." At the National Conference on Party Building in State-owned Enterprises, General Secretary of the Supreme Leader put forward the new orientation and new requirements of making state-owned enterprises "a relying force and five important forces". Among them, "the most reliable reliance of the party and the country" ties the political and economic destiny of the party and the country in the new era to the state-owned enterprises, and the responsibility is irreplaceable! From the following five aspects: implementing the decision-making and deployment of the CPC Central Committee, implementing the new development concept and comprehensively deepening reforms, implementing major strategies such as "going out" and "Belt and Road", strengthening comprehensive national strength, promoting economic and social development, ensuring and improving people’s livelihood, and winning the victory of the great struggle with many new historical characteristics, the party is the concrete development of "relying on strength" and reflects the major strategic mission requirements of state-owned enterprises in the new era. This shows that under the complicated new struggle background at home and abroad,To lead the people to complete the great historical leap in the new era, realize the strategic goal of strengthening the country and enriching the people, and make Socialism with Chinese characteristics invincible in the world, the key is to rely on state-owned enterprises to play a good role as a pillar.

　　Now there is a seemingly authoritative statement that all central enterprises should adopt "mixed reform" and implement "company system", thus changing the nature of the few remaining "state-owned enterprises". This is a conceptual confusion. Ownership by the whole people and company system are two completely different concepts, one is about the nature of ownership, and the other is about the form of enterprise organization. Corresponding to ownership by the whole people is collective ownership or private capital ownership. Corresponding to the company system, it is the traditional factory system. According to the Marxist viewpoint, the joint-stock company is a transitional form from the capitalist mode of production to the joint mode of production, but it is passively sublated in the capitalist enterprises and actively sublated in the workers’ "cooperative factories". Therefore, socialism can be fully utilized. Joint-stock companies are not equal to privatization. The key depends on who holds the shares, who will serve them and enlarge their capital functions. For corporate enterprises with diversified stock rights, the economic relationship, that is, the nature of ownership, is different because of the different ways of combining the controlling rights and the means of production. Generally speaking, if a state-owned enterprise is established as a state-owned holding company through "mixed reform", it can realize the core leadership of the enterprise by communist party on behalf of the people and ensure the direct combination of workers and the means of production shared by the whole people.Make the enterprise become a joint-stock company that enlarges the function of state-owned capital and still has the nature of ownership by the whole people; If the company is established by private capital or foreign capital holding company, it is far from communist party’s core leadership of the enterprise, and the combination of workers and means of production can only be realized by the exchange of hired labor and capital, so that the enterprise can become a joint-stock company with private ownership that magnifies the functions of private capital or foreign capital. Therefore, in the socialist market economy, whether it is a wholly state-owned company, a wholly state-owned company, or a joint-stock company or a listed company controlled by state-owned, it is still a state-owned enterprise with the obvious nature of socialist ownership by the whole people. If the socialist enterprises owned by the whole people are cancelled in the name of company system, wouldn’t that mean that the socialist state-owned enterprises in China, which are fundamentally different from those in western countries, will be wiped out, and then the state-owned economy with the nature of socialist ownership by the whole people in China will be wiped out fundamentally? !

　　Third, "making state-owned capital stronger, better and bigger" is based on the macro-level requirement of "making state-owned enterprises stronger, better and bigger"

　　"Promoting the state-owned capital to be stronger, better and bigger" put forward in the report of the 19th National Congress of the Communist Party of China is a state-owned assets reform goal linked with the trinity of "promoting the preservation and appreciation of state-owned assets" and "effectively preventing the loss of state-owned assets", which does not mean giving up the state-owned enterprise reform of "unswervingly making state-owned enterprises stronger, better and bigger". It should be said that "state-owned capital is stronger, better and bigger" and "state-owned enterprises are stronger, better and bigger" are the two goals of the organic connection of the reform of state-owned assets and state-owned enterprises, and the overall goal is to develop and strengthen Socialism with Chinese characteristics’s state-owned economy. "State-owned enterprises become stronger, better and bigger" is the foundation of developing and strengthening the state-owned economy, and "State-owned capital becomes stronger, better and bigger" is the macro-level embodiment of this foundation. From the connection between the two, the state-owned capital itself is the unity of physical form and value form, and the physical form is the state-owned assets used for the production and operation of enterprises, which is carried by the state-owned enterprises as the "material basis" of Socialism with Chinese characteristics;Its value form is the state-owned funds that reflect the economic relations of socialist ownership by the whole people, and it can not be reflected without the state-owned enterprises as the "political foundation" of Socialism with Chinese characteristics. Without the foundation of state-owned enterprises, there would be no real state-owned capital; Without the state-owned enterprises "becoming stronger, better and bigger", it is impossible to have the state-owned capital "becoming stronger, better and bigger".

