Please accept this transcript of the online movie Spring Festival file at the box office of 48.73 million in 7 days.

Special feature of 1905 film network The Spring Festival in 2021 is equally exciting online and offline. The Legend of Shaolin Temple’s diary of making a fortune, released in PVOD mode, leads the online movie Spring Festival file.

"At present, the movie of pay-per-view (PVOD mode) has just started the trial stage. At this stage, the distribution of box office income has not been announced simultaneously with online movies, and these problems will be refined after it matures and stabilizes in the later stage." Manager Wang, senior account director of iQiyi, said this in an interview with 1905 Film Network.

The three platforms are still in the exploration stage because of the announcement mechanism of online movie box office revenue based on PVOD model. The 2021 online movie Spring Festival file adopts two box office receipts of this distribution model, and no data has been released yet.

In addition, Xiao Dianjun took the TOP10 of the seven-day long holiday box office ranking as the statistical range (data source: Cat’s Eye APP online movie daily list), and sorted out the box office data of Aiyouteng online movie Spring Festival file. According to this rule, the total box office of the three platforms of Aiyouteng in the Spring Festival in 2021 is 48.736 million (excluding the box office revenue of online movies in PVOD mode, the same below).

Whether it is the box office output or the popularity of the producers, the online movie Spring Festival file is far from the cinema market. This makes people wonder, can online movies really have Spring Festival files?

Youaiteng Spring Festival transcript

The online movie Spring Festival in 2021 is more formal than before.On February 5th, under the guidance of the Network Audio-visual Program Management Department of the State Administration of Radio, Film and Television, the Network Working Committee of the China Film Association, together with the three platforms of iQiyi, Tencent and Youku, put forward the concept of "Spring Festival online movie file" for the first time, and published 43 film lists including past cinema works.

In addition to The Legend of Shaolin Temple’s "Make a fortune Diary" two head online movies, A Writer’s Odyssey’s "Crowd" Detective Chinatown 3 and other behind-the-scenes documentaries of cinema Spring Festival movies also landed online. The list of online movies for the Spring Festival in 2021 is more abundant.

According to public statistics, from February 11th to February 17th, the total box office of Youaiteng online movies was 48.736 million. Among them, the box office of the three major video platforms is divided into 25.306 million Tencent videos, 15.052 million iQiyi and 8.378 million Youku.

According to statistics, the total score of TOP5 in the box office of Tencent Video Spring Festival is 22.227 million, accounting for 87.83% of the overall box office of the platform. Among them, the war film "The Counter-Strike" starring Chiu Man-Cheuk topped the list with a score of 8.322 million in three days. Wu Qihua and others starred in "The Dragon Coffin in Lop Nur", which took 6.655 million yuan at the box office, followed closely.

The cumulative box office of the Spring Festival box office of iQiyi is 10.526 million, accounting for 69.93% of the overall box office of the platform. "Dragon Crescent Moon Knife", "God of Wealth 2" and "Genius Quema" ranked among the top three in the box office of the platform with 4.537 million, 2.003 million and 1.988 million respectively.

The cumulative box office of Youku Spring Festival TOP5 was 7.358 million, accounting for 87.82% of the overall box office of the platform. Making waves 3, Angry King Kong of South Shaolin and Wolong Matrix of Jin Jue ranked in the top three with 2.996 million, 1.453 million and 1.205 million respectively.

Among the online movies in non-PVOD mode, Tencent Video’s Counter-Strike, Lop Nur’s Kowloon Sky Coffin and iQiyi’s Dragon Crescent Moon Knife became the first, second and third place in the online movie box office in the Spring Festival in 2021. The three films are all listed in the online movie Spring Festival file list released in the early stage.

From the perspective of film types, comedy, action and drama films have relatively high box office output. This is similar to the performance of the cinema film Spring Festival in 2021. In the choice of viewing types, online and offline converge.

During the Spring Festival, although there is no specific box office data released by The Legend of Shaolin Temple’s "Get Rich Diary", two films are on the hot list of online movies, ranking in the top three. The addition of Wang Baoqiang, Song Xiaobao and other cinema movie café s is of great benefit to enhancing the popularity of movies.

It is worth mentioning that during the seven-day long holiday during the Spring Festival, there is a military theme theme work in the TOP5 of Youaiteng box office. The fever of main melody works is spreading from cinema to online movie market.

There is no Spring Festival file for online movies?

The Spring Festival file is often a gathering place for well-known producers of cinema films, but the online movie market is quite different.

According to the above statistics, the number of well-known producers participating in the Spring Festival of online movies in 2021 is very small. In addition to Youku and Taomeng, it is difficult to find other head producers in the industry, such as strange trees and fish.This may have an important causal relationship with the "gold content" of online movies during the Spring Festival.

According to the Annual Report of China Online Movie Industry in 2020, the number of online movies in 2020 is 769. Among them, 79 films broke through 10 million at the box office, an increase of 41 films over the same period of last year. Among these films, except for The Big Sky, Alien Event, Wild King and Crocodile Island (excluding PVOD mode online movies), other films with box office exceeding 10 million were not released during the Spring Festival.

Just as the Spring Festival file of cinema movies is gradually cultivated the day after tomorrow. With the support of the government and the platform, the future online movie Spring Festival file may be worth looking forward to.

In the face of more distribution modes, the online movie Spring Festival file is also full of more imagination.

According to Song Jia, general manager of iQiyi Film Center, the online distribution mode of movies is divided into four stages. At present, the fourth stage is the member +PVOD mode, that is, members also have to pay for viewing separately.

The Legend of Shaolin Temple’s Diary of Getting Rich, which was released in the Spring Festival of online movies in 2021, adopted this distribution mode. The final box office score of the film is worthy of attention.

In addition, the head online movies began to try to broadcast on multiple platforms simultaneously, further opening the ceiling of the box office. Under this simulcast mode, daoist magic, the highest-priced online movie at the box office, was born.

Whether there will be more head online movies in the future, it is full of imagination to choose this multi-platform broadcast +PVOD distribution mode during the Spring Festival file. How big this imagination is depends on the box office results of The Legend of Shaolin Temple’s "Diary of Getting Rich" published in the future.

At present, the opportunities and challenges of online movies during the Spring Festival coexist. The formation of the three golden slots in the online movie market still needs good films and time to cultivate.