　　However, as the goal of perfecting the state-owned assets management system, reforming the authorized management system of state-owned capital and optimizing the layout of state-owned economy, "making state-owned capital stronger, better and bigger" has a more macro, overall and strategic significance than individual state-owned enterprises. That is to say, no matter how the state-owned assets management and operation system are changed and how the state-owned assets are reorganized, the goal of stronger, better quality and larger scale of state-owned capital as a whole must be achieved. This is the requirement of realizing the national economic development strategy, and it is also the inevitable requirement of the production and operation of state-owned enterprises to have a macro reflection on the overall operation of state-owned capital. Therefore, in addition to a series of inspection indicators to measure whether the state-owned enterprises themselves are stronger, better and bigger, a series of inspection standards are also needed to measure whether the state-owned capital is stronger, better and bigger as a whole.

　　From the perspective of state-owned assets reform, the indicators to measure the strength, Excellence and enlargement of state-owned capital should generally include four levels: First, the indicators of state-owned assets supervision. These are two constraints associated with the operation of state-owned capital and state-owned enterprises, that is, the reform of state-owned assets should serve the reform of state-owned enterprises, ensure that it can "promote the preservation and appreciation of state-owned assets" and "effectively prevent the loss of state-owned assets." We should not devalue the stock of state-owned assets of enterprises in the reform, but create new value increment on the basis of the stock with the fixed value of capital; At the same time, the loss of state-owned assets by various forms of interest cannot occur in the reform, which is the bottom line requirement. The second is the scale benefit index of state-owned capital. It is through the reform that, on the one hand, the absolute amount of state-owned capital is significantly increased compared with that before the reform according to the established constant value rather than inflated value; On the other hand, the economic and social benefits brought by state-owned capital, including capital gains, fiscal profits and taxes, scientific and technological innovation contributions, have also been significantly improved compared with those before the reform. The third is the quality index of state-owned capital structure. First of all, the proportion of state-owned capital in the total social capital should be significantly higher than before the reform, which shows that in the overall structure of social capital, the relative strength of state-owned capital is stronger and it can better play a pillar and leading role; Secondly,It also includes the proportion of state-owned capital in the total capital of advanced industries, high-quality industries and key areas of society and its effect indicators, which should be significantly improved than before the reform, which reflects the improvement of the quality level of state-owned capital and the strengthening of its leading role in the national economy. The fourth is the function amplification index of state-owned capital. The result of "mixed reform" should be to enlarge the function of state-owned capital and strengthen its control and influence in the property right structure. This depends on whether the scale of social capital that state-owned capital can control (that is, effectively control) and its proportion in the total social capital are significantly higher than before the reform; It also includes whether the scale of social capital that state-owned capital can control (that is, effectively control) in advanced industries and high-quality industries, and its proportion in the total social capital of these industries and industries have been significantly improved compared with before the reform. Only in this way can we prove that state-owned capital is indeed stronger, better and bigger, and the reform will be convincing.

　　(Author: Executive Vice President and Senior Research Fellow of Kunlun Policy Research Institute, Special Research Fellow of State-owned Assets Supervision and Administration Commission of the State Council)

This article was first published in "Movie Rising Potential". Welcome to WeChat search filmmore for attention.

　　1905 movie network exclusive Although 2016 has just passed halfway, the excitement of the film circle almost exceeds the sum of last year: encouraged by the 44 billion good news last year, the Chinese film market is still developing fiercely and the industry ecology has been improved more soundly.

　

　 However, after the chicken blood, the imperfection of the film industry itself has also made many people in the industry return to rational thinking; The emergence of chaos and the emergence of industry bubbles have made some impetuous speculators show their true colors. Building a healthy market order, creating good film works and ensuring the steady development of the industry still require all filmmakers to make down-to-earth efforts … …

　

　 Let’s review what happened in the film circle in the first half of the year:

　

The box office was 24.582 billion yuan in the first half of the year, and the target of 60 billion yuan for the whole year was "stressful"

　

　 As of June 30, 2016, the cumulative box office of China mainland cinemas reached 24.582 billion, a year-on-year increase of 21.41%; 723 million people watched movies, up 29.73% year-on-year; The number of screenings reached 34.58 million, a year-on-year increase of 37.75%, and the average number of people watching movies was 21.

　

　 The Mermaid, a Chinese New Year movie, has accumulated a total box office of 3.392 billion yuan, making it the highest-grossing movie in the first half of the year. It broke the box office records of the first day, the first day and the first week in a row as soon as it was released, and finally broke the box office record of mainland cinemas maintained by monster hunt. At the same time, the box office revenue of domestic films in the first half of the year was 12.989 billion, surpassing that of imported films by 11.592 billion, accounting for 53%, completing the counterattack.

Top 10 box office of movies released in the mainland in the first half of the year

　

　 On the import side, Disney takes Star Wars: The Force Awakens, Zootopia’s Fantasy Forest, and Captain America: Civil War, a subsidiary of Marvel Pictures, as the dominant player.

　

　 However, the box office in the first half of the year also showed a trend of "high opening and low going": the first quarter increased by 50% year-on-year; In the second quarter, it fell by 4.6% year-on-year, which was the first negative growth in five years. In the "big vacuum period", there was even a negative growth in April and May.

　

　 To achieve the goal of 60 billion yuan for the whole year, it must reach at least 35.418 billion yuan in the second half of the year, which means at least 49.8% year-on-year growth in the second half of the year, which can be described as "great pressure".

The internationalization process of "Wanda Dad" has taken another big step forward.

　

Capital: Wanda acquired Legend and held hands with Dolby, and "Warcraft" dominated the film market in June.

　

　 The "Wanda Dad", who has always been a local tyrant, made a big move at the beginning of the year: On January 12th, Wanda Group officially announced that it would spend $3.5 billion to acquire 100% of Legendary Pictures, a medium-sized Hollywood production company in the United States, which became the largest overseas cultural acquisition by China enterprises so far, making Wanda Film and Television Holding Company the highest-paid film company in the world.

　

　 Looking back on Wanda’s acquisition of AMC in North America in 2012, Hoyts, the second largest cinema in Australia in 2015, the acquisition of Muwei Fashion, a big data application company, Shimao Cinema, which focuses on second-and third-tier cities, and the subscription of a 20% stake in Time Network, it is not difficult to find that Wanda is laying out an eco-industrial chain and expanding its territory from a global perspective.

　

　 As the first film released in the mainland after the legend was acquired by Wanda, the performance of Warcraft is also very fierce — — Two days after the release, it broke 600 million and set a historical record; In June, the box office was 1.462 billion yuan, almost close to the sum of the box office of the following three films: X-Men: Apocalypse, The Thieves 2 and Independence Day: The Return. In late June, the first batch of Dolby cinemas in Asia all settled in Wanda, and "Warcraft" naturally became the first film to be shown.

　

　 This is in stark contrast to the bleak North American box office of Warcraft. As of today, the global box office of the film is 430 million US dollars, and the North American market accounts for only 10.8%. Of the $383 million overseas box office, China alone contributed only 230 million, accounting for 57.6%.

Zheng Jun and Liu Yun are unwilling to believe in the "ban theory" and are full of anger and helplessness about "locking the field" in advance.

　

Storm: Ye Ning left Wanda to join Huayi, and "Rock Tibetan Mastiff" fell into a low-profile puzzle.

　

　 On February 29th, Ye Ning, who has been the general manager of Wanda Cinema, the vice president of Wanda Culture Group and the chairman of Wuzhou Film Distribution Co., Ltd. for 15 years, switched to the arms of Huayi Brothers, became the CEO of Huayi Brothers Film, served as the deputy general manager of Huayi Brothers, and was nominated as a director candidate.

　

　 However, the animated film project "Rock Tibetan Mastiff", which was once led by Ye Ning during his stay in Wanda, was ranked last in the Wanda Cinema recently, which led to speculation in the industry that due to Ye Ning’s departure, Wanda banned Huayi, and the six-year hard work of Zheng Jun’s team for "Rock Tibetan Mastiff" was about to turn into cannon fodder. Zheng Jun and his wife both reluctantly expressed their reluctance to believe this speculation.

　

　 However, after the film was released, Wanda’s actual arrangement was much higher than the six pre-arranged films, and the low-arranged films of many cinemas almost denied the "ban theory", which is probably only caused by the low expectations of the cinema for the film. However, a recently leaked notice of personnel changes caused by mistakes in the distribution department in Huayi led the incident to Huayi. On July 11, Wanda also officially issued a statement denying the "ban". Zheng Jun, on the other hand, thinks that the low-ranking films are due to the "lock-up" of films in the same period in advance, and angrily says that he will never kneel for low-ranking films, but will only hold the middle finger.

Wanda voiced its denial of the "blocking theory"

　

　 However, Zi Shijun is more concerned about whether Wanda, which has already got through the upstream and downstream, can suppress rival works through its own channel advantages without restraint. Does it constitute a monopoly for production companies to get involved in distribution and screening at the same time?

　

　 This topic is reminiscent of the "Paramount Act" of the United States in 1948. For the development of China’s film industry, this may also need further consideration from a legal perspective.

　　First, the basic situation-aesthetic education infiltration and deep cultivation of rural education

　　This project aims at serving rural aesthetic education, takes the national first-class professional team as the core, and develops rural aesthetic education in the form of "pottery caravan", honing the firm will of teachers and students in patriotic dedication in social services and honing their personality and professional skills in aesthetic education practice. This team is a service team that walks through the countryside all the year round and devotes itself to culture going to the countryside, and has made important contributions to the rural assistance work such as "beautiful countryside Construction, Aesthetic Education and Cultural Infiltration".

　　(A) Relying on the "pottery caravan" to build a "mobile art classroom"

　　"Pottery caravan" is to transform traditional ceramic art into a "mobile art classroom" in the form of a vehicle-mounted mobile station. Integrate and optimize the "ivory tower" art resources in colleges and universities, publicize excellent traditional culture to rural school students through mobile art education and traditional craft experience, promote the protection and inheritance of cultural heritage, strengthen the education of Chinese excellent traditional culture, lead students to establish correct views on history, nationality, country and culture, and urge rural children to cultivate noble sentiments, shape beautiful hearts and enhance cultural self-confidence.

　　(B) Education+public welfare caravan model will create a better future for more rural children.

　　At present, there is still a big difference between urban and rural education, and there is a serious shortage of art teachers in rural schools, which greatly hinders the development of rural education. Caravan, with its characteristics of strong mobility, diversification and openness, can effectively improve the quality of art teaching in rural primary and secondary schools and make up for their lack of aesthetic education. We combine ceramic art with highly mobile caravan, integrate ceramic art into the classroom of rural teenagers in a physical and offline way, and improve their art teaching through an experiential, diversified and open teaching method.

　　(C) Enrich the teaching resources of aesthetic education and help the development of the teaching team of "aesthetic education infiltration"

　　Since the implementation of the "shenyang ligong university-Pottery Caravan" project, the artistic and cultural heritage resources have been combined with young scientific research teams in colleges and universities to build an "online and offline volunteer service platform in colleges and universities". It has jointly carried out activities with four schools to enrich local aesthetic education teaching resources, provide lesson plan design for the "aesthetic education infiltration" rural aesthetic education teaching team to support the rural aesthetic education teaching activities in western Liaoning for a long time, and promote the follow-up work to be carried out better.

　　Since the infiltration of rural aesthetic education, the aesthetic education team in shenyang ligong university has continuously reached a consensus, integrated rural revitalization into the ideological and political construction of courses, combined knowledge lecture halls in colleges and universities with life beliefs, and connected theoretical content with social practice, thus casting the great country craftsman spirit and Chinese aesthetic education spirit in the big classroom of rural social practice.

　　Through a series of practical tests, the school has cultivated an advanced aesthetic education collective with excellent quality, hard work and dedication. For two consecutive years, the school was rated as an advanced unit in the pilot project of sports aesthetic education infiltration in Liaoning Province, and four teachers in the team were rated as excellent teacher volunteers. In 2021, the "Demei Runxin" rural aesthetic education group won the gold medal in Liaoning internet plus Competition. In 2022, the rural entrepreneurship project won the Silver Award in Challenge Cup and the Silver Award in internet plus again.

　　Second, the progress of implementation-slowly and steadily reflecting the responsibility of colleges and universities in the new era in rural aesthetic education

　　Since 2020, the school has been connected with the primary and secondary schools in Baoguo Old Town, beipiao city, Chaoyang City, Liaoning Province, where the resident cadres help, and established a pairing assistance relationship. According to the needs of aided schools, regular teaching activities are carried out. Up to now, more than 200 teachers and students have been sent to teach, and more than 1,600 teachers and students have participated in the aided areas. After completing 336 teaching hours, two art workshops have been built, two campus cultural construction projects have been organized, and more than 2,000 works of art have been created. Help local middle schools to coach students to take part in the art senior high school entrance examination, and successfully get into key high schools to achieve a "zero" breakthrough in the art senior high school entrance examination. Providing training courses for young art teachers for local schools, with more than 20 trainees.

　　The team always aims to build the first brand of rural aesthetic education infiltration in Liaoning Province. Although affected by the epidemic in 2022, the pace of going to the countryside was hindered, but it also brought new opportunities for the growth of the team. Shenyang ligong university quickly organized and built a virtual teaching and research room for college students’ aesthetic education volunteers, and started the "Digital Intelligence Cloud Aesthetic Education Course" program. The school created a column on aesthetic education infiltration in WeChat official account, and built the first batch of "Youth Aesthetic Education Series Video Classes". With the joint efforts of teachers and students in the team, a large number of aesthetic education infiltration lesson plan tutorials have been reserved. After the course is launched, the average class is kept at the heat of 200 people clicking on learning. At present, 100 online cloud courses have been compiled, the online courses have been produced for 330 minutes, and the series of courses have been updated for 15 sessions, with the cumulative number of students reaching 20,000. It has become the only series of rural aesthetic education courses in the province, which is based on the infiltration of rural aesthetic education in colleges and universities and integrates online and offline, greatly improving the convenience of aesthetic education communication and promoting the two-way "going" of college and rural children in aesthetic education.

　　Third, the main features-situational teaching effectively improves the educational effect

　　(A) Pottery caravan-a mobile art classroom

　　This project adopts the mode of "caravan+performance+pottery making", and combines the unique characteristics of mobility, interactivity and diversity of "caravan" to flow in different areas of the countryside. Through a variety of interesting activities, it brings colorful pottery learning to rural children, increases the audience of aesthetic education assistance and makes educational assistance more inclusive.

　　(B) to carry out pottery manual practice activities to stimulate the enthusiasm of primary and secondary school students.

　　The manual practice of pottery is to let students deepen their experience of Chinese excellent traditional culture in direct contact with soil and tools, and express their thoughts and feelings with a simple modeling language to communicate with people. This method is based on hands-on, which requires the cooperation of eyes, brain and hands, and shows the learning process with an intuitive image, which not only promotes the improvement of students’ hands-on ability, but also stimulates students’ enthusiasm for learning and consciousness of understanding artistic charm. At the same time, caravan, an innovative classroom form of situational teaching, has also effectively improved students’ interest in learning, prompted students to be more involved in the classroom, and enabled students to understand the importance of cooperative learning in the process of practical activities, which has a certain positive role in promoting students’ growth and the study of other subjects.

　　(C) Using the "caravan model" to alleviate the pain problem of rural aesthetic education

　　The first is to use the "caravan mode" for on-site teaching to solve the important and difficult problems in teaching. Because ceramic art belongs to visual art, its curriculum characteristics determine that students must clearly see the details of each demonstration in the classroom demonstration of ceramic art. "Caravan mode" effectively uses modern technology for on-site teaching, presents the results to students, facilitates students to master the steps and skills of ceramic art production more accurately, and can quickly arouse the resonance of children’s learning, enhance their enthusiasm for participating in the classroom, thus improving the efficiency of solving teaching key points and difficulties.

　　The second is to use caravans to create situations and improve students’ understanding of knowledge points. Ceramic art is a kind of intuitive art that depends on "seeing" and "doing" to understand. Therefore, it is necessary to create a good and fascinating teaching situation in the teaching of ceramic art. Because primary and secondary school students are still young and lack relevant life experience, their understanding of things is different. Pottery caravan can use modern technology to teach directly on the spot, improve teaching intuition, make learning and exploration interesting, and help students better understand and absorb what they have learned.

　　The third is to use the pottery caravan to expand knowledge and improve students’ humanities and art literacy. The appearance of pottery caravan provides students with many possibilities to improve their artistic accomplishment. Students can have a targeted and targeted understanding of various art forms through the pottery caravan, which has played a positive role in developing students’ interest in art and improving their aesthetic ability and artistic accomplishment.

　　Fourth, the effective experience-the double guarantee of policy and organization

　　In order to complete the action plan of revitalizing rural aesthetic education with high quality, our school has built and improved a series of security systems in two years of teaching practice.

　　(a) sound organization and strong guarantee.

　　Personnel security: This project is led by the school leaders, with the cooperation of the Organization Department, Propaganda Department, Student Affairs Office, Youth League Committee, Academic Affairs Office and College of Art and Design, and is generally responsible for the development of aesthetic education infiltration. Relying on the aesthetic education teaching and research team of the College of Art and Design, the school set up the Liaoning Sports Aesthetic Education Infiltration Action Working Group, and assigned a special person to lead the team to ensure the orderly development of all work.

　　Funding guarantee: according to the actual situation of the schools in the recipient areas, the school has formulated a volunteer assistance plan for expert leaders, teachers and students. In order to make the project go smoothly, more than 200,000 yuan of special funds have been allocated successively.

　　(B) standardized management and orderly operation

　　Reasonably formulate the whole course of education assistance and standardize the safety management system. Shenyang ligong university is about 300 kilometers away from the assistance site. The school appointed the resident cadres as safety commissioners to make overall plans for the urban and rural environment, travel safety and personal insurance purchase, and appointed special teachers to guide and lead the team, so that the trip was planned and the track was recorded.

　　(C) Blue Plan, mentoring and bringing new ideas.

　　In order to ensure the sustainable and high-quality development of educational assistance activities, the school implements the "Blue Plan", that is, the implementation of expert teaching, young teachers’ guidance, and college students’ mentoring service system. The teaching assistance team includes 5 professors, 10 associate professors and 4 lecturers. 3 doctors; There are 30 graduate students and 140 undergraduate students in the school, and regular training is held to improve the ability of aesthetic education, always ensuring that the ability of educational assistance is maintained at a high level.

　　During the implementation of the "Blue Plan", many outstanding teachers and student volunteers emerged. For example, Dr. Li Ying, a persuasive doctor, Mr. Jin Aiying, an industry expert in children’s aesthetic education, Zhu Hanyu, a member of the Liaoning Outstanding Graduates Publicity Group, party member Wang Zhiduo, an outstanding college student in Liaoning Province, and Kang Linjie, a warm and lovely school sister, etc. In the eyes of the students in the recipient areas, these "masters, handsome boys and young ladies" are the symbols of artistic beauty and their future model goals. Some children bring their candy to the classroom and give it to their brothers and sisters who are looking forward to it.

　　(D) One school, one policy, collaborative construction

　　According to the different audiences and different curriculum requirements of the schools in shenyang ligong university, the aesthetic education assistance team has made a targeted modular teaching plan and assistance scheme.

　　The first is to consolidate the teaching and research module. The team has completed the writing of 200,000 words of special service teaching materials and 50,000 words of art activity planning scheme, and has published teaching and research papers and teaching achievements one after another. The industry-leading teaching system makes the practice of aesthetic education teaching process theoretical and reference; Teacher training is planned and based.

　　The second is to enrich practical activity modules. The team skillfully combined traditional indoor aesthetic education courses with outdoor scientific exploration activities, and conducted live online teaching at the same time, with more than 10,000 people watching live, sharing aesthetic education work experience with the same industry in society. Innovative activities expand the new service mode for the content of rural aesthetic education.

　　The third is to open an aesthetic education hotline module. In order to benefit more rural students and better solve the difficult problems in rural aesthetic education, the team opened an aesthetic education consultation line to answer the questions of rural students in the art learning process.

　　(E) Aesthetic education innovation, take the lead in setting an example.

　　Mobilize the enthusiasm of participating in aesthetic education activities with innovative cloud services, and carry out online and offline hybrid flip aesthetic education infiltration classes anytime and anywhere to improve the second classroom efficiency of primary and secondary school students. Carefully select teachers’ lesson plans, and use information technology, art learning tools, creative materials, life cognition and other auxiliary means to enhance the pertinence of practical activities, provide more support for art activity design, and bring students a brand-new learning experience.

　　Fifth, the next promotion and implementation plan-continue the tradition and create the future

　　On the basis of the fruitful achievements of aesthetic education infiltration in our school, we will continue to innovate the implementation and development of aesthetic education infiltration projects, integrate the improvement of primary and secondary school students’ hands-on operation ability, aesthetic taste and creative thinking into the aesthetic experience of Chinese traditional culture and art, promote primary and secondary school students’ love for Chinese traditional culture, stimulate students’ national pride and social responsibility, and continuously enhance cultural self-confidence.

　　(A) Give full play to the advantages of disciplines and create a "Handmade Ceramic Art Practice Workshop" with regional cultural characteristics.

　　Shenyang ligong university Institute of Art and Design "Liaojin Ceramic Art Center" has carried out a number of national and provincial video quality courses and other related research projects after more than 20 years of first-line teaching practice and accumulated experience in the construction of ceramic societies in many primary and secondary schools in Shenyang in recent years. In 2022, he won the first prize of teaching achievement in Liaoning Province. It has gradually formed a blueprint for community practice courses based on the national video quality course and the national first-class undergraduate course "One Talk and One Practice of Ceramic Art", formulated a theme of "One School, One Product" which is in line with the development of school aesthetic education, created a practical workshop of handmade ceramic art, and transferred the accumulated teaching experience and achievements to aesthetic education classes and extracurricular activities, further upgrading the rural aesthetic education.

　　(B) to help schools build a "creative art practice workshop."

　　Relying on the new media art major of shenyang ligong university Institute of Art and Design, and combining with the school-enterprise cooperation units-Shenyang Kale Education Information Consulting Co., Ltd. and Shenyang Dahuangdian Children’s Art Training Center, we will build a "Creative Art Practice Workshop" for helping local schools, so as to enhance the diversified cognition of children aged 8-14 in primary school from various angles. There are not only Chinese and western painting techniques training, but also all-round artistic thinking training of students’ imagination and creativity, and teaching students in accordance with their aptitude according to their age.

　　(C) Continue to promote the construction of cloud-based aesthetic education infiltration video courses.

　　On the basis of the existing accumulated online students, we will continue to innovate the service mode and course mode, stabilize the number of students, continue to strengthen the construction of platforms in WeChat official account and Tik Tok, and expand the influence of aesthetic education on online platforms.

　　(D) Responsibility, bearing the mission of educating people and leading universities.

　　After years of construction experience, abundant aesthetic education resources and excellent reputation, shenyang ligong university Aesthetic Education Team has been continuously reported by the government and provincial and municipal TV stations, and won the special report of learning power and today’s headlines.

　　In 2023, based on the team that won the provincial first-class teaching achievement award, the school plans to build a "Demei Runxin" cloud service platform, and through the platform, it will recruit teachers and students from all levels inside and outside the province to actively participate, as well as outstanding alumni from the world’s top art universities to join hands. At the same time, it also focuses on attracting college students from rural areas to participate in the volunteer program, so that they can return to their hometown through the training of the project, forming a two-way promotion mechanism of "going to the countryside and coming back to the countryside", and transmitting the artistic voice of the city to their mountain villages, so that the flowers of art can bloom in Qingshan.

　　At present, the strategic planning of aesthetic education assistance in our school has reached alliance intention with more than 10 colleges and universities, and it is planned to drive more colleges and enterprises to carry out public welfare education projects with reference to this model in the future.

　　Rural aesthetic education has a great responsibility and a glorious mission. In the future, shenyang ligong university will take the "Pottery Caravan" project as the starting point, constantly develop new forms of rural aesthetic education, broaden the audience of rural aesthetic education, improve the core development strength of the education team, contribute to the rural aesthetic education, and be the successor to shorten the "last mile" gap between urban and rural aesthetic education, so that aesthetic education can be immersed in every inch of rural land and moisten the hearts of every rural child